What Épicerie Boulud does

Épicerie Boulud is Chef Daniel Boulud's French-inspired eat-in and take-out market and café concept, operating four Manhattan storefronts at One Vanderbilt (1 Vanderbilt Avenue at 42nd Street), Westfield WTC (185 Greenwich Street), the Lipstick Building (885 Third Avenue at 54th Street), and 919 Café by DB (919 Third Avenue on 55th Street). The core offering spans fresh bread and viennoiserie from Chef Boulanger Mélanie Legoupil (trained at France's INBP), artisanal sandwiches, seasonal soups and salads, charcuterie, coffee, breakfast and lunch items, daily hot specials, and beer and wine at the bar. The business is a privately held concept owned by Daniel Boulud through The Dinex Group, his New York-based hospitality company, with no disclosed external funding or public listing.

Revenue is generated through multiple consumer-facing streams: in-store dining and take-out at the four NYC locations, a catering operation (orderable Monday through Saturday with Sunday fulfillment on prior notice, plus Manhattan messenger delivery), nationwide shipping of curated gourmet dishes and pastries through a Goldbelly partnership, gift cards sold and serviced via the SecureTree platform, and a free Épicerie Perks loyalty program hosted on Upserve ($5 back on a $10 purchase, then $5 for every $50 spent). Third-party delivery is enabled through Grubhub (all four locations) and Uber Eats (One Vanderbilt and 919 Café). Marketing is conducted via organic social (Instagram, Facebook), an email newsletter, and digital remarketing through Google Ads and Criteo. The underlying technology stack is entirely composed of third-party SaaS and marketplace integrations with no proprietary platform, no disclosed APIs, and no AI/ML components.

Name

Épicerie Boulud

Legal name

Epicerie Boulud

Website

https://epicerieboulud.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Épicerie Boulud is Chef Daniel Boulud's French-inspired market and café concept operating four Manhattan storefronts offering eat-in dining, take-out, catering, nationwide shipping via Goldbelly, and a loyalty program.

Ownership category

akta.pro rank

Product category

Specialty Food & Beverage / Casual Dining Café

NAICS

Limited-Service Restaurants (722513), Retail Bakeries (311811), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• French-inspired cafe
• Artisan bakery
• Gourmet market
• Catering services
• Specialty coffee

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Eat-in Dining: In-store dining at four NYC locations offering French-inspired breakfast, lunch, and daily specials with beer and wine service.
2. Take-out and Catering: Take-out market with fresh pastries, bread, sandwiches, charcuterie, and gourmet grocery items. Catering services available for events.
3. Nationwide Shipping: Gourmet gift items and select dishes shipped nationwide through Goldbelly partnership for holidays and special occasions.
4. Gift Cards: Gift cards available for purchase through online platform, providing one-time revenue.
5. Loyalty Program: Free loyalty program offering $5 back on next purchase of $10 or more, then $5 for every $50 spent.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Épicerie Boulud operates an eat-in and take-out French-inspired market and café concept across four NYC locations (One Vanderbilt, Westfield WTC, Lipstick Building, and 919 Café by DB). The business sells fresh-baked breads and viennoiserie, artisanal sandwiches, seasonal soups, charcuterie, coffee, breakfast, lunch, and hot daily specials, complemented by beer and wine service at the bar. Supporting offerings include catering services, gift cards, an in-house loyalty program, and nationwide gourmet gift shipping via a third-party partner.

Product overview

Épicerie Boulud is Chef Daniel Boulud's market-driven café offering a unified eat-in and take-out experience across four NYC locations (One Vanderbilt, World Trade Center, Lipstick Building, and 919 Café by DB). The portfolio consists of the core market/café product offering fresh bread and pastries from Chef Boulanger Mélanie Legoupil, artisanal sandwiches, seasonal soups, charcuterie, coffee, breakfast, lunch, and hot daily specials with beer and wine at the bar. Supporting offerings include catering services, nationwide gourmet gift shipping via Goldbelly, gift cards via SecureTree, and the Épicerie Perks loyalty program via Upserve. The menu varies by location, with delivery integration through Grubhub and Uber Eats.

Differentiator

Problem solved

Functional benefit

Brands

• 919 Café by DB: A café location operated by Épicerie Boulud at 919 Third Avenue, serving coffee and light fare.

