Paloma Wool
Paloma Wool is a Barcelona-based, founder-owned direct-to-consumer fashion brand founded in 2014, selling contemporary women's and men's apparel, bags, shoes, and accessories through owned e-commerce and four permanent flagship stores in Barcelona, London, New York, and Los Angeles.
- Company typePrivate
- Founded2014
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paloma Wool does
Paloma Wool is a Barcelona-based, privately held fashion brand founded in 2014 by Paloma Lanna, operating exclusively through direct-to-consumer channels. The company designs and sells contemporary ready-to-wear apparel, bags, shoes, and accessories, anchored by a women's core collection and extended through the PWman men's line. As of 2024, the company reported €17 million in revenue, a roughly 31% increase from €12.82 million in 2023, with the United States and United Kingdom identified as significant markets.
The business model is direct-to-consumer with no wholesale or third-party retail distribution. The brand runs an owned e-commerce storefront on Shopify with international shipping via DHL and Correos Express, and has shifted from a digital-native posture to a hybrid retail model through four permanent flagship stores in Barcelona, London, New York, and Los Angeles, plus temporary boutiques such as the Paris Marais location. Product pricing ranges from approximately €55 for accessories to €1,300 for premium leather jackets, with tops at €95-€265, dresses at €135-€990, and bags at €65-€460.
The brand is differentiated by an artistic, visually-driven identity, season-on-season collections presented at Paris Fashion Week, and recurring collaborations with artists such as Fumiko Imano (Fall 2026) and Carlota Guerrero (LA store installation). Marketing relies on Instagram, TikTok, Vimeo, editorial coverage, and celebrity placement, while customer acquisition is supported by Klaviyo email and standard analytics tooling. The company is founder-owned, has 11-50 employees, and has reported no external funding rounds or M&A activity.
Paloma Wool firmographics
Firmographics- Name
- Paloma Wool
- Legal name
- Paloma Wool
- Website
- https://palomawool.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paloma Wool is a Barcelona-based, founder-owned direct-to-consumer fashion brand founded in 2014, selling contemporary women's and men's apparel, bags, shoes, and accessories through owned e-commerce and four permanent flagship stores in Barcelona, London, New York, and Los Angeles.
- Ownership category
- akta.pro rank
Where Paloma Wool is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Paloma Wool business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Fashion Product Sales: Revenue is generated through direct sales of apparel, accessories, and footwear products to consumers via owned retail stores and e-commerce platform. The brand reported €17 million in revenue in 2024, with significant markets in the United States and United Kingdom. Turnover increased by nearly 31% to €12.82 million in 2023.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion apparel and accessories across multiple categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Paloma Wool product offering
Product offeringCore offering
Paloma Wool is a Barcelona-based fashion label that designs, produces, and sells contemporary ready-to-wear clothing, bags, shoes, and accessories directly to consumers. The offering spans women's ready-to-wear (tops, knits, bottoms, dresses, outerwear, swimwear), a men's line called PWman, a portfolio of leather and woven handbags (Eira, Philana, Guida, Dry, Cayetano, Querida), footwear, and small accessories, distributed through its own e-commerce site and a network of owned physical stores.
Product overview
Paloma Wool is a Barcelona-based Spanish fashion brand founded in 2014, operating as a vertically integrated direct-to-consumer fashion label. The company offers a unified ready-to-wear clothing and accessories portfolio organized into four main categories: Women's Ready-to-Wear (encompassing tops, knits, basics, bottoms, dresses, cupro, outerwear, swimwear, and made-to-order), Bags (including Eira, Philana, Guida, Dry, Cayetano, Querida, Tilda, and Camp Nou lines), Shoes (mules, pumps, ballerinas, sandals, boots, sneakers), and Accessories (belts, knits, socks, objects). The brand expanded into men's fashion with its PWman collection, and operates physical retail stores in Barcelona, London, New York, Los Angeles, and Paris as part of its 'World Tour' concept. The company generated €17 million in revenue in 2024, with significant markets in the United States and United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear
Companies that use Paloma Wool
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Paloma Wool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paloma Wool partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Carlota GuerrerocoreArtist who created the 'