Tivoli

What Tivoli does

Tivoli A/S is a Copenhagen-based, publicly-listed entertainment company (CVR 10404916) operating Tivoli Gardens, the world's third-oldest amusement park, founded in 1843. Its core operation is a single-site urban amusement park at Vesterbrogade 3 in central Copenhagen featuring roughly 29-30 rides, themed gardens, 30+ restaurants and cafes (including the Tivoli Food Hall and the Michelin-chef pop-up restaurant at the Japanese Pagoda), retail shops, game booths, and dedicated cultural performance venues (Tivoli Concert Hall and Glass Hall). The group also owns and operates the Nimb Hotel (luxury boutique hotel adjacent to the park), Wagamama.dk, and the Rasmus Klump children's brand, plus proprietary cultural institutions — the Tivoli Ballet Theatre (with associated ballet school) and the Tivoli-Garden youth marching band.

Revenue is generated primarily through direct-to-consumer channels — physical ticket offices, the tivoli.dk website and mobile app — across nine distinct streams: entrance tickets (day-visit admissions with before/after-18:00 pricing tiers), ride passes (Turpas), Tivolikort annual subscriptions in four tiers (basic, Sølv/Silver with one free guest, Wild Card with one free ride pass per visit, and Guld/Gold with up to four free guests), F&B, retail, ticketed performances and events (with DKK 25-50 ticket fees), corporate events and venue leasing (including the Tivoli Erhvervsklub business club), school and educational programs, and gift cards (3-year validity). B2B and group sales run alongside, and third-party ticketing is handled by Billetlugen.

The company's go-to-market emphasizes owned digital and physical channels augmented by social media (Facebook, Instagram, YouTube, LinkedIn), email, event programming (Friday Rock, Summer Classical, Jazz, Tivoli Revue, ballet), and earned media. Strategic direction is anchored by a confirmed expansion — the Hikari themed area opening late summer 2026 — and by a multi-tiered annual-pass and loyalty architecture (Tivoli Lux via the Tivoli app) designed to convert single-visit demand into recurring subscription revenue. FY2025 revenue of DKK 1,344.7 million, up 2% year-over-year, with EBITDA up 4%, signals a mature, modestly growing consumer leisure business.

Note on data quality: the provided schema's short description characterizes Tivoli as a SaaS/cloud-infrastructure company, which is contradicted by every other source in the input; the description above is grounded in the actual operator data (amusement park, Nimb Hotel, in-app ticketing, etc.). Two anomalies — a 1996 funding round with a $0 raise labeled "investors: Matrix" and a 2009-12-17 "Smythson" acquisition for an implausibly large sum — appear to be data-pipeline cross-contamination and are not treated as factual Tivoli events.

Name

Tivoli

Legal name

Tivoli A/S

Website

https://tivoli.dk

Company type

Public

Founded year

1843

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tivoli A/S is a Copenhagen-based, publicly-listed entertainment company operating Tivoli Gardens — the world's third-oldest amusement park (founded 1843) — combining ~29 rides, 30+ dining outlets, performance venues, and adjacent hotel and dining subsidiaries, serving families, tourists, school groups, and corporate clients through direct-to-consumer and B2B channels.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement park operations
• Theme park entertainment
• Live performance venues
• Annual season passes
• Corporate event hosting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Admission Tickets: Entry fees for visitors to the Tivoli Gardens amusement park, with different pricing for before/after 6 PM and various ticket categories including child and adult rates.
2. Ride Passes (Turpas): Unlimited ride access bundled with admission or sold separately, providing additional revenue per visit.
3. Tivolikort (Annual Passes): Subscription and fixed-term annual passes providing unlimited access to the park with various tiers (Tivolikort, Tivolikort Sølv, Wild Card, Tivolikort Guld) offering different benefits like free guest admission.
4. Food & Beverage: Revenue from 30+ restaurants, cafes, food stalls, and the Tivoli Food Hall within the park.
5. Retail & Shops: Revenue from retail shops and game booths within Tivoli Gardens.
6. Performances & Events: Ticket sales for theater shows, concerts, ballet performances, and special events in venues like the Concert Hall and Glassalen, with ticket fees of DKK 25-50 per ticket.
7. Corporate Events & Leasing: B2B services including corporate agreements, meetings and events hosting, venue leasing, and the Tivoli Erhvervsklub (business club) membership.
8. School Programs: Educational programs and group tickets for school groups with minimum purchase requirements.
9. Gift Cards: Gift certificates valid for 3 years, redeemable across the park including entrances, restaurants, shops, and ticket offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Tivoli A/S operates the Tivoli Gardens amusement park in central Copenhagen, founded in 1843 and the world's third-oldest amusement park. The company sells admission tickets, multi-tiered annual passes (Tivolikort), and ride passes (Turpas), complemented by 30+ restaurants and food outlets, retail shops, and game booths within the park. Tivoli also stages live entertainment including concerts, ballet, theatre, and seasonal festivals across its Concert Hall, Glass Hall, and open-air venues, and runs corporate events, school programs, and a digital loyalty program (Tivoli Lux) via its mobile app.