Products and services

• Épicerie Boulud Market & Café French-inspired eat-in and take-out market offering fresh bread and pastries, seasonal soups, charcuterie, gourmet sandwiches, coffee, breakfast, lunch, and hot daily specials, with beer and wine at the bar. Target customers are NYC professionals and food enthusiasts.
• NYC Café Locations Four physical retail locations in Manhattan offering the full Épicerie Boulud market and café experience: One Vanderbilt (1 Vanderbilt Ave at 42nd St), Westfield WTC (185 Greenwich St, LL 4000), Lipstick Building (885 Third Ave at 54th St), and 919 Café by DB (919 Third Ave on 55th St). Each operates on distinct weekday and weekend hours.
• Catering Services Event and office catering services available Monday through Saturday, with Sunday fulfillment possible with prior notice. Includes local messenger delivery in Manhattan, FedEx Home Delivery, and FedEx Overnight shipping options. Designed for corporate customers and group events.
• Nationwide Shipping (Goldbelly) Gourmet gift items and select entrées shipped nationwide through the Goldbelly partnership, delivering handcrafted pastries and savory dishes directly to customers' doorsteps. Designed for holiday gifting and nationwide consumers seeking premium French-inspired products outside NYC.
• Gift Cards Physical and digital gift cards available for purchase and balance checking through the SecureTree platform (danielboulud.securetree.com). Used by individuals and corporate buyers for gifting across all four NYC locations.
• Épicerie Perks Loyalty Program Free loyalty program hosted on the Upserve platform offering $5 back on the next purchase of $10 or more, then $5 for every $50 spent. Available to retail customers across all NYC locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly provides nationwide shipping for Épicerie Boulud's gourmet products, allowing customers across the US to enjoy Chef Daniel Boulud's culinary excellence delivered directly to their doorstep. This enables the brand to reach customers beyond NYC for holiday gifts and specialty items.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership making Épicerie Boulud products available for delivery through Grubhub platform at all four NYC locations.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership making Épicerie Boulud products available for delivery through Uber Eats platform at One Vanderbilt and 919 Café locations.
• The Dinex GroupcoreOthersParent company of Épicerie Boulud, part of Daniel Boulud's restaurant and hospitality group portfolio. The Dinex Group manages multiple award-winning restaurants and the Cuisine Boulud catering company.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Le Pain Quotidien: Global bakery-café chain with French/Belgian roots offering bread, pastries, salads, and sandwiches in a community-table format. Comparable daypart and menu mix; broader geographic footprint but lower premium positioning than Boulud.

Direct peers

• Maison Kayser: French artisanal bakery and café concept founded by Eric Kayser with multiple NYC and U.S. locations. Closest direct competitor in authentic French viennoiserie/bread credentials, multi-unit retail model, and eat-in + take-out format.
• Sadelle's: Major Food Group's NYC bakery/restaurant known for bagels, breads, and all-day dining in a refined setting. Comparable on chef-driven premium positioning, multi-daypart menu, and Manhattan retail format.
• Maman: French-inspired NYC café-bakery chain offering coffee, pastries, sandwiches, and all-day brunch in multiple Manhattan locations. Directly comparable small-format, premium-priced French-style café with multi-location footprint and similar daypart mix.
• Breads Bakery: Israeli-French bakery-café in NYC led by baker Uri Scheft, offering artisan breads, pastries, sandwiches, and coffee. Directly comparable on premium artisan bakery positioning, Manhattan locations, and chef-driven bread program.
• Levain Bakery: NYC-born premium bakery with multiple Manhattan locations and nationwide shipping via Goldbelly. Comparable on small-format retail bakery, premium pricing, and D2C shipping channel through the same Goldbelly platform Épicerie uses.
• Dominique Ansel Bakery: Celebrity-French-chef-led NYC bakery café known for pastries and viennoiserie. Comparable on chef-driven French positioning, premium pricing, and gift/tourism demand, though single flagship location.
• Sullivan Street Bakery: Jim Lahey-founded NYC bakery-café specializing in artisan breads, pastries, sandwiches, and salads. Closely comparable Italian/French-inspired bakery-café model with eat-in, take-out, and wholesale channels.

Regional players

• Tartine Bakery: Iconic San Francisco-based artisan bakery-café with a nationally recognized brand, multiple locations, and nationwide shipping. Comparable on chef-driven artisan bread and pastry focus and premium positioning; operates primarily on the West Coast.

Emerging players

• Lady M Confections: Premium NYC-origin cake and confectionery brand with boutique cafés and nationwide shipping via Goldbelly. Comparable on luxury pastry positioning, Goldbelly D2C channel, and chef-branded gourmet gifting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EpicerieBoulud
• Instagraminstagram.com/epicerieboulud
• LinkedInlinkedin.com/company/%C3%A9picerie-boulud

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Épicerie Boulud