Easy Tiger
Easy Tiger is an Austin-based bakeshop and beer garden operating two locations (South Lamar and The Linc/North) under MML Hospitality, serving individual diners, private event hosts, catering customers, and wholesale buyers with fresh-baked goods, smoked meats, and beverages.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Easy Tiger does
Easy Tiger is an Austin, Texas-based hospitality business that operates a hybrid bakeshop and beer garden concept across two physical locations: South Lamar (opened earlier, featuring a patio with Texas Hill Country views) and The Linc/North (opened in 2024 at a retail-anchored mixed-use development). The company's core product is fresh-baked goods — breads, croissants, specialty pastries, and signature pretzels — paired with a full beer garden menu of smoked meats, sandwiches, salads, and alcoholic beverages. Both locations operate daily from 8 AM to 9 PM with a weekday happy hour, and the company layers in recurring engagement programming (Tuesday Trivia Nights at both venues, rotating live music featuring local artists such as Sophia Johnson and JD Clark at the North location).
The business monetizes through four distinct revenue streams: in-store food and beverage retail, private event hosting (groups of 30+ and full venue buyouts for birthdays, corporate happy hours, rehearsal dinners, and holiday celebrations), off-premise catering (ordered via Toasttab for backyard parties, office lunches, and weekend gatherings), and wholesale bakery products (via direct email inquiry). Distribution relies on two physical storefronts as the primary channel, supplemented by online pickup ordering through Order.online and a downloadable menu and event deck hosted on the company's website. The technology layer is entirely third-party SaaS (Toasttab, Order.online, Webflow-hosted site) with no proprietary systems, and Easy Tiger operates without disclosed AI, patents, certifications, or formal awards.
Easy Tiger is privately held and operates as part of the MML Hospitality family of hospitality businesses, with no venture capital, private equity, or public ownership structures evidenced. The company serves Austin-area individual diners, small private event hosts, catering customers, and wholesale buyers — a horizontally segmented customer base with no disclosed enterprise anchors. There is no published pricing, no disclosed revenue, no headcount, and no funding history; operational scale is evidenced only by the two-location footprint and daily 13-hour operating cadence.
Easy Tiger firmographics
Firmographics- Name
- Easy Tiger
- Legal name
- Easy Tiger
- Website
- https://easytigerusa.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Easy Tiger is an Austin-based bakeshop and beer garden operating two locations (South Lamar and The Linc/North) under MML Hospitality, serving individual diners, private event hosts, catering customers, and wholesale buyers with fresh-baked goods, smoked meats, and beverages.
- Ownership category
- akta.pro rank
Easy Tiger industry classification
Industry- Product category
- Restaurant & Bakery Services
- NAICS
- Baked Goods Retailers (445291), Limited-Service Restaurants (722513)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where Easy Tiger is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Easy Tiger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Retail Sales: Revenue from selling fresh breads, pastries, pretzels, smoked meats, sandwiches, salads, and alcoholic beverages directly to consumers at two Austin locations. Operating hours are daily 8 AM to 9 PM with happy hour on weekdays from 8 PM to 9 PM.
- Private Events: Revenue from hosting private events including birthdays, rehearsal dinners, corporate happy hours, and full venue buyouts. Both South Lamar and Linc locations accommodate groups of all sizes with customizable food and beverage packages.
- Catering Services: Revenue from catering orders for backyard parties, office lunches, and weekend get-togethers. Catering is ordered through Toasttab platform for both locations.
- Wholesale Bakery Products: Revenue from wholesale bakeshop sales. Contact for wholesale inquiries is [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | In-restaurant dining and bar service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Easy Tiger product offering
Product offeringCore offering
Easy Tiger operates a hybrid bakeshop and beer garden at two Austin, Texas locations, selling fresh breads, iconic pretzels, pastries, smoked meats, sandwiches, salads, and alcoholic beverages to walk-in customers daily from 8 AM to 9 PM with weekday happy hour from 8–9 PM. The company also runs catering services, hosts private events for groups of 30+, sells wholesale bakery products, and offers recurring entertainment such as trivia nights and live music.
