Upfluence
Upfluence is a New York-based SaaS company that provides an AI-powered influencer and affiliate marketing platform. It serves brands, e-commerce operators, and agencies with creator discovery, campaign management, sales attribution, and global payments via a 12+ million creator marketplace.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Upfluence does
Upfluence Inc. is a privately held New York-based SaaS company that operates an end-to-end influencer and affiliate marketing platform for brands, agencies, and e-commerce operators. The company was founded in 2013 and pivoted from agency services to a software model in 2016, reaching $9 million in annual recurring revenue by 2020. Upfluence raised $3.6 million in Series A funding in September 2018 led by Isai with participation from French Partners, and currently operates with 101–250 employees. The company maintains localized operations across the United States, France, Germany, Italy, and China.
The platform is organized around four modules: Find & Attract Creators (AI-driven discovery over a 12+ million creator database), Manage Programs (workflow, contract templates, outreach automation, and CRM-style creator relationship management), Track & Pay (sales attribution, ROI dashboards, and worldwide payouts via Upfluence Pay with built-in KYC), and a Build-Your-Own layer exposing APIs and MCP connectors. The flagship product, Jaice AI, is positioned as the first agentic AI campaign co-pilot for creator marketing, handling creator recommendation, outreach drafting, and predictive analytics. Native integrations span Shopify, WooCommerce, Magento, BigCommerce, Amazon (verified partner), Klaviyo, Hootsuite, Stripe, and Zapier, with distribution also routed through Hootsuite's enterprise install base.
Upfluence monetizes primarily through custom-quoted annual SaaS subscriptions scoped to program size, creator count, and feature requirements, supplemented by white-glove agency services for enterprise accounts. GTM is hybrid: enterprise field sales for mid-to-large brands and agencies, paired with product-led growth elements including a self-serve marketplace, a free tools suite (fake follower checkers, CPM/FBA calculators, audit tools), Upfluence Academy certification, and SEO-led content marketing. The customer base spans fashion, beauty, retail, hospitality, gaming, entertainment, and FMCG, with named enterprise logos including Marriott, Universal, Benefit Cosmetics, Lacoste, Philips, ASICS, Vans, Clarins, Barbour, HelloFresh, and Arizona Beverage.
Upfluence firmographics
Firmographics- Name
- Upfluence
- Legal name
- Upfluence Inc.
- Website
- https://upfluence.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Upfluence is a New York-based SaaS company that provides an AI-powered influencer and affiliate marketing platform. It serves brands, e-commerce operators, and agencies with creator discovery, campaign management, sales attribution, and global payments via a 12+ million creator marketplace.
- Ownership category
- akta.pro rank
Upfluence industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810), Software Publishers (513210)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Contracting, Compliance & Rights Management (MPAAAHAL)
Keywords
Where Upfluence is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Upfluence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Upfluence operates as a SaaS platform with subscription-based pricing. The platform provides end-to-end functionality including creator discovery, campaign management, analytics, and payment processing. Pricing is custom-scoped based on program size, number of creators managed, and feature requirements.
- Agency Services (White-Glove): The company offers white-glove agency services for brands seeking hands-on support with influencer marketing strategy and campaign execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise/SaaS Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Upfluence product offering
Product offeringCore offering
Upfluence sells a SaaS influencer and affiliate marketing platform that helps brands and agencies discover and vet creators, manage influencer programs end-to-end, track sales and ROI attribution, and pay creators globally with KYC compliance. The platform is powered by Jaice AI (an agentic campaign co-pilot) and includes an AI-driven creator marketplace with 12+ million creators, integrated e-commerce (Shopify, WooCommerce, Magento, BigCommerce, Amazon) and marketing (Klaviyo, Hootsuite, Zapier) integrations, plus a developer API and MCP for tech-stack embedding. Optional white-glove agency services are offered alongside the software subscription.
