Bodyography

What Bodyography does

Bodyography is a family-owned professional cosmetics brand operated under Robanda International Inc., headquartered at 8260 Camino Santa Fe Suite A in San Diego, California. Founded approximately in 1996, the company has been 100% cruelty-free for over 27 years and holds both PETA and Leaping Bunny certifications. It manufactures primarily in the United States with partners in South Korea, France, Spain, Taiwan, China, and Italy, and is formulated without Talc, Parabens, Mineral Oil, Sulfates, Triclosan, Lead, or Gluten. Its product portfolio spans color cosmetics (foundations, concealers, eyeshadows, lip products, palettes), professional brushes and tools, professional kits for makeup artists, students, and bridal work, a BodyographySPA body care line, and a BodyographySKIN skincare line. Notable proprietary technology includes a glue-free pressed glitter system that delivers foil-like metallic payoff without traditional pressing agents, a skin-adapt pigment technology for tinted moisturizer products, and hyaluronic acid + ceramides delivery systems.

The company's go-to-market is predominantly self-serve direct-to-consumer e-commerce via its Shopify storefront (bodyography.com), supplemented by a domestic U.S. distributor network and international distributors covering Canada, Costa Rica, Denmark, and Mexico. Pricing is unit-based and accessible, ranging from roughly $2 accessories through a $1,602.50 Artistry Kit, with free domestic shipping on orders over $25 and 'Buy 2 Get 1 Free' promotions. A Pro discount program serves verified professional makeup artists, an Awin affiliate program drives referral acquisition, and an ambassador program extends grassroots reach. An in-house education team of 15+ makeup artists and licensed cosmetologists across multiple geographies supports pro training, bridal work, editorial looks, and tutorials.

Revenue is not publicly disclosed and the company remains privately held with no external institutional capital. It sells into a diversified customer base spanning professional makeup artists, beauty students, brides, and everyday beauty consumers, with a single named partnership with IPSY on lip products. Marketing leverages Instagram organic social (#bodyography hashtag), email/newsletter, blog content, and earned media coverage across 178+ press features in outlets including Self, Cosmopolitan, Byrdie, Allure, Marie Claire, Oprah Daily, InStyle, WWD, and Refinery29. The 2016 packaging redesign reduced plastic usage by 35% through cap elimination and airless pumping technologies.

Name

Bodyography

Legal name

Robanda International Inc.

Website

https://bodyography.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodyography is a family-owned, PETA-certified cruelty-free professional cosmetics brand, founded ~1996 in San Diego, selling clean, weightless color cosmetics, brushes, body care, and skincare primarily via DTC e-commerce with domestic and international wholesale distribution to pros and consumers.

Ownership category

akta.pro rank

Product category

Professional Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Professional cosmetics
• Clean beauty makeup
• Cruelty-free cosmetics
• Pressed glitter pigments
• Pro makeup artist kits

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer and professional customers purchase directly through the bodyography.com e-commerce platform. Products include makeup, skincare, body care, brushes, and professional kits.
2. Professional/Wholesale Distribution: Products sold through distributor network including domestic and international distributors, and pro discount programs for professional makeup artists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bodyography manufactures and sells a clean-beauty, cruelty-free cosmetics line spanning face makeup (foundations, concealers, tinted moisturizers, primers, setting powders), eye makeup (pressed glitter pigments, cream eyeshadow crayons, liquid and powder shadows, liners, mascaras, brow products), lip products (lipsticks, liners, glosses), palettes, professional makeup brushes and kits, and a BodyographySPA body care range (shampoo, conditioner, body wash, body butter, body scrub, bath oil, scented candles). Products are sold directly through bodyography.com and through domestic/international distributors and pro artist discount programs.

