The New Media Firm

What The New Media Firm does

The New Media Firm is a privately held, Washington, DC-based political media consultancy founded in 2007 by Will Robinson and Tierney Hunt. The firm provides three integrated service lines to Democratic and progressive clients: strategic consulting (campaign planning, message development, media training, debate preparation), in-house production (television, digital, and radio advertising with full editing capabilities), and media planning and placement (broadcast, cable, streaming, radio, and in-house digital placement with behavioral and demographic targeting). It was the first major Democratic media firm to build a digital practice in-house, pioneering the integration of linear television with digital media, online organizing, and emerging technologies into a single communications strategy.

The firm serves political candidates, labor unions, and progressive advocacy organizations, with named engagements including the Delaware Senate victory of Lisa Blunt Rochester, re-election work for Congresswomen Ilhan Omar and Rashida Tlaib, ballot initiative campaigns in Washington State and Massachusetts, and ongoing work for Sierra Club, SEIU, NEA, AFL-CIO, EMILYs List, DGA, Planned Parenthood, and Reproductive Freedom for All. It maintains formal strategic partnerships with Lake Research (polling), The Dover Strategy Group (campaign strategy), Sage Media Planning & Placement (media planning), and Blue Leadership Collaborative (DEI coaching). The firm reports an 87-7 cumulative ballot initiative record, multiple 2024 and 2025 Pollie, Reed, and Telly Awards, and a 10-11 person team operating from a single Washington headquarters.

The business operates on a project-based, professional services revenue model — strategic consulting fees, in-house production fees, and media placement commissions — with no disclosed pricing, no funding rounds, and no institutional ownership. The firm is owned and controlled by its founding partners and operates across the United States with no disclosed geographic restrictions.

Name

The New Media Firm

Legal name

The New Media Firm

Website

https://thenewmediafirm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Media Firm is a Washington, DC-based Democratic political media consultancy founded in 2007 that provides integrated strategic consulting, in-house production, and media planning and placement services to progressive candidates, labor unions, and advocacy organizations across the United States.

Ownership category

akta.pro rank

Product category

Political Advertising & Campaign Consulting

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Political advertising agency
• Campaign media consulting
• Political ad production
• Media planning placement
• Ballot initiative strategy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Political Campaign Consulting Services: Strategic consulting fees for campaign planning, message development, media training, and debate preparation for political candidates and organizations
2. Political Advertising Production: In-house production of television, digital, and radio advertisements for political campaigns and advocacy organizations
3. Media Planning and Placement: Media buying and placement services for broadcast, cable, streaming television, radio, and digital advertising across multiple platforms

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The New Media Firm is a Democratic political advertising agency and media consultancy providing three integrated services: strategic campaign consulting (planning, message development, media training, and debate prep), in-house production of television, digital, and radio political ads, and media planning and placement across broadcast, cable, streaming, radio, and digital platforms with behavioral and demographic targeting. Services are sold to political campaigns, ballot initiatives, labor unions, and progressive advocacy organizations across the United States.

Product overview

The New Media Firm is a political consulting and media production firm offering three integrated service lines: Strategic Consulting (hands-on campaign partnership, message development, media training), In-House Production (TV, digital, and radio ad creation with in-house editing), and Media Planning & Placement (broadcast, cable, streaming, and digital placement with targeting capabilities). The firm serves political campaigns, labor unions, and advocacy organizations across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Hands-on partnership with political campaigns and progressive organizations providing overall strategic planning, message development, media training, and debate preparation to help define goals and navigate the changing political and media environment.
• In-House Production Full-service political ad production covering television, digital, and radio content with in-house editing and production capabilities for delivering effective messages across all media platforms.
• Media Planning & Placement Strategic media placement services including broadcast, cable, streaming television, radio, and in-house digital placement with behavioral and demographic targeting and competitive tracking for maximum voter impact.

