Integromat
Make (formerly Integromat) is a Prague-based visual automation platform, now a Celonis subsidiary, that enables businesses to connect 3,000+ applications and automate workflows via a no-code interface augmented by AI agents and enterprise-grade scaling.
- Company typePrivate
- Founded2016
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Integromat does
Make (formerly Integromat) is a visual automation platform that enables businesses of all sizes to connect over 3,000 applications and automate workflows through a no-code/low-code interface. Founded in Prague in 2016 by Ondřej Gazda and Patrik Šimek, the company originally launched as Integromat, rebranded to Make in 2022, and was acquired that same year by Celonis, Inc., now operating as a Celonis subsidiary. The Integromat brand has been shut down and Make is the sole operating platform.
The platform's core technology centers on a drag-and-drop visual builder that lets non-technical users construct complex multi-step automations across SaaS applications. AI capabilities have become a primary differentiator: Make AI Agents offer transparent, autonomous agents that orchestrate workflows across the integration library, and the Make MCP Server implements the Model Context Protocol to connect AI systems to real business actions. The product portfolio comprises the core Make platform, Make AI Agents (plus a public Library of Agents), Make Grid (an enterprise control plane for centralized automation governance), the Make MCP Server, and a Make Enterprise tier for scaled deployments with dedicated support. The platform advertises integration coverage across 3,000+ pre-built apps, supported by a Templates library, Make Academy (eLearning), and an active Make Community.
Make operates a hybrid go-to-market model combining product-led growth through a free tier with self-serve onboarding, alongside enterprise field sales with annual Enterprise contracts. Pricing is subscription-based with monthly billing on paid tiers and annual billing on Enterprise. Revenue derives from recurring SaaS subscriptions. Customer segmentation is explicitly horizontal — spanning Marketing, Sales, Operations, Customer Experience, Finance, IT, HR, and Workplace Productivity — meaning no single vertical dominates. Go-to-market is reinforced by a Partner Directory, Webinars, the annual Make Waves conference in Prague, and a Digital Education Program granting free professional access to students, indicating deliberate long-horizon customer development.
Integromat firmographics
Firmographics- Name
- Integromat
- Legal name
- Celonis, Inc.
- Website
- https://integromat.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Make (formerly Integromat) is a Prague-based visual automation platform, now a Celonis subsidiary, that enables businesses to connect 3,000+ applications and automate workflows via a no-code interface augmented by AI agents and enterprise-grade scaling.
- Ownership category
- akta.pro rank
Integromat industry classification
Industry- Product category
- Workflow Automation Software
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Integromat is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Integromat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription-based SaaS: Make operates as a subscription-based SaaS platform with free tier available and paid plans for increased usage and features. Users can sign up for free and upgrade to paid plans for higher limits and enterprise features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual users and small automation needs |
| Subscription | Monthly | Paid plans with expanded features and usage limits |
| Subscription | Annual | Enterprise tier for large-scale deployments |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Integromat product offering
Product offeringCore offering
Make (formerly Integromat) is a visual automation platform that enables businesses to connect over 3,000 applications and automate workflows through a no-code/low-code drag-and-drop interface. The platform serves marketing, sales, operations, IT, HR, finance, and customer experience teams with AI-powered capabilities including autonomous AI agents and a Model Context Protocol server for secure AI-to-application orchestration.
Product overview
Make (formerly Integromat) is a visual automation platform that evolved from Integromat in 2022. The platform enables businesses of all sizes to connect over 3,000 applications and automate workflows through a no-code interface. The product portfolio includes the core Make platform, AI Agents for autonomous workflow orchestration, Make Grid for enterprise automation landscape control, and Make MCP Server for AI integration. The Enterprise tier provides scaled, secure automation for larger organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Make Visual automation platform enabling businesses of all sizes to connect 3,000+ applications and automate workflows through a no-code/low-code drag-and-drop interface.
- Make AI Agents
Companies that use Integromat
Customer profileSegments8 records
Ideal customer profiles2 records
Integromat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Integromat partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Integromat competitors and assessment
Company assessmentDirect peers
- Zapier: Zapier is the leading independent no-code workflow automation platform, connecting thousands of apps with a visual builder. It directly competes with Make in the same SMB-to-enterprise segment, with comparable freemium-to-enterprise monetization.
- Workato: Workato is an enterprise integration platform as a service (iPaaS) combining workflow automation with API integration and business process automation. It competes with Make for mid-market and enterprise customers seeking scalable, governed automations.
- Tray.io: Tray.io (now Tray AI) is a general automation and iPaaS platform for integrating SaaS applications and automating business processes. It is highly comparable to Make on visual workflow building, API-first integrations, and enterprise scaling.
Emerging players
- n8n: n8n is an open-source, source-available workflow automation tool that appeals to technical users and organizations wanting self-hosted deployments. It is an emerging alternative to Make, particularly for cost-sensitive and developer-led teams.
- Pipedream: Pipedream is a developer-focused integration and workflow automation platform, emphasizing code-level extensibility alongside no-code workflows. It targets technical teams seeking a more programmable alternative to Make's visual builder.
- IFTTT: IFTTT is a consumer and prosumer automation platform connecting apps and smart devices with simple conditional applets. It is a partial competitor to Make in the lightweight, individual-user automation segment.
Broad incumbents
- Microsoft Power Automate: Power Automate is Microsoft's workflow and RPA platform, bundled into the Microsoft 365 and Dynamics ecosystems. It competes broadly with Make across enterprise automation use cases, leveraging Microsoft's deep enterprise footprint and pricing leverage.
- MuleSoft (Salesforce): MuleSoft is Salesforce's enterprise integration platform, focusing on API-led connectivity and complex system integrations. It overlaps with Make on workflow automation and integration but targets larger enterprises with deeper IT governance requirements.
- Boomi: Boomi is a cloud-based iPaaS vendor offering integration, API management, and workflow automation. It competes with Make for enterprise integration-led automation use cases, especially within IT and data team mandates.
- ServiceNow IntegrationHub: ServiceNow's IntegrationHub extends the Now Platform with pre-built spokes and workflow automation for IT, employee, and customer workflows. It overlaps with Make on enterprise process automation but is anchored in ServiceNow's ITSM/ESM ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Integromat social profiles
Digital presenceIntegromat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integromat leadership team
Management profileNumber of profiles
Profiles1 record
Integromat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integromat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integromat
What does Integromat do?
Make (formerly Integromat) is a visual automation platform that enables businesses to connect over 3,000 applications and automate workflows through a no-code/low-code drag-and-drop interface. The platform serves marketing, sales, operations, IT, HR, finance, and customer experience teams with AI-powered capabilities including autonomous AI agents and a Model Context Protocol server for secure AI-to-application orchestration.
Is Integromat a public or private company?
Integromat is a private company. It is classified as corporate owned and is currently closed.
When was Integromat founded?
Integromat was founded in 2016. It employs 11 to 50 people.
Where is Integromat based?
Integromat is headquartered in Prague, Czechia, in the Europe region.
How does Integromat make money?
One revenue line is on record: subscription-based SaaS.
Who are Integromat's main competitors?
Direct peers on record are Zapier, Workato and Tray.io. Emerging players are n8n, Pipedream and IFTTT. Broad incumbents are Microsoft Power Automate, MuleSoft (Salesforce), Boomi and ServiceNow IntegrationHub.
Does Integromat have an API?
No public API is recorded for Integromat.
What industry is Integromat in?
Integromat's product category is Workflow Automation Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 541430 and its SIC code is 7372.