Zoe Feldman

What Zoe Feldman does

Zoë Feldman Design is a full-service luxury residential interior design firm founded in 2004 in Georgetown, Washington D.C. by Zoë Feldman, who trained under AD100 designer Alexa Hampton and is a Parsons-educated designer. The firm employs 30+ staff across studios in Washington D.C. and New York, serving high-net-worth residential clients. Marketing is driven by sustained press coverage in marquee shelter publications (Architectural Digest, House Beautiful, Domino) and an active social and editorial presence on Instagram, Pinterest, LinkedIn, and Substack. The firm runs a Give-Back Initiative as part of its community engagement.

The firm's product surface consists of three service tiers: a full-service turnkey design offering, "Demi," a remote design service that uses 3D scanning to enable virtual engagement, and "The Expert," a consultation-based offering. The Demi service extends the firm's reach beyond its physical studios; The Expert provides a lower-touch entry point for prospective clients. The combination of tiered offerings supports both high-end full-service projects and broader funnel activity.

The business model is project-based professional services. Revenue is generated through design fees tied to bespoke luxury residential projects, with typical boutique interior design pricing structured as hourly rates or a percentage of project cost. Customer acquisition is predominantly through referral, press exposure, and the founder's personal brand and network. The firm is founder-owned with no disclosed external investment, and operations are concentrated in two Northeast U.S. metros.

Name

Zoe Feldman

Legal name

Zoë Feldman Design

Website

https://zoefeldmandesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoë Feldman Design is a full-service luxury residential interior design firm founded in 2004 in Washington D.C. with studios in D.C. and New York, serving high-net-worth homeowners via full-service, remote, and consultation service tiers.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

SIC

Real Estate (6500)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Luxury interior design
• Residential design services
• Home renovation design
• Interior decorating
• Design consultation services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full Service: Comprehensive, turn-key design leadership for entire homes including architectural finishes to accessories. White-glove offering with project managers overseeing every step, frequent on-site presence, and option for turn-key end result including organizers and home stocking.
2. Demi Service: Design-led, self-managed remote service for smaller projects (1-5 rooms). Clients oversee vendors while firm provides design direction, product sourcing/purchasing, budget management, digital drawings, and coordinated white-glove installation. Most meetings virtual with local in-person checkpoints.
3. The Expert Consultation: One-on-one virtual consultation platform allowing clients to schedule hourly sessions with Zoë for design advice including paint colors, space planning, product suggestions, and creative direction. Access to trade-only vendors and curated products in online showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Zoë Feldman Design is a luxury residential interior design firm offering three tiers of service: Full Service (comprehensive turn-key design leadership for entire home projects with project management and architectural oversight), Demi (a remote, decorating-focused service for 1–5 room projects where the firm designs and procures while clients manage vendors), and The Expert (one-on-one virtual design consultations with Zoë Feldman). The firm operates studios in Washington D.C. (Georgetown) and New York City, serving affluent homeowners across primary residences, second homes, and pied-à-terre properties.

Product overview

Zoe Feldman Design operates as a full-service luxury residential interior design studio offering three distinct service tiers. The core offering is Full Service, providing comprehensive turn-key design leadership for entire home projects with architectural oversight through completion. Demi is a design-led, self-managed virtual service tailored to smaller decorating-focused projects where clients handle vendor management. The Expert platform offers one-on-one virtual consultations for clients seeking design advice without full-service engagement. All three services share the firm's signature aesthetic of sophisticated, soulful spaces balancing contemporary and classical elements, serving clients primarily in Washington D.C. and New York City.