Product overview
Upfluence is an influencer and affiliate marketing platform that combines both capabilities in one unified system. The core platform centers on three main modules: Find & Attract Creators (for discovery and vetting), Manage Programs (for relationship management and workflow automation), and Track & Pay (for analytics and global payments). The platform is powered by Jaice AI, the company's AI campaign co-pilot that handles intelligent creator recommendations and automated outreach. Upfluence also operates a Creator Marketplace with 12+ million creators for rapid campaign deployment. Additional offerings include free influencer audit tools, a developer API for tech stack integration, white-glove agency services, and a dedicated Creator Portal for influencers to join and manage partnerships. The platform integrates natively with major e-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce, Amazon), marketing tools (Klaviyo, Hootsuite), and payment processors (Stripe).
Differentiator
Problem solved
Functional benefit
Brands
- Jaice AI: The first agentic AI campaign co-pilot for creator marketing, powered by Jaice AI technology.
- Upfluence Marketplace
- Upfluence Pay
Products and services
- Upfluence Platform End-to-end SaaS influencer and affiliate marketing platform for brands and agencies. Combines creator discovery, campaign management, sales/ROI attribution, and global creator payments in a single unified system, supported by native integrations with major e-commerce, marketing, and payment tools.
- Jaice AI Agentic AI campaign co-pilot for creator marketing that recommends creators aligned with brand audiences, drafts personalized outreach emails, and interprets creator data across audience demographics, brand affinity, engagement quality, and content behavior. Marketed as compressing 8 hours of campaign work into 8 minutes.
- Upfluence Marketplace AI-driven creator marketplace connecting brands with 12+ million pre-vetted creators who can apply to campaigns with one click, enabling rapid approvals, real-time campaign launches, and direct creator-brand collaboration.
- Upfluence Pay Worldwide creator payment solution built into the Upfluence platform, providing KYC verification, secure document collection, multi-currency payouts, and bulk payment compliance for five to five hundred (or more) creators per campaign.
- Upfluence API & MCP Developer tools providing programmatic access to Upfluence's creator discovery, campaign management, and analytics via REST API and MCP connectors, allowing brands and partners to embed creator intelligence into existing tech stacks.
- Upfluence Creator Portal Standalone portal where creators can sign up, claim their social media profiles, and connect with brands running campaigns through the Upfluence platform.
- Upfluence Agency Services White-glove agency services offering hands-on support for brands seeking influencer marketing strategy and end-to-end campaign execution by Upfluence's internal team.
Quantifiable outcome
- AI reduces creator vetting time by 50-70%
- +4 more outcomes
Companies that use Upfluence
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Upfluence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature8 records
Upfluence partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- HootsuitecoreFeatured integration announced February 2026. The Upfluence integration for Hootsuite allows social media teams to discover influencers, manage campaigns, and publish content directly within Hootsuite's social media management platform. This partnership extends Upfluence's distribution to Hootsuite's enterprise customer base.
- AmazoncoreNative integration with Amazon for influencer attribution tracking. Upfluence connects to Amazon to track traffic from influencers to Amazon listings, improving organic ranking, visibility, and sales. Supports Amazon Attribution and payment processing integration.
- ShopifycoreNative Shopify integration for seamless e-commerce connection. Upfluence creators' promo codes are natively compatible with Shopify stores, enabling automatic sales tracking and commission attribution.
- WooCommercecoreNative WordPress/WooCommerce integration for e-commerce tracking and creator commission management.
- BigCommercecoreNative BigCommerce integration for e-commerce platform connectivity and sales attribution.
- MagentocoreNative Magento integration for enterprise e-commerce platform connectivity.
- HootsuitecoreIntegration announced in February 2026. Allows teams to discover influencers, manage campaigns, and publish content directly within Hootsuite without switching platforms.
- KlaviyocoreNative Klaviyo integration for connecting influencer data with email marketing and customer data platform.
- ZapiersupportingZapier integration enables connecting Upfluence with 5,000+ apps through automated workflows without custom API development.
