IncredibleBank

What IncredibleBank does

IncredibleBank is a privately held community bank headquartered in Wausau, Wisconsin, founded in 1967 as River Valley Bank in Rothschild, Wisconsin, and rebranded under its current name after launching a nationwide online banking platform in 2009. The bank operates 17 physical branches across three geographic clusters — Wisconsin (including the Northwoods and Madison-area), Michigan's Upper Peninsula, and Southwest Florida (Cape Coral) — combined with nationwide digital banking through a mobile app and online platform. Its product portfolio spans personal banking (InSight and InFocus checking, savings, money market, CDs, HSAs), home lending (IncredibleMortgage covering FHA, VA, USDA, WHEDA, construction, and home equity products), specialty motorcoach financing (where the bank self-describes as the nation's leading motorcoach lender), business banking (SBA loans in the $3M-$10M range, commercial real estate, construction, floor plan lending, lines of credit, cash management), and wealth management (IncredibleWealth, powered by a partnership with Ameriprise Financial).

The bank makes money primarily through traditional community banking revenue mechanics: net interest income from its loan portfolio (mortgages, consumer loans, motorcoach, SBA, commercial real estate), deposit-related fees (monthly maintenance, wire transfers, overdrafts), and an emerging subscription revenue stream from InBalance Financial Health, a freemium credit-monitoring and identity-protection product ($8.99/month Premium tier) launched March 16, 2026. Its go-to-market blends physical branches staffed by local market managers with self-serve online account opening at open.incrediblebank.com and Enhanced ATMs at 14 locations supporting deposits, loan payments, and transfers. Customer segments are individuals/families, small-to-medium businesses, homebuyers, and motorcoach enthusiasts, with a stated hybrid segmentation approach. The bank is FDIC-insured, operates as an Equal Housing Lender, and is an SBA-approved lender, with certifications providing regulatory legitimacy.

Name

IncredibleBank

Legal name

IncredibleBank

Website

https://incrediblebank.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

IncredibleBank is a privately held community bank serving individuals, families, and small-to-medium businesses through 17 branches across Wisconsin, Michigan's Upper Peninsula, and Florida, plus nationwide online banking. It offers deposits, mortgages, SBA loans, and specialty motorcoach financing, with wealth management via Ameriprise.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industries

Treasury, Cash Management & Liquidity (SME) (FSAGAJAG), Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Community banking
• Personal banking
• Business lending
• Mortgage loans
• Wealth management

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from mortgage loans, personal loans, business loans, and motorcoach financing. Interest earned on loan portfolios including fixed-rate mortgages, adjustable-rate mortgages, FHA, VA, USDA, and construction loans.
2. Deposit Accounts and Fees: Monthly maintenance fees on checking, savings, money market, and CD accounts. Fee income from various banking services including wire transfers, overdrafts, and ATM usage.
3. Premium Banking Services: InBalance Financial Health Premium subscription at $8.99/month provides credit monitoring and identity protection services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

IncredibleBank operates as a community bank delivering personal and business deposit products (checking, savings, money market, CDs, HSA), a full suite of lending products (mortgages, personal loans, business/SBA/USDA loans, motorcoach/RV loans, commercial real estate, floor plan lending), cash management solutions, and wealth management via IncredibleWealth (powered by Ameriprise Financial). Distribution combines 17 physical branches across Wisconsin, Michigan's Upper Peninsula, and Florida with nationwide digital banking through online and mobile channels, including the InBalance Financial Health credit and identity monitoring add-on.

Product overview

IncredibleBank is a community bank offering a unified platform of banking products and services. The core offering spans personal banking (checking, savings, CDs, HSA), lending (mortgages via IncredibleMortgage, motorcoach loans, personal loans, credit cards), business banking (checking, money market, cash management, diverse loan products including SBA and USDA), and wealth management via IncredibleWealth (powered by Ameriprise Financial). Digital banking is delivered through mobile and online platforms with additional tools like InBalance Financial Health for credit monitoring and Enhanced ATMs for extended self-service functionality. The bank operates 17 physical locations across Wisconsin, Michigan's Upper Peninsula, and Florida, combined with nationwide digital banking reach.

Differentiator

Problem solved

Functional benefit

Products and services

• InSight Checking
• InFocus Checking
• InSight Savings
• Personal Money Market Account
• Certificates of Deposit (CDs)
• Health Savings Account (HSA)
• IncredibleMortgage
• Motorcoach Loans
• Personal Loans
• Credit Cards
• Business Checking
• Nonprofit Banking
• Business Money Market
• Cash Management Solutions
• Business Term Loans
• Commercial Construction Loans
• Commercial Real Estate Loans
• Floor Plan Lending
• Business Lines of Credit
• USDA Loans
• SBA Loans
• IncredibleWealth
• InBalance Financial Health

Quantifiable outcome

• Share Your Holidays raised $1.5 million for community food pantries
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Ameriprise FinancialcoreStrategic or Co-development PartnerPowers IncredibleWealth, the bank's wealth management and financial advisory service, providing personalized investment and retirement strategies for individuals and families.
• SBA (Small Business Administration)coreStrategic or Co-development PartnerIncredibleBank is a SBA-approved lender offering SBA loan products to small businesses, specializing in loans between $3 million and $10 million.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Stearns Bank: Minnesota-based specialty lender with deep expertise in niche commercial lending including floor plan and equipment financing. Comparable to IncredibleBank's specialty motorcoach and floor plan lending capabilities.
• Nicolet National Bank: Wisconsin-based community bank with a comparable mix of personal, business, and mortgage lending. Closely matched geographic overlap in Wisconsin and similar community-bank scale, making it the most natural head-to-head competitor.
• Bank First Corporation: Wisconsin-headquartered community bank with similar retail and commercial banking offerings. Comparable deposit-funded lending model and customer profile to IncredibleBank in the Wisconsin footprint.
• First Business Financial Services: Madison, Wisconsin-based business bank serving small and mid-size businesses with lending and treasury services. Highly comparable in its focus on SBA and SME banking across the same Wisconsin geography.

Broad incumbents

• Associated Bancorp: Largest Wisconsin-headquartered regional bank offering a full suite of personal, commercial, mortgage, and wealth services. Operates broadly across Wisconsin, Illinois, and Minnesota, directly overlapping IncredibleBank's core Wisconsin markets with significantly greater scale.
• Huntington Bancshares: Large Midwest regional bank with commercial, consumer, and SBA lending capabilities across the Great Lakes region. Competes with IncredibleBank in Wisconsin and Michigan while offering a much wider product set and digital capabilities.
• Old National Bank: Midwest-headquartered regional bank with retail and commercial banking across multiple states including Wisconsin-adjacent markets. Provides a useful comparable for multi-state community-bank operating models.

Regional players

• Lake Michigan Credit Union: Michigan-based credit union serving Michigan, including the Upper Peninsula where IncredibleBank has meaningful branch presence. Comparable retail banking and mortgage product set to IncredibleBank's Michigan UP operations.

Emerging players

• Live Oak Bank: Digital-first small business and specialty lender focused on SBA and niche verticals. Comparable to IncredibleBank in SBA lending specialization but operates with a national, branchless digital model rather than a community-bank footprint.

Others

• Ameriprise Financial: Strategic wealth management partner powering IncredibleWealth. Included as an adjacent ecosystem participant whose strategy and economics directly affect IncredibleBank's ability to cross-sell wealth products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IncredibleBank
• Facebookfacebook.com/IncredibleBank
• LinkedInlinkedin.com/company/incrediblebank
• Instagraminstagram.com/incrediblebank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IncredibleBank