The Safariland Group
Safariland is a US-based manufacturer of duty-rated retention holsters, body armor, hearing protection, and tactical communications equipment serving federal, state, and local law enforcement, military, and civilian concealed-carry customers, operating as a wholly-owned subsidiary of Cadre Holdings (NYSE: CRDO).
- Company typePrivate
- Founded1964
- HeadquartersOntario, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Safariland Group does
The Safariland Group, founded in 1964 and headquartered in the United States, is a manufacturer of duty-rated retention holsters, body armor, hearing protection and communications equipment, and related tactical gear for law enforcement, military, and civilian concealed-carry customers. The company's core technology portfolio centers on proprietary retention mechanisms (ALS® Automatic Locking System, SLS™ Self-Locking System, GLS™ Grip Locking System, QLS Quick Locking System) and a proprietary DuPont-derived nylon material called SafariSeven™, used in the 7TS™ holster series and rated for -50°F to 300°F operation with indefinite water-submersibility. Safariland also produces the SX™ HP Level IIIA ballistic panel (NIJ STD 0101.06 certified) and, through its SafariMesh product launched in early 2026, integrates Lynq Networks' RavenTalk decentralized DECT NR+ voice and data platform for infrastructure-free tactical communications. A multi-brand portfolio acquired over time — Bianchi®, Hatch®, Hardwire®, HyperX® Tactical Armor, Busch PROtective, ICOR Technology (robots), PROTECH® Defense, and Break Free® — extends the company's footprint across holsters, gloves, ballistic armor, helmets, EOD robotics, and gun care.
Safariland operates as a wholly-owned subsidiary of Cadre Holdings (NYSE: CRDO), and sells primarily through an authorized global dealer network with regional sales offices in the US, UK, and Lithuania, supplemented by direct-to-consumer e-commerce at safariland.com targeting concealed-carry and shooting sports customers. Hardware unit pricing varies by category: duty-rated holsters range roughly $150–$350, EDC holsters $50–$180, and electronic hearing protection (Liberator HP 2.0) $360–$525, with a Safariland Rewards loyalty program (1 point per $1 spent) supporting repeat consumer purchases. The customer base spans federal, state, and local law enforcement (including a five-year, $61M FBI IDIQ contract for SX HP ballistic panels awarded in June 2026), military and tactical operators, and a long tail of civilian permit holders and shooting enthusiasts.
Recent strategic activity centers on federal contract capture (FBI Overt Armor Kit), entry into secure tactical communications through the Lynq Networks partnership, and ongoing product line refresh in duty gear and EDC categories. The company has built a 60-year brand reputation reinforced by a documented 2,278 officer saves through its SAVES CLUB® program and an ISO 9001-certified manufacturing quality system, positioning it as a category-leading supplier for professional and government buyers.
The Safariland Group firmographics
Firmographics- Name
- The Safariland Group
- Legal name
- Safariland, LLC
- Website
- https://safariland.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Safariland is a US-based manufacturer of duty-rated retention holsters, body armor, hearing protection, and tactical communications equipment serving federal, state, and local law enforcement, military, and civilian concealed-carry customers, operating as a wholly-owned subsidiary of Cadre Holdings (NYSE: CRDO).
- Ownership category
- akta.pro rank
The Safariland Group industry classification
Industry- Product category
- Tactical & Law Enforcement Equipment
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Other Leather and Allied Product Manufacturing (3169)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industry
- Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)
Keywords
Where The Safariland Group is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Safariland Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Holster Sales: One-time purchase of duty-rated, tactical, and concealed carry holsters through dealer network and e-commerce.
- Body Armor Sales: Ballistic panels, concealable carriers, tactical vests, helmets, and hard armor plates for law enforcement and defense.
- Communications Equipment: Hearing protection, headsets, and communication devices including SafariMesh integration.
- Belts, Pouches & Accessories: Tactical belts, pouches, gloves, gear bags, and related accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Duty Rated Holsters (Level I-III) |
| Unit Pricing | Pay-as-you-go | EDC Concealment Holsters |
| Unit Pricing | Pay-as-you-go | Hearing Protection |
| Unit Pricing | Pay-as-you-go | Clearance/Last Chance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Safariland Group product offering
Product offeringCore offering
The Safariland Group designs, manufactures, and sells a comprehensive portfolio of duty-rated and concealed-carry holsters, body armor (ballistic panels, concealable carriers, tactical vests, hard armor plates, helmets), hearing protection and communication devices, and tactical accessories for law enforcement, military, and civilian markets. The company operates through an authorized dealer network for professional procurement and direct-to-consumer e-commerce for everyday carry customers, with proprietary retention technologies (ALS®, SLS™, GLS™) and the SafariSeven™ material platform serving as key differentiators.
