Big Little Feelings

What Big Little Feelings does

Big Little Feelings is a direct-to-consumer online parenting education company founded in 2020 by Kristin and Deena Margolin, both child development experts (Deena is a Licensed Marriage and Family Therapist). The company sells therapist-developed video courses to parents of children ages 1-6, with a specialized offering for parents of highly sensitive and strong-willed children ('Big Feelers'). The company claims to have served over 1 million parents cumulatively since inception and operates a 500K+ Instagram community.

The product portfolio consists of three core streaming video courses delivered via Kajabi and sold through a Shopify-powered e-commerce storefront: Winning The Toddler Stage ($99, 21 topics), Potty Training Made Simple ($34), and Big Feelers ($79), along with two discounted bundles ($123 and $158). Courses include lifetime access, downloadable PDF resources, English and Spanish subtitles, and a 30-day money-back guarantee. Ancillary offerings include Fisher-Price x BLF Play Kits (physical product collaboration) and digital gift certificates. The technology stack is entirely third-party and conventional: Shopify for commerce, Kajabi for course delivery and mobile audio streaming, Klaviyo for email/SMS automation, Yotpo for reviews, and Snowplow for analytics.

The business operates a product-led, community-led go-to-market motion that originated from viral Instagram content. Revenue is transactional with one-time course purchases and no subscription component. Marketing channels include organic social (Instagram, Facebook), email/SMS, a blog and podcast for content marketing, and a LinkShare affiliate program, with additional distribution via Amazon Shop and Shopmy. The company is privately held with no disclosed institutional funding, is structured as KD Creatives, Inc. (incorporated in California, correspondence address in Denver, CO), and serves a primarily US customer base.

Name

Big Little Feelings

Legal name

KD Creatives, Inc.

Website

https://biglittlefeelings.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Little Feelings is a direct-to-consumer online parenting education company founded in 2020 that sells therapist-developed video courses for parents of toddlers and young children, primarily serving US families through a Shopify storefront and Kajabi-powered course platform.

Ownership category

akta.pro rank

Product category

Parenting Education

NAICS

Educational Services (61), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

akta.pro secondary industries

Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Parenting education courses
• Toddler behavior training
• Online parenting courses
• Child development education
• Potty training programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Online Course Sales: Direct-to-consumer sale of pre-recorded video courses for parents. Individual courses sold as one-time purchases ($34-$99) with lifetime access. Bundle products offer discounted pricing (Potty + Toddler Bundle at $123, Big Feelers + Toddler Bundle at $158). No recurring subscription required for individual courses. Revenue is transactional per course/bundle with no ongoing subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Big Little Feelings sells research-based, therapist-developed online video courses for parents of toddlers and preschoolers, covering tantrums, discipline, sleep, picky eating, sibling dynamics, and potty training. The core catalog consists of three standalone courses—Winning The Toddler Stage, Big Feelers, and Potty Training Made Simple—available individually or as discounted bundles. The company also offers play-based products through a Fisher-Price collaboration and digital gift certificates, all delivered digitally via Shopify-powered e-commerce and Kajabi-hosted course streaming.

Product overview

Big Little Feelings is an online parenting education platform offering video-based courses delivered via streaming. The core product portfolio consists of three standalone courses: Big Feelers (for highly sensitive and strong-willed children, $79), Winning The Toddler Stage (comprehensive toddler/preschooler guide for ages 1-6, $99), and Potty Training Made Simple (for ages 20+ months, $34). These are available individually or as discounted bundles: Potty + Toddler Bundle ($123) and Big Feelers + Toddler Bundle ($158). The company also offers Play Kits through a Fisher-Price partnership and Gift Certificates. All courses include lifetime access, closed-captioned videos available in English and Spanish, downloadable PDF resources, and optional audio streaming via the Kajabi mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Big Feelers: A groundbreaking course for highly sensitive and strong-willed kids, offering specialized tools for explosive behavior, sensory battles, and defiance.
• Winning The Toddler Stage
• Potty Training Made Simple

Products and services

• Winning The Toddler Stage A comprehensive online video course for parents of toddlers and preschoolers (ages 1-6) covering tantrums, discipline, mealtime, sleep, picky eating, sibling dynamics, and screentime. Includes 21 course topics, 6 hours of stream-only video content broken into 2-10 minute lessons, downloadable PDF resources, lifetime access, and English/Spanish subtitles.
• Big Feelers An online video course for parents of highly sensitive, strong-willed, and explosive children (all ages). Provides neuroscience-based and child development strategies for managing big emotions, sensory battles, and defiance. Includes 8 course topics, 21 pre-recorded video lessons (~4 hours total), 9 downloadable tools, and podcast-style listening via the Kajabi mobile app.
• Potty Training Made Simple A practical online video course for potty training children ages 20+ months. Includes 11 course topics covering prep, accidents, regressions, pushback, daycare collaboration, and public restrooms. 3.5 hours of stream-only content, closed-captioned in English and Spanish, with downloadable PDF resources and lifetime access.
• Potty + Toddler Bundle A combined course bundle offering Winning The Toddler Stage and Potty Training Made Simple together at a $10 discount versus purchasing separately. Provides lifetime access to both courses for parents seeking both general toddler guidance and potty training support.
• Big Feelers + Toddler Bundle A combined course bundle offering Big Feelers and Winning The Toddler Stage together at a $20 discount versus purchasing separately. Designed for parents of children ages 1-10, providing both specialized support for highly sensitive children and comprehensive general toddler/preschooler guidance.
• Play Kits (Fisher-Price x BLF) A collaboration with Fisher-Price offering play-based products and kits for toddlers, sold through the Big Little Feelings website.
• Gift Certificates Digital gift certificates available for purchase to give recipients access to Big Little Feelings courses.

Quantifiable outcome

• 94% of parents report long-term behavioral and emotional well-being benefits for their child (Winning The Toddler Stage)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fisher-PricecoreStrategic or Co-development PartnerFisher-Price has a dedicated Play Kits collaboration with Big Little Feelings. The website includes a 'Play Kits' page under the Fisher-Price x BLF partnership. This appears to be a product/content collaboration offering play-based products for toddlers.
• ShopifycoreTechnology or IntegrationShopify powers the e-commerce storefront at biglittlefeelings.com. All orders are processed through Shopify's platform including Shopify Pay and Shop Pay accelerated checkout. The privacy policy identifies Shopify as the host of checkout services.
• KajabicoreTechnology or IntegrationKajabi provides the course content streaming platform. The Big Little Feelings courses are delivered via Kajabi, and customers can access course content and listen podcast-style through the Kajabi mobile app.
• KlaviyocoreTechnology or IntegrationKlaviyo powers email marketing automation and tracks user views for email campaign personalization. The company uses Klaviyo for newsletter and marketing email delivery.
• LinkShare (Affiliate Program)minorChannel Partner/ Reseller/ DistributorLinkShare affiliate network manages the Big Little Feelings publisher/affiliate program. Publishers can register through LinkShare to promote courses and earn commissions on referred sales.
• Amazon ShopminorChannel Partner/ Reseller/ DistributorBig Little Feelings products are available through Amazon Shop as an additional distribution channel beyond the direct website.
• ShopmyminorChannel Partner/ Reseller/ DistributorProducts available through Shopmy social commerce platform as an additional distribution channel.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lovevery: Subscription-based early childhood development brand offering play kits and parent guidance content; competes with the Fisher-Price x BLF Play Kits line and targets the same parent-of-toddlers cohort with developmental expertise.
• Motherly: Digital media and education platform for mothers offering courses, content, and community; competes for the same parent audience with a multi-channel content and education offering.
• Dr. Becky (Good Inside): Therapist-led parenting platform offering courses, a podcast, and live content for parents of young children; very similar therapist-founded D2C model targeting the same toddler/preschooler demographic.
• Janet Lansbury (Elevating Childcare / Unruffled): Independent parenting educator offering courses, podcasts, and books focused on toddler behavior and respectful parenting; directly competes for the same parent-of-toddlers audience with a similar digital course and content model.
• The Montessori Company / Montessorium: Digital early-childhood education brand offering apps and learning kits for parents and children; comparable D2C model with educational content for the same parent demographic.

Emerging players

• Yogapeutics / GoZen!: Online social-emotional learning programs for children and parent-facing resources; overlaps with BLF's emotional-regulation curriculum and parent education model.
• Fatherly: Digital parenting media and education brand; adjacent competitor in the parenting content and education space, focused on dads but overlapping on the early-childhood parenting journey.
• Big Little Club: Digital activity and learning product company for toddlers and preschoolers; overlaps on the early-childhood parent market though focused more on kid-facing content than parent-facing courses.

Broad incumbents

• Happiest Baby (SNOO): Dr. Harvey Karp's parenting brand offering premium baby products plus extensive parenting courses and content; adjacent in early-childhood parenting education with deeper infant focus.

Regional players

• Cleverly Changing (Mom-founded digital parenting brands, e.g., Bundles Group / Mommy Minutes): Mom-founded digital parenting media brands operating courses and community content; representative of the broader long-tail of influencer-led parent education businesses that compete for share-of-wallet in the same demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BigLittleFeelings
• Instagraminstagram.com/biglittlefeelings
• LinkedInlinkedin.com/company/big-little-feelings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Little Feelings