Navico

What Navico does

Navico Group is the marine and specialty vehicle electronics division of Brunswick Corporation (NYSE: BC) and operates from Egersund, Norway with a workforce of 5,001–10,000 distributed across nearly 40 global regions and three regional headquarters (Americas, EMEA, APAC). The company functions as a brand house and OEM systems integrator, consolidating over 20 wholly-owned brands — including Simrad, Lowrance, B&G, C-MAP, Mastervolt, RELiON, CZone, Blue Sea Systems, Ancor, Attwood, Lenco, MotorGuide, Whale, and Progressive Industries — into integrated electronics, power, digital switching, and performance component solutions for recreational boats, RVs, specialty vehicles, and industrial applications.

Its core technology spans marine navigation and sonar (chartplotters, fishfinders, live sonar via the award-winning ActiveTarget 2 XL), digital switching and monitoring (CZone, Fathom e-power integrated lithium-ion systems), lithium battery power management (RELiON, Mastervolt MLI Ultra, ELiTE 48V), radar/autopilot (Simrad HALO 2000/3000/5000), and mechanical performance components (Lenco trim tabs, Attwood hardware, Whale pumps). The defining architectural feature is cross-brand plug-and-play interoperability — Fathom, for example, unifies Mastervolt, CZone, Simrad, and Blue Sea Systems into a single genset-replacement power stack; CMC Marine stabilization now talks to Navico multifunction displays via DALI.

Revenue is generated predominantly through OEM-embedded supply agreements with boat and RV manufacturers (Brunswick Boat Group brands, Oyster Yachts, Navan, Mercury Marine Avator) and through a global dealer/distributor aftermarket channel. Pricing is quote-based rather than list-priced, reflecting B2B2B dynamics. Sub-brands such as C-MAP and Mastervolt sell direct subscription (chart updates) and consumable (battery) revenue in addition to hardware. The customer footprint is segmented across Marine OEM/Dealers, RV OEM/Dealers, Specialty Vehicle Manufacturers, and end personas including recreational anglers and sailors. Digital distribution is supplemented by brand-specific catalogs and e-commerce; physical channels include experience centers (Alicante) and authorized dealer networks. Manufacturing and engineering centers of excellence exist in Lowell (Michigan), Belfast (Northern Ireland), and Gothenburg (Sweden software HQ).

Name

Navico

Legal name

Navico Group

Website

https://navico.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Navico Group is Brunswick Corporation's marine, RV, and specialty vehicle electronics division, marketing 20+ brands — including Simrad, Lowrance, B&G, Mastervolt, RELiON, and CZone — as OEM-embedded and aftermarket integrated electronics, power, digital switching, and performance components for global boat builders, RV manufacturers, and end consumers.

Ownership category

akta.pro rank

Product category

Marine Electronics

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electronic Components & Accessories (3670), Wholesale-Electronic Parts & Equipment, Nec (5065), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Electrical, Automation & Control Systems (Power, PLC/SCADA, Navigation/Comms Integration) (TLAHAMAE)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD), Marine MRO Parts & Consumables Distribution (TLAKAOAJ)

Keywords

• Marine electronics manufacturing
• Marine navigation systems
• Boat power systems
• Digital switching controls
• Lithium battery systems

Headquarters

HQ city

Egersund

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marine Electronics Hardware: Sale of marine electronics including chartplotters, fishfinders, sonar, radar, autopilots, trolling motors, and sailing instruments through Simrad, Lowrance, and B&G brands. Primarily sold to OEM boat manufacturers and through dealer networks.
2. Power Systems: Sale of batteries, battery management, power conversion, inverters, chargers, circuit protection, and shore power products through Mastervolt, RELiON, Ancor, Blue Sea Systems, Marinco, and ProMariner brands for marine, RV, and industrial applications.
3. Digital Control Systems: Sale of CZone digital switching systems and Fathom e-power integrated solutions providing digital control, monitoring, and automation for boats and RVs.
4. Performance Components: Sale of marine hardware including trim tabs (Lenco), seating and pedestals (Attwood), water/fuel/lighting systems, deck hardware, and accessories across multiple brands.
5. Aftermarket and Service: Replacement parts, accessories, and customer support services through brand-specific customer service teams and regional support centers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Navico Group manufactures and distributes integrated marine, RV, and specialty vehicle electronics, power systems, digital switching controls, and performance components through 20+ owned brands. Core offerings include chartplotters, fishfinders, sonar, radar, autopilots, trolling motors, and sailing instruments (Simrad, Lowrance, B&G) alongside lithium batteries, chargers, inverters, shore power products (Mastervolt, RELiON, Blue Sea Systems, BEP, Marinco, ProMariner), digital control systems (CZone, Fathom e-power), and performance components (Lenco trim tabs, Attwood hardware, Whale pumps). Products are sold as OEM supply to boat builders and through global dealer/distributor networks.

Product overview

Navico Group operates as a portfolio company offering integrated solutions across marine, RV, and specialty vehicle industries through multiple sub-brands. The product ecosystem includes marine electronics (B&G, Lowrance, Simrad for navigation, sonar, radar, autopilots), power systems (Mastervolt, RELiON, ProMariner, Blue Sea Systems, BEP for batteries, chargers, power distribution), digital control systems (CZone, Fathom e-power), and performance components (Lenco trim tabs, Attwood hardware, Whale pumps/heaters). Fishing-specific brands include MotorGuide trolling motors and C-MAP cartography. The portfolio enables plug-and-play integration between brands, allowing unified control through multifunction displays and apps.

Differentiator

Problem solved

Functional benefit

Brands

• Ancor: Marine Grade wire, connectors, terminals, tools and testers for marine electrical applications
• Attwood
• B&G
• BEP
• Blue Sea Systems
• C-MAP
• CZone
• Fathom
• Lenco
• Lowrance
• Marinco
• Mastervolt
• MotorGuide
• Navico Connect
• Progressive Industries
• ProMariner
• RELiON
• Simrad
• Whale

Products and services

• Lowrance ActiveTarget 2 XL Live Sonar Live sonar system providing real-time visual imaging of fish and underwater structures in motion. Won the 2026 NMMA Innovation Award in the consumer electronics category at the Discover Boating Miami International Boat Show.
• Lowrance Ghost X 47-inch Trolling Motor Trolling motor designed for freshwater, featuring enhanced precision directional indicator, increased power, and quietest motor performance.
• B&G Zeus S Chartplotter Next generation sailing chartplotter with new operating system built from ground-up with ease of use focus; won 2023 Boating Industry Magazine Top Products Award.
• B&G Zeus SR Chartplotter Sailing chartplotter featuring new Qualcomm 8-core processor and redesigned interface for enhanced sailing experience.
• B&G Zeus S Ultrawide Display Ultrawide sailing display delivering B&G's most streamlined and immersive sailing experience.
• B&G Hercules Sailing Processor Advanced sailing performance processor delivering advanced data with enhanced settings, maximized connectivity and compatibility; won Newport for New Products Award.
• B&G Nemesis 7-inch Display Sailing display in new 7-inch size giving sailors greater flexibility to configure onboard systems, expanding the Nemesis lineup.
• Simrad NSS 4 Chartplotter and Fishfinder Premium Simrad chartplotter and fishfinder offering elevated design, premium performance, and enhanced control for cruisers and offshore sportfishing boats.
• Simrad NSX ULTRAWIDE The world's first fully-featured ultrawide marine display for navigation, sonar, radar, and entertainment integration.
• Simrad HALO 5000 Radar First IMO approved solid-state radar for commercial market, expanding Simrad's HALO radar line with Pulse Compression technology.
• Fathom e-Power System Integrated lithium-ion power management system combining components from Mastervolt, CZone, Simrad, and Blue Sea Systems as alternative to traditional genset solutions; won 2023 NMMA Innovation Award in mechanical and electrical systems category.
• CZone Digital Switching System Digital switching interfaces combining multiple circuits, integrated displays, and automation functions through touchscreen interfaces and wireless capabilities for boats and RVs.
• RELiON ELiTE 48V Lithium Battery 48V lithium battery featuring newly designed custom BMS delivering new standard in performance, safety, and ease-of-use for marine applications.
• Mastervolt MLI Ultra Lithium-Ion Batteries Lithium-ion batteries including MLI Ultra 12/3000, MLI Ultra 12/6000, and MLI Ultra 24/6000 expanding Mastervolt high-capacity battery range.
• Mastervolt CombiMaster Series Inverter/Charger 120 VAC CombiMaster series inverter/charger for boats, RVs, or off-grid systems.
• Lenco Pro Control Trim System Auto-leveling trim tab solution with Pro Control Auto (automatic) and Pro Control Assist (manual) for precision boat control, providing smoother more stable boat ride.
• Attwood Latitude Evolve Electric Seat Pedestal Electric seat pedestal featuring precise electric controls, powered fore and aft slide, memory function, and flexible installation options.
• Whale Heat Air Heating System Propane heating solution launched in North America for the RV market providing climate control in recreational vehicles.
• C-MAP Marine Cartography Digital marine charts and navigation data services with precision data including high-resolution bathymetry, shaded relief, custom depth shading, social mapping, and satellite imagery, offering 35+ years of marine navigation experience.

