Parissa
Parissa is a woman-owned Canadian brand, founded in 1983, that formulates and sells natural at-home hair removal products (sugar wax, hot wax, warm wax, wax strips) through DTC e-commerce and natural/health retailers across North America and select international markets.
- Company typePrivate
- Founded1983
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Parissa does
Parissa is a woman-owned Canadian natural personal-care brand specializing in at-home hair removal products. Founded in 1983 by Azar Moayeri and headquartered in North Vancouver, BC, the company manufactures sugar wax, hot wax, warm wax, and pre-coated wax strips formulated for natural and sensitive-skin consumers. Its LEED Gold certified facility and Leaping Bunny cruelty-free certification anchor a clean-beauty positioning.
The company sells through a hybrid go-to-market model combining direct-to-consumer e-commerce via parissa.com with multi-channel retail distribution across North America (Whole Foods Market, Sprouts, Shoppers Drug Mart, Walmart Canada, Loblaws, London Drugs) and international partners (Olive Young in South Korea, Organic Beauty Supply in Denmark). Pricing is positioned in the premium natural category, with the DTC channel supporting margin capture and consumer data while retail placements drive volume and category visibility.
Parissa is a privately held, family-owned business with no disclosed funding rounds, acquisitions, or leadership changes on record. The brand has accumulated 3,747+ reviews averaging 4.65/5, indicating sustained consumer satisfaction. The business model is fundamentally a formulated CPG operation whose competitive advantages derive from formulation IP, certifications, and channel relationships rather than technology platforms.
Parissa firmographics
Firmographics- Name
- Parissa
- Legal name
- Parissa Laboratories Inc.
- Website
- https://parissa.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parissa is a woman-owned Canadian brand, founded in 1983, that formulates and sells natural at-home hair removal products (sugar wax, hot wax, warm wax, wax strips) through DTC e-commerce and natural/health retailers across North America and select international markets.
- Ownership category
- akta.pro rank
Parissa industry classification
Industry- Product category
- Personal Care and At-Home Hair Removal Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Waxing & Depilatory Professional Products (CRABALAH)
Keywords
Where Parissa is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Parissa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Parissa sells directly to consumers through its official online store at parissa.com, offering individual products, bundles, and Build Your Own Set options with a 5% discount for bundling.
- Retail/Distribution Partnerships: Products sold through major retail chains including Whole Foods Market, Sprouts Farmers Market (USA), London Drugs, Shoppers Drug Mart, Walmart Canada, Loblaws (Canada), and international retailers like Olive Young (South Korea) and Organic Beauty Supply (Denmark).
- Professional/Salon B2B Sales: Professional Series products available in bulk sizes (730ml, 480ml) for salon supply. Contact [email protected] for wholesale pricing, bulk packs, pro tools, and account setup for estheticians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer-Size Wax Products |
| Unit Pricing | Pay-as-you-go | Professional-Size Products |
| Unit Pricing | Pay-as-you-go | Waxing Accessories |
| Unit Pricing | Pay-as-you-go | Build Your Own Bundle |
| Unit Pricing | Multi-year contract | Wholesale/Bulk Orders |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels8 records
Parissa product offering
Product offeringCore offering
Parissa manufactures and sells natural at-home hair removal wax products including sugar wax, hot (strip-free) wax, warm (resin-based) wax, and pre-coated wax strips, organized by body area (face, brows, bikini, underarms, legs, arms) and hair type (beginner, coarse, sensitive). The portfolio extends to Professional Series bulk sizes for salons and estheticians, plus accessories such as a Mini Pro Wax Warmer, Epilation Strips, and Waxing Spatulas, and post-wax care including Ultra Soothe Post-Epilation Oil and an Ingrown Rescue Kit. Products are sold direct-to-consumer via parissa.com, through major retail chains, and via B2B wholesale accounts.
Product overview
Parissa is a woman-owned at-home hair removal brand offering a portfolio of natural wax products organized into four wax types (Hot Wax, Sugar Wax, Warm Wax, and Wax Strips) across multiple body areas (Face & Lip, Eyebrows, Bikini & Brazilian, Underarms, Arms & Legs). The core product line includes Face & Lip Wax Strips, Face & Lip Hot Wax, Brazilian Hot Wax, Legs & Body Organic Sugar Wax, Legs & Body Vegan Warm Wax, Brow Waxing Pen, and Roll-On Organic Sugar Wax. Supporting products include professional-size waxes (Organic Body Sugar Wax 730 ml, No-Strip Sugaring Paste 730ml, Persian Cold Wax 480 ml), accessories (Mini Pro Wax Warmer, Epilation Strips, Waxing Spatulas), and post-wax care (Ultra Soothe Post-Epilation Oil, Ingrown Rescue Kit, Ingrown Rescue Soap). Products are categorized by hair type (For Coarse Hair, For Beginners), formulation (Organic, Vegan, Strip-Free), and body area, with select items available in both consumer and professional sizes for salon supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Face & Lip Wax Strips Pre-lined, ready-to-use wax strips sized for facial contours (upper lip, chin, jawline). No heating required; press on and zip off. For individual consumers seeking at-home facial hair removal.
