What Framebridge does

Framebridge, Inc. is a US-based custom picture framing company founded in 2014 and headquartered at 3101 N. Fort Meyer Drive in Arlington, Virginia. The company operates an omnichannel model combining a Shopify-based e-commerce storefront (framebridge.com), an iOS mobile app, a mail-in framing service, and 47+ company-owned retail showrooms across approximately 20 metropolitan areas including Washington DC, New York, Boston, Los Angeles, Chicago, Atlanta, Dallas, Houston, Philadelphia, and Charlotte. Framebridge produces custom picture frames in-house at company studios using solid wood mouldings and offers digital upload (archival inks on premium lustre or enhanced matte paper), mail-in framing of physical art (secure prepaid packaging, $10 mail-in fee), and in-store framing services including same-day tabletop photo framing and oversized framing up to 40x60 inches.

The product portfolio centers on fully customizable wall frames (starting at $70 for digital items and $85 for physical items in extra small size, up to $300/$365 for grand size), supplemented by tabletop frames, multi-photo collage frames, pre-designed gallery walls with life-size hanging guides, gift frames, and a portfolio of sub-brand collections: American Hardwoods (solid US-grown wood), Archive Collection (Italian hand-leafed Victorian), Farrow & Ball (architectural profiles in Dead Flat paint), Art Deco (gilded finishes), British Country, Gloss, Travel, and Zoë Feldman Gallery Walls. Free Designer's Choice and paid Gallery Wall Design Service (from $99) provide design assistance, and personalization add-ons (float mounting $25-$50, brass plates, mat captions, story pockets $5-$25, enhanced UV acrylic $15-$50) drive average order value expansion. The company has completed 3 million+ frames and accumulated 17,000+ five-star reviews.

Revenue is generated primarily through one-time unit-priced custom frame sales with transparent all-in pricing, supplemented by design services revenue, personalization add-ons, gift card sales, and emerging B2B streams through the Corporate Program, Artists Program, and Designers & Trade discount program. The customer base is a long-tail of individual consumers (home decor, gifts) with secondary segments in corporate/business, interior designers, and artists. Marketing relies on paid acquisition across Meta, Google, TikTok, Bing, Pinterest, and Criteo, organic social on Instagram (@framebridge), email newsletter, content marketing, and influencer/designer collaborations. The company has raised approximately $82M across seven venture rounds from 2014 to 2019, with investors including NEA, Revolution, Revolution Ventures, SWaN & Legend Venture Partners, T. Rowe Price, Graham Holdings, and an Employee Stock Option Fund; no funding has been publicly disclosed since the April 2019 Series C.

Name

Framebridge

Legal name

Framebridge, Inc.

Website

https://framebridge.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Framebridge is a US-based custom picture framing company serving individual consumers, designers, and corporate clients through an omnichannel model combining e-commerce, mail-in service, and 47+ retail stores across major US metros.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices49 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Frame Sales: Framebridge generates primary revenue from selling custom picture frames. Customers pay upfront, all-inclusive prices based on size (starting at $70 for digital items, $85 for physical items). Larger frames (XL and G) incur $25 shipping fee each. Specialty collections (American Hardwoods, Archive, British Country) add $10-75 to base pricing.
2. Design Services: Additional revenue from design services: Designer's Choice (free mockup recommendations) and Gallery Wall Design Service (starting at $99) for personalized layout designs with unlimited feedback rounds.
3. Personalization Add-ons: Revenue from optional add-ons including Float Mount ($25-50), Specialty Mats, Personalization (brass plates, mat captions, story pockets: $5-25), and Enhanced UV Acrylic ($15-50).
4. Gift Cards: Framebridge sells gift cards for custom framing, providing an additional revenue stream and gifting option.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Framebridge is a custom picture framing company that sells handcrafted, made-to-order picture frames through an omnichannel model combining an e-commerce site, a mail-in framing service, and 47+ company-owned retail stores across the United States. Customers can upload digital photos for archival printing and framing, send physical art and objects via secure prepaid packaging for custom framing, or visit retail stores for in-person design consultations and oversized framing up to 40x60 inches.

