Dufrio

Name

Dufrio

Legal name

Refrigeração Dufrio Comércio e Importação S.A.

Website

https://dufrio.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Air Conditioning: One-time sale of air conditioning units including split inverter, window, cassette, floor-ceiling, portable, and AI-equipped models. Products range from residential 9000 BTU units to commercial high-capacity systems.
2. Product Sales - Commercial Refrigeration: Sale of commercial refrigeration equipment including evaporators, cold chambers, display refrigerators, freezers, beer coolers, and industrial equipment for food service and retail.
3. Product Sales - Appliances: Sale of household appliances including refrigerators, washing machines, microwaves, wine coolers, range hoods, water purifiers, and coolers.
4. Installation Materials and Tools: Sale of installation materials including refrigerant gases, copper tubing, valves, adapters, mounting kits, and professional tools for HVAC technicians.
5. Spare Parts: Sale of replacement parts for air conditioners, washing machines, refrigeration equipment, and appliances including compressors, valves, and lighting.
6. Partner Installer Program: Dufrio operates a partner installer platform (Dufrio Parceiros) where registered HVAC/refrigeration technicians can purchase products at special rates and earn resale credits (RTs) based on sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dufrio is a Brazilian specialty retailer and distributor that sells air conditioning systems (residential split, window, cassette, VRF, AI-equipped units), commercial refrigeration equipment (evaporators, cold rooms, freezers, display cases), home appliances, HVAC installation materials, tools, and spare parts. The company operates an omnichannel model combining 32 physical stores across 18 states with e-commerce, phone, and WhatsApp sales, plus an installer partner program. Its customer base spans individual residential buyers, commercial and industrial businesses, and HVAC/R installation professionals.

Product overview

Dufrio is a Brazilian specialty retailer offering a comprehensive portfolio of air conditioning and refrigeration products and services. The offering spans multiple product categories including residential and commercial air conditioning systems (split, window, cassette, floor-ceiling, multi-split, fan coil, ducted, mini VRF, and AI-powered units), commercial refrigeration equipment (beverage coolers, display cases, freezers, cold rooms), residential appliances (refrigerators, washing machines, microwaves, wine coolers), and installation materials and tools. The company also provides value-added services including solar energy solutions, VRF system installations, and a partner program for installation professionals. With 32 physical stores across 18 Brazilian states and 29 years of industry experience, Dufrio serves both end consumers and professional installers through omnichannel distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and commercial air conditioning systems
• Commercial refrigeration equipment
• Residential home appliances
• HVAC installation materials
• Professional tools and measurement instruments
• Replacement parts and components
• VRF central air conditioning systems
• Dufrio Energia Solar
• Dufrio Parceiros installer partner program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core.

• HultercoreTechnology or IntegrationHulter is a brand partner whose products are prominently featured in Dufrio's commercial refrigeration offerings, including cold storage doors (Porta Giratória para Câmara Fria), evaporators, and industrial equipment.
• LG ElectronicscoreTechnology or IntegrationLG is a major air conditioner brand partner, with LG Dual Inverter Voice+AI air conditioning units prominently featured in Dufrio's product catalog across multiple BTU capacities.
• Midea (including Springer Midea)coreTechnology or IntegrationMidea is a key brand partner offering a wide range of air conditioning products including AI Airvolution, Inverter Lite, Xtreme Save Connect, and Mini VRF systems. Special promotional campaigns and exclusive product launches are conducted with Midea.
• Samsung ElectronicscoreTechnology or IntegrationSamsung is a featured air conditioner brand partner in Dufrio's product lineup.
• ElectroluxcoreTechnology or IntegrationElectrolux is a brand partner offering household appliances including refrigerators, freezers, beer coolers, and portable pressure washers in Dufrio's catalog.
• GREE ElectriccoreTechnology or IntegrationGREE is a brand partner for air conditioning products in Dufrio's portfolio.
• HisensecoreTechnology or IntegrationHisense is a brand partner offering Eco Plus and other air conditioning models in Dufrio's product catalog.
• ElgincoreTechnology or Integration
• TCLcoreTechnology or IntegrationTCL is a brand partner offering air conditioning products in Dufrio's catalog.
• CONSUL (Whirlpool subsidiary)coreTechnology or IntegrationCONSUL is a household appliance brand partner in Dufrio's catalog, part of the Whirlpool group.
• TrinevacoreTechnology or IntegrationTrineva provides evaporator products for commercial refrigeration including forced-air and low-profile models.
• MetalfriocoreTechnology or IntegrationMetalfrio is a commercial refrigeration brand partner offering display refrigerators and freezer units.
• VenaxcoreTechnology or IntegrationVenax is a brand partner offering beer coolers (Cervejeira) and wine coolers (Adega para Vinhos) in Dufrio's catalog.
• FriconcoreTechnology or IntegrationFricon is a commercial refrigeration brand partner offering frozen food islands (Ilha para Congelados) for retail applications.
• AgrattocoreTechnology or IntegrationAgratto is an air conditioning brand partner in Dufrio's product lineup.
• HITACHIcoreTechnology or IntegrationHITACHI is a brand partner for air conditioning products in Dufrio's catalog.
• HVAC/R Installation Partners (Dufrio Parceiros)coreChannel Partner/ Reseller/ DistributorDufrio operates an installer partner program where registered HVAC and refrigeration technicians can register on the platform, access special pricing, earn resale credits (RTs) based on their sales referrals, and redeem benefits for products. Partners can use resale credits at Dufrio stores or website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercado Livre (MercadoLibre Brazil): Latin America's largest e-commerce marketplace, listing air conditioners, refrigerators, and HVAC equipment from multiple sellers including direct manufacturers. Represents a structural price-discovery and competitive threat to specialist HVAC retailers like Dufrio in Brazil.
• Magazine Luiza (Magalu): One of Brazil's largest omnichannel retailers, carrying air conditioners, refrigerators, and appliances alongside a much broader assortment. Competes with Dufrio on HVAC SKUs but lacks Dufrio's specialist depth in commercial refrigeration and installer support.
• Via (Casas Bahia / Ponto): Large Brazilian mass-market retailer selling consumer durables including AC units and refrigerators under the Casas Bahia and Ponto brands. Overlaps with Dufrio in residential HVAC and appliance categories but operates a generalized model rather than HVAC specialization.
• Electrolux Brasil: Brazilian appliance manufacturer whose refrigerators, freezers, beer coolers, and portable pressure washers Dufrio retails. Operates a strong direct distribution network in Brazil and represents both a brand partner and a potential channel conflict for Dufrio.
• Midea Carrier (Springer Midea): Brazilian HVAC manufacturer and brand partner of Dufrio, offering split, cassette, VRF and AI-equipped air conditioning systems under the Springer, Midea and Carrier brands. Competes with Dufrio through its own authorized dealer network and direct commercial-project sales.
• Samsung Brasil: Brazilian operation of Samsung, a major AC and appliance brand sold through Dufrio. Samsung's growing direct online channel and Wind-Free AC line position it as both supplier and structural competitor to specialty retailers like Dufrio.
• LG Electronics Brasil: Brazilian arm of LG, a major air conditioner and appliance brand whose products Dufrio retails. LG operates its own e-commerce channel in Brazil and represents both a key supplier and a structural competitor as it expands direct-to-consumer distribution.

Direct peers

• Fast Shop: Brazilian specialty electronics and home appliance retailer with strong focus on premium brands, financing, and after-sales service. Closest direct competitor to Dufrio among Brazilian retailers in terms of curated HVAC/appliance catalog and brand-led positioning.
• Ricardo Eletro: Brazilian electronics and home appliance retailer historically focused on price-led promotion across AC, refrigeration, and white goods. Competes head-on with Dufrio in residential HVAC and small appliances via e-commerce and physical stores.

Emerging players

• Elgin: Brazilian manufacturer of air conditioners, refrigeration equipment, and appliances whose products Dufrio retails. Elgin operates a national distribution network and competes in mid-market HVAC segments where Dufrio also sells, making it a partial competitor and supplier.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dufrio4233
• Facebookfacebook.com/Dufrio
• LinkedInlinkedin.com/company/dufriorefrigeracao
• Instagraminstagram.com/dufriorefrigeracao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dufrio