My Virtual COO
My Virtual COO, founded in 2007, is a fractional COO and operations consulting firm serving founder-led service businesses with proprietary methodologies including the IDEOS™ framework. Primary clients are financial services, professional services, and non-profit organizations across the US.
- Company typePrivate
- Founded2007
- HeadquartersNorth Andover, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What My Virtual COO does
My Virtual COO is a US-based fractional COO and operations consulting firm founded in 2007 by Jennifer Goldman and headquartered in North Andover, Massachusetts. The firm delivers COO-level strategic operations support to founder-led service businesses — primarily financial advisory, wealth management, law, accounting, consulting, and non-profit organizations — with engagements typically scoped at six-month initial terms. It operates with a small remote team of approximately 10–12 members including the founder, strategic integrators, a fractional COO, a client strategist, a CMO, an account executive, a bookkeeper, and operational support staff.
The firm's core technology is its proprietary consulting methodology stack: the trademarked IDEOS™ continuous improvement framework (Integrate, Delegate, Eliminate, Outsource, Staff) built on Lean Six Sigma and Kaizen principles, complemented by 4WP™ strategic planning, ARC™ authority/responsibility/career mapping, LCMS™ life career mission statements, CXOX™ client operations experiences, and PCM™ productive collaboration meetings. These codified frameworks, applied across four interconnected pillars (People, Productivity, Profits, Presence), are the primary IP asset and are delivered via human engagements rather than software. The firm also publishes free diagnostic tools — a 2-Minute Business Assessment, Roles & Responsibilities Charts, Time Allocation Calculator, and Client Capacity Calculator — as top-of-funnel lead generation.
Revenue is generated through three streams: project-based Operations Strategy Consulting (executive-level advisory, typically two calls per month plus email support), hands-on Operations Implementation via fractional COO/Integrator services (priced as a percentage of client fees or engagement revenue for internal compensation), and a recurring Mastermind Peer Group subscription for C-Suite skills training. Go-to-market is sales-led with strong event-driven and referral/affiliate overlays: the founder speaks at Vistage, FPA, NAPFA, MDRT, and Tech Tools for Today, appears on 30+ podcasts, and earns coverage in Inc Magazine and trade publications to drive inbound demand from the target buyer profile of SMB and mid-market service business owners. The firm is privately held, bootstrapped, and founder-owned with no disclosed external capital.
My Virtual COO firmographics
Firmographics- Name
- My Virtual COO
- Legal name
- My Virtual COO
- Website
- https://myvirtualcoo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Virtual COO, founded in 2007, is a fractional COO and operations consulting firm serving founder-led service businesses with proprietary methodologies including the IDEOS™ framework. Primary clients are financial services, professional services, and non-profit organizations across the US.
- Ownership category
- akta.pro rank
My Virtual COO industry classification
Industry- Product category
- Operations Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industry
- Performance Management & Productivity Consulting (BPAHAGAL)
Keywords
Where My Virtual COO is headquartered
LocationHeadquarters
- HQ city
- North Andover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Virtual COO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Operations Strategy Consulting: Executive-level strategic consulting engagements providing operational guidance and sequencing improvements. Includes two focused executive calls per month with prepared agendas plus email support. Typically 6-month initial engagement.
- Fractional COO / Operations Integrator Services: Hands-on operational implementation support where integrators work directly with teams to implement improvements, run meetings, and ensure adoption of changes. Compensation structure includes percentage of client fees or engagement revenue.
- Mastermind Peer Groups: C-Suite skills training with peer sharing, expert guest speakers, and collaborative problem solving. Monthly fee for ongoing membership and access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Operations Integrator - Salary plus percentage of client fees |
| Outcome Based/ Performance | Monthly | Strategist - Percentage of engagement revenue plus incentives |
| Subscription | Monthly | Mastermind Peer Groups - Monthly membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
My Virtual COO product offering
Product offeringCore offering
My Virtual COO delivers fractional COO and operations consulting to growth-stage service businesses, combining executive-level strategy with hands-on implementation support across People, Productivity, Profits, and Presence. Engagements typically pair a strategic consulting track (executive calls, roadmaps, sequencing recommendations) with an Operations Integrator track (in-business implementation, meeting facilitation, and adoption support). Adjacent offerings include subscription-based Mastermind Peer Groups for C-Suite skills training and a suite of free diagnostic tools and downloadable templates (2-Minute Business Assessment, Roles & Responsibilities Charts, Time Allocation Calculator, Client Capacity Calculator) used to qualify and onboard prospects.
Product overview
My Virtual COO is a consulting services company offering fractional COO engagements for service-based businesses. The core offering includes two main service lines: Operations Strategy Consulting (strategic planning and roadmap development) and Operations Implementation (fractional COO services for hands-on execution). Add-on offerings include Mastermind Peer Groups for peer learning. The company also provides proprietary methodologies including the IDEOS™ Lean Process Design system. Free tools include a 2-Minute Business Assessment, Roles & Responsibilities Charts, Time Allocation Calculator, and Client Capacity Calculator. My Virtual COO does not offer a SaaS platform or software product—all offerings are service-based consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Operations Strategy Consulting Executive-level strategic consulting engagements providing operational guidance, bottleneck analysis, and sequenced improvement recommendations for service businesses. Includes two focused executive calls per month with prepared agendas plus email support, typically delivered as a 6-month initial engagement. Covers talent management, organizational structure, technology optimization, and growth planning.