Product overview
Safariland is America's premier provider of holsters, communication devices, and body armor. The company offers a comprehensive portfolio of physical safety and protective equipment organized across four core product categories: (1) Holsters — including duty-rated retention holsters (Level I/II/III), tactical thigh-rig holsters, and everyday concealed carry (EDC) options, available in series such as 7TS™ (SafariSeven™ material), GLS™ Pro-Fit™ (225+ firearm fits), and Cordura® Wrapped lines, with security mechanisms including ALS®, SLS™, and GLS™; (2) Communications & Hearing Protection — featuring SafariMesh (integrating Lynq Networks' RavenTalk infrastructure-free technology), Liberator® HP 2.0 electronic earmuffs, and tactical headsets; (3) Body Armor — encompassing concealable carriers/panels, tactical vests/plate racks, hard armor plates, ballistic helmets, and shields, including the SX™ HP Level IIIA ballistic panel recently selected for a $61M FBI contract; and (4) Accessories — including BASELINE™ and HOLLE modular belt systems, gloves, gear bags, and forensics equipment. The portfolio extends through sub-brands Bianchi®, Hatch®, Busch PROtective, Hardwire®, PROTECH® Defense, and ICOR Technology robots. The company operates as a subsidiary of Cadre Holdings and maintains global operations across US, UK, and Lithuania locations.
Differentiator
Problem solved
Functional benefit
Brands
- Bianchi®: Holsters and duty gear brand
- Hatch®
- Hardwire®
- HyperX® Tactical Armor System
- Busch PROtective
- ICOR Technology
- PROTECH® Defense
- Break Free®
- Safariland® Duty Gear
- Safariland® Armor
- Safariland® Communications
Products and services
- Duty Rated Holsters (Level I, II, III Retention) Retention-rated holsters for law enforcement and professional use, featuring ALS® (Automatic Locking System) and/or SLS™ (Self-Locking System) security mechanisms in Level I, II, and III retention ratings.
- Tactical Holsters Thigh-rig mounted holsters for tactical, military, range and competition use with flexible drop-leg, double strap leg shroud, single strap leg shroud, and lightweight strap configurations.
- EDC (Every Day Carry) Holsters Holsters designed for everyday concealed carry applications, including OWB (Outside Waistband) and IWB (Inside Waistband) options with various security mechanisms for civilian users.
- 7TS™ Series Holsters Duty holsters constructed from proprietary SafariSeven™ DuPont™ nylon blend, nearly impervious to elements, operable from -50°F to 300°F, non-abrasive to firearm finish, with precision injection-molding for extreme lightweight durability.
- GLS™ Pro-Fit™ Holsters Multi-fit concealment holsters adjusting to securely fit over 225 firearm models, featuring proprietary Grip Locking System with middle finger release activated during natural draw stroke.
- Cordura® Wrapped Holsters Holsters wrapped in Cordura fabric offering rugged looks and excellent resistance to abrasion, combining durability with tactical aesthetics.
- SafariMesh Communication Device Secure, hands-free, decentralized voice and data communication device that integrates RavenTalk technology, enabling infrastructure-free team communication without base stations, repeaters, or centralized networks for defense, public safety, and industrial sectors.
- Liberator® HP 2.0 Hearing Protection Electronic hearing protection earmuffs designed for shooting and tactical applications, providing noise reduction while allowing situational awareness.
- Concealable Body Armor Concealable carriers and ballistic panels designed for discreet wear under clothing, providing Level IIIA protection for law enforcement officers.
- Tactical Armor Tactical vests, plate racks, and pouches for law enforcement and military applications, including hard armor plates and tactical shields.
- Hard Armor Plates Rigid ballistic plates providing enhanced protection for tactical operations, compatible with plate carriers and tactical vests.
- Ballistic Helmets
Quantifiable outcome
- 2,278 officers saved documented through SAVES CLUB program
- +2 more outcomes
Companies that use The Safariland Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
The Safariland Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Safariland Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- Predictive Ballistics LLCmajorSafariland's SX HP ballistic panel selected as the ballistic package for Predictive Ballistics' Overt Armor Kit under a five-year, $61 million IDIQ contract awarded by the FBI. The OAK system combines C2R USA's multi-functional Vault armor carrier with Safariland's SX HP (NIJ STD 0101.06, Level IIIA) ballistic package.
- C2R USAcoreC2R USA's multi-functional Vault armor carrier combined with Safariland's SX HP ballistic package in the Predictive Ballistics Overt Armor Kit system for the FBI.
- Lynq NetworkscoreLynq Networks' RavenTalk platform integrated into Safariland's SafariMesh communication device. RavenTalk is a secure, hands-free, decentralized voice and data communication platform built on the Raven network stack using DECT NR+ technology. This partnership marks the first commercial deployment of RavenTalk technology targeting defense, public safety, and industrial sectors.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Safariland Group competitors and assessment
Company assessmentDirect peers
- Revision Military: Manufacturer of ballistic helmets, armor, and protective equipment for military and law enforcement. Directly comparable to Safariland's Busch PROtective helmets and hard armor plate lines; similar federal procurement profile.