Product overview

Bodyography is a professional cosmetics brand that creates clean, weightless makeup products bridging the gap between trained professionals and everyday beauty lovers. The product portfolio centers on three main pillars: makeup (including foundations, concealers, eyeshadows, lip products, and color cosmetics), professional tools (makeup brushes, brushes cleansers, and applicators), and body care (BodyographySPA line of shampoos, conditioners, body washes, and moisturizers). Makeup products include the Glitter Pigments line (pressed glitter with no glue needed), Shadow Stylist Crayons (cream eyeshadow sticks), Perfect Palette (refillable full-face palette), and various foundation/concealer formulas. Professional kits serve makeup artists, students, and bridal professionals. The brand emphasizes cruelty-free, vegan, and gluten-free formulations with clean beauty standards. Products are primarily sold through the direct-to-consumer website powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Finish Foundation Oil-free foundation with buildable coverage for natural finish makeup looks, priced at $28.00.
• Silk Cream Foundation Creamy full-coverage foundation with hydrating formula for face makeup routines.
• Skin Slip Full Coverage Concealer Hydrating and crease-proof full coverage concealer, priced at $24.00.
• Pro Perfect Foundation Stick Buildable semi-matte coverage foundation stick for on-the-go pro application.
• Cover & Correct Under Eye Concealer Color-correcting and brightening concealer formulated for the under eye area.
• Sun Defense Tinted Moisturizer Lightweight tinted moisturizer with SPF protection, sheer radiant coverage, and hyaluronic acid + ceramides for hydration; priced at $34.00.
• Foundation Primer Smoothing and long-wear base primer for foundation application, priced at $32.00.
• Hydrating Primer Moisture-boosting and pore-minimizing primer base for face makeup.
• Radiant Glow Primer + Niacinamide Lit-from-within glow primer formulated with skin-perfecting niacinamide.
• Every Finish Powder Pressed talc-free setting powder for versatile finishing application.
• Blur, Set, Perfect Loose Finishing Powder Translucent skin-blurring and perfecting loose setting powder.
• Sunsculpt Bronzer & Highlighter Duo Bronze, sculpt, and glow compact combining bronzer and highlighter in one product.
• Color Cassette Liquid Blush Lip Watercolor liquid blush formulated with bakuchiol for use on both cheeks and lips.
• Inner Glow Stick Glossy essence and shimmering highlighter stick for on-the-go cheek highlighting.
• Glitter Pigments Pressed glitter eyeshadow with no glue required, zero fallout, and foil-like metallic payoff in over 20 ultra-reflective shades; signature product line priced at $25.00 with 276+ reviews.
• Glitter Pigment Trio Sets Curated set of three pressed glitter shades with no glue needed for finished eye looks.
• Shadow Stylist Crayon Long-wear cream eyeshadow stick with metallic finish, built-in sharpener, and vitamin E for eyelid conditioning; priced at $29.00.
• Expression Eye Shadow Pigment-rich pressed eyeshadow with blendable color for everyday and pro eye looks.
• Crystal Glide Liquid Eyeshadow Long-wear chrome-finish liquid eyeshadow for editorial-style eye looks.
• On Point Liquid Liner Pen Precision felt-tip waterproof jet-black liquid eyeliner pen.
• Eye Pencil Soft and smudgeable richly-pigmented wood eye pencil for eyeliner application.
• Epic Lash Lengthening & Curling Mascara Lengthening and curling mascara formulated with vitamin B5.
• Epic Brow 2-in-1 precision brow pen with clear setting gel for filling, defining, and shaping brows, priced at $22.00.
• Brow Assist Retractable brow pen with styler for filling, defining, and shaping brows.
• Lip Lava Liquid Lipstick High-impact non-drying and transfer-proof liquid lipstick, priced at $20.00.
• Lip Pencil Richly-pigmented wood lip liner enriched with coconut oil and vitamin E, priced at $14.00 and IPSY-featured.
• Fabric Texture Lipstick Velvet blurred matte-finish lipstick designed for comfortable all-day wear.
• Perfect Palette Full-face palette in neutral tones with 8 mineral shadows, bronzers, and blush shades in a refillable compact with included tapered blending brush, priced at $90.00.
• Pure Pigment Palette Refillable palette with 8 ultra-pigmented matte eyeshadows in pro color range.
• Forever Summer Palette Talc-free neutral warm-toned eyeshadow palette, priced at $39.00.
• Vivid Bright Palette Talc-free bold-color eyeshadow palette with pro pigment intensity.
• BodySPA Bundle Collection Complete luxury spa body care set including Shampoo, Conditioner, Hand & Body Wash, Body Butter, Body Scrub, Body Oil, and Scented Candle with Vanilla Bourbon scent, priced at $150 marked as $200 value.
• BodyographySPA Shampoo Sulphate-free hydrating shampoo with lavender peppermint fragrance; vegan and gluten-free, priced at $16.00.
• BodyographySPA Conditioner Hydrating conditioner formulated with shea butter and lavender peppermint scent, priced at $16.00.
• BodyographySPA Hand & Body Wash Lathering hand and body wash with vanilla sea salt and bourbon scent, priced at $15.00.
• BodyographySPA Body Butter Rich moisturizing body cream formulated with ceramides and vanilla bourbon scent, priced at $36.00.
• BodyographySPA Body Scrub Exfoliating body scrub with vanilla sea salt and sugar, priced at $25.00.
• BodyographySPA Bath & Body Oil Nourishing silky radiant botanical body oil with vanilla amber scent, priced at $34.00.
• BodyographySPA Scented Candle Natural soy wax blend candle with signature vanilla bourbon scent, priced at $18.00.
• Professional Makeup Brushes Collection Cruelty-free makeup brushes including face brushes, eye brushes, lip brushes, and specialty brushes for professional application, priced individually from $8.00 to $18.00.
• 15 Piece Brush Roll Complete professional brush collection with travel roll for makeup artists, priced at $199.00.
• Mini Brush Set 5-piece vegan travel brush set with brush bag for everyday consumers.
• Dual-Phase Makeup Remover Shake-and-swipe makeup remover that leaves no cloudy residue.
• Cleansing and Soothing Wipes Remove, refresh, and soothe wipes for on-the-go cleansing.
• Anti-Bacterial Sanitizing Spray Pro-grade brush and surface sanitizer spray for professional hygiene.
• Brush Cleansing Pad Silicone brush pad for quick professional brush cleaning.
• Bodyography Soft Case Lightweight zip-closure makeup carry case for travel and pro use.
• Empty Brush Roll Pro artist brush storage and travel roll for organizing professional tools.
• Empty Brush Belt Pro makeup artist brush belt for use at the makeup station.
• Vinyl Makeup Bag Clear compact easy-clean travel makeup bag.
• Artistic Mix Palette Stainless steel pro artist palette for mixing and layering colors.
• Spatula Anti-bacterial stainless steel spatula for mixing and scooping products.
• Artistry Kit Full professional artistry collection with medium carry case targeting established professional makeup artists, priced at $1,602.50.
• Student Kit Complete professional makeup training kit with medium case for makeup artistry students, priced at $939.50.
• Bridal Professional Kit Full professional makeup kit tailored for wedding-day artists, priced at $678.50.
• Bridal Touch Up Kit Day-of touch-up essentials in a bride-ready bag for bridal touch-ups, priced at $46.00.
• Disposable Applicator Kit Hygienic pro disposables for professional multi-client use, priced at $96.00.
• Ultimate Finishing Duo Setting spray and setting powder bundle for flawless finishing.
• Flawless Highlight Duo Pressed highlighter and fan brush set for highlighting.
• Eyes On Point Set Complete eye look set combining mascara, liquid liner, and glitter pigment.
• All-In-One Brow Shaping Set Complete brow kit with essential brow trio, brow pen, and brush.

