Stars The Agency
Stars The Agency is a privately held, full-service talent representation firm founded in 1983 and headquartered in San Francisco, representing actors, models, athletes, and voice talent for on-camera, theatrical, animation, and commercial work across 14+ divisions, serving production companies, ad agencies, and studios nationwide.
- Company typePrivate
- Founded1983
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Stars The Agency does
Stars The Agency is a privately held, full-service talent representation firm headquartered in San Francisco, California, founded in 1983. The company represents actors, models, and athletes for on-camera, voice-over, theatrical, and commercial work, operating across fourteen or more talent divisions including on-camera (men, women, kids, teens, families), voice-over, animation, Latin, sports and fitness, celebrity, and theatrical categories. The company is state-licensed, a member of the Association of Talent Agents (ATA), and franchised by major entertainment unions including SAG-AFTRA, AEA, DGA, and WGA.
The agency's core technology is a web-based talent database platform with searchable profiles and advanced filtering capabilities by gender, division, union affiliation, ethnicity, nationality, and physical measurements. Supporting technical infrastructure includes an on-site recording studio (ProTools, Neumann microphones, Focusrite pre-amps, Telos Zephyr ISDN, telephone patch), a digital on-camera casting studio, and translation services across twelve or more languages. The company distributes its services through three physical offices (San Francisco as headquarters, Los Angeles, New York) and seven sub-brand websites covering distinct talent verticals (Stars Voice Over, Stars Animation, Stars Management, Stars Sports, Stars Creative, Stars Influencers, Stars Artists).
The business model is commission-based: the agency earns fees on talent bookings and placements, operating on a sales-led go-to-market motion with direct relationships to production companies, casting directors, advertising agencies, and film studios. Custom casting services with same-day turnaround are offered at no charge for auditions. The agency has secured placements with named enterprise clients including McDonald's, Google, Nintendo/Pokémon, Supermicro, PG&E, argenx, and Nectar Sleep, and claims international recognition across Europe, Asia, and Australia. Lynn Claxon serves as Founder and CEO.
Stars The Agency firmographics
Firmographics- Name
- Stars The Agency
- Legal name
- Stars, The Agency / Stars Management
- Website
- https://starsagency.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stars The Agency is a privately held, full-service talent representation firm founded in 1983 and headquartered in San Francisco, representing actors, models, athletes, and voice talent for on-camera, theatrical, animation, and commercial work across 14+ divisions, serving production companies, ad agencies, and studios nationwide.
- Ownership category
- akta.pro rank
Stars The Agency industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Talent Booking Agencies (Live Performance) (MPAIAGAB)
Keywords
Where Stars The Agency is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Stars The Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Talent Representation and Commission: The agency represents actors, athletes, and models for on-camera, theatrical, and voice-over work, earning commission on bookings and placements. The agency is state licensed and a member of the Association of Talent Agents (ATA), franchised by SAG-AFTRA, AEA, DGA, and WGA.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Stars The Agency product offering
Product offeringCore offering
Stars The Agency is a full-service talent agency representing actors, athletes, models, and voice talent for on-camera, theatrical, voice-over, animation, and commercial bookings. The firm provides custom casting services with same-day turnaround, on-site recording studios, in-house translation, and operates through 14+ specialized divisions and sub-brands serving production companies, casting directors, advertising agencies, and film studios.
Product overview
Stars The Agency is a full-service talent agency representing actors, athletes, and models for on-camera, theatrical, and voice-over work. The company offers a platform-based approach with multiple service divisions including On-Camera (Men, Women, Kids, Teens, Families), Voice-Over, Animation (via STARS Animation), Latin Division, Sports & Fitness, Celebrity, Body Shop, Theatrical, and Tradeshow (Hosts and Greeters). Supporting services include Casting (with on-site digital studio and same-day turnaround), a Recording Studio (equipped with ProTools, ISDN, and professional microphones), Translation Services (in 12+ languages), and Free Consultation. The company operates under multiple sub-brands including Stars Voice Over, Stars Animation, Stars Management, Stars Sports, Stars Creative, Stars Influencers, and Stars Artists, each with dedicated websites. The platform includes an Advanced Search feature enabling filtering by demographics, physical attributes, union affiliation, and other criteria. Founded over 40 years ago and headquartered in San Francisco, the agency is state licensed and franchised by major entertainment unions (SAG-AFTRA, AEA, DGA, WGA).
Differentiator
Problem solved
Functional benefit
Products and services
- On-Camera Talent Representation Representation of actors and on-camera talent for commercial, film, and television bookings, serving casting directors, producers, and advertising agencies.
- Voice-Over Talent Representation Representation of voice talent for narration, animation, commercials, and broadcast projects, supported by on-site ProTools-equipped recording studios.
- Animation Talent Services (Stars Animation) Dedicated division providing animation talent for animated productions and projects, serving studios and production companies.
- Athlete and Sports Talent Representation (Stars Sports) Representation of athletes and sports personalities for endorsements, commercials, and branded content.