Product overview

Tivoli Gardens is the world's third-oldest amusement park (established 1843) located in Copenhagen, Denmark, operating as a unified themed entertainment destination. The core offering centers on Tivoli Gardens itself with over 29 rides, themed gardens, and diverse dining at 30+ restaurants. The product portfolio spans ticketing products (entrance tickets, ride passes, and multi-tiered annual passes including Tivoli Pass, Silver, Gold, and Wild Card variants), performance venues (Concert Hall and Glass Hall hosting ballet, theatre, concerts, and revue shows), dining concepts (Tivoli Food Hall, The Japanese Pagoda restaurant with rotating Michelin pop-ups), youth programs (Tivoli Ballet Theatre, Tivoli-Garden marching band), and B2B services (corporate events, school programs, gift cards). Digital products include the Tivoli App and Tivoli Lux loyalty program. The park operates seasonal schedules with major events including the annual summer season, Christmas season, and themed festivals.

Differentiator

Problem solved

Functional benefit

Brands

• Nimb Hotel: Luxury boutique hotel located adjacent to Tivoli Gardens, featuring rooms, wellness facilities, restaurants, and event spaces.
• Tivoli Food Hall
• Tivoli Ballet Theatre
• Tivoli Lux
• Hikari

Products and services

• Tivoli Gardens World's third-oldest amusement park located in the heart of Copenhagen, operating since 1843. Features over 29 rides, themed gardens, restaurants, shops, and year-round entertainment including concerts, ballet, and theatre performances. Open to families, tourists, and individual visitors.
• Tivoli Pass (Tivolikort)
• Entrance Tickets Admission tickets valid for one visit on a specific date or during a stated period. Available with or without ride passes and with different pricing for entry before or after 18:00; children under 3 enter free with a paying adult.
• Ride Pass (Turpas) Unlimited ride access add-on bundled with admission or sold separately, providing unlimited access to all rides during the visit.
• Tivoli Food Hall Street food market within Tivoli Gardens featuring carefully selected food stalls offering diverse culinary experiences, with free entry from the street and direct access from the gardens.
• The Japanese Pagoda (Det Japanske Tårn) Upscale dining venue inside Tivoli featuring rotating Michelin-starred chef pop-ups, offering fine gastronomy in a unique pagoda setting.
• Tivoli Concert Hall & Glass Hall (Koncertsalen & Glassalen) Performance venues hosting comedy, revues, dance, concerts, and theatrical performances throughout the year, including the annual Tivoli Revue and The Nutcracker ballet. Tickets sold with a DKK 25-50 ticket fee.
• Tivoli Ballet Theatre Professional ballet company performing classic productions including The Nutcracker at Tivoli's Glassalen and other venues, with an associated ballet school for training.
• Tivoli-Garden (Youth Marching Band) Youth marching band organization offering music and rhythm instruction for children, performing regularly at Tivoli events throughout the season.
• School Programs (Tivoli Faglige Dage) Educational packages for school groups including curriculum-aligned Science Days, guided tours, and structured group visits, with a minimum purchase requirement of 15 tickets for most school products.
• Corporate Events & Business Services B2B offering including corporate agreements, meetings and events hosting, venue leasing, sponsorship partnerships, and the Tivoli Business Club (Tivoli Erhvervsklub) for client entertainment and team building.
• Gift Cards Gift certificates valid for 3 years from purchase, redeemable across the park at entrances, restaurants, shops, performances, and Tivoli Box Office.
• Tivoli App Mobile application for iOS and Android providing digital Tivoli Pass storage, ride pass scanning, event and dining information, and Tivoli Lux benefit redemption.
• Tivoli Lux Free benefits program for Tivoli Pass holders with a Mit Tivoli profile, offering exclusive discounts and advantages at Tivoli venues and partner businesses, redeemable via the Tivoli app.
• Hikari Themed Area New light-themed area added to Tivoli Gardens, described as a new light shining in the Gardens and a significant expansion of the park's attractions. Opening in late summer 2026.

