What Grona Lund does

Gröna Lund (legal name: Gröna Lunds Tivoli) is a historic amusement park founded in 1883, located on Djurgården island in central Stockholm, Sweden. It is one of Sweden's oldest continuously operating amusement parks and a recognized Stockholm cultural landmark. The park offers a portfolio of mechanical rides, a live concert festival (Grönan Live) staged across two outdoor stages, themed seasonal events (notably Halloween), an immersive dining experience (Mamma Mia! The Party at Tyrol), and a children's entertainment program (Gnuttarna), alongside on-site restaurants, bars, and a Game Center. It is owned and operated as part of the Parks and Resorts Scandinavia AB group, alongside sister parks Kolmården, Furuviksparken, and Skara Sommarland.

The business operates a direct-to-consumer, event-driven model. Revenue is generated through one-time ticket products (Ticket to Ride bundling entry and unlimited rides; Entrébiljett for entry only), annual season passes across three tiers (Gröna Kortet, Guldkortet, Diamantkortet), per-ride fees (Swish, Jetpass express queue), food and beverage, merchandise, 5-kamp skill-game packages, and corporate events accommodating groups from 30 to 10,000 persons. Pricing is dynamic by day and demand, with children under 4 and seniors 65+ admitted free. The park reaches customers through its own e-commerce storefront, on-site Biljettcenter, social media, partnerships with Stockholm public transport (SL), rail (SJ), ferries, sightseeing boats, and bundled hotel packages (Strawberry Hotels, Hotell Hasselbacken, Backstage Hotel). Mamma Mia! The Party tickets are sold via Ticketmaster as an authorized reseller.

Forward product investment is visible in 2026 (K-Street, OLW Live Lounge VIP experience, Spelhuset arcade, Spindeln mechanical spider ride) and 2027 (Score, an indoor interactive game attraction under development). Sustainability infrastructure (Fjällskär solar park, Vytal reusable cup system, EV charging) supports the group's climate, resources, and guest-facing ESG positioning. The company's underlying technology stack is built on third-party consumer integrations (Vytal, Swish, Chargenode, Mer Sverige, Ticketmaster) rather than proprietary AI or software platforms, and no AI/ML capabilities are disclosed.

Name

Grona Lund

Legal name

Gröna Lunds Tivoli

Website

https://gronalund.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Founded in 1883, Gröna Lund is a historic Stockholm amusement park on Djurgården, part of Parks and Resorts Scandinavia. It serves families, tourists, and corporate groups with rides, the Grönan Live concert festival, seasonal events, and dining.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Theme Park Admission: Entry tickets (Ticket to Ride with rides included, or entry-only tickets), season passes (Gröna Kortet, Guldkortet, Diamantkortet) providing unlimited entry during summer season 2026.
2. Ride Attractions: Individual ride access via åkband (ride bands), Jetpass express queue system, and Swish payments for single rides.
3. Food & Beverage: Multiple restaurants and food kiosks throughout the park including Restaurang Kaskad, Kryddhyllan, Classic Café, Holy Monkey, Pontonen Bar, Medal Plaza, and various fast food outlets. Includes vegetarian and vegan options.
4. Concert & Event Tickets: Concerts on Stora Scen and Lilla Scen as part of Grönan Live (Sweden's longest festival), plus special events like Mamma Mia! The Party, Rockbjörnen, and Halloween events.
5. Corporate Events & Group Bookings: Company events, team building (5-kamp), conferences in Gröna Lundsteatern and Tyrols festvåning, accommodating groups from 30 to 10,000 persons.
6. Merchandise & Retail: Park stores selling souvenirs, snacks, and merchandise including contact armbands, Coca-Cola store.
7. Game Center & 5-kamp: Arcade games, skill-based games, and 5-kamp (five-game challenge) packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gröna Lund operates a historic seaside amusement park on Djurgården in Stockholm, selling day tickets, season passes, and offering amusement rides, live concerts (Grönan Live festival), themed dining experiences, and on-site food and beverage services. The park also hosts corporate events, team-building activities, and seasonal festivals such as Halloween, generating revenue across admissions, in-park spending, and event bookings.