- Children's Talent Representation Specialized representation of child actors for on-camera, theatrical, and commercial work, compliant with applicable child performer regulations.
- Latin Talent Representation (Latin Division) Representation of bilingual and Latin talent, supported by in-house translation services for production needs.
- Custom Casting Services Bespoke casting service providing same-day turnaround of curated talent options for production companies, casting directors, and advertising agencies.
- On-Site Recording Studio Physical recording studio equipped with ProTools and Neumann microphones for in-house voice-over and audio production sessions.
- Translation Services In-house translation services supporting bilingual productions and Latin market client needs.
- On-Camera Casting Studio Digital on-camera casting studio facility for audition capture and self-tape production.
Quantifiable outcome
- Same-day casting turnaround available
- +1 more outcomes
Companies that use Stars The Agency
Customer profileNamed customers8 records
Segments12 records
Ideal customer profiles1 record
Stars The Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stars The Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stars The Agency competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): CAA is the largest full-service talent and sports agency in the world, representing actors, directors, writers, athletes, and brands across all entertainment verticals. It is the apex competitor in the same talent representation space where Stars operates, though at vastly greater scale and global reach.
- William Morris Endeavor (WME): WME is a global talent representation and entertainment company representing artists, athletes, content creators, and brands. Like Stars, it operates as a full-service agency, but at substantially larger scale with deeper Hollywood and global franchise relationships.
- United Talent Agency (UTA): UTA is a major global talent and entertainment company representing actors, writers, directors, producers, musicians, and athletes. It is one of the largest direct competitors to Stars in on-camera, voice-over, and commercial representation, with significantly broader resources.
Direct peers
- Abrams Artists Agency: Abrams Artists Agency is a mid-sized full-service talent agency in New York representing actors, writers, directors, producers, comedians, voice-over artists, and athletes. It is one of the closest direct peers to Stars in scale and breadth of divisions, particularly in voice-over and commercial representation.
- Gersh Agency: Gersh is a full-service talent and literary agency with offices in Los Angeles and New York, representing actors, writers, directors, comedians, and below-the-line talent. It is comparable to Stars in size and multi-city presence, competing directly for mid-tier commercial and voice-over bookings.
- Innovative Artists: Innovative Artists is a full-service talent agency in Los Angeles representing actors, writers, directors, and voice-over artists across film, television, commercials, and digital media. It overlaps with Stars across on-camera and voice-over representation for commercial clients.
- Buchwald: Buchwald is a privately held, family-run talent and literary agency with offices in Los Angeles, New York, and Nashville representing actors, writers, directors, comedians, and athletes. Its multi-generational, founder-led model and full-service divisions closely mirror Stars' structure and mid-market positioning.
- A3 Artists Agency: A3 Artists Agency is a talent agency representing actors, comedians, writers, directors, producers, voice-over artists, and athletes across film, television, theater, commercials, and digital. Its full-service division model and emphasis on voice-over are highly comparable to Stars.
- Verve Talent and Literary Agency: Verve is a talent and literary agency in Los Angeles representing actors, writers, directors, comedians, and musicians with an emphasis on emerging and diverse talent. It competes with Stars in on-camera commercial representation, particularly for film/TV and voice-over work.
- CESD Talent Agency: CESD is a New York-based talent agency representing actors, singers, dancers, comedians, choreographers, models, and voice-over artists. It is a comparable mid-sized full-service agency competing for commercial, on-camera, and voice-over talent bookings similar to Stars' core services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stars The Agency social profiles
Digital presenceStars The Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stars The Agency leadership team
Management profileNumber of profiles
Profiles1 record
Stars The Agency subsidiaries and ownership
Company hierarchySubsidiaries7 records
Stars The Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stars The Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stars The Agency
What does Stars The Agency do?
Stars The Agency is a full-service talent agency representing actors, athletes, models, and voice talent for on-camera, theatrical, voice-over, animation, and commercial bookings. The firm provides custom casting services with same-day turnaround, on-site recording studios, in-house translation, and operates through 14+ specialized divisions and sub-brands serving production companies, casting directors, advertising agencies, and film studios.
Is Stars The Agency a public or private company?
Stars The Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stars The Agency founded?
Stars The Agency was founded in 1983. It employs 101 to 250 people.
Where is Stars The Agency based?
Stars The Agency is headquartered in San Francisco, United States, in the North America region.
How does Stars The Agency make money?
One revenue line is on record: talent Representation and Commission.
Who are Stars The Agency's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), William Morris Endeavor (WME) and United Talent Agency (UTA). Direct peers are Abrams Artists Agency, Gersh Agency, Innovative Artists, Buchwald, A3 Artists Agency, Verve Talent and Literary Agency and CESD Talent Agency.
Does Stars The Agency have an API?
No public API is recorded for Stars The Agency.
What industry is Stars The Agency in?
Stars The Agency's product category is Talent Representation Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7819.