Global Strategy Group
Global Strategy Group is a U.S. public affairs, communications, and research agency serving corporate, nonprofit, advocacy, and political clients through offices in nine cities. It offers strategic communications, polling, crisis management, political consulting, and digital services via subsidiaries GSG Political and The Lab.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Global Strategy Group does
Global Strategy Group (GSG) is a U.S.-headquartered full-service communications, research, and public affairs agency serving corporate, nonprofit, advocacy, and political clients across the United States through eight offices (New York HQ, Washington D.C., Chicago, Denver, Hartford, Los Angeles, Nashville, Philadelphia, Seattle). The firm operates through three core service divisions — Communications & Public Affairs (crisis management, coalition building, integrated campaigns), GSG Political (electoral campaigns, voter engagement, political messaging), and Creative & Digital (operated as 'The Lab' for digital strategy and content) — and is a wholly-owned operating subsidiary of the SEC Newgate global communications network. Core offerings include strategic communications counsel, polling and public opinion research, crisis and rapid-response management, campaign strategy, and digital execution; intellectual property is delivered through an extensive library of proprietary research report series including The Melting Pot (African American voter opinion), Latino Lens, Eye on the Economy, Business and Politics (its tenth edition), Faith in Focus, and topical studies on AI, ESG, space, women's health, and the MAHA movement.
GSG's revenue model is professional-services fee-based, with custom engagement structures across consulting (strategic counsel, campaign management, communications advisory) and research (surveys, polling, qualitative work). The go-to-market motion is sales-led, leveraging published research and industry awards as top-of-funnel demand generation and direct relationship management for enterprise and campaign-style engagements. Customer segments are organized horizontally across corporate clients, nonprofit/advocacy organizations, political campaigns, and organizations requiring opinion research — with named relationships spanning climate and environmental advocacy (NRDC, EDF, Sierra Club, Climate Power, American Lung Association), healthcare organizations, and political candidates. Underlying technology includes survey research platforms, data analytics, and a proprietary polling accuracy methodology refined over decades; the firm recently launched Adaptive Interviews, an AI-powered research product that uses generative AI to convert traditional surveys into dynamic conversational experiences, adding an AI-enabled qualitative-at-scale capability to the research toolkit. Pricing is not publicly disclosed, consistent with bespoke professional services engagements.
Global Strategy Group firmographics
Firmographics- Name
- Global Strategy Group
- Legal name
- Global Strategy Group LLC
- Website
- https://globalstrategygroup.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Global Strategy Group is a U.S. public affairs, communications, and research agency serving corporate, nonprofit, advocacy, and political clients through offices in nine cities. It offers strategic communications, polling, crisis management, political consulting, and digital services via subsidiaries GSG Political and The Lab.
- Ownership category
- akta.pro rank
Global Strategy Group industry classification
Industry- Product category
- Public Affairs & Communications Consulting
- NAICS
- Public Relations Agencies (54182), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Public Sector & Policy Consulting (BPAHACAN)
- akta.pro secondary industries
- Strategy & Corporate Development Consulting (BPAHACAA), Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Global Strategy Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Global Strategy Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communications Consulting: Consulting services to organizations on matters in the public and policy sphere, including strategic counsel, campaign management, and communications advisory
- Public Opinion Research: Conducting surveys and research studies on behalf of or for clients to gauge public opinion on particular matters
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Global Strategy Group product offering
Product offeringCore offering
Global Strategy Group is a full-service communications, research, and public affairs agency that delivers strategic communications counsel, polling and public opinion research, crisis management, and campaign advisory services to corporate, nonprofit, advocacy, and political clients. The firm operates three core service divisions—Communications & Public Affairs, GSG Political, and Creative & Digital (The Lab)—and offers Adaptive Interviews, a proprietary AI-powered research product.
Product overview
Global Strategy Group (GSG) is a full-service communications, research, and public affairs agency — PRovoke Media's 2023 Public Affairs Agency of the Year and #1 on Observer's 2026 PR Power List. The firm operates across three core service divisions: Communications & Public Affairs (crisis management, coalition building, integrated campaigns), GSG Political (electoral campaigns, political messaging, voter engagement), and Creative & Digital operated under the brand The Lab. GSG also offers a proprietary AI research product called Adaptive Interviews, which transforms traditional surveys into dynamic conversational experiences using generative AI. The firm's intellectual property is delivered primarily through research report series and published studies, including the Business and Politics Report, Eye on the Economy, The Melting Pot (African American and Hispanic/Latino voter opinion), Faith in Focus, and specialized reports on ESG, AI, media consumption, clean energy, and women's health. The company is part of the SECNewgate global network and has a team of 150+ professionals across offices in New York, Washington D.C., Chicago, Denver, Hartford, Los Angeles, Nashville, Philadelphia, and Seattle.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications & Public Affairs Full-service strategic communications and public affairs consulting division that delivers integrated communications campaigns, crisis management, coalition building, and stakeholder engagement for corporate, nonprofit, and advocacy clients navigating high-stakes public affairs issues.