- StripesupportingStripe integration for payment processing within the Upfluence platform for creator payouts.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Upfluence competitors and assessment
Company assessmentDirect peers
- CreatorIQ: CreatorIQ is a leading enterprise influencer marketing platform offering creator discovery, campaign management, analytics, and e-commerce integrations. Directly competes with Upfluence for mid-market and enterprise brand and agency customers in the same product category.
- Klear: Klear (acquired by Meltwater) offers influencer discovery, campaign management, and social analytics through an enterprise platform. Competes head-to-head with Upfluence for brand marketers using data-driven creator selection.
- Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform serving brands and agencies with discovery, workflow, and analytics. Operates in the same SaaS influencer marketing category targeting similar e-commerce and enterprise customer segments as Upfluence.
- IZEA: IZEA operates an influencer marketing platform plus marketplace where brands connect with creators for sponsored content. Directly overlaps with Upfluence Marketplace and platform capabilities, particularly for brand-sponsored creator campaigns.
- Grin: Grin is an influencer marketing platform focused on DTC and e-commerce brands, offering creator relationship management, content collection, and affiliate code tracking. Closely overlaps with Upfluence's core e-commerce and creator relationship management capabilities.
- Traackr: Traackr is an influencer marketing platform specializing in creator discovery, performance benchmarking, and campaign analytics for enterprise brands. Targets the same enterprise and global brand segment as Upfluence with overlapping core platform functionality.
Emerging players
- Modash: Modash is a creator discovery and analytics platform with a large creator database and audience analysis tools. Overlaps with Upfluence's Find & Attract module but focuses more narrowly on discovery and vetting rather than full campaign management.
- HypeAuditor: HypeAuditor specializes in influencer audience quality analysis, fraud detection, and analytics. Provides overlapping capabilities to Upfluence's fake follower checker and audit tools, addressing creator vetting use cases.
- Tagger by Sprout Social: Tagger (acquired by Sprout Social) is an influencer marketing and social intelligence platform offering discovery, campaign management, and analytics. Competes in the same platform category as Upfluence but is part of Sprout Social's broader social media management suite.
Broad incumbents
- Impact: Impact is a broad partnership management platform covering affiliate, influencer, and creator partnerships at enterprise scale. Overlaps with Upfluence's affiliate program and creator partnership capabilities but operates across a wider partnership ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Upfluence social profiles
Digital presenceUpfluence compliance and trust
Trust signalCompliance2 records
Upfluence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upfluence leadership team
Management profileNumber of profiles
Profiles8 records
Upfluence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upfluence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upfluence
What does Upfluence do?
Upfluence sells a SaaS influencer and affiliate marketing platform that helps brands and agencies discover and vet creators, manage influencer programs end-to-end, track sales and ROI attribution, and pay creators globally with KYC compliance. The platform is powered by Jaice AI (an agentic campaign co-pilot) and includes an AI-driven creator marketplace with 12+ million creators, integrated e-commerce (Shopify, WooCommerce, Magento, BigCommerce, Amazon) and marketing (Klaviyo, Hootsuite, Zapier) integrations, plus a developer API and MCP for tech-stack embedding. Optional white-glove agency services are offered alongside the software subscription.
Is Upfluence a public or private company?
Upfluence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upfluence founded?
Upfluence was founded in 2016. It employs 101 to 250 people.
Where is Upfluence based?
Upfluence is headquartered in New York, United States, in the North America region.
How does Upfluence make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are agency Services (White-Glove).
Who are Upfluence's main competitors?
Direct peers on record are CreatorIQ, Klear, Aspire (formerly AspireIQ), IZEA, Grin and Traackr. Emerging players are Modash, HypeAuditor and Tagger by Sprout Social. Impact is listed as a broad incumbent.
Does Upfluence have an API?
Yes. Upfluence offers an API that enables developers and brands to connect creator intelligence to their existing tech stack. The API allows programmatic access to Upfluence's creator discovery, campaign management, and analytics capabilities. Developer documentation is at www.upfluence.com/influencer-marketing-api.
What industry is Upfluence in?
Upfluence's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7310.