Oyster Yachts
- Company typePrivate
- Founded1973
- HeadquartersSouthampton, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Oyster Yachts firmographics
Firmographics- Name
- Oyster Yachts
- Legal name
- Oyster Yachts Ltd
- Website
- https://oysteryachts.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Oyster Yachts industry classification
Industry- Product category
- Luxury Sailing Yachts
- NAICS
- Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Sailing Yacht Manufacturing (IMAJAMAC)
- akta.pro secondary industries
- Yacht & Recreational Boat Service & Refit (TLAKAKAD), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Luxury Yacht Refit, Rebuild & Lifecycle Upgrades (MRO) (IMAJAMAJ)
Keywords
Where Oyster Yachts is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Oyster Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Yacht Sales: Sale of new luxury bluewater sailing yachts ranging from 50ft to 90ft. Custom build process with extensive personalization options. Prices start from over £1 million for smallest models.
- Brokerage Sales: Pre-owned Oyster yacht sales through Oyster Brokerage network operating in UK, US, and Europe. Commission-based sales with comprehensive service including refit and preparation for new owners.
- Charter Services: Exclusive sailing charter experiences through Oyster Charter fleet. Personal, exclusive, uniquely Oyster charter experiences with professional crew.
- After-Sales Service: Comprehensive after-sales and technical support including service centres, spare parts, maintenance, and support for circumnavigations. Legendary after-sales service known for shipping parts to remote locations.
- Oyster World Rally: Entry fees and support services for fully-supported circumnavigation events including the flagship 16-month Oyster World Rally. Entries open for 2030-31 rally.
- Oyster Remastered: Restoration and modernization services for enduring iconic Oyster yachts, reimagining and updating older vessels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level luxury sailing yachts (50ft range) |
| One time/ perpetual license | Multi-year contract | Mid-range luxury yachts (595-675) |
| One time/ perpetual license | Multi-year contract | Superyacht-inspired yachts (805-885) |
| Transaction based/ take rate | Pay-as-you-go | Brokerage pre-owned yachts |
| Other | Pay-as-you-go | Charter services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Oyster Yachts product offering
Product offeringCore offering
Oyster Yachts designs, hand-builds, and supports luxury bluewater sailing yachts ranging from 50ft to 90ft (seven core models: Oyster 495, 565SII, 595SII, 675, 745, 805, and 885SII). The company complements new yacht sales with a comprehensive ecosystem of services including Oyster Brokerage for pre-owned yachts, Oyster Charter, Oyster Service, Oyster Crew placement, Oyster Remastered refit programme, and the Oyster World Rally supported circumnavigation.
Product overview
Oyster Yachts is a British luxury sailing yacht builder offering a fleet of bluewater sailing yachts from 50ft to 90ft. The product portfolio consists of seven core yacht models (Oyster 495, 565SII, 595SII, 675, 745, 805, and 885SII) designed for ocean cruising and circumnavigation. These luxury sailboats are positioned as ultimate hybrid adventure machines for liveaboard bluewater cruising. Beyond the yachts themselves, Oyster provides an ecosystem of services including the Oyster World Rally (supported circumnavigation), Oyster Explorers Club (curated voyages), Oyster Brokerage (pre-owned sales), Oyster Charter (charter services), Oyster Service (maintenance/support), Oyster Crew (crew placement), Oyster Remastered (refurbishment), and Bluewater Academy (training). The company also offers Oyster Command™ as a digital switching technology feature across new generation models. The DNA of their yachts is rooted in over 20 million bluewater sailing miles and more than 100 sailing circumnavigations.
Differentiator
Problem solved
Functional benefit
Brands
- Oyster Brokerage: The go-to service for buying and selling pre-owned Oyster yachts, operating in the UK, US, and Europe.
- Oyster Service
- Oyster Charter
- Oyster Crew
- Oyster Remastered
- Oyster World Rally
- Oyster Explorers Club
- Bluewater Academy
- Oyster Command
Products and services
- Oyster 495 Award-winning luxury 50 foot yacht offering effortless shorthanded sailing capability. Winner of European Yacht of the Year. For ultra-high-net-worth owners seeking liveaboard bluewater sailing.
- Oyster 565SII Luxury liveaboard bluewater cruiser, tailormade for world adventures. A magnificent, award-winning sub 60 foot sailing yacht offering luxurious living space.
- Oyster 595SII Beautifully proportioned 60 foot bluewater cruiser, perfect for owner-operators seeking enriching world adventures. Luxury liveaboard bluewater cruiser offering effortless shorthanded sailing capability.
- Oyster 675 Superb sub 70 foot ocean sailboat offering versatile luxury living space and impeccable sailing performance for global adventures.
- Oyster 745 Inspired 75 foot yacht offering infinite configuration options, generous luxury living space and flexible crew quarters for unlimited exploration.
- Oyster 805 Superyacht inspired 80 foot bluewater sailing yacht defining a new era of luxury, versatility and adventure. Striking, luxurious and unparalleled in her class.
- Oyster 885SII Remarkable, iconic 90 foot sailboat perfect for relaxed luxury voyages of discovery. Exhilarating sailing, sumptuous luxury, style and entertaining space.
- Oyster World Rally Flagship 16-month circumnavigation and ultimate supported sailing adventure exclusively for Oyster owners. Fully supported circumnavigation with technical backup, training, and fleet coordination.
- Oyster Explorers Club Curated portfolio of extraordinary, fully supported sailing voyages including Arctic Rally, Viking Rally, Pacific Rally, and Cape Horn Rally for Oyster owners.
- Oyster Brokerage Expert brokerage service for buying and selling pre-owned Oyster yachts, providing turnkey solutions including refit, servicing, and finding crew.
- Oyster Charter Exclusive sailing charters offering personal, uniquely Oyster experiences for summer escapes and sailing adventures with professional crew.
- Oyster Service Ongoing commitment to yacht support including service centres, preparation for sailing seasons, and comprehensive world-class customer support including spare parts shipped worldwide.
- Oyster Crew Finding the ultimate crew for Oyster yachts, connecting owners with professional sailing crew.
- Oyster Remastered Restoration and modernization services for enduring iconic Oyster yachts, reimagining and updating older vessels for enhanced performance and luxury.
- Bluewater Academy Exclusive sailing training designed for every experience level, part of comprehensive ownership support.
Quantifiable outcome
- Over 90 Oyster owners have successfully completed the voyage of a lifetime
- +2 more outcomes
Companies that use Oyster Yachts
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Oyster Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oyster Yachts partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sea MercycorePartnership with Sea Mercy for the Oyster World Rally to make a positive difference to people living on remote islands. Sea Mercy provides disaster relief and healthcare access to isolated Pacific island communities.
- Sailors for the SeacoreOyster World Rally partners with Sailors for the Sea to engage, educate and activate the sailing and boating community to protect ocean health. Collaborating to preserve rally routes and marine environments.
- The GOES FoundationcoreEnvironmental partnership focused on ocean conservation and protection of marine ecosystems along rally routes.
- Galapagos Conservation TrustcorePartnership to protect vulnerable ecosystems in the Galapagos, helping conserve species, restore habitats and drive sustainable solutions during rally visits to the islands.
- EcoworksminorSustainability partnership providing environmentally friendly cleaning products and solutions for the rally fleet.
- Oceanic SocietyminorConservation partnership focused on ocean health and marine wildlife protection.
- Alliance to End Plastic WasteminorPartnership to address plastic pollution in oceans, supporting beach clean-ups and waste management during rally events.
- International Seakeepers SocietyminorPartnership supporting marine research and conservation through data collection from participating vessels.
- Save the MedminorMediterranean marine conservation partnership focused on protecting the marine environment in the Mediterranean region.
- Green BoatingminorSustainability initiative making Oyster World Rallies and Regattas more environmentally friendly.