- GSG Political Political communications and consulting division delivered under the GSG Political brand; provides electoral campaign services, political messaging, voter engagement, and political strategy to candidates, parties, and advocacy organizations.
- Creative & Digital (The Lab) Digital and creative services division operated under the brand 'The Lab'; provides content creation, social media strategy, and digital campaign management in support of GSG's communications and public affairs engagements.
- Adaptive Interviews AI-powered research product that transforms traditional surveys into dynamic conversational experiences, delivering qualitative insights at scale by generating adaptive, interview-style interactions; available as a research solution within GSG's research toolkit for client engagements.
Quantifiable outcome
- Successfully navigated defining moments and driven measurable growth for dozens of major leaders
- +1 more outcomes
Companies that use Global Strategy Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Global Strategy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Global Strategy Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEC NewgatecoreGlobal Strategy Group is part of SEC Newgate, a global communications advisory firm. This affiliation extends GSG's reach internationally as part of a larger network.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Global Strategy Group competitors and assessment
Company assessmentDirect peers
- SKDK: Progressive public affairs and political consulting firm serving corporate, advocacy, and political clients. Most directly comparable US public affairs competitor to GSG in terms of services, client mix, and ideological orientation.
- Bully Pulpit Interactive: Public affairs and communications firm combining creative, digital, media, and research capabilities for political, advocacy, and corporate clients. Highly comparable integrated offering to GSG's Communications + The Lab model.
- Mercury: Public affairs and strategic communications firm serving corporate, nonprofit, and political clients with integrated research, public affairs, and creative capabilities. Direct US public affairs peer with similar client segments.
- FP1 Strategies: Democratic political and public affairs consulting firm offering strategic communications, advertising, and campaign management for political and advocacy clients. Directly comparable to GSG Political.
- Targeted Victory: Political consulting and public affairs firm serving campaigns, PACs, and corporate clients with data, digital, and communications services. Comparable political/public affairs peer on the Republican side of the aisle.
- Definers Public Affairs: Public affairs, communications, and research firm serving corporate, advocacy, and political clients. Comparable full-service public affairs competitor with similar client mix.
Broad incumbents
- Edelman: Global public relations firm with large public affairs and corporate communications practice. Overlaps with GSG in crisis, public affairs, and research but serves a much broader portfolio of clients and geographies.
- Hill+Knowlton Strategies: WPP-owned global communications consultancy with deep public affairs and government relations practice. Overlaps directly with GSG's public affairs work but with far greater international scale and holding-company resources.
- Brunswick Group: Global advisory firm focused on critical issues, public affairs, and financial communications. Comparable in serving corporate clients on high-stakes public affairs but operating at larger scale with international footprint.
Emerging players
- GQR (Greenberg Quinlan Rosner Research): Public opinion research and polling firm providing survey research, focus groups, and strategic advice to political and advocacy clients. Directly comparable to GSG's research and polling practice, though narrower in scope without the integrated public affairs delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Global Strategy Group social profiles
Digital presenceGlobal Strategy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Strategy Group leadership team
Management profileNumber of profiles
Profiles6 records
Global Strategy Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Global Strategy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Strategy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Strategy Group
What does Global Strategy Group do?
Global Strategy Group is a full-service communications, research, and public affairs agency that delivers strategic communications counsel, polling and public opinion research, crisis management, and campaign advisory services to corporate, nonprofit, advocacy, and political clients. The firm operates three core service divisions—Communications & Public Affairs, GSG Political, and Creative & Digital (The Lab)—and offers Adaptive Interviews, a proprietary AI-powered research product.
Is Global Strategy Group a public or private company?
Global Strategy Group is a private company. It is classified as corporate owned and is currently operating.
When was Global Strategy Group founded?
Global Strategy Group was founded in 1990. It employs 101 to 250 people.
Where is Global Strategy Group based?
Global Strategy Group is headquartered in New York, United States, in the North America region.
How does Global Strategy Group make money?
Two revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are public Opinion Research.
Who are Global Strategy Group's main competitors?
Direct peers on record are SKDK, Bully Pulpit Interactive, Mercury, FP1 Strategies, Targeted Victory and Definers Public Affairs. Broad incumbents are Edelman, Hill+Knowlton Strategies and Brunswick Group. GQR (Greenberg Quinlan Rosner Research) is listed as an emerging player.
Does Global Strategy Group have an API?
No public API is recorded for Global Strategy Group.
What industry is Global Strategy Group in?
Global Strategy Group's product category is Public Affairs & Communications Consulting. Its primary akta.pro industry code is BPAHACAN, Public Sector & Policy Consulting, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 54182 and its SIC code is 8742.