- Operations Implementation (Fractional COO Services) Hands-on fractional COO engagements in which My Virtual COO integrators work directly with client teams to run multiple concurrent improvements, recalibrate the team, implement processes, and enhance client experience. Designed for founder-led service businesses that need embedded operational leadership rather than advisory recommendations only.
- Mastermind Peer Groups Subscription community offering C-Suite skills training, peer sharing and support, expert guest speakers, a teams community board, and collaborative problem solving for business leaders. Sold on a monthly recurring basis with an interest form driving enrollment.
- IDEOS Process Design (Lean Six Sigma-based continuous improvement methodology) Continuous improvement methodology built on Lean Six Sigma and Kaizen, structured around Integrate, Delegate, Eliminate, Outsource, Staff. Used to prioritize operational improvements across all areas of a client's business and forms the spine of My Virtual COO's transformation engagements.
- 2-Minute Business Assessment Free diagnostic tool that evaluates business health across leadership, team, operations, and financial dimensions to identify focus areas. Used as a top-of-funnel lead magnet and self-qualification mechanism that routes prospects to consultation calls.
Quantifiable outcome
- 562+ businesses transformed
- +5 more outcomes
Companies that use My Virtual COO
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
My Virtual COO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
My Virtual COO partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
My Virtual COO competitors and assessment
Company assessmentDirect peers
- Scaling Up (Verne Harnish): Growth methodology and certified coach network (Scaling Up) helping SMBs systematize growth. Closely comparable methodology-plus-coaching business model targeting founder-led scaling businesses.
- Chief Outsiders: Fractional C-suite executive firm placing part-time COOs, CMOs, CFOs, and CTOs into growth-stage companies. Directly comparable fractional-executive delivery model targeting similar SMB and mid-market service firms.
- Atomic Revenue: Operations and revenue consulting firm working with growing SMBs on systems, processes, and team structure. Comparable fractional COO / operations consulting model for founder-led service businesses.
- EOS Worldwide: Provider of the Entrepreneurial Operating System (EOS) implementation services through a global network of certified implementers. Directly competes in the operations/people/process transformation space for SMBs with a trademarked methodology, similar to IDEOS™.
- Rhythm Systems: Strategy execution platform paired with consulting/coaching built around the Nine Steps to Success framework. Directly comparable methodology-driven approach to operationalizing growth plans for SMBs.
- Predictable Profits: Operations and growth consulting firm specializing in helping SMB service businesses improve profitability and scalability. Directly comparable target customer (SMB service owners) and operations-focused value proposition.
- COO Alliance: Membership organization and resource hub for COOs and fractional COOs serving small and mid-sized businesses. Overlaps with My Virtual COO's mastermind peer group model and fractional COO positioning.
Broad incumbents
- Vistage: Large-scale peer advisory and executive coaching organization serving CEOs and business owners. Overlaps with My Virtual COO's mastermind peer group and operations advisory offerings, but operates at much larger scale across broader executive topics.
- Insperity: Large-scale PEO and HR/performance consulting provider for SMBs and mid-market companies. Overlaps in performance management, HR consulting, and operational improvement support to growing service firms, though delivery is HR/workforce-centric.
- The Alternative Board (TAB): Peer advisory board franchise for SMB owners providing facilitated monthly peer groups and business coaching. Comparable peer-group/community model aimed at the same SMB service-business customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
My Virtual COO social profiles
Digital presenceMy Virtual COO financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Virtual COO leadership team
Management profileNumber of profiles
Profiles8 records
My Virtual COO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Virtual COO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Virtual COO
What does My Virtual COO do?
My Virtual COO delivers fractional COO and operations consulting to growth-stage service businesses, combining executive-level strategy with hands-on implementation support across People, Productivity, Profits, and Presence. Engagements typically pair a strategic consulting track (executive calls, roadmaps, sequencing recommendations) with an Operations Integrator track (in-business implementation, meeting facilitation, and adoption support). Adjacent offerings include subscription-based Mastermind Peer Groups for C-Suite skills training and a suite of free diagnostic tools and downloadable templates (2-Minute Business Assessment, Roles & Responsibilities Charts, Time Allocation Calculator, Client Capacity Calculator) used to qualify and onboard prospects.
Is My Virtual COO a public or private company?
My Virtual COO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Virtual COO founded?
My Virtual COO was founded in 2007. It employs 1 to 10 people.
Where is My Virtual COO based?
My Virtual COO is headquartered in North Andover, United States, in the North America region.
How does My Virtual COO make money?
Three revenue lines are on record. Operations Strategy Consulting is the primary driver. The others are fractional COO / Operations Integrator Services and mastermind Peer Groups.
Who are My Virtual COO's main competitors?
Direct peers on record are Scaling Up (Verne Harnish), Chief Outsiders, Atomic Revenue, EOS Worldwide, Rhythm Systems, Predictable Profits and COO Alliance. Broad incumbents are Vistage, Insperity and The Alternative Board (TAB).
Does My Virtual COO have an API?
No public API is recorded for My Virtual COO.
What industry is My Virtual COO in?
My Virtual COO's product category is Operations Consulting Services. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 54161 and its SIC code is 8742.