Product overview

Framebridge is a custom picture framing company offering a unified platform combining online framing services with retail store locations. The core offering centers on Custom Wall Frames (fully customizable in any size and style), supplemented by Tabletop Frames, Multi-Photo Frames, Gallery Walls (pre-designed layouts with hanging guides), and Gift Frames. The service supports both digital upload framing (customers upload photos for printing and framing) and mail-in framing (customers send physical art for custom framing). Design services include a free Designer's Choice consultation and paid Gallery Wall Design Service starting at $99. Framebridge operates 64+ retail stores offering in-store design advice, same-day phone photo printing, and exclusive oversized framing (up to 40x60 inches). The product portfolio includes brand collections like American Hardwoods (solid hardwood made in USA), Archive Collection (Victorian-inspired Italian hand-leafed), Farrow & Ball (architectural frames in premium paint colors), Art Deco Collection (gold/silver hand-gilded finishes), British Country, Gloss Collection, and Travel Collection. Designer collaborations include Zoë Feldman Gallery Walls, Chris Loves Julia Gallery Walls, and the Josh Young Limited Edition Collection. Additional offerings include personalization (brass plates, mat captions, float mounting), corporate/business framing, an Artists Program, and Designers & Trade discount program. Materials include solid wood mouldings, acid-free mats, UV-protective acrylic (93-99%), and archival inks. Pricing starts at $70 for digital items, with specialty collections commanding premiums.

Differentiator

Problem solved

Functional benefit

Brands

• Farrow & Ball Collection: Custom picture frames finished with Farrow & Ball Dead Flat paint in various colors including Etruscan Red, India Yellow, Stiffkey Blue, French Gray, and others.
• Art Deco Collection
• British Country Collection
• Zoë Feldman Gallery Walls
• American Hardwoods Collection
• Archive Collection

Products and services

• Custom Wall Frames Fully customizable picture frames in any size, style, and finish for hanging on walls. Customers upload digital photos or mail in physical art and select from a wide selection of mouldings, mats, and glazing options. Pricing starts at $70 for digital items.
• Tabletop Frames Pre-sized and gift-ready tabletop frames designed for tables, desks, and shelves, available in various styles with quick 2-day shipping.
• Multi-Photo Frames Collage-style frame layouts designed for displaying 2-13 photos in a single frame composition.
• Gallery Walls Pre-designed gallery wall layouts with life-size hanging guides, available in curated collections featuring 2-22 frames per arrangement.
• Gift Frames Ready-to-gift picture frames with complimentary gift box and wrapping, shipping in two days.
• Digital Upload Framing Online service where customers upload digital photos, select frame options, and receive printed (archival inks on premium lustre or enhanced matte paper) and framed artwork delivered to their door.
• Mail-In Framing Service Service for framing physical art and objects. Customers send items via secure prepaid packaging, Framebridge frames them at company studios, and returns them ready to hang. $10 mail-in service fee applies.
• Designer's Choice Free design consultation service that provides frame recommendations and mockups based on customer art and style preferences.
• Gallery Wall Design Service Paid design service starting at $99, providing one-on-one collaboration with a designer, unlimited feedback and edits, and a digital PDF hanging guide for custom gallery wall layouts.
• Farrow & Ball Collection Architectural frames finished in Farrow & Ball Dead Flat paint, available in colors like Stiffkey Blue, French Gray, Green Smoke, India Yellow, and Etruscan Red, with Prof. 01 (thin) and Prof. 02 (ornate) profiles.
• Art Deco Collection Premium frames featuring hand-leafed, water-gilded gold and silver finishes with patterned mats and lacquered mahogany options, including Dorian, Dalloway, Wilson, and Lily styles.
• British Country Collection Frames inspired by classic English homes featuring waxed wood, gold accents, and antiqued finishes including Bromley, Manchester, Andover, Eton, Marlow, and Oxford styles.
• American Hardwoods Collection Premium solid hardwood mouldings in finishes like Walnut, Cherry, Ash, and Bleached Maple. Grown, milled, and made in America with solid wood construction. Adds $20-75 to base pricing.
• Archive Collection Victorian-inspired frames hand-leafed in Italy, offering premium finishes with a glow. Adds $10-60 to base pricing.
• Gloss Collection High gloss gallery frames in modern neutral colors including Sage, Mulberry, Olive, Oyster, and Strawberry.
• Travel Collection Frames inspired by travel destinations, including the Sydney (indigo glazed) design.
• Zoë Feldman Gallery Wall Collection Six curated gallery wall designs created with interior designer Zoë Feldman, featuring eclectic layouts with pattern and texture combinations including The Perfect Trio, The Mini Triptych, The Eclectic Two Stack, The Vertical Grid, The Balanced Grid, and The Statement Grid.
• Chris Loves Julia Gallery Walls Curated gallery wall designs created in collaboration with the Chris Loves Julia design duo.
• Josh Young Collection Limited edition designer collection created with artist and designer Josh Young.
• Gift Cards Gift cards available for purchase, redeemable for custom framing products and services, providing a gifting option.

