What Innovify does

Innovify is a London-headquartered product engineering and AI solutions firm that builds AI-native fintech and eCommerce platforms for startups and enterprises. The company delivers end-to-end services spanning AI & ML development, data engineering, product design and development, full-stack software engineering, DevOps/MLOps, dedicated embedded teams, and data analytics — supported by an API-first, cloud-native, microservices architecture and a compliance-by-design posture covering FCA, PRA, PSD2, PCI DSS, SOC 2, GDPR, and Open Banking.

The firm packages these capabilities into vertical solutions including prediction markets and exchanges, agentic commerce and payments, embedded finance and digital wallets, fraud and risk mitigation, financial intelligence and analytics, credit and lending, asset and wealth management, and crypto/stablecoin/blockchain platforms. Notable clients include Zilch ($2B+ BNPL unicorn), ARM (semiconductor SoC platform), Vonage (enterprise communications APIs), Landbay (UK proptech, FCA-compliant P2P mortgage marketplace), and Gener8 (ad-tech platform). Beyond bespoke services, Innovify operates a tiered AI product subscription (Starter $249/mo, Pro $479/mo, Enterprise custom) and an Innovify Ventures startup program partnering with founders from idea through scale.

The go-to-market is sales-led enterprise field sales targeting founders, CxOs, and product/engineering leaders at fintech and eCommerce companies, complemented by content marketing (blog, playbooks, podcasts) and client referrals. The company maintains offices in London (HQ), San Francisco, Tokyo, New York, India, and Romania, and reports 251-500 employees, 120+ products launched, a 4.7★ Clutch rating, and a 2025 Clutch Top AI Consulting Company UK recognition. Funding history is limited to a single £277,805 seed round on Seedrs in 2015, indicating a bootstrapped, founder-led operating model under CEO Maulik Sailor.

Name

Innovify

Legal name

Innovify UK Ltd

Website

https://innovify.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Innovify is a London-headquartered product engineering and AI solutions firm that designs, builds, and scales AI-native fintech and eCommerce platforms for startups and enterprises, delivering services and embedded teams across compliance-ready architectures.

Ownership category

akta.pro rank

Product category

Fintech Product Engineering & AI Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Fintech product engineering
• AI development services
• Dedicated engineering teams
• Custom software development
• Venture studio services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services / Custom Development: Bespoke product engineering and AI development services. Revenue generated through dedicated team augmentation, project-based development, and ongoing engineering partnerships. Long-term retainer and milestone-based engagement models.
2. AI Product Subscriptions: Subscription-based AI tools and platforms with tiered pricing (Starter, Pro, Enterprise). Recurring revenue from AI-powered productivity and analytics solutions.
3. Staff Augmentation: Flexible talent deployment model providing dedicated engineers and specialists embedded within client teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Innovify provides bespoke product engineering and AI development services to fintech and eCommerce enterprises and startups, spanning AI & ML development, data engineering, product design, software engineering, DevOps & MLOps, and dedicated team augmentation. It also offers vertical-specific solutions (prediction markets, embedded finance, fraud detection, lending, wealth management, crypto) and subscription AI tools with tiered Starter/Pro/Enterprise pricing. The company operates an Innovify Ventures startup program for pre-seed through Series A founders.

Product overview

Innovify is a fintech product engineering and AI solutions company offering a portfolio of professional services organized around AI & ML Development, Data Engineering, Product Design & Development, Software Engineering, DevOps & MLOps, Dedicated Teams, and Data Analytics & Intelligence. The company delivers sector-specific solutions including Prediction Markets & Exchanges, Agentic Commerce & Payments, Embedded Finance & Wallets, Fraud & Risk Mitigation, Financial Intelligence & Analytics, Credit & Lending, Asset & Wealth Management, and Crypto/Blockchain platforms. Innovify positions itself as a long-term technology partner through dedicated engineering teams, supporting startups from idea through scale via its Ventures program. The offering combines professional services with AI-powered tools including an AI Readiness Checker, operating across fintech and retail/eCommerce industries with offices in San Francisco, London, and Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• Innovify Ventures: Startup-focused initiative partnering with founders from idea through MVP, growth, and scale.