Quantifiable outcome

• 35% plastic usage reduction since 2016 through packaging redesign
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BH Cosmetics: Affordable pro-and-consumer crossover color cosmetics brand sold primarily DTC. Closely comparable to Bodyography in price tier, target audience (everyday consumers plus pro-leaning buyers), and direct-to-consumer distribution model.
• Morphe: Pro-artist-rooted color cosmetics brand with strong DTC and influencer-led presence. Directly comparable in pro-channel emphasis, palette-heavy product mix, and crossover appeal to consumers and makeup artists.
• Crown Brush: Pro-makeup brush manufacturer with deep artist-community relationships. Closely comparable to Bodyography's brush, kit, and pro-artist positioning, with overlapping buyer personas among makeup artists and cosmetology students.
• LA Girl: Affordable mass-market color cosmetics brand with wide SKU breadth across face, eyes, and lips. Comparable to Bodyography in product portfolio, pricing tier, and inclusive broad-target consumer positioning.
• Coastal Scents: Pro-and-consumer color cosmetics brand sold DTC with strong palette and pro-kit offering. Comparable to Bodyography in DTC-first distribution model and price-sensitive pro/consumer crossover audience.

Broad incumbents

• e.l.f. Cosmetics: Mass-market clean-leaning color cosmetics brand with significantly larger scale. Comparable in clean-beauty positioning and DTC + retail omnipresence, but operates as a much broader incumbent across categories.
• MAC Cosmetics: Iconic pro-artist color cosmetics brand. Overlaps with Bodyography on pro-artist targeting, color-cosmetics portfolio, and education-led marketing, but operates at vastly larger scale and broader retail footprint.

Emerging players

• Jane Iredale: Clean, mineral-based color cosmetics brand sold through spas, salons, and pro channels. Comparable to Bodyography in clean-beauty positioning, professional-channel emphasis, and skin-cosmetics crossover product strategy.
• RMS Beauty: Clean, ingredient-led color cosmetics brand with strong editorial presence and DTC focus. Comparable to Bodyography in clean-beauty positioning, editorial footprint, and crossover between pro-credibility and consumer appeal.
• Kosas: Clean, ingredient-forward color cosmetics brand with DTC-first model and pro-credibility. Comparable to Bodyography in clean-beauty positioning, DTC distribution, and emphasis on skincare-makeup hybrid formulations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bodyography
• Xx.com/bodyography
• Facebookfacebook.com/bodyography
• LinkedInlinkedin.com/company/bodyography-professional-cosmetics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodyography