Capriotti's Sandwich Shop

What Capriotti's Sandwich Shop does

Capriotti's Sandwich Shop is a 50-year-old, privately-held U.S. franchise chain that designs, operates, and licenses a quick-service sandwich concept. Founded in 1976 in Delaware and currently headquartered in Las Vegas, the company operates through a franchise model with 175+ locations across more than 25 states as of early 2026, with a stated growth target of reaching 750 units by 2032. The current owner-CEO, Ashley Morris, acquired the chain in 2008 alongside a co-owner Jason; Capriotti's also owns Wing Zone, a complementary franchise brand acquired in January 2021. Customer concentration is at the consumer and franchisee levels: the brand serves individual consumers via dine-in, pickup, and delivery, while franchisees are the B2B counterparties that drive new unit growth.

The menu is anchored by made-to-order submarine sandwiches and cheesesteaks, with signature items including The Bobbie® (slow-roasted hand-pulled turkey, cranberry sauce, handmade stuffing, and mayo), Capastrami® (hot pastrami with Swiss, coleslaw, Russian dressing), and premium American Wagyu offerings sourced from Snake River Farms. Plant-based SKUs such as the Impossible Cheesesteak and Plant-Based Turkey extend the menu. Pricing for individual sandwiches ranges from $6.99 to $9.99+, sides from $2.49 to $3.99, and catering trays start at $75.99. The underlying technology stack is a web/mobile ordering storefront built on the DoorDash Commerce Platform, which powers pickup and delivery across franchise locations and is supplemented by a digital loyalty/rewards program offering birthday rewards and member-only deals.

Capriotti's operates a pure franchise model in which the corporate entity earns revenue from initial franchise fees, ongoing royalties, marketing contributions, and technology/platform fees, while franchisees operate individual restaurants. The primary go-to-market motion is signing multi-unit franchise agreements, exemplified by a 2026 franchise incentive program and operators such as Dharia/Jatania (NJ, 3 stores with 7 more planned) and Soojung Heu (HI). Brand visibility is extended through flagship marketing partnerships with Las Vegas Lights FC (soccer) and FaZe Vegas (esports), community initiatives such as the CapsGiving program, and consistent industry recognition — including a No. 12 ranking on the Fast Casual Top 100 Movers & Shakers list for six consecutive years.

Name

Capriotti's Sandwich Shop

Legal name

Capriotti's Sandwich Shop

Website

https://capriottis.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Capriotti's Sandwich Shop is a private, 50-year-old U.S. franchise chain operating 175+ locations across 25+ states. It sells made-to-order submarine sandwiches, cheesesteaks, and catering through franchisees, company online ordering, and DoorDash delivery, targeting 750 units by 2032.

Ownership category

akta.pro rank

Product category

Fast Casual Sandwich Restaurants

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (445240), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Wholesale-Groceries, General Line (5141), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

akta.pro secondary industries

Delis & Sandwich Specialty Stores (CRAHAGAF), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD)

Keywords

• Submarine sandwich restaurant
• Fast casual dining
• Sandwich catering services
• Cheesesteak franchise
• Premium sandwich shop

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Capriotti's operates through a franchise model where franchisees pay fees and ongoing royalties for the right to use the brand and operating system
2. Direct Restaurant Sales: Revenue from individual customer purchases of sandwiches, sides, drinks, and catering orders at restaurant locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Capriotti's Sandwich Shop is a fast-casual franchise restaurant chain that prepares and sells made-to-order submarine sandwiches, cheesesteaks, salads, sides, and catering trays directly to individual consumers through 175+ company-owned and franchised U.S. locations. Its signature offerings include The Bobbie® (turkey, cranberry, stuffing), Capastrami®, Cole Turkey®, and premium American Wagyu beef sandwiches from Snake River Farms, with both classic and plant-based (Impossible meat) options. The brand also operates a franchise program targeting 750+ units by 2032 and an integrated online ordering system powered by DoorDash Commerce Platform supporting pickup, delivery, and catering orders.

