Electronics Mart India
- Company typePublic
- Founded1980
- HeadquartersHyderabad, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Electronics Mart India firmographics
Firmographics- Name
- Electronics Mart India
- Legal name
- Electronics Mart India Limited
- Website
- https://electronicsmartindia.com
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Electronics Mart India industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
- akta.pro secondary industries
- General Big-Box Consumer Electronics Retail (CRACAAAA), Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Electronics Mart India is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Electronics Mart India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Consumer Electronics Retail: Revenue from sale of consumer durables and electronics through owned retail stores. Products include air conditioners, home appliances, and audio-visual equipment. AC demand represents 12-15% of total revenue.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
Electronics Mart India product offering
Product offeringCore offering
Electronics Mart India operates a multi-brand consumer electronics and appliance retail chain in India through 225+ large-format stores across 90 cities under the Electronics Mart and Bajaj Electronics banners. The company sells televisions, refrigerators, washing machines, air conditioners, audio-visual equipment, smart home solutions, and kitchen appliances sourced from multiple third-party brands, supplemented by a network of 5,000+ dealers and an online storefront.
Product overview
Electronics Mart India operates a multi-brand retail electronics store network under several distinct brands. The core offering includes Electronics Mart (main retail stores) and Bajaj Electronics (multi-brand consumer electronics and appliances). The portfolio extends to specialized verticals: Audio & Beyond (integrated AV and smart home solutions), Kitchen Stories, and Easy Kitchens (kitchen appliances and solutions). The company has recently expanded into premium smart home and architectural audio segments through partnerships with five global brands—Lithe Audio, Buster & Punch, Portman Lights, Aquavision, and Harbottle Audio—showcasing their products through the Audio & Beyond zone. Operating over 225 large-format stores across India with a dealer network exceeding 5,000, the company serves both metro and emerging markets through physical retail locations and an online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronics Mart
- Bajaj Electronics
- Audio & Beyond
- Kitchen Stories
- Easy Kitchens
- Electronics Mart Online Platform
Quantifiable outcome
- Q4 FY26 revenue growth of 15% YoY
- +2 more outcomes
Companies that use Electronics Mart India
Customer profileSegments2 records
Ideal customer profiles2 records
Electronics Mart India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electronics Mart India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smart Home Expo 2026coreEMIL served as Powered By Partner for Smart Home Expo 2026, a platform featuring 450+ brands and 8,000+ products. This was EMIL's third consecutive year of participation, positioning the company as a platform for global brands to access the Indian market.
Scale indicators11 records
Recent moves13 records
Expansion highlights4 records
Electronics Mart India competitors and assessment
Company assessmentDirect peers
- Croma (Infiniti Retail): Tata Group-owned multi-brand consumer electronics and appliance retail chain operating large-format stores across India, directly comparable to EMIL's Bajaj Electronics and Electronics Mart formats in product mix and customer segment.
- Aditya Vision: Listed Indian multi-brand consumer electronics and appliance retailer with comparable store formats and category mix, focused on tier-2 and tier-3 markets, directly competitive with EMIL's regional play.
- Reliance Digital: Reliance Retail's electronics specialty chain offering multi-brand consumer electronics and appliances through large-format stores across India, directly competing with EMIL in tier-1 and tier-2 markets.
- Great Eastern Retail: Indian consumer electronics and appliance retail chain operating multi-brand stores across eastern and southern India, comparable in product mix and customer segments to EMIL.
- Vijay Sales: Indian multi-brand consumer electronics and appliance retailer with a strong footprint across metro cities, offering a comparable product assortment and large-format store experience to EMIL.
Broad incumbents
- Tata CLiQ: Tata Group's omnichannel retail platform carrying consumer electronics alongside other categories; competes with EMIL's online platform while being part of the broader Tata retail ecosystem alongside Croma.
- LG Brand Shop: LG's branded retail network in India focused on home appliances and electronics; offers an alternative branded purchase experience that competes with EMIL's multi-brand appliance assortment.
- Samsung Smart Café: Brand-owned retail concept from Samsung offering premium consumer electronics experience stores in India, overlapping with EMIL's premium AV and smart home positioning through the Audio & Beyond zone.
- Amazon India: Global e-commerce incumbent with a strong electronics vertical in India, exerting pricing and assortment pressure on multi-brand physical retailers like EMIL.
- Flipkart: India's largest e-commerce marketplace with a dominant electronics category; competes with EMIL on pricing, assortment, and convenience, representing the principal online competitive threat to physical retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Electronics Mart India social profiles
Digital presenceElectronics Mart India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronics Mart India leadership team
Management profileNumber of profiles
Profiles2 records
Electronics Mart India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronics Mart India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronics Mart India
What does Electronics Mart India do?
Electronics Mart India operates a multi-brand consumer electronics and appliance retail chain in India through 225+ large-format stores across 90 cities under the Electronics Mart and Bajaj Electronics banners. The company sells televisions, refrigerators, washing machines, air conditioners, audio-visual equipment, smart home solutions, and kitchen appliances sourced from multiple third-party brands, supplemented by a network of 5,000+ dealers and an online storefront.
Is Electronics Mart India a public or private company?
Electronics Mart India is a public company. It is classified as public and is currently operating.
When was Electronics Mart India founded?
Electronics Mart India was founded in 1980. It employs 1,001 to 5,000 people.
Where is Electronics Mart India based?
Electronics Mart India is headquartered in Hyderabad, India, in the Asia region.
How does Electronics Mart India make money?
One revenue line is on record: consumer Electronics Retail.
Who are Electronics Mart India's main competitors?
Direct peers on record are Croma (Infiniti Retail), Aditya Vision, Reliance Digital, Great Eastern Retail and Vijay Sales. Broad incumbents are Tata CLiQ, LG Brand Shop, Samsung Smart Café, Amazon India and Flipkart.
Does Electronics Mart India have an API?
No public API is recorded for Electronics Mart India.
What industry is Electronics Mart India in?
Electronics Mart India's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAB, Big-Box Electronics + Major Appliances Retail, with a secondary code of CRACAAAA, General Big-Box Consumer Electronics Retail. Its NAICS code is 44921 and its SIC code is 5731.