Product overview

Gröna Lund is a historic amusement park on Djurgården in Stockholm, founded in 1883 and part of the Parks and Resorts experience group. It operates as a multi-product leisure destination offering both physical attractions and ticketed experiences. The core products are Ticket to Ride (entrance + unlimited rides + Jetpass) and Entrébiljett (entrance + shows only), supplemented by season pass tiers: Gröna Kortet (entry + concerts), Guldkortet (entry + rides + concerts + dance evenings), and the premium Diamantkortet (entry + rides + concerts + Halloween + sister parks for two). Key experiential sub-brands include Grönan Live (summer concert festival across two stages), Halloween på Gröna Lund (scare events), Mamma Mia! The Party (immersive dining), Gnuttarna (children's stage show), and a Game Center featuring Spindeln arcade. Additional paid offerings include 5-kamp skill games, Jetpass express queue upgrades, Grönan Live Confirmed (guaranteed concert entry add-on), OLW Live Lounge (VIP concert seating), corporate events, and extensive on-site restaurant/food services. New for 2026: K-Street (K-pop zone), OLW Live Lounge, and Spelhuset arcade. Coming 2027: Score (interactive indoor game attraction) and a fully upgraded Pop-Expressen arcade.

Differentiator

Problem solved

Functional benefit

Brands

• Gröna Lunds Tivoli: The full commercial name of the amusement park located on Djurgården in Stockholm
• Grönan
• Grönan Live
• Mamma Mia! The Party
• Gnuttarna

Products and services

• Ticket to Ride Day ticket that combines park entrance with unlimited access to all rides, plus 2 Jetpass express queue bookings and concert access on concert days. Designed for individual visitors and families.
• Entrébiljett (Entry Only Ticket) Standalone park entrance ticket providing access to the park and all shows, with rides purchased separately. Suited for visitors who only want to attend concerts or shows.
• Gröna Kortet (Season Pass) Season pass offering free entry to all regular opening days and all concerts at Stora Scen and Lilla Scen during the 2026 summer season, subject to availability. Does not include ride access.
• Guldkortet (Premium Season Pass) Premium season pass including free entry, unlimited rides, all concerts at Stora Scen and Lilla Scen, and dance evenings on Dansbanan during the 2026 summer season, with faster entry.
• Diamantkortet (VIP Season Pass) Top-tier exclusive season pass for the 2026 summer season. Includes free entry and rides for the cardholder plus one companion per visit, 4 Jetpass per visit (no pre-booking required), free Halloween entry for two, and free entry to Kolmården, Furuviksparken, and Skara Sommarland for both.
• Grönan Live (Concert Festival) Sweden's longest music festival running across Stora Scen and Lilla Scen throughout the summer season, featuring dozens of Swedish and international artists. Included with most admission products.
• Halloween på Gröna Lund Annual Halloween season event transforming the park into a scare experience with haunted houses, horror-themed attractions, and themed entertainment for families.
• 5-kamp (Five-Game Challenge) Five-event competition area featuring skill-based games including accuracy, precision, concentration, and strength challenges. Purchased via a 5-kamp booklet or individual game tokens; also available as a group/corporate team-building package.
• Corporate Events & Conferences Corporate event services for groups of 30 to 10,000 people, including kickoffs, exclusive park hours, themed party rooms, and conference facilities at Gröna Lundsteatern and Tyrols festvåning.
• Restaurant & Food Services Multiple on-site restaurants and food outlets including Restaurang Kaskad, Kryddhyllan, Classic Café, Holy Monkey, Pasta La Vista, Terrassen, Pontonen Bar, Medal Plaza, and various snack kiosks. All offer vegetarian options and most offer vegan options.
• Group Bookings (Schools & Corporate) Group booking services for school trips and corporate groups, including dedicated 5-kamp hosts, team events, and customized group experiences.
• Score (Indoor Attraction 2027) World-unique indoor interactive game adventure attraction launching in 2027, where the guest becomes the main character in an interactive game journey.
• Spindeln (The Spider) Mechanical spider arcade game with spinning seats located in the Game Center, where guests ride inside a giant spider structure. Launched for the 2026 season.
• K-Street (K-Pop Themed Area) K-pop-inspired colorful street-themed area with radio cars, a disco ball, and Korean-style decor, appearing only during the 2026 season.
• OLW Live Lounge (VIP Concert Experience) VIP concert experience offering premium seating and a dedicated lounge area near Stora Scen, with confetti and stage views. Announced for the 2026 season.
• Spelhuset / Game Center Indoor arcade/game house area featuring arcade games, Dance Dance Revolution machines, driving simulators, and the Spider (Spindeln) game. Temporarily replaces Pop-Expressen through the 2026 season upgrade.
• Gnuttarna (Children's Character Show) Children's entertainment character series featuring four gnome-like characters (Kärleks-Gnutten, Hunger-Gnutten, Super-Gnutten, Gammel-Gnutten) appearing in a children's show on Lilla Scen twice daily, plus meet-and-greet strolls through the park.

