Aditya Vision
Aditya Vision is a Patna-headquartered consumer electronics and appliances retail chain operating 192 stores across Tier II/III cities in India's Hindi belt, selling multi-brand products and competing with national chains Reliance Digital and Croma.
- Company typePublic
- Founded2014
- HeadquartersPatna City, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Aditya Vision does
Aditya Vision Limited is a public Indian consumer electronics and appliances retail chain listed on the Bombay Stock Exchange (BOM: AVL) and headquartered in Patna City, Bihar. Founded in 1999, the company operates 192 physical stores concentrated in Tier II and Tier III cities across the Hindi-speaking belt of northern and eastern India, including Bihar, Uttar Pradesh, Jharkhand, and more recently Madhya Pradesh. The business model is built on multi-brand retail of third-party consumer electronics and appliances — with an explicit zero-private-label strategy — competing against national chains such as Reliance Digital and Croma in markets where those chains have limited depth.
The company sells across major consumer electronics and home appliance categories (TVs, refrigerators, washing machines, air conditioners, mobile phones, and small appliances) sourced from established OEMs and brands, monetizing through retail margin on unit sales plus extended warranty, financing, and accessory attach revenue typical of Indian CE retail. Revenue in FY26 reached ₹2,671.62 crore with net profit of ₹116.92 crore, representing 18.23% YoY revenue growth and 10.84% YoY profit growth. The business is founder-led, with Yashovardhan Sinha serving as Group Chairman & Managing Director since inception.
Strategically, Aditya Vision has pursued a regional density play — opening 37 new stores during the COVID-19 period at favorable real estate terms and subsequently raising ₹280 crore from Capital Group in 2024 to fund a stated expansion to 350 stores by 2027. The company has consciously avoided saturated metros like the National Capital Region, where national retail chains dominate, and has instead built a defensive regional moat in price-sensitive but underpenetrated markets. The competitive advantages are physical-distribution density, low real-estate costs, and a quarter-century of regional brand trust, partially offset by the absence of any digital/online channel, private label, or disclosed technology moat.
Aditya Vision firmographics
Firmographics- Name
- Aditya Vision
- Legal name
- Aditya Vision Ltd
- Website
- https://adityavision.in
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Aditya Vision is a Patna-headquartered consumer electronics and appliances retail chain operating 192 stores across Tier II/III cities in India's Hindi belt, selling multi-brand products and competing with national chains Reliance Digital and Croma.
- Ownership category
- akta.pro rank
Aditya Vision industry classification
Industry- Product category
- Consumer Electronics and Home Appliances Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Big-Box Electronics + Small Appliances Retail (CRACAAAC)
Keywords
Where Aditya Vision is headquartered
LocationHeadquarters
- HQ city
- Patna City
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Aditya Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Durables Retail: Aditya Vision operates as a consumer electronics and appliances retail chain generating revenue through the sale of televisions, refrigerators, washing machines, and other durable goods. The company follows a zero private brands strategy, focusing on third-party premium brands rather than proprietary products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Aditya Vision product offering
Product offeringCore offering
Aditya Vision operates a chain of 192 physical retail stores across Tier II and III cities in India's Hindi belt, selling third-party branded consumer electronics and home appliances including televisions, refrigerators, washing machines, and air conditioners. The chain follows a zero private-label strategy, focusing exclusively on premium third-party brands, and drives customer acquisition through in-store trust-based engagement, promotional lucky draws, and regional brand familiarity.
Product overview
Aditya Vision is a consumer durables retail chain headquartered in Patna, Bihar, operating 192 stores across India's Tier II and III cities in the Hindi belt. The company retails consumer electronics and appliances including televisions, refrigerators, washing machines, air conditioners, and other home appliances from major brands. Aditya Vision operates a single-format retail model focused on customer trust, premium product offerings, and zero private-label brands. The company competes against pan-India players such as Reliance Digital and Croma. No distinct named product brands, sub-products, modules, or named service offerings were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Television retail assortment
Quantifiable outcome
- Revenue of ₹2,671.62 crore in FY26 with 18.23% YoY growth
- +2 more outcomes
Companies that use Aditya Vision
Customer profileSegments1 record
Ideal customer profiles1 record
Aditya Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aditya Vision partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Aditya Vision competitors and assessment
Company assessmentDirect peers
- Reliance Digital: Pan-India consumer electronics and appliances retail chain owned by Reliance Retail, selling TVs, refrigerators, washing machines, and home appliances across hundreds of stores. Direct competitor to Aditya Vision in both product mix and big-box electronics retail format.
- Bajaj Electronics: South India-focused consumer electronics retail chain selling premium durables across multiple states. Comparable product categories, store-based model, and regional depth strategy to Aditya Vision.
- Croma: Tata Group-owned consumer electronics and appliances retail chain with pan-India footprint and omnichannel operations. Directly comparable product assortment and store format to Aditya Vision and a named competitor in the company's market.
- Great Eastern Retail: Consumer durables and home appliances retail chain with strong South and West India presence. Directly comparable product categories and big-box retail format to Aditya Vision.
- Vijay Sales: Multi-brand consumer electronics and home appliances retailer with strong presence across metro and Tier I/II Indian cities, including omnichannel operations. Closely comparable business model and product mix to Aditya Vision.
Regional players
- Sathya Agencies: Tamil Nadu-headquartered multi-brand consumer electronics and appliances retailer. Comparable in product mix and store-based retail approach but operates in a different geography than Aditya Vision's Hindi belt focus.
- Poojara Telecom: Gujarat-headquartered consumer electronics retail chain selling durables and appliances. Comparable product offering but limited regional overlap with Aditya Vision's Hindi belt footprint.
Broad incumbents
- Samsung Smart Cafe: Samsung's own-brand exclusive retail stores selling premium electronics and appliances. While brand-exclusive rather than multi-brand, it competes for the same premium-product consumer wallet that Aditya Vision targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aditya Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aditya Vision leadership team
Management profileNumber of profiles
Profiles1 record
Aditya Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aditya Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aditya Vision
What does Aditya Vision do?
Aditya Vision operates a chain of 192 physical retail stores across Tier II and III cities in India's Hindi belt, selling third-party branded consumer electronics and home appliances including televisions, refrigerators, washing machines, and air conditioners. The chain follows a zero private-label strategy, focusing exclusively on premium third-party brands, and drives customer acquisition through in-store trust-based engagement, promotional lucky draws, and regional brand familiarity.
Is Aditya Vision a public or private company?
Aditya Vision is a public company. It is classified as public and is currently operating.
When was Aditya Vision founded?
Aditya Vision was founded in 2014. It employs 1,001 to 5,000 people.
Where is Aditya Vision based?
Aditya Vision is headquartered in Patna City, India, in the Asia region.
How does Aditya Vision make money?
One revenue line is on record: consumer Durables Retail.
Who are Aditya Vision's main competitors?
Direct peers on record are Reliance Digital, Bajaj Electronics, Croma, Great Eastern Retail and Vijay Sales. Regional players are Sathya Agencies and Poojara Telecom. Samsung Smart Cafe is listed as a broad incumbent.
Does Aditya Vision have an API?
No public API is recorded for Aditya Vision.
What industry is Aditya Vision in?
Aditya Vision's product category is Consumer Electronics and Home Appliances Retail. Its primary akta.pro industry code is CRACAAAC, Big-Box Electronics + Small Appliances Retail. Its NAICS code is 4492 and its SIC code is 5399.