Quantifiable outcome

• Named among Top 5 Best Theme Parks in Europe by Travel and Leisure

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Billetlugen A/ScoreChannel Partner/ Reseller/ DistributorOfficial ticket operator for Tivoli performances, shows, and concerts. Located at Bryggernes Plads 17, 1799 Copenhagen. Handles ticket sales, delivery, and refunds for event bookings.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platforms where Tivoli maintains official pages. Joint data controllership for user data collected through page interactions.
• Google (YouTube)minorGTM or Marketing PartnerVideo platform for Tivoli's official channel featuring event highlights, performances, and park experiences.
• LinkedInminorGTM or Marketing PartnerProfessional networking platform for Tivoli's corporate presence, recruitment, and B2B marketing.
• Nimb HotelcoreStrategic or Co-development PartnerLuxury boutique hotel adjacent to Tivoli Gardens. Offers accommodation packages with park access. Part of Tivoli A/S group. Features Michelin pop-up dining experiences.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Efteling: Dutch theme park known for fairy-tale themed attractions and a strong cultural/seasonal programming tradition. Highly comparable in concept to Tivoli's blend of storytelling, gardens, and family entertainment, with similar European destination positioning.
• Europa-Park: Germany's largest theme park and a leading European destination. Comparable as a multi-themed regional park competing for European tourist visitation, but operates at significantly larger scale than Tivoli.
• Gröna Lund: Historic amusement park in Stockholm, Sweden. Comparable as a Scandinavian urban theme park with a mix of rides and live music/concerts (notably partnering with major artists), similar in heritage positioning to Tivoli.
• Phantasialand: German theme park near Cologne known for densely themed lands and high ride intensity. Competes with Tivoli for the Central European family tourist segment.
• Liseberg: Sweden's largest amusement park, located in Gothenburg. Directly comparable as a Nordic regional theme park with rides, gardens, cultural performances, and seasonal events, serving a similar Scandinavian family demographic.

Broad incumbents

• Compagnie des Alpes: French operator of ski resorts and leisure parks (Parc Astérix, Futuroscope, Walibi). Comparable as a European listed entertainment operator with multiple destination parks competing for European family tourism.
• Six Flags Entertainment: US-based regional theme park operator serving family and thrill-ride demographics. Broadly comparable as a multi-park operator in the same amusement park category, though focused on North American markets.
• Walt Disney Parks & Resorts: Global leader in destination theme parks with flagship European presence at Disneyland Paris. Sets the bar for IP-driven attraction design and per-capita spend that Tivoli competes against for European tourist visitation.
• Merlin Entertainments: Global multi-park operator (LEGOLAND, Madame Tussauds, Alton Towers, Heide Park). Comparable as a broad incumbent in the European attractions industry, with overlapping target customer base but a portfolio rather than single-park model.

Regional players

• Bakken: Denmark's oldest amusement park, located near Copenhagen. Directly comparable as a Danish heritage theme park serving local Danish families, and is the closest domestic peer to Tivoli.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcZYTNNupz1TCwmh0DH5VpQ
• Facebookfacebook.com/tivoli
• Instagraminstagram.com/tivolicph
• Xx.com/tivoli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tivoli