- Clean RegattasminorSustainability certification program ensuring yacht races and sailing events minimize environmental impact.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Oyster Yachts competitors and assessment
Company assessmentBroad incumbents
- Hanse Yachts: German volume sailing yacht builder offering multiple brands (Hanse, Dehler, Moody, Fjord). Competes with Oyster at the 50-60ft level but with broader product portfolio and mass-market positioning.
- Jeanneau: Major French sailing and motor yacht manufacturer with extensive dealer network. Overlaps with Oyster in the Sun Odyssey/Jeanneau Yachts lines but serves a broader price spectrum.
- Beneteau: World's largest sailboat manufacturer with a broad portfolio from entry-level to luxury. Overlaps with Oyster at the high end (Oceanis, First) but serves a much wider market including production cruisers.
Direct peers
- Amel: French builder specializing in luxury bluewater cruising yachts designed for circumnavigation. Competes head-to-head with Oyster in the 50-65ft liveaboard cruising segment with similar emphasis on shorthanded sailing capability and global support.
- Nautor Swan: Finnish builder of premium luxury sailing yachts (50-90ft+), positioned similarly to Oyster at the high end of the bluewater sailing market. Both target UHNW buyers seeking performance sailing with luxury accommodations and global after-sales support.
- Hylas Yachts: Builder of bluewater cruising sailing yachts in the 50-70ft range. Competes directly with Oyster's mid-range models targeting experienced cruisers planning extended voyages.
- Hallberg-Rassy: Swedish luxury bluewater sailing yacht builder (40-65ft) with decades of heritage. Directly comparable in targeting owner-operators seeking safe, long-distance cruising yachts with strong resale values and family-oriented cruising.
- Contest Yachts: Dutch luxury sailing yacht builder offering semi-custom bluewater cruisers in similar size ranges. Comparable in custom-build approach, European craftsmanship heritage, and UHNW customer targeting.
- X-Yachts: Danish builder of premium performance and cruising sailing yachts. Overlaps with Oyster in the 40-60ft luxury cruising segment with emphasis on sailing performance and quality construction.
Emerging players
- Sunreef Yachts: Polish luxury catamaran builder that has rapidly grown in the UHNW luxury yacht segment. Represents an emerging alternative to monohull sailboats like Oyster, particularly in the 50-80ft luxury catamaran space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oyster Yachts social profiles
Digital presenceOyster Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oyster Yachts leadership team
Management profileNumber of profiles
Profiles11 records
Oyster Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oyster Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oyster Yachts
What does Oyster Yachts do?
Oyster Yachts designs, hand-builds, and supports luxury bluewater sailing yachts ranging from 50ft to 90ft (seven core models: Oyster 495, 565SII, 595SII, 675, 745, 805, and 885SII). The company complements new yacht sales with a comprehensive ecosystem of services including Oyster Brokerage for pre-owned yachts, Oyster Charter, Oyster Service, Oyster Crew placement, Oyster Remastered refit programme, and the Oyster World Rally supported circumnavigation.
Is Oyster Yachts a public or private company?
Oyster Yachts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oyster Yachts founded?
Oyster Yachts was founded in 1973. It employs 251 to 500 people.
Where is Oyster Yachts based?
Oyster Yachts is headquartered in Southampton, United Kingdom, in the Europe region.
How does Oyster Yachts make money?
Six revenue lines are on record. New Yacht Sales are the primary driver. The others are brokerage Sales, charter Services, after-Sales Service, oyster World Rally and oyster Remastered.
Who are Oyster Yachts's main competitors?
Broad incumbents on record are Hanse Yachts, Jeanneau and Beneteau. Direct peers are Amel, Nautor Swan, Hylas Yachts, Hallberg-Rassy, Contest Yachts and X-Yachts. Sunreef Yachts is listed as an emerging player.
Does Oyster Yachts have an API?
No public API is recorded for Oyster Yachts.
What industry is Oyster Yachts in?
Oyster Yachts's product category is Luxury Sailing Yachts. Its primary akta.pro industry code is IMAJAMAC, Luxury Sailing Yacht Manufacturing, with a secondary code of TLAKAKAD, Yacht & Recreational Boat Service & Refit. Its NAICS code is 336612 and its SIC code is 3730.