What Positive Parenting Solutions does

Positive Parenting Solutions is a privately held, Raleigh, NC-based online parenting education platform founded by Amy McCready in 2004. The company delivers psychology-based parenting training to parents of children ages 2-17, led by its flagship All-In-One Parenting Success System, which combines a proprietary framework called the Bucket Method, 49+ video training sessions, 30+ expert masterclasses, a Parent Personality Assessment, live coaching calls conducted by Amy McCready, and the Parenting-In-Your-Pocket mobile app (iOS/Android). The platform is augmented by two private members-only Facebook communities (LITTLES for younger kids, BIGS for tweens/teens) and a growing catalog of standalone courses covering blended families, back-to-school routines, friendship skills, modern manners, and child safety topics including predator-proofing and pornography conversations.\n\nThe business model is primarily direct-to-consumer, with a one-time $399 lifetime-access purchase for the flagship program (available via 3-month or 12-month payment plans), priced to include full partner access at no additional cost. Ancillary revenue streams include standalone courses and masterclasses sold à la carte, an Amazon Associates affiliate program, and corporate training and speaking engagements offered to Fortune 500 employers as a workplace benefit. The 30-day money-back guarantee plus $100 Amazon gift card, combined with lifetime access, creates a low-risk consumer purchase decision.\n\nThe company has served 265,000+ families across 21 countries and six continents, with 2M+ parents exposed through free 45-minute online classes and 1.6M social media followers. Amy McCready's 14+ years as a TODAY Show contributor and appearances on CBS This Morning, CNN, The Doctors, Fox & Friends, Rachael Ray, and Steve Harvey provide top-of-funnel earned media. The company is bootstrapped and founder-owned, with no external funding, and operates with 11-50 employees.

Name

Positive Parenting Solutions

Legal name

Positive Parenting Solutions, Inc.

Website

https://positiveparentingsolutions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Parenting Solutions is a Raleigh, NC-based online parenting education platform founded in 2004 that sells a $399 lifetime-access parenting course, mobile app, and community to parents of children ages 2-17 across 21 countries, led by founder Amy McCready.

Ownership category

akta.pro rank

Product category

Online Parenting Education

NAICS

Educational Services (61), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Online parenting courses
• Parenting education platform
• Child behavior training
• Parent coaching services
• Digital parenting classes

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. All-In-One Parenting Success System (Lifetime Access): One-time purchase model providing lifetime access to the complete parenting course including all tools, masterclasses, coaching calls, and app access. Payment plans available (3-month or 12-month installments). No subscription or renewal fees. Includes full partner access for co-parents at no additional cost.
2. Individual Courses and Masterclasses: Standalone courses offered including Quick-Fix Coaching with Amy, 4-Week Family Fix, Blended Families, Friendship Skills, and specialty topics (e.g., Predator-Proofing, Porn Talks Simplified, Manners Matter, How to Raise Kids Who Tell the Truth).
3. Affiliate Revenue: Company participates in Amazon Services LLC Associates Program and affiliate partnerships with other companies. earns advertising fees through affiliate links.
4. Corporate/Organizational Training: Parenting training programs and speaking engagements offered to Fortune 500 companies and organizations to support their employees' families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Positive Parenting Solutions sells online parenting education centered on the proprietary "Bucket Method." The flagship All-In-One Parenting Success System provides lifetime access to video training, masterclasses, live coaching, a mobile app, and private community support for parents of children ages 2-17. Standalone short courses, single-session coaching, and corporate training programs extend the catalog.

Product overview

Positive Parenting Solutions is an online parenting education platform offering a core flagship product (All-In-One Parenting Success System) alongside multiple standalone courses and bundles. The core All-In-One Parenting Success System ($399 lifetime access) is a comprehensive parenting program combining 49+ video training sessions, the Bucket Method framework, 30+ expert masterclasses, live coaching with Amy McCready, Parent Personality Assessment, two private parent communities (LITTLES and BIGS), and the Parenting-In-Your-Pocket mobile app. The company also offers standalone courses covering specific topics (Blended Families, 4-Week Family Fix, Friendship Skills, Manners, Safety/Predator-Proofing, Back-to-School, Marriage, Motivation), premium coaching add-ons, and a free 45-minute introductory class. Products serve parents of children ages 2-17.