Quantifiable outcome

• Solar power operation during summer months reducing carbon footprint
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Parks and Resorts Scandinavia ABcoreStrategic or Co-development PartnerParent company overseeing Gröna Lund along with Kolmården, Furuviksparken and Skara Sommarland. Provides shared services including sustainability reporting, HR, IT, and strategic direction. The Diamantkortet provides cross-park access to all Parks and Resorts attractions.
• KolmårdencoreStrategic or Co-development PartnerSweden's largest zoo, part of Parks and Resorts group. Diamantkortet holders receive free entry to Kolmården.
• FuruviksparkencoreStrategic or Co-development PartnerAmusement park and zoo in Gävle, part of Parks and Resorts group. Diamantkortet holders receive free entry.
• Skara SommarlandcoreStrategic or Co-development PartnerWater park in Skara, part of Parks and Resorts group. Diamantkortet holders receive free entry.
• Strawberry HotelsminorGTM or Marketing PartnerHotel package partnership offering combined hotel and Gröna Lund entry packages with approximately 15 Strawberry hotels in Stockholm.
• Hotell HasselbackenminorGTM or Marketing PartnerBoutique hotel package partner located approximately 200m from Gröna Lund on Djurgården, offering hotel and park entry bundles.
• Backstage HotelminorGTM or Marketing PartnerThematic hotel package partner located adjacent to the park, offering unique accommodation packages including park entry and breakfast.
• SL (Stockholms Lokaltrafik)minorGTM or Marketing PartnerPublic transport partnership making it easy for visitors to reach the park via ferry, tram, and bus connections. SL tickets valid for ferry travel to Djurgården.
• DjurgårdsfärjornaminorGTM or Marketing PartnerFerry service from Slussen taking approximately 8 minutes to Djurgården, with all SL tickets valid for the journey.
• Strömma Hop On Hop OffminorGTM or Marketing PartnerSightseeing boat tour operator stopping directly outside Gröna Lund entrance, offering 24-hour unlimited hop-on/off access.
• SJ (Statens Järnvägar)minorGTM or Marketing PartnerTrain operator partnership: SJ train passengers can take tram 7 from Central Station directly to Djurgården and Gröna Lund.
• World Childhood FoundationminorStrategic or Co-development PartnerCharitable partnership where all bottle deposit donations (pant) collected at the park are donated to the foundation working for children's rights.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liseberg: Sweden's largest amusement park in Gothenburg, operated as a municipal company. Directly comparable to Gröna Lund as another historic Swedish theme park with rides, concerts, hotels, and seasonal events, serving a similar domestic family demographic.
• Kolmården: Sweden's largest zoo and amusement park, owned by the same parent Parks and Resorts Scandinavia AB. The Diamantkortet provides bundled cross-park access, and Kolmården shares marketing, sustainability, and operational infrastructure with Gröna Lund.
• Tivoli Gardens: Historic Copenhagen amusement park founded in 1843, with comparable rides, concert programming, gardens, and seasonal events. Closest international analog in the Nordics, sharing the urban-park-plus-concert business model.
• Furuviksparken: Swedish amusement park and zoo in Gävle, owned by the same parent Parks and Resorts Scandinavia AB. Cross-park access included in Gröna Lund's Diamantkortet, sharing operational and sustainability practices.
• Skara Sommarland: Swedish water park in Skara, owned by Parks and Resorts Scandinavia AB. Direct corporate sibling, cross-included in Diamantkortet, sharing the same group operating model.

Regional players

• TusenFryd: Norway's largest amusement park located near Oslo, owned by Parques Reunidos. Comparable offering of thrill rides, family attractions, and seasonal events, serving the Norwegian market in a similar Nordic urban-leisure role.
• Djurs Sommerland: Denmark's largest summer amusement park on the Djursland peninsula, family-owned. Comparable mix of roller coasters, family rides, and water park, targeting the Scandinavian family market with seasonal operation.
• Legoland Billund: Original Legoland park in Denmark, operated by Merlin Entertainments. Comparable Scandinavian family destination park with seasonal attraction refreshes and IP-driven experience design.

Broad incumbents

• Efteling: Long-established Dutch theme park famous for fairy-tale themed attractions. Comparable as a non-Disney European destination park with strong year-round appeal, family orientation, and operational scale.
• Europa-Park: Germany's largest theme park and Europe's most-visited seasonal park. Comparable scale, ride innovation cadence, and hotel/concert adjacency, but with a much larger international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gronalund
• Instagraminstagram.com/gronalund
• YouTubeyoutube.com/gronalund
• Xx.com/gronalund

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grona Lund