Innplay Labs
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Innplay Labs firmographics
Firmographics- Name
- Innplay Labs
- Legal name
- GS InnPlay Labs
- Website
- https://innplaylabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Innplay Labs industry classification
Industry- Product category
- Mobile Game Development
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Indie Game Studios (MPAFAAAC)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Innplay Labs is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Innplay Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Gaming Revenue: Freemium mobile gaming model typical of the mobile gaming industry, generating revenue through in-app purchases and potentially in-app advertising
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Innplay Labs product offering
Product offeringCore offering
Innplay Labs is a mobile game development studio that designs and publishes casual mobile games for Android and iOS platforms. The studio builds games using self-developed proprietary tools and state-of-the-art technology, supported by world-class art, fluid animation, and a data-driven analytics team that continuously optimizes user experience. Its flagship product is the mobile game "Animals & Coins," distributed globally through major app stores.
Product overview
Innplay Labs is a mobile gaming studio that develops games for mobile platforms. Founded in 2017 and headquartered in Tel Aviv, Israel, the company brings together developers, designers, and animators who create games with self-developed tools and state-of-the-art technology. The company is known for its data-driven approach to game development, combining advanced analytics with creative design to deliver personalized gaming experiences. Innplay Labs operates as part of the Playtika group, with its game 'Animals & Coins' listed under GS InnPlay Labs at their Herzliya location.
Differentiator
Problem solved
Functional benefit
Products and services
- Animals & Coins
Companies that use Innplay Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Innplay Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Innplay Labs partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Innplay Labs competitors and assessment
Company assessmentBroad incumbents
- Playtika: Parent company and acquirer of Innplay Labs; operates a large portfolio of casual mobile games (Slotomania, House of Fun, etc.) and represents both the strategic owner and the most direct comparable operator in casual mobile gaming.
- King Digital Entertainment: Activision Blizzard subsidiary and creator of Candy Crush; comparable as a large-scale casual mobile game operator with multiple global hits and an established live-ops data analytics engine.
- Zynga: Major US-based mobile and social game publisher (Words With Friends, Zynga Poker) acquired by Take-Two; comparable to Innplay as a broad incumbent in casual mobile gaming that has historically used M&A to acquire smaller studios.
- Supercell: Finnish mobile game developer (Clash of Clans, Brawl Stars); comparable to Innplay as a small-team mobile studio focused on a few high-quality, art-forward casual/mid-core hits distributed through app stores.
Direct peers
- Rovio Entertainment: Finnish mobile game studio behind Angry Birds; comparable to Innplay as a small, art-driven mobile game studio that built a global casual franchise and was itself acquired (by Sega).
- Wooga: Berlin-based mobile game studio (June's Journey) and Playtika subsidiary; directly comparable as a sister studio under the same acquirer with a similar story-based casual mobile game portfolio.
- Moon Active: Israeli mobile game studio behind Coin Master; closest geographic and product peer to Innplay Labs as both are Tel Aviv-based casual mobile game studios with art-forward design and freemium monetization.
- Plarium: Israeli mobile game studio (acquired by Aristocrat Leisure) developing mid-core and casual games; comparable to Innplay as a fellow Israeli mobile studio with freemium live-ops titles and a similar acquisition trajectory.
- SuperPlay: Israeli mobile game studio (Dice Dreams, Domino Dreams) and Playtika subsidiary; comparable to Innplay as another Tel Aviv-based casual mobile studio with hit titles acquired by Playtika around the same period.
- Jam City: Los Angeles-based mobile and social game developer (Cookie Jam, Disney Mirrorverse); comparable to Innplay as a mid-sized casual mobile game studio focused on match-3 and casual puzzle genres with freemium monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Innplay Labs social profiles
Digital presenceInnplay Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innplay Labs leadership team
Management profileNumber of profiles
Profiles2 records
Innplay Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innplay Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innplay Labs
What does Innplay Labs do?
Innplay Labs is a mobile game development studio that designs and publishes casual mobile games for Android and iOS platforms. The studio builds games using self-developed proprietary tools and state-of-the-art technology, supported by world-class art, fluid animation, and a data-driven analytics team that continuously optimizes user experience. Its flagship product is the mobile game "Animals & Coins," distributed globally through major app stores.
Is Innplay Labs a public or private company?
Innplay Labs is a private company. It is classified as corporate owned and is currently operating.
When was Innplay Labs founded?
Innplay Labs was founded in 2017. It employs 11 to 50 people.
Where is Innplay Labs based?
Innplay Labs is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Innplay Labs make money?
One revenue line is on record: mobile Gaming Revenue.
Who are Innplay Labs's main competitors?
Broad incumbents on record are Playtika, King Digital Entertainment, Zynga and Supercell. Direct peers are Rovio Entertainment, Wooga, Moon Active, Plarium, SuperPlay and Jam City.
Does Innplay Labs have an API?
No public API is recorded for Innplay Labs.
What industry is Innplay Labs in?
Innplay Labs's product category is Mobile Game Development. Its primary akta.pro industry code is MPAFAAAC, Indie Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its SIC code is 7372.