Differentiator

Problem solved

Functional benefit

Brands

• All-In-One Parenting Success System: The flagship online parenting course featuring psychology-based tools, masterclasses, coaching calls, and community support for parents of children ages 2-17.
• Quick-Fix Coaching with Amy
• 4-Week Family Fix
• Parenting-In-Your-Pocket
• Positive Parenting in Blended Families
• Friendship Skills Every Child Needs to Learn

Products and services

• All-In-One Parenting Success System Flagship online parenting video program built around the Bucket Method, providing lifetime access to on-demand video training, masterclasses, live coaching, a mobile app, and private community support for parents of children ages 2-17.
• Free Online Parenting Class No-cost introductory online class that teaches positive parenting basics and is used as a lead funnel to the All-In-One Parenting Success System.
• Quick-Fix Coaching with Amy Single-session, one-on-one coaching call with Amy McCready for parents needing targeted help with a specific behavior challenge.
• 4-Week Family Fix Four-week group coaching program led by Amy McCready to address a specific family challenge.
• Positive Parenting in Blended Families Standalone online course for parents navigating positive parenting in blended family dynamics.
• Friendship Skills Every Child Needs to Learn Standalone online course teaching parents how to help their children build friendship and social skills.
• How to Raise Kids Who Tell the Truth Standalone online course teaching parents a step-by-step approach to encourage honesty in children.
• How to Teach Modern Manners at Home Standalone online course teaching parents how to instill modern manners at home.
• Predator-Proofing Our Kids Standalone online course on child safety and awareness training for parents.
• Porn Talks Simplified Standalone online course giving parents a script for age-appropriate conversations about pornography with their children.
• Keeping Kids Safe Mastery Bundle Bundle of child-safety courses including Predator-Proofing Our Kids and Porn Talks Simplified.
• Household Harmony Masterclass Series Multi-part masterclass series focused on creating household harmony.
• How to Make Time for Your Marriage Standalone online course helping couples maintain a healthy marriage while parenting.
• Back-to-School Survival Plan Standalone online course helping parents prepare for the back-to-school season.
• The Motivation Bundle Bundle of motivation-focused courses for parents.
• Why Kids Lie (E-Book) Digital e-book explaining why children lie and how parents can respond.
• Corporate Parenting Education Program Licensing of the All-In-One Parenting Success System as an employee benefit for corporate HR, wellness, and EAP programs.

Quantifiable outcome

• 96% of parents see measurable improvement within 48 hours of learning their first tool
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Good Inside: Founded by Dr. Becky Kennedy, Good Inside is a direct competitor offering online parenting courses, a mobile app, and membership community for parents of children ages 0–10. Both PPS and Good Inside sell video-based courses with a psychology-grounded framework, app access, and community support.
• Big Little Feelings: Online parenting course brand led by Kristin Gallant and Deena Margolin, focused on toddlers and young children. Directly comparable to PPS in D2C parenting education, social-media-led acquisition, and one-time-purchase course pricing.
• Aha! Parenting: Dr. Laura Markham's long-running online parenting education platform offering courses, ebooks, and coaching. Highly comparable to PPS in online parenting methodology, founder-driven brand, and direct-to-parent course sales.
• Janet Lansbury (Elevating Childcare): Online parenting content, courses, and coaching platform rooted in the RIE/Respectful Approach. Comparable to PPS as an online parenting education brand with a distinctive methodology, courses, and community.
• Hand in Hand Parenting: Parenting education organization offering online courses, community, and parent-led support. Comparable to PPS in providing structured online parenting programs with a defined methodology and member community.
• Circle of Security International: International parenting education program offering video-based parent support and training through certified providers. Comparable to PPS in structured online parenting curriculum and parent-facing course delivery.
• Dr. Shefali (Conscious Parenting): Clinical psychologist offering online parenting courses, books, and live events aimed at conscious parenting. Directly comparable to PPS as a high-profile psychologist-led online parenting course business with strong media presence.

Broad incumbents

• Triple P (Positive Parenting Program): Large, evidence-based parenting program operating across multiple countries with practitioner training and family resources. Comparable as a parenting methodology provider, though PPS is consumer D2C whereas Triple P is more institutional/public-sector oriented.

Emerging players

• The Gottman Institute: Relationship and parenting education organization offering online courses, workshops, and coaching. Comparable as a research-based online education brand with parent/family audience overlap, though its primary focus is couple relationships.
• Generation Mindful: Online parenting education platform offering courses, digital tools, and resources for parents of young children. Comparable to PPS in providing D2C parenting education with a defined methodology and digital delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PositiveParentingSolutions
• Instagraminstagram.com/positiveparentingsolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Parenting Solutions