- Galco Gunleather: Specialty holster maker focused on leather and hybrid concealment/duty holsters. Direct peer in the Bianchi-adjacent concealed carry and leather holster space; smaller scale but competes for many of the same agency and consumer contracts.
- Point Blank Enterprises: One of the largest U.S. manufacturers of body armor and ballistic protection products for law enforcement and military. Directly comparable to Safariland's armor segment, competing head-to-head for federal NIJ-rated contracts including the FBI/DOJ market.
- Blackhawk Products Group: A leading manufacturer of tactical gear, holsters, and duty equipment under the Blackhawk brand, now part of Vista Outdoor/Ammo Inc. Directly competes with Safariland in duty holsters, tactical rigs, and EDC products for law enforcement and civilian markets.
- Magpul Industries: Manufacturer of firearm accessories including holsters, magazines, grips, and stocks. Directly competes with Safariland's holster portfolio (especially EDC and concealment lines) and serves overlapping law enforcement, military, and civilian markets.
- Damascus Gear: Manufacturer of tactical gloves, riot gear, and protective equipment for law enforcement and military. Directly comparable to Safariland's Hatch® brand of duty/tactical gloves and PROTECH® Defense riot control systems.
Broad incumbents
- 5.11 Tactical: Broad incumbent in tactical apparel, footwear, bags, and duty gear serving law enforcement, military, and civilian markets. Overlaps with Safariland in belts, pouches, gloves, and accessories but does not directly compete in retention-rated holsters or ballistic armor.
- BAE Systems (Survival, Evasion, Resistance & Escape / Armor): Large defense prime that inherited Armor Holdings' body armor and personal protection portfolio. Broad incumbent competing with Safariland's armor business for large DoD and federal agency ballistic procurement contracts.
- 3M Personal Safety Division (ballistic/CBRN): Diversified safety equipment conglomerate producing body armor, respiratory protection, and communications/hearing protection for defense and public safety. Overlaps with Safariland in body armor and Liberator hearing protection product lines but as part of a much broader portfolio.
Emerging players
- Hyundai Development (Vivax Medical / Active Shooter Armor) — N/A; substitute with Hellcat/Safariland-adjacent emerging armor maker: ShotStop Ballistics: Emerging manufacturer of advanced body armor and hard armor plates using novel material science (e.g., Duritium). Competes with Safariland's hard armor plate business in the federal and tactical procurement market, currently at smaller scale but with comparable NIJ-rated products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Safariland Group social profiles
Digital presenceThe Safariland Group compliance and trust
Trust signalCompliance1 record
The Safariland Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Safariland Group leadership team
Management profileNumber of profiles
Profiles2 records
The Safariland Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Safariland Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Safariland Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Safariland Group
What does The Safariland Group do?
The Safariland Group designs, manufactures, and sells a comprehensive portfolio of duty-rated and concealed-carry holsters, body armor (ballistic panels, concealable carriers, tactical vests, hard armor plates, helmets), hearing protection and communication devices, and tactical accessories for law enforcement, military, and civilian markets. The company operates through an authorized dealer network for professional procurement and direct-to-consumer e-commerce for everyday carry customers, with proprietary retention technologies (ALS®, SLS™, GLS™) and the SafariSeven™ material platform serving as key differentiators.
Is The Safariland Group a public or private company?
The Safariland Group is a private company. It is classified as corporate owned and is currently operating.
When was The Safariland Group founded?
The Safariland Group was founded in 1964. It employs 5,001 to 10,000 people.
Where is The Safariland Group based?
The Safariland Group is headquartered in Ontario, United States, in the North America region.
How does The Safariland Group make money?
Four revenue lines are on record. Holster Sales are the primary driver. The others are body Armor Sales, communications Equipment and belts, Pouches & Accessories.
Who are The Safariland Group's main competitors?
Direct peers on record are Revision Military, Galco Gunleather, Point Blank Enterprises, Blackhawk Products Group, Magpul Industries and Damascus Gear. Broad incumbents are 5.11 Tactical, BAE Systems (Survival, Evasion, Resistance & Escape / Armor) and 3M Personal Safety Division (ballistic/CBRN). Hyundai Development (Vivax Medical / Active Shooter Armor) — N/A; substitute with Hellcat/Safariland-adjacent emerging armor maker: ShotStop Ballistics is listed as an emerging player.
Does The Safariland Group have an API?
No public API is recorded for The Safariland Group.
What industry is The Safariland Group in?
The Safariland Group's product category is Tactical & Law Enforcement Equipment. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAMAKAD, Hunting Clothing, Footwear & Camouflage Retail. Its NAICS code is 3159 and its SIC code is 3949.