PrimoHoagies
PrimoHoagies is a family-owned Italian specialty sandwich franchise founded in 1992 in Philadelphia, operating 125+ U.S. locations. It sells gourmet hoagies, cheesesteaks, and catering trays to consumers and corporate clients via franchise stores, a loyalty app, and delivery partners.
- Company typePrivate
- Founded1992
- HeadquartersWestville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PrimoHoagies does
PrimoHoagies is a family-owned Italian specialty sandwich franchise founded in 1992 in South Philadelphia that has grown to operate more than 125 locations across 11-12 U.S. states, with a stated public target of 300+ locations by 2027. The franchise's foundational offering is gourmet hoagies built on seeded rolls baked fresh in-store every two hours and layered with Thumann's premium deli meats and cheeses sliced daily. Product breadth extends to Philly cheesesteaks, chicken cutlets, meatballs, wraps, salads, limited-time offerings (Chicken Caesar, Bada Boom Meatball, Primo Pilgrim, Chicken Parm Pepperoni), and catering formats ranging from a 6-person Mini Tray to a 25-person Super Duper Tray, plus the Primo On-The-Go Box for office and event orders.
PrimoHoagies firmographics
Firmographics- Name
- PrimoHoagies
- Legal name
- PrimoHoagies Franchising, Inc.
- Website
- https://primohoagies.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrimoHoagies is a family-owned Italian specialty sandwich franchise founded in 1992 in Philadelphia, operating 125+ U.S. locations. It sells gourmet hoagies, cheesesteaks, and catering trays to consumers and corporate clients via franchise stores, a loyalty app, and delivery partners.
- Ownership category
- akta.pro rank
PrimoHoagies industry classification
Industry- Product category
- Specialty Sandwich Franchise
- NAICS
- Packaged Frozen Food Merchant Wholesalers (424420), All Other Specialty Food Retailers (445298)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
- akta.pro secondary industry
- Delis & Sandwich Specialty Stores (CRAHAGAF)
Keywords
Where PrimoHoagies is headquartered
LocationHeadquarters
- HQ city
- Westville
- HQ country
- United States
- HQ region
- North America
Offices32 records
Markets served
PrimoHoagies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Sandwich Sales: Revenue from sales of hoagies, sandwiches, and related products at company-owned and franchise locations. Products include Italian classics, deli classics, specialty hoagies, chicken cutlets, meatballs, and Philly cheesesteaks.
- Franchise Fees and Royalties: Revenue from franchise development agreements and ongoing royalty payments from franchisees
- Catering Services: Hoagie trays, Primo On-The-Go boxes, sampler platters, and gourmet sides for events and gatherings
- Third-Party Delivery Commissions: Partnership revenue from GrubHub, UberEats, DoorDash orders placed through franchise locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Hoagies |
| Unit Pricing | Pay-as-you-go | Catering Hoagie Trays |
| Unit Pricing | Pay-as-you-go | Primo On-The-Go Box |
| Unit Pricing | Pay-as-you-go | Sides and Add-ons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
PrimoHoagies product offering
Product offeringCore offering
PrimoHoagies is a family-owned Italian specialty sandwich franchise founded in Philadelphia in 1992 that prepares and sells gourmet hoagies, Philly cheesesteaks, wraps, bowls, sides, and catering trays made with fresh-baked seeded bread and Thumann's deli meats and cheeses. The company operates 125+ franchise locations across 11–12 U.S. states, supplements in-store sales with its own online/mobile ordering platform and the PrimoPerks loyalty rewards program, and distributes through third-party delivery partners (DoorDash, UberEats, Grubhub) and EzCater for catering.
Product overview
PrimoHoagies operates as a family-owned Italian specialty sandwich franchise offering a portfolio of products centered around gourmet hoagies. The core offering consists of freshly made hoagies on award-winning seeded bread with Thumann's premium meats and cheeses, complemented by catering services (hoagie trays, samplers, Primo On-The-Go Box), Philly cheesesteaks, sides (PrimoFries), and a mobile app integrated with the PrimoPerks loyalty program. The company also offers shipping services for remote customers and periodically releases limited-time offerings such as the Chicken Caesar, Bada Boom Meatball, and Primo Pilgrim. Third-party delivery integration with DoorDash, UberEats, Grubhub, and EZ Cater extends ordering accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- PrimoPerks: The company's loyalty rewards program allowing customers to earn points on purchases and redeem free hoagies.
Products and services
- Hoagies
- Philly Cheesesteaks
- Catering Services
- Primo On-The-Go Box
- PrimoFries
- Ship a Primo
- PrimoHoagies Mobile App
- PrimoPerks Loyalty Program
- Primo Pilgrim Hoagie
- Bada Boom Meatball Hoagie
- Chicken Parm Pepperoni Hoagie
- Chicken Caesar Hoagie
Quantifiable outcome
- ~$924k systemwide average unit volumes (AUV)
- +2 more outcomes
Companies that use PrimoHoagies
Customer profileSegments3 records
Ideal customer profiles3 records
PrimoHoagies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
PrimoHoagies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Homeward Bound Pet Adoption CenterminorPrimoHoagies sponsored adoption fees for all large dogs at Homeward Bound Pet Adoption Center in Blackwood, NJ from December 16-21, 2025, helping dogs find forever homes before the holidays.
- Tyrone Tracy Jr.corePartnership with New York Giants running back featuring exclusive promotions, giveaways, and special appearances bringing together New York fans and Primo fans.
- Jihaad CampbellcorePartnership with Philadelphia Eagles linebacker featuring exclusive promotions, appearances, and special ticket giveaways.
- V.J. EdgecombecorePartnership with Philadelphia 76ers rookie guard (drafted 3rd overall in 2025) featuring upcoming promotions, appearances, and ways to celebrate the exciting season.
- Philadelphia PhilliescorePrimoHoagies returned to Citizens Bank Park continuing their partnership with the Philadelphia Phillies. Located behind section 139, the location brings Philadelphia flavors to the ballpark. Fans can also enjoy PrimoHoagies in ballpark suites with catering options for premium experiences.
- Bryson StottminorExclusive promotions collaboration with Phillies' second baseman Bryson Stott bringing additional excitement to the season.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
PrimoHoagies competitors and assessment
Company assessmentBroad incumbents
- Wawa: Mid-Atlantic convenience chain with a strong hoagie program and loyalty app. Comparable to PrimoHoagies as a regional Northeast hoagie destination with overlapping customer base and loyalty mechanics.
- Subway: Largest global sub QSR with massive scale. Comparable as the dominant sub category incumbent whose pricing and promotional activity sets the floor for sub QSR economics across the industry.
Direct peers
- Firehouse Subs: National sub franchise with premium meats/cheeses positioning and strong franchise system. Comparable to PrimoHoagies in sub-category focus, AUV scale, and franchise-led growth.
- Penn Station East Coast Subs: Mid-Atlantic-rooted sub franchise with grilled and cold sub focus and franchise-led expansion. Comparable to PrimoHoagies in regional Northeast heritage and franchise model.
- Potbelly Sandwich Shop: Toasted-sandwich chain with both corporate and franchised units. Comparable to PrimoHoagies in mid-premium sandwich positioning and reliance on in-store production for differentiation.
- Jimmy John's: Freaky Fast sub franchise competing for the same lunchtime sandwich occasion. Comparable in delivery-led digital model and broad geographic footprint, though positioned at a more value-oriented price point.
- Which Wich: Custom sandwich franchise with strong digital ordering and loyalty. Comparable to PrimoHoagies in franchise-driven expansion and growing reliance on app/digital channels.
- Charley's Philly Steaks: Philly cheesesteak-focused QSR franchise, often in malls and non-traditional venues. Comparable to PrimoHoagies in Philadelphia-origin sandwich heritage and franchise-led, non-traditional expansion.
- Capriotti's Sandwich Shop: Specialty sub franchise best known for its 'Bobbie' Thanksgiving-style turkey sandwich and Italian hoagies. Comparable to PrimoHoagies in product positioning (premium specialty hoagies) and franchise growth model.
- Jersey Mike's Subs: East Coast-rooted sub franchise emphasizing fresh-sliced meats and cheeses on freshly baked bread. Closest direct competitor to PrimoHoagies in premium Italian-style hoagies with a franchise model and rapid national expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PrimoHoagies social profiles
Digital presencePrimoHoagies financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimoHoagies leadership team
Management profileNumber of profiles
Profiles4 records
PrimoHoagies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimoHoagies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimoHoagies
What does PrimoHoagies do?
PrimoHoagies is a family-owned Italian specialty sandwich franchise founded in Philadelphia in 1992 that prepares and sells gourmet hoagies, Philly cheesesteaks, wraps, bowls, sides, and catering trays made with fresh-baked seeded bread and Thumann's deli meats and cheeses. The company operates 125+ franchise locations across 11–12 U.S. states, supplements in-store sales with its own online/mobile ordering platform and the PrimoPerks loyalty rewards program, and distributes through third-party delivery partners (DoorDash, UberEats, Grubhub) and EzCater for catering.
Is PrimoHoagies a public or private company?
PrimoHoagies is a private company. It is classified as family owned and is currently operating.
When was PrimoHoagies founded?
PrimoHoagies was founded in 1992. It employs 11 to 50 people.
Where is PrimoHoagies based?
PrimoHoagies is headquartered in Westville, United States, in the North America region.
How does PrimoHoagies make money?
Four revenue lines are on record. Direct Sandwich Sales are the primary driver. The others are franchise Fees and Royalties, catering Services and third-Party Delivery Commissions.
Who are PrimoHoagies's main competitors?
Broad incumbents on record are Wawa and Subway. Direct peers are Firehouse Subs, Penn Station East Coast Subs, Potbelly Sandwich Shop, Jimmy John's, Which Wich, Charley's Philly Steaks, Capriotti's Sandwich Shop and Jersey Mike's Subs.
Does PrimoHoagies have an API?
No public API is recorded for PrimoHoagies.
What industry is PrimoHoagies in?
PrimoHoagies's product category is Specialty Sandwich Franchise. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR, with a secondary code of CRAHAGAF, Delis & Sandwich Specialty Stores. Its NAICS code is 424420.