- Face & Lip Hot Wax Strip-free hot wax formulated for short, coarse, or stubborn facial hairs. Melts into a pliable, skin-friendly texture that hardens as it cools without fabric strips. For individual consumers targeting face and lip areas.
- Legs & Body Organic Sugar Wax Water-washable organic sugar wax made from cane sugar, water, and lemon. Gentle formula suitable for fine to medium hair and sensitive skin on legs and body.
- Brow Wax Strips Miniature pre-lined wax strips sized for brow shaping and detail work around the eye area.
- Brazilian Hot Wax Professional strip-free hot wax for coarse, short, or stubborn hair. Recommended for Brazilian waxing and sensitive areas.
- Bikini & Underarm Wax Strips Wax strips in three sizes designed for sensitive, curved bikini and underarm areas for precise application.
- Hot Wax Pods - Refill Value Pack Refill pods for hot wax, providing additional supply for continued at-home waxing sessions with the Mini Pro Wax Warmer.
- Legs & Body Wax Strips Pre-coated wax strips for quick removal on thighs, legs, arms, chest, or back. No heating required.
- Legs & Body Wax Strips - Value Pack Bulk pack of pre-coated wax strips for legs and body, offering more sessions per purchase.
- Legs & Body Vegan Warm Wax Salon-style resin-based warm wax for thorough root-level hair removal on legs and arms. Removed with fabric epilation strips. Vegan formulation.
- Roll-On Organic Sugar Wax Organic sugar wax in a roll-on applicator format for easy, mess-free application on legs and body.
- Persian Multi-Zone Wax Strips Versatile wax strips designed for use across multiple body zones including face, body, and bikini areas.
- Persian Cold Wax 240 ml Cold wax in a 240 ml size suitable for legs and body waxing. Ready to use without heating.
- Organic Body Sugar Wax 730 ml (Professional Size) Large 730 ml professional-size organic sugar wax for salon supply or high-volume at-home use. Available through the Professional Series wholesale channel.
- No-Strip Sugaring Paste 730ml (Professional Size) Professional-size no-strip sugaring paste that is applied by hand and removed without fabric strips, marketed as an ecological hair removal method. For salon supply.
- Persian Cold Wax 480 ml (Professional Size) Large 480 ml professional-size Persian cold wax for salon supply or high-volume users.
- Mini Pro Wax Warmer (120V) Electric wax warmer for heating liquid waxes and hot wax to the correct working consistency. 120V for standard North American outlets. Supports at-home and professional use.
- Epilation Strips (Large) Washable and reusable non-woven fabric strips for use with sugar wax and warm wax formulations. Reduces waste compared to disposable strips.
- Waxing Spatulas (Large) Wooden spatulas for applying liquid waxes evenly across skin during warm wax and sugar wax treatments.
- Brow Waxing Pen Precision waxing pen filled with warm wax for detailed brow shaping and spot-treating stray hairs. Mess-free, travel-friendly format.
- Ingrown Rescue Kit Kit designed to help prevent and treat ingrown hairs after waxing. Includes products for post-waxing skin care.
- Ultra Soothe Post-Epilation Oil 80 ml Nourishing post-epilation oil that removes residual wax and soothes skin after hair removal. Available in 80 ml consumer size.
- Face & Body Sugar Wax Sugar-based wax for face and body use. Made with sugar, water, and lemon; water-soluble and washable with warm water.
Quantifiable outcome
- Smooth skin for 2-8 weeks with single waxing session
- +4 more outcomes
Companies that use Parissa
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Parissa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Parissa partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreWhole Foods Market is a major US retailer focused on natural and organic products. Parissa products are available at Whole Foods Market locations across the USA, aligning with the retailer's commitment to sustainable agriculture and high-quality natural body care products.
- Sprouts Farmers MarketcoreSprouts Farmers Market is a US supermarket chain offering natural and organic foods and body care products. Parissa Natural Wax products are available at Sprouts locations, targeting health-conscious consumers seeking natural hair removal solutions.
- London DrugscoreLondon Drugs is a Canadian retail pharmacy chain with 80+ stores across British Columbia, Alberta, Saskatchewan, and Manitoba. Parissa products are available in-store and online at London Drugs.
- Shoppers Drug MartcoreCanada's leading drug store retailer with over 1,300 pharmacist-owned locations from coast to coast. Wide selection of Parissa products available at Shoppers Drug Mart locations nationwide.
- Walmart CanadacoreWalmart Canada serves 1.2 million customers daily with Parissa products available both online and in stores, providing broad national distribution across Canada.
- LoblawsminorMajor Canadian grocery retailer offering quality products. Parissa products available in-store and online through Loblaws.