Quantifiable outcome

• 87-7 record on ballot initiatives
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• The Dover Strategy GroupcoreStrategic or Co-development PartnerStrategic partner on Emily Jabbour Hoboken mayoral campaign, providing overall campaign strategy and consulting alongside The New Media Firm's media production and placement services. The partnership helped achieve a decisive victory in the December 2nd runoff election.
• Lake ResearchcoreStrategic or Co-development PartnerResearch partner on Emily Jabbour Hoboken mayoral campaign, providing polling and voter research to inform campaign strategy and message development. Collaboration contributed to successful election outcome.
• Sage Media Planning & PlacementcoreStrategic or Co-development PartnerMedia planning partner recognized with Reed Award for Best Use of Digital Outdoor Advertising alongside The New Media Firm and Sierra Club. Collaborates on digital billboard campaigns targeting coal bailouts and other environmental messaging.
• Sierra ClubcoreStrategic or Co-development PartnerEnvironmental advocacy organization partner recognized with Reed Award for Best Use of Digital Outdoor Advertising for digital billboard campaign highlighting coal bailout costs in Ohio. Long-standing partnership on progressive environmental messaging campaigns.
• Blue Leadership CollaborativecoreStrategic or Co-development PartnerDEI and coaching program partnership with The New Media Firm's Matt Burgess serving as Senior Advisor. The collaboration placed campaign managers in 17 delegate races across Virginia, winning every race including 10 Republican-held seat flips.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WPA Intelligence (WPAi): WPA Intelligence is the research and advertising arm of the Wexler|Walker firm, providing strategic polling, message development, and political advertising for Democratic candidates and causes. It directly competes with TNMF for progressive advertising engagements.
• GMMB: GMMB is a large Democratic-aligned political media and consulting agency offering strategy, advertising, and media placement for progressive causes. It competes directly with TNMF for the same Democratic candidates, advocacy organizations, and ballot initiative clients and shares an overlapping senior talent pool.
• Precision Strategies: Precision Strategies is a Democratic political consulting firm offering advertising, media, and campaign strategy. Founded by alumni of Obama-era campaigns, it directly competes with TNMF for the same progressive candidate and advocacy clients.
• Bully Pulpit Interactive (BPI): BPI is a digitally native Democratic political strategy, creative, and media agency serving progressive campaigns and causes. It is a direct competitor in digital political advertising and shares TNMF's progressive client base and integrated service model.
• Hilltop Public Solutions: Hilltop is a Democratic political consulting and advertising firm providing strategy, creative, and paid media services. It directly competes with TNMF for Democratic campaigns, ballot initiatives, and progressive advocacy organizations.
• Global Strategy Group: Global Strategy Group is a research and strategic communications firm serving Democratic candidates and corporate clients. Its political advertising and consulting work directly overlaps with TNMF's progressive campaign and advocacy offering.
• SKDK: SKDK (Stanton Park Group combined with Knickerbocker) is a Democratic political consulting and advertising firm serving campaigns and Fortune 500 clients. Like TNMF, it provides integrated political strategy, creative, and media services to progressive candidates and causes.
• 650 Main Media Advisors: 650 Main is a political advertising and media strategy firm working with Democratic and progressive clients. It competes directly with TNMF for progressive political ad budgets and shares a focus on integrated strategy, creative, and media placement.

Broad incumbents

• Edelman: Edelman is a global public relations and communications firm whose political and public affairs practice serves corporate, advocacy, and government clients. As a broad incumbent, it competes with TNMF in campaign-adjacent issue advocacy and stakeholder communications for some progressive clients.

Emerging players

• Blue State Digital: Blue State Digital is a digital-first agency serving Democratic campaigns, nonprofits, and advocacy organizations with strategy, creative, and digital advertising. It overlaps with TNMF's digital ad and integrated communications work for progressive clients, particularly in online organizing and mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thenewmediafirm
• Facebookfacebook.com/TheNewMediaFirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Media Firm