Quantifiable outcome

• Multi-million-dollar savings opportunity generated through operational efficiency improvements at Lowell facility
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Ocean SafetycoreTechnology or Integration · 14 May 2026B&G partnered with Ocean Safety to bring the Jon Buoy Smart Release to market - the first ever Ocean Safety product to integrate directly with a vessel's navigation system. This represents a breakthrough in man overboard (MOB) response technology.
• CMC MarinecoreTechnology or Integration · 6 February 2026CMC Marine signed an agreement with Navico to integrate its stabilization and control systems with Navico's multifunction displays through the DALI interface. This integration enables real-time monitoring and management of fin movements, operating mode settings, and alarm notifications across compatible models. The agreement is part of CMC Marine's broader technology integration strategy to provide an interconnected service ecosystem for yacht captains and crews.
• Maccaferri FuturaflagshipStrategic or Co-development Partner · 10 October 2025Navico Group partnered with Maccaferri Futura in a groundbreaking initiative that merges competitive sailing with environmental science. The partnership advances ocean health through cutting-edge marine technology.
• Arctic CompressorminorStrategic or Co-development Partner · 15 April 2024Fathom e-power was selected as the power supplier for the all-new Arctic Compressor All Power Mobile Air Trailer, a fire rescue trailer built to assist crews with breathing air refill station. Fathom provides power management and monitoring for the mobile application.
• Oyster YachtscoreOEM/ Whitelabel/ Licensing Partner · 18 January 2024New agreement includes B&G, CZone, and Mastervolt as the preferred suppliers for the premium sailing yacht manufacturer. This OEM partnership positions Navico Group brands as standard specification on Oyster vessels.
• Integrel SolutionscoreStrategic or Co-development Partner · 14 November 2023Navico Group's Fathom e-power brand partnered with Integrel Solutions to develop the ultimate integrated power solution, offering boaters complete monitoring and control. This partnership combines Integrel's solutions expertise with Fathom's power management technology.
• Navan (Brunswick Boat Group)coreOEM/ Whitelabel/ Licensing Partner · 9 November 2023Navico Group provided turnkey electronics solutions for Navan, the new boat brand from Brunswick Boat Group's Venture Group. The C30 cabin and S30 sun-top models launched at Cannes boat show received excellent reviews in Europe and beyond, demonstrating the value of integrated electronics solutions.
• Mercury MarineflagshipOEM/ Whitelabel/ Licensing Partner · 12 July 2023Navico Group played a key role in development of Mercury's Avator electrical outboard. The Avator outboards host user advantages that electric power brings including smooth performance, corrosion resistance, sustainability, and emission benefits, as well as being easy to store and transport.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Mercury Marine: Mercury Marine (Brunswick sister company) is a leading outboard and sterndrive manufacturer and a key OEM customer of Navico, particularly for the Avator electric outboard program. As both a sibling and major customer, Mercury is structurally linked to Navico's product roadmap and revenue mix.
• Brunswick Corporation: Brunswick Corporation (NYSE: BC) is Navico's parent company and the broader marine recreation conglomerate. While not a direct competitor, Brunswick's other business units (Mercury Marine, Brunswick Boat Group) are simultaneously Navico's largest OEM customers and adjacent marine industry participants, making the parent both a strategic enabler and a complicating factor.

Emerging players

• Icom: Icom is a Japanese manufacturer of marine VHF radios, AIS, and communications equipment. It competes with parts of Navico's communications product lines and is a complementary marine electronics brand sold through similar dealer channels.
• Dometic Group: Dometic provides power systems, climate control, sanitation, and safety solutions for marine and RV markets. Dometic competes with Navico's RV power systems portfolio (Mastervolt, RELiON, Blue Sea Systems, Whale) in adjacent power management and comfort systems for recreational vehicles.
• Victron Energy: Victron Energy manufactures inverters, chargers, battery monitors, and integrated power management solutions for marine, RV, off-grid, and industrial applications. Victron competes with Mastervolt, RELiON, and Fathom in the lithium-based integrated power space, particularly in European and off-grid marine/RV segments.
• Xantrex (Schneider Electric): Xantrex, part of Schneider Electric, supplies inverters, chargers, and power conversion products for marine, RV, and industrial markets. Xantrex competes with Mastervolt and ProMariner in onboard power conversion, particularly in OEM and aftermarket marine/RV segments.

Direct peers

• Garmin: Garmin is the dominant direct competitor in marine electronics with chartplotters, fishfinders, sonar, radar, and autopilots sold across recreational boating, sailing, and fishing segments. Garmin competes head-to-head with Navico's Simrad, Lowrance, and B&G brands in OEM and aftermarket channels globally.
• Furuno Electric: Furuno is a Japanese marine electronics manufacturer specializing in radar, sonar, fishfinders, navigation, and communications equipment for commercial and recreational marine markets. Furuno directly competes with Navico across sonar, radar (HALO), and navigation products, including the IMO-approved commercial radar segment.
• Raymarine (Teledyne FLIR): Raymarine, part of Teledyne FLIR, manufactures marine electronics including chartplotters, radar, sonar, AIS, and thermal imaging cameras. It is a direct competitor to Navico's Simrad and B&G brands, particularly in the sailing, sportfishing, and commercial marine electronics categories.
• Johnson Outdoors (Humminbird): Johnson Outdoors' Humminbird brand competes directly with Lowrance in the freshwater fishing electronics category, offering fishfinders, sonar, chartplotters, and trolling motors. The two brands are the principal competitors in North American bass fishing electronics at retail and OEM levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/navico

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries19 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navico