Products and services

• AI & ML Development Custom AI solutions tailored to business needs, covering machine learning model development, deployment, and integration into production systems for fintech and eCommerce clients.
• Data Engineering End-to-end data pipeline development including real-time data streaming, data warehousing, and analytics infrastructure for fintech applications.
• Product Design & Development User-centred product design and development services for building fintech and eCommerce platforms from concept to launch.
• Software Engineering Full-stack software engineering services for building scalable, secure, regulation-ready fintech products and platforms.
• DevOps & MLOps Infrastructure automation, continuous integration/deployment pipelines, and ML operations for managing AI systems in production.
• Dedicated Teams Embedded product engineering teams that work alongside clients as long-term technology partners for ongoing product development.
• Data Analytics & Intelligence Advanced analytics engines and financial intelligence solutions built on real-time data pipelines and predictive modelling.
• Prediction Markets & Exchanges High-throughput exchange infrastructure with real-time order matching, market-making logic, and low-latency data streaming for prediction market platforms.
• Agentic Commerce & Payments Autonomous AI-powered payment flows that optimize routing, detect failures, and execute transactions with intelligent decision engines.
• Embedded Finance & Wallets Modular financial rails including digital wallets, payouts, KYC, and identity layers integrated directly into product architectures.
• Fraud & Risk Mitigation ML-driven fraud detection and risk scoring pipelines for sub-second evaluation, anomaly detection, and continuous model refinement.
• Financial Intelligence & Analytics Advanced analytics engines built on real-time data pipelines, predictive modelling, and high-fidelity financial reporting.
• Credit & Lending Automated decisioning systems with underwriting models, scoring algorithms, and compliance-ready workflow orchestration.
• Asset & Wealth Management Portfolio optimisation engines powered by real-time market data, risk models, and configurable investment strategies.
• Crypto, Stablecoins & Blockchains Secure digital asset platforms with tokenisation, stablecoin settlement, wallet orchestration, and blockchain-native compliance tooling.
• AI Readiness Checker Assessment tool for evaluating organizational AI readiness and identifying opportunities for AI adoption.
• Innovify Ventures Startup program acting as long-term technology partner from idea through MVP, growth, and scale phases, targeting pre-seed through Series A founders.

Quantifiable outcome

• 70% reduction in manual work for clients using AI automation
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and notable.

• ZilchcoreStrategic or Co-development PartnerEngineered scalable BNPL platform for UK's fastest growing fintech unicorn valued at ~$2B+. Long-term product engineering partnership enabling rapid scaling of payment infrastructure.
• ARMcoreStrategic or Co-development PartnerDelivered secure cloud-native platform for advanced semiconductor design and collaboration. Complex engineering partnership involving cutting-edge cloud infrastructure.
• VonagecoreStrategic or Co-development PartnerBuilt robust VoIP and contact centre solutions powering global business communication. Enterprise-grade API development and integration partnership.
• LandbaycoreStrategic or Co-development PartnerDelivered FCA-compliant peer-to-peer mortgage marketplace MVP and ongoing scaling partnership. Supported launch of UK's first Innovative Finance ISA.
• Gener8notableStrategic or Co-development PartnerEngineered browser extension bypassing native ad-blockers. Contributed to Dragon's Den investment and rising valuation through technical differentiation.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Endava: UK-headquartered technology consultancy providing custom software engineering and digital transformation with a strong financial services vertical. Closely comparable to Innovify on geography, fintech focus, and product engineering delivery model.
• Thoughtworks: Global technology consultancy specializing in software engineering for enterprises with deep financial services and digital transformation practices. Comparable to Innovify on custom engineering delivery, AI enablement, and regulated industry focus.
• EPAM Systems: Large-scale product engineering and digital platform provider with a strong financial services practice and AI/ML engineering capabilities. Directly comparable to Innovify on engineering-led delivery, AI solutions, and fintech client base.
• Globant: IT and digital engineering services firm with AI Studios and deep fintech/large enterprise footprint. Comparable to Innovify on AI/ML engineering services, enterprise sales motion, and global delivery footprint.
• Netguru: Product engineering consultancy with fintech expertise and AI development offerings, comparable in size, delivery model, and target verticals (fintech, eCommerce). Similar dedicated team and MVP-to-scale proposition for startup and enterprise clients.
• SoftServe: Product engineering and digital consultancy with significant financial services practice and AI/ML engineering services. Comparable on custom development delivery, regulated-industry experience, and global nearshore delivery model.
• 10Clouds: Software house with strong fintech and AI product focus, similar size and dedicated-team delivery model. Closely comparable on building fintech MVPs through scale for startup and enterprise clients.
• Itransition: Custom software development and AI/ML engineering provider with experience in fintech, eCommerce, and enterprise clients. Comparable in size range, technology stack breadth, and dedicated team delivery model.
• Appinventiv: Product engineering and AI/ML development firm with a strong fintech vertical and similar dedicated-team model. Comparable on MVP-to-scale engagement for fintech and eCommerce startups and enterprises.

Broad incumbents

• Genpact: Large-scale digital and financial services consultancy with deep banking, payments, and risk/regulatory practices. Comparable capability surface area but much broader portfolio and global scale than Innovify.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innovify
• Xx.com/innovify
• Facebookfacebook.com/innovify

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovify