Pure Data Centres
Pure Data Centres is a UK-based developer and operator of hyperscale "white label" data centres, backed by Oaktree Capital Management, serving global cloud and AI providers across nine campuses in eight countries. It combines on-site microgrid power, direct-to-chip liquid cooling, modular construction, and a biochar carbon credit platform to deliver AI-ready infrastructure in supply-constrained markets.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Pure Data Centres does
Pure Data Centres Group (Pure DC) is a UK-incorporated developer and operator of hyperscale "white label" data centres, founded in 2013 and headquartered in London, with 251–500 employees and equity backing from Oaktree Capital Management. The company designs, builds, and operates large-scale campus infrastructure — combining direct-to-chip liquid cooling, modular/DFMA construction, and proprietary on-site microgrid power generation (including Europe's first 110MW data centre microgrid at Dublin) — for global hyperscale cloud and AI customers, with operations across nine announced campuses in eight countries (United Kingdom, Ireland, Netherlands, United Arab Emirates, Finland, Spain, Saudi Arabia, and Indonesia). Pure DC explicitly targets the most supply-constrained Tier One markets in the FLAPD corridor and the Middle East, navigating planning, grid, and regulatory bottlenecks (including 12–15 year UK grid queues) through on-site generation, alternative fuels such as HVO and biomethane, and partnerships with utilities such as TAQA and ESB Networks. The company is at an early-revenue, heavy-build-out stage with a stated objective of tripling capacity from roughly 1GW live or under development to 3GW.
Pure DC generates revenue primarily through long-term, bespoke full-campus or full-building hyperscale colocation leases (e.g., the 78MW Amsterdam Westpoort campus fully leased to Microsoft as sole tenant, and the Abu Dhabi 48MW AUH01 campus with a hyperscale customer handed over in 2025), supplemented by 50:50 joint ventures with landowners and developers (SEGRO for the £1bn Park Royal site in West London; Dune Vaults for 100MW+ hyperscale campuses in Saudi Arabia), end-to-end data centre consultancy services, and — through its wholly-owned subsidiary A Healthier Earth — high-integrity biochar carbon removal credits certified under the Isometric Standard. The 2025 acquisition of A Healthier Earth created a parallel revenue stream targeting hyperscalers and global corporates with Scope 1/2/3 decarbonisation needs, including a target of approximately 100,000 carbon removal credits annually by 2029. Pure DC's commercial moat rests on regulatory and power expertise, proprietary sustainability technology (microgrid, cross-border biomethane, biochar at UK scale, ForestFactory), capital firepower (a $2.7 billion financing package syndicated in 2026), and direct enterprise sales relationships with tier-one hyperscale customers across multiple jurisdictions.
Pure Data Centres firmographics
Firmographics- Name
- Pure Data Centres
- Legal name
- Pure DC Group Limited
- Website
- https://puredc.global
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pure Data Centres is a UK-based developer and operator of hyperscale "white label" data centres, backed by Oaktree Capital Management, serving global cloud and AI providers across nine campuses in eight countries. It combines on-site microgrid power, direct-to-chip liquid cooling, modular construction, and a biochar carbon credit platform to deliver AI-ready infrastructure in supply-constrained markets.
- Ownership category
- akta.pro rank
Pure Data Centres industry classification
Industry- Product category
- Hyperscale Data Centre Infrastructure
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hyperscale Data Center Campuses (Build-to-Suit) (HDABACAC)
- akta.pro secondary industries
- Modular & Prefabricated Data Centers (HDABACAH), Tokenization, Digital MRV-Linked Credits & On-Chain Carbon Infrastructure (Digital assets, provenance) (EUABAAAE), Industrial & Energy MRV (Facilities, Renewables, Methane, Process Emissions) (EUABACAI)
Keywords
Where Pure Data Centres is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Pure Data Centres business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hyperscale Colocation: Long-term full-campus or full-building leases with hyperscale cloud providers. The Amsterdam Westpoort campus is fully leased to a hyperscale customer, and the Dublin microgrid campus serves hyperscale clients. Revenue is generated through power capacity (MW) and infrastructure rental over multi-year terms.
- Carbon Removal Credits (A Healthier Earth): A Healthier Earth produces and sells high-integrity biochar carbon removal credits certified under the Isometric Standard. Credits target hyperscalers, global corporates, and institutional buyers. Expected annual credit supply of approximately 100,000 by 2029 from the Wiltshire biochar project.
- Data Centre Consultancy and Design: PureDC delivers end-to-end data centre consultancy from strategy and design to operations and optimisation for clients creating high-performance, resilient, and future-ready infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom hyperscale colocation pricing based on capacity (MW), location, and lease term |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pure Data Centres product offering
Product offeringCore offering
Pure Data Centres designs, builds, and operates hyperscale, AI-ready data centre campuses on a white-label basis for global hyperscale cloud providers and large enterprises, with full-building or full-campus multi-year leases. Through its A Healthier Earth subsidiary, it also produces and sells high-integrity biochar-based carbon removal credits certified under the Isometric Standard, and delivers end-to-end data centre consultancy from strategy and design through operations and optimisation.
Product overview
Pure DC is a hyperscale data centre developer and operator offering core data centre leasing and hosting services alongside climate technology solutions through its A Healthier Earth subsidiary. The core product provides critical digital infrastructure across multiple global campuses (Abu Dhabi, Dublin, Jakarta, London, Amsterdam, Madrid, Finland, Saudi Arabia) with 99.999% uptime, supporting AI workloads through flexible cooling and power solutions. The portfolio includes the A Healthier Earth sub-brand offering biochar production (PureBiochar), forestry (ForestFactory), and integrated carbon removal platforms, all positioning sustainability as a commercial differentiator. Additional offerings encompass consultancy services, microgrid solutions, and community initiatives like living walls and tiny forests.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyperscale Data Centre Leasing Full-building or full-campus long-term leases of hyperscale, AI-ready data centre facilities providing critical digital infrastructure to hyperscale cloud providers and large enterprises. Facilities offer 99.999% uptime, high-density computing support, direct-to-chip liquid cooling, and flexible hall configurations. Customers include Microsoft (sole tenant at Amsterdam Westpoort) and other hyperscale clients at Dublin and Abu Dhabi.
- Carbon Removal Credits (A Healthier Earth) High-integrity biochar carbon removal credits certified under the Isometric Standard, sold directly to hyperscalers, global corporates, and institutional buyers for net-zero commitments. Includes credits from UK biochar projects at Royal Wootton Bassett (9,000 t/year capacity, 17,000 t CO2 captured annually) and Great Barrier Reef biochar initiatives via partnership with NoviqTech.
- Data Centre Consultancy Services End-to-end data centre consultancy from strategy and design through to operations and optimisation, helping enterprise clients create high-performance, resilient, and future-ready infrastructure. Services leverage Pure DC's internal expertise across power, cooling, modular construction, and sustainability.
Quantifiable outcome
- 85% reduction in lifecycle carbon emissions (vs diesel) through HVO fuel use
- +6 more outcomes
Companies that use Pure Data Centres
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Pure Data Centres technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pure Data Centres partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AVK (AVK-SEG)coreAVK partnered with Pure DC to deploy Europe's first large-scale 110 MW on-site data centre microgrid at Dublin's Ballycoolin campus. AVK designed and deployed the microgrid combining CHP with heat recovery, BESS integration, and rainwater harvesting, providing dispatchable power. AVK officials positioned the microgrid as a blueprint for replication in Germany, Netherlands, and UK.
- SEGROcore50:50 joint venture with SEGRO, the UK's largest listed real estate company, to develop a ~£1 billion fully fitted data centre at Premier Park, West London (56MW). SEGRO is providing powered land and development expertise while Pure DC delivers hyperscale AI-ready infrastructure. The JV aims to develop next-generation AI and hyperscale data centre infrastructure across key European markets.
- Dune VaultscoreJoint venture with Dune Vaults, a digital infrastructure platform, to develop multiple 100MW+ hyperscale data centre campuses in Saudi Arabia. The partnership supports Saudi Arabia's Vision 2030 digital transformation goals. A 57.6MW facility in Riyadh is under development through the JV.
- GlencarminorGlencar appointed to deliver the final build phase of Pure DC's 90MW Brent Cross campus in North London, extending the facility by 23,186 sqm. The appointment releases approximately £80 million for the next construction phase, with completion scheduled for Q2 2029.
- ViritopiaminorPartnership with living wall specialist Viritopia to develop one of the world's largest living walls at Brent Cross (750,000 plants, 7,000+ sqm). Pure DC and Viritopia donated a living wall to St Robert Southwell RC Primary School in Brent, North London, using biochar-mixed compost.
- Seeds for GrowthminorPartnership with UK charity Seeds for Growth to create community gardens in schools in North London. Pure DC and A Healthier Earth provide funding and resources for nature havens featuring biochar-enriched soil.
- Earthwatch EuropeminorPartnership with Earthwatch Europe to create 'Tiny Forests' in East Finchley, North London. Over 1,800 saplings were planted by volunteers, grown at A Healthier Earth's ForestFactory at Blenheim Palace.
- Barnet CouncilminorPartnership with Barnet Council to create Tiny Forests and support biodiversity and air quality improvement initiatives in North London alongside Pure DC's Brent Cross campus development.
- Blenheim PalaceminorPartnership with Blenheim Palace to develop ForestFactory - a first-of-its-kind science-led approach combining vertical farming and biochar to deliver high-quality trees faster. Trials show ForestFactory seedlings grow four times faster than nursery equivalents. Goal of producing minimum two million seedlings per year at full scale.
- Harrow College and Uxbridge CollegeminorApprenticeship programme launched at Brent Cross in partnership with Harrow College and Uxbridge College, initially focused on engineering but expanding across departments. Aims to enable people from diverse and non-traditional backgrounds to enter the high-growth data centre sector.
- Education Development TrustminorPartnership with Education Development Trust and West London Careers Hub to run STEM and career sessions at Brent Cross, bringing the full cycle of data centre design, construction, and operation to life for students.