Quantifiable outcome

• 3 million+ custom framed pieces completed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• Farrow & BallcoreStrategic or Co-development PartnerExclusive partnership for Farrow & Ball paint collection on frames. Architectural frames finished in Farrow & Ball Dead Flat paint including colors like Etruscan Red, India Yellow, Stiffkey Blue, Green Smoke, French Gray, and School House White. The collection offers both Prof. 01 (thin) and Prof. 02 (ornate) profiles.
• Zoë FeldmancoreStrategic or Co-development PartnerInterior designer collaboration for Zoë Feldman Gallery Wall Collection. Six curated gallery wall layouts designed for eclectic, textured interiors. Designer layouts include The Perfect Trio, The Mini Triptych, The Eclectic Two Stack, The Vertical Grid, The Balanced Grid, and The Statement Grid.
• Josh YoungsecondaryStrategic or Co-development PartnerLimited edition designer collection in partnership with artist and designer Josh Young.
• Oracle America Inc.minorOthersThird-party data broker partner for list exchange and marketing purposes. Customers can opt-out of data sales at https://datacloudoptout.oracle.com/optout
• Epsilon Data Management LLCminorOthersThird-party data broker partner for list exchange and marketing purposes. Customers can opt-out at https://www.epsilon.com/us/marketing-data-summary-request
• Wiland Inc.minorOthersThird-party data broker partner for marketing and analytics purposes. Part of list cooperative membership environment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Artifact Uprising: Artifact Uprising is a direct competitor offering premium photo prints, custom photo books, and framed prints via DTC e-commerce. Both companies target design-conscious consumers seeking elevated alternatives to mass-market photo printing services like Shutterfly.
• Simply Framed: Simply Framed is a direct competitor in online custom framing, offering mail-in framing services with designer-curated frame collections. Both companies address the friction of traditional frame shops through digital-first experiences and modern aesthetic positioning.
• Mixtiles: Mixtiles offers lightweight, adhesive-backed photo tiles for wall displays via DTC e-commerce, competing for the same photo-displaying customer occasion as Framebridge. Both target consumers seeking easy, design-forward alternatives to traditional framing.

Broad incumbents

• Shutterfly: Shutterfly is a broad incumbent in personalized photo products, offering prints, photo books, cards, and home decor including custom framing. While Framebridge targets premium framing specifically, Shutterfly covers a much wider photo-product portfolio at broader price points.
• IKEA: IKEA is a broad incumbent offering standardized picture frames at mass-market price points across global retail. While IKEA frames are not custom-built, they compete for the same consumer wall-display occasion and serve as the default alternative when custom framing feels too expensive or complex.
• West Elm: West Elm is a broad incumbent in modern home furnishings and decor, including a curated selection of picture frames. Like Framebridge, West Elm targets design-conscious consumers in premium retail locations, though framing is a small slice of its broader home catalog.
• Crate & Barrel: Crate & Barrel is a broad incumbent in home furnishings and decor retail, offering designer-curated frames alongside furniture and home accessories. It competes for the same mid-to-premium home decor customer that Framebridge targets, though with mass-produced rather than custom framing.

Emerging players

• Mpix: Mpix is a professional-grade photo printing service that competes with Framebridge's digital upload and print capabilities. While Mpix focuses primarily on photo prints and books, it serves the same photography enthusiast customer seeking archival-quality output.
• Printful: Printful is a print-on-demand platform offering custom prints, canvas wraps, and framed prints for creators and small businesses. It overlaps with Framebridge's custom print-and-frame offering but primarily serves the seller/creator segment rather than direct consumer framing.

Others

• Local Custom Frame Shops: Independent local custom frame shops represent Framebridge's traditional competition—artisan framers offering bespoke services for higher-end art and memorabilia. While Framebridge's $70+ transparent pricing undercuts typical local shop pricing ($200-500+), local shops still capture premium projects requiring in-person consultation and specialty materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/framebridge
• Xx.com/framebridge
• Facebookfacebook.com/framebridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framebridge