Product overview

Capriotti's Sandwich Shop is a fast-casual restaurant chain offering a unified product platform centered on premium submarine sandwiches, cheesesteaks, and catering services. The core offering includes signature subs like The Bobbie® (turkey with cranberry sauce), classic and premium cheesesteaks (including American Wagyu varieties from Snake River Farms), and various cold and hot subs. The company also provides plant-based alternatives using Impossible meat and plant-based turkey. Supporting products include catering party trays, sides (fries including premium Wagyu and Capastrami varieties), kids meals, and a loyalty rewards program. All products are offered through a unified online ordering system powered by DoorDash Commerce Platform for both pickup and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bobbie®

Quantifiable outcome

• High-protein menu items with 37g to 59g protein per sandwich

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Las Vegas Lights FCflagshipGTM or Marketing Partner · 31 March 2026Capriotti's became the official sandwich partner of Las Vegas Lights FC for the 2026 soccer season. The partnership includes in-stadium activations, giveaways, and promotions to engage fans. This leverages the growing popularity of soccer in the United States and the expanding sports scene in Las Vegas. The partnership celebrates Capriotti's 50th anniversary.
• FaZe VegascoreGTM or Marketing Partner · 12 February 2026Capriotti's partnered with FaZe Vegas, a top esports team in the Call of Duty League, to become the official sandwich partner. The collaboration includes team branding on jerseys and fan rewards tied to team victories. This represents Capriotti's entry into esports marketing.
• DoorDash Commerce PlatformcoreTechnology or Integration · 1 January 2025DoorDash Commerce Platform powers Capriotti's delivery services, enabling customers to order through the DoorDash app and marketplace for delivery from local Capriotti's locations.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Jersey Mike's Subs: Sub-focused fast-casual franchise chain with a similar premium-positioned sandwich menu (cold subs, cheesesteaks) and franchise-led growth model. Most directly comparable peer on product mix, customer profile, and franchise economics.
• Firehouse Subs: Sub-focused fast-casual franchise chain with a similar menu breadth (hot/cold subs, cheesesteaks) and franchise-driven unit expansion. Now owned by Restaurant Brands International, providing a useful benchmark for franchise-driven growth at scale.
• Jimmy John's: Sandwich QSR chain with a similar submarine-and-cheesesteak menu and heavy delivery orientation. Closely comparable on product category and off-premise focus, though larger and more delivery-driven than Capriotti's.
• Potbelly Sandwich Shop: Public fast-casual sandwich chain with a similar 'made-to-order' sub and cheesesteak menu. Comparable on concept, target customer, and unit economics, providing a public-market benchmark for sandwich fast-casual performance.
• Penn Station East Coast Subs: Regional sub and cheesesteak franchise chain with a comparable dine-in/takeout/delivery model. Closely comparable on product mix (subs, cheesesteaks) and franchise-driven growth, though smaller and more geographically concentrated.
• Which Wich Superior Sandwiches: Franchise sandwich chain with a comparable made-to-order sub concept and franchise expansion model. Comparable on product category and franchise economics, with a similarly sized footprint to Capriotti's.
• Schlotzsky's: Franchise sandwich chain built around a signature sandwich (the Original) plus cheesesteaks and Italian subs. Closely comparable on signature-product-driven branding and franchise-led multi-state expansion.
• Charley's Philly Steaks: Cheesesteak-focused QSR franchise chain with overlapping menu positioning (cheesesteaks as hero SKU). Comparable on the premium cheesesteak category Capriotti's is targeting with its American Wagyu lineup.

Broad incumbents

• Subway: Largest global submarine sandwich chain and the dominant incumbent in the category. Comparable on core product (sub sandwiches) and franchise model, but at vastly greater scale and lower price positioning.

Others

• Honey Baked Ham: Specialty sandwich and catering retailer with comparable premium-protein positioning (signature ham/turkey) and a strong catering business. Useful adjacent comparable for Capriotti's premium-meat menu and catering/catering-to-go strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/capriottis
• Facebookfacebook.com/capriottis
• Instagraminstagram.com/capriottis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capriotti's Sandwich Shop