Product overview
Easy Tiger is an Austin-based Beer Garden and Bakery with two locations (South Lamar and The Linc/North). The company operates as a unified hospitality concept combining a bakeshop offering fresh breads, iconic pretzels, croissants, and specialty pastries with a beer garden serving smoked meats, sandwiches, salads, and beverages. Additional services include catering, private events hosting, wholesale bread programs, live music at the North location, and weekly trivia nights. The business is part of MML Hospitality Family and functions as a traditional restaurant/bakery operation rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakeshop and Beer Garden Service
Companies that use Easy Tiger
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Easy Tiger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easy Tiger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MML HospitalitycoreEasy Tiger is part of the MML Hospitality Family, a hospitality company operating multiple food and beverage establishments. MML Hospitality is the parent/ownership group behind Easy Tiger's two Austin locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Easy Tiger competitors and assessment
Company assessmentBroad incumbents
- Le Pain Quotidien: Multi-location bakery-cafe chain combining artisan breads, pastries, and a full food/beverage menu in a relaxed setting. Comparable to Easy Tiger's all-day bakery-plus-food-service hybrid, scaled nationally.
- Boudin Bakery: Established multi-location bakery-cafe concept combining retail bakery and food service, including wholesale distribution. Comparable to Easy Tiger's combined retail-bakery and wholesale-program structure at scale.
- Panera Bread: National bakery-cafe concept integrating fresh-baked breads, full food menu, and specialty beverages with strong catering programs. Comparable to Easy Tiger's bakery-restaurant hybrid and catering/wholesale orientation at enterprise scale.
Direct peers
- Epicerie: Austin neighborhood cafe and grocery serving fresh-baked goods, sandwiches, and specialty food/beverages. Comparable to Easy Tiger on Austin market presence, bakery-anchored menu, and full-day casual dining positioning.
- Hillside Farmacy: Austin restaurant/café with a strong bakery and beverage program and all-day service. Comparable on Austin market positioning, hospitality-first operations, and multi-daypart customer flow.
- Elizabeth Street Cafe: Austin cafe/bakery concept with strong pastry program, full bar, and an all-day menu in a single-market setting. Comparable as a hybrid bakery-and-bar concept serving neighborhood traffic.
- Hopdoddy Burger Bar: Austin-born multi-location casual restaurant concept with strong local brand and event/catering exposure. Comparable to Easy Tiger on Austin-rooted multi-location hospitality positioning and experiential dining.
- Bouldin Creek Cafe: Popular Austin neighborhood cafe serving an all-day menu with strong baked-goods, brunch, and beverage program. Comparable to Easy Tiger on Austin single-market hospitality positioning with daypart-spanning traffic.
- Mozart's Coffee Roasters: Austin lakeside bakery/coffee concept combining artisan pastries and baked goods with live music programming. Highly comparable to Easy Tiger's bakery-plus-entertainment positioning and Austin market footprint.
- Halcyon: Austin coffee/bar hybrid serving food and craft beverages across the full day with a relaxed hospitality atmosphere. Directly mirrors Easy Tiger's bakery-plus-bar hybrid model in the same Austin market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Tiger social profiles
Digital presenceEasy Tiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Tiger leadership team
Management profileNumber of profiles
Profiles1 record
Easy Tiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Tiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Tiger
What does Easy Tiger do?
Easy Tiger operates a hybrid bakeshop and beer garden at two Austin, Texas locations, selling fresh breads, iconic pretzels, pastries, smoked meats, sandwiches, salads, and alcoholic beverages to walk-in customers daily from 8 AM to 9 PM with weekday happy hour from 8–9 PM. The company also runs catering services, hosts private events for groups of 30+, sells wholesale bakery products, and offers recurring entertainment such as trivia nights and live music.
Is Easy Tiger a public or private company?
Easy Tiger is a private company. It is classified as corporate owned and is currently operating.
When was Easy Tiger founded?
Easy Tiger was founded in 2011. It employs 101 to 250 people.
Where is Easy Tiger based?
Easy Tiger is headquartered in Austin, United States, in the North America region.
How does Easy Tiger make money?
Four revenue lines are on record. Food and Beverage Retail Sales are the primary driver. The others are private Events, catering Services and wholesale Bakery Products.
Who are Easy Tiger's main competitors?
Broad incumbents on record are Le Pain Quotidien, Boudin Bakery and Panera Bread. Direct peers are Epicerie, Hillside Farmacy, Elizabeth Street Cafe, Hopdoddy Burger Bar, Bouldin Creek Cafe, Mozart's Coffee Roasters and Halcyon.
Does Easy Tiger have an API?
No public API is recorded for Easy Tiger.
What industry is Easy Tiger in?
Easy Tiger's product category is Restaurant & Bakery Services. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 445291 and its SIC code is 2050.