Differentiator

Problem solved

Functional benefit

Brands

• Demi: A remote, decorating-focused service where the firm designs, sources, and coordinates home furnishings and finishes virtually. Clients manage their own project with design direction and product procurement provided by ZFD.
• The Expert

Products and services

• Full Service Comprehensive, turn-key design leadership for entire home projects covering architectural finishes through accessories, with project management oversight of architects and contractors, on-site supervision, and optional white-glove turn-key results including home organization and stocking.
• Demi Design-led, self-managed virtual service for smaller projects (1-5 rooms) where clients oversee secondary vendors while the firm provides budgets, finishes schedules, procured furnishings, and coordinated installation; most meetings virtual with optional in-person checkpoints for local clients.
• The Expert One-on-one virtual design consultation platform enabling clients to schedule hourly sessions with Zoë Feldman for advice on paint colors, space planning, product suggestions, and creative direction, with access to trade-only vendors and curated products via an online showroom.

Quantifiable outcome

• Over 20 years of operation with established market presence in NYC and Washington DC
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Loeffler RandallcoreStrategic or Co-development PartnerCollaboration with Loeffler Randall founder Jessie Randall to redesign her Hamptons kitchen. Project featured fashion-inspired design details, checkered zellige tile, and custom integrations including Temple Studio floral wallpaper. Featured in Domino magazine 2024.
• FramebridgecoreStrategic or Co-development PartnerPartnership with Framebridge CEO Susan Tynan to transform her Maryland home into a colorful, art-filled family retreat. Featured bold design choices and personal artwork integration. Covered by House Beautiful 2021.
• The Ocean CleanupminorOthersNon-governmental environmental engineering organization based in Netherlands developing technology to extract plastic pollution from oceans. Supported through firm's Give-Back Initiative.
• World Wildlife FundminorOthersInternational conservation organization with mission to conserve nature and reduce threats to biodiversity. Supported through firm's Give-Back Initiative.
• A Wider CircleminorOthersLocal non-profit in DMV area dedicated to ending poverty through workforce development, services, and neighborhood revitalization. Supported through firm's Give-Back Initiative.
• Real Food For KidsminorOthersLocal organization improving health outcomes for families in DMV through sustainable food access, nutrition education, and local policy changes. Supported through firm's Give-Back Initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bunny Williams Interior Design: Established New York-based luxury residential interior design firm with full-service model and product lines. Direct peer in the same AD100-tier luxury residential design category, serving similar high-net-worth clientele with comparable turn-key project delivery.
• Alexa Hampton: AD100 designer and principal of Mark Hampton, Inc., the firm where Zoë Feldman previously trained. Comparable luxury residential practice with classical-modern aesthetic and New York presence, serving similar elite clientele.
• Suzanne Kasler Interiors: Atlanta-based AD100 luxury residential interior designer with a product line and full-service offering. Comparable signature-aesthetic-driven firm with similar brand-led, multi-tier engagement model and broad press profile.
• Steven Gambrel: AD100 luxury residential interior designer based in New York with offices in NYC and Sag Harbor. Comparable high-end full-service practice serving similar clientele with similar product-sourcing capabilities.
• Markham Roberts Inc. New York-based luxury residential interior design firm with classical-traditional aesthetic. Comparable high-touch full-service firm with similar press profile and project-based delivery model for affluent homeowners.
• Alex Papachristidis Interiors: New York-based AD100 interior designer with full-service luxury residential practice. Comparable signature-aesthetic firm with similar project management structure and elite clientele.
• Commune Design: Los Angeles-based luxury residential and hospitality interior design firm with a collaborative multi-partner model. Comparable high-end residential design practice with strong press profile and product collaborations.
• Palmer Weiss Interior Design: San Francisco-based luxury residential interior design firm with full-service offering and strong editorial presence. Comparable boutique-scale luxury residential firm serving similar high-net-worth homeowner segment.
• Jamie Bush + Co. Los Angeles-based AD100 interior design firm with full-service luxury residential offering. Comparable signature-led boutique practice with similar press profile and clientele overlap.

Emerging players

• Modsy: Online interior design service offering 3D-rendered room designs and remote consultations. Comparable to Zoë Feldman's Demi and The Expert service tiers, operating in the virtual/remote design space at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zoefeldmandeisgn
• Instagraminstagram.com/zoefeldmandesign
• Pinterestuk.pinterest.com/zoefeldmandesign
• Xx.com/zoefeldman

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoe Feldman