- Olive YoungminorHealth and beauty drugstore based in South Korea. Parissa products available online and in-store at Olive Young locations for international distribution in Asian markets.
- Organic Beauty SupplyminorOrganic beauty products retailer in Denmark. Parissa products available through their online store, serving European consumers seeking natural waxing products.
- Judge.mecoreJudge.me is the product review platform used by Parissa. The platform provides verified review badges, review medals (Gold Verified, Bronze Transparent, Top 10% Shops), and manages the 3,747+ customer reviews on the Parissa store.
- Upfluence (Ambassador Program)minorUpfluence is an influencer marketing platform used by Parissa for their creator partnership program 'Let's Collab'. The platform facilitates collaborations with content creators and influencers to promote Parissa products.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Parissa competitors and assessment
Company assessmentDirect peers
- Nad's: Australian-founded natural at-home waxing brand offering sugar wax, hot wax, and wax strips. Most directly comparable to Parissa in product range, natural-ingredient positioning, and DTC-led distribution targeting women seeking salon-quality results at home.
- Moom (Alexandria Professional): Organic sugaring paste brand originally developed for estheticians and now sold for at-home use. Closely matches Parissa's Professional + DTC dual model and clean-ingredient positioning in the natural depilatory sub-category.
- Gigi (American International Industries): Established salon and at-home wax brand offering wax warmers, hard wax, soft wax, and pre-coated strips. Direct competitor across Parissa's Professional and consumer wax kit categories.
Broad incumbents
- Veet (Reckitt Benckiser): Mass-market leader in depilatory creams and wax strips owned by Reckitt. Competes with Parissa at retail in the same hair-removal aisle but at much larger scale and with broader (non-natural) formulation positioning.
- Nair (Church & Dwight): Church & Dwight-owned depilatory brand covering creams, wax, and ready-to-use strips. Overlaps Parissa's at-home hair-removal use cases across both mass and natural-leaning SKUs at major retailers.
- Sally Hansen (Church & Dwight): Mass beauty brand offering wax strips, creams, and pre-waxed kits under Church & Dwight. Competes with Parissa at retail but across a much broader beauty portfolio rather than natural-wax specialization.
- European Wax Center: U.S. specialty waxing service franchise that also retails its own branded at-home products. Overlaps Parissa in the body wax category but is primarily a service operator with retail extensions, not a pure product brand.
Emerging players
- Flamingo (Harry's Inc.): Harry's-owned DTC body-care brand offering razors, wax strips, and body hair removal products. Emerging player targeting the same modern female consumer with subscription-style DTC mechanics and design-forward branding.
- Sugaring Factory: Niche sugar wax brand selling professional and consumer hard sugar paste. Directly comparable natural-ingredient alternative to Parissa's sugar wax line, focused on the same eco-conscious waxing consumer.
- Billie (body care): DTC women's body-care brand offering razors, shave cream, and body hair removal products. Targets the same modern female consumer with a body-positive brand positioning, addressing overlapping at-home hair removal needs through shaving rather than wax.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Parissa social profiles
Digital presenceParissa compliance and trust
Trust signalCompliance4 records
Parissa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parissa leadership team
Management profileNumber of profiles
Profiles1 record
Parissa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parissa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parissa
What does Parissa do?
Parissa manufactures and sells natural at-home hair removal wax products including sugar wax, hot (strip-free) wax, warm (resin-based) wax, and pre-coated wax strips, organized by body area (face, brows, bikini, underarms, legs, arms) and hair type (beginner, coarse, sensitive). The portfolio extends to Professional Series bulk sizes for salons and estheticians, plus accessories such as a Mini Pro Wax Warmer, Epilation Strips, and Waxing Spatulas, and post-wax care including Ultra Soothe Post-Epilation Oil and an Ingrown Rescue Kit. Products are sold direct-to-consumer via parissa.com, through major retail chains, and via B2B wholesale accounts.
Is Parissa a public or private company?
Parissa is a private company. It is classified as family owned and is currently operating.
When was Parissa founded?
Parissa was founded in 1983. It employs 11 to 50 people.
Where is Parissa based?
Parissa is headquartered in Vancouver, Canada, in the North America region.
How does Parissa make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Distribution Partnerships and professional/Salon B2B Sales.
Who are Parissa's main competitors?
Direct peers on record are Nad's, Moom (Alexandria Professional) and Gigi (American International Industries). Broad incumbents are Veet (Reckitt Benckiser), Nair (Church & Dwight), Sally Hansen (Church & Dwight) and European Wax Center. Emerging players are Flamingo (Harry's Inc.), Sugaring Factory and Billie (body care).
Does Parissa have an API?
No public API is recorded for Parissa.
What industry is Parissa in?
Parissa's product category is Personal Care and At-Home Hair Removal Products. Its primary akta.pro industry code is CRABALAH, Waxing & Depilatory Professional Products. Its NAICS code is 456120 and its SIC code is 2840.