- Mangrove SystemcoreMangrove System provides its digital monitoring, reporting, and verification (dMRV) software to support A Healthier Earth's integrated carbon removal platform. All carbon credits on the platform are supported by Mangrove System's MRV technology.
- NoviqTech (Renaissance Infrastructure)minorNoviqTech signed a non-binding MoU with Pure DC's A Healthier Earth covering assessment of a long-term offtake for at least 70% of credits from their Great Barrier Reef biochar project in Queensland, Australia. NoviqTech divested Carbon Central, Fuel Central, NoviqAI, and Quantum Intelligence platforms to Renaissance Infrastructure.
- White & Case LLPminorWhite & Case LLP acted as legal counsel to Pure DC on its senior secured financing from Sumitomo Mitsui Banking Corporation for the development of hyperscale data centres in Amsterdam and Dublin.
Scale indicators26 records
Recent moves9 records
Expansion highlights7 records
Pure Data Centres competitors and assessment
Company assessmentDirect peers
- nLighten: European hyperscale and edge data centre operator. Directly comparable as a competing European build-to-suit hyperscale DC platform; notably, former Pure DC CEO Dame Dawn Childs was appointed nLighten CEO, making it the most direct competitor in geography and customer set.
- CyrusOne: Global hyperscale colocation provider acquired by KKR and Global Infrastructure Partners. Comparable as a hyperscale-focused build-to-suit operator with similar customer profile and large campus projects.
- Stack Infrastructure: Global hyperscale data centre developer backed by IPI Partners. Comparable in build-to-suit hyperscale campus model, large-scale MW capacity deployments, and AI-driven build programme.
- Vantage Data Centers: Global hyperscale data centre developer operating multi-MW campuses across EMEA, Americas, and APAC. Directly comparable in build-to-suit hyperscale model, long-term pre-leases, and FLAPD/Middle East expansion strategy.
- EdgeConneX: Hyperscale-to-edge global data centre operator with strong EMEA presence. Comparable as a build-to-suit hyperscale and AI-ready campus provider serving the same Microsoft/AWS/Google customer set.
- Iron Mountain Data Centers: Global data centre operator with significant hyperscale and enterprise footprint. Comparable in serving hyperscalers with purpose-built large campuses and operating in supply-constrained Tier One markets.
Broad incumbents
- Digital Realty: Largest publicly listed global data centre REIT with extensive hyperscale and enterprise footprint. Comparable hyperscale customer overlap and FLAPD portfolio, but operates at much larger scale across retail colocation and hyperscale wholesale.
- NTT Global Data Centers: Global data centre platform (formerly e-shelter, Gyron, Netmagic) with major European hyperscale capacity. Comparable hyperscale customer set and EMEA presence, but operates as a broader incumbent spanning multiple geographies and services.
- Equinix: Largest global colocation and interconnection operator with broad enterprise and hyperscale exposure. Comparable as a hyperscale and enterprise DC provider, but broader and more retail/interconnection-tilted than Pure DC's build-to-suit focus.
Regional players
- Maincubes: European data centre operator with facilities in Germany, Netherlands, and Switzerland. Comparable as a European hyperscale-capable DC operator, but more regionally focused and lacks Pure DC's Middle East/Asia expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pure Data Centres social profiles
Digital presencePure Data Centres compliance and trust
Trust signalCompliance11 records
Pure Data Centres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Data Centres leadership team
Management profileNumber of profiles
Profiles8 records
Pure Data Centres subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pure Data Centres funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Data Centres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Data Centres
What does Pure Data Centres do?
Pure Data Centres designs, builds, and operates hyperscale, AI-ready data centre campuses on a white-label basis for global hyperscale cloud providers and large enterprises, with full-building or full-campus multi-year leases. Through its A Healthier Earth subsidiary, it also produces and sells high-integrity biochar-based carbon removal credits certified under the Isometric Standard, and delivers end-to-end data centre consultancy from strategy and design through operations and optimisation.
Is Pure Data Centres a public or private company?
Pure Data Centres is a private company. It is classified as private equity controlled and is currently operating.
When was Pure Data Centres founded?
Pure Data Centres was founded in 2013. It employs 251 to 500 people.
Where is Pure Data Centres based?
Pure Data Centres is headquartered in London, United Kingdom, in the Europe region.
How does Pure Data Centres make money?
Three revenue lines are on record. Hyperscale Colocation is the primary driver. The others are carbon Removal Credits (A Healthier Earth) and data Centre Consultancy and Design.
Who are Pure Data Centres's main competitors?
Direct peers on record are nLighten, CyrusOne, Stack Infrastructure, Vantage Data Centers, EdgeConneX and Iron Mountain Data Centers. Broad incumbents are Digital Realty, NTT Global Data Centers and Equinix. Maincubes is listed as a regional player.
Does Pure Data Centres have an API?
No public API is recorded for Pure Data Centres.
What industry is Pure Data Centres in?
Pure Data Centres's product category is Hyperscale Data Centre Infrastructure. Its primary akta.pro industry code is HDABACAC, Hyperscale Data Center Campuses (Build-to-Suit), with a secondary code of HDABACAH, Modular & Prefabricated Data Centers. Its NAICS code is 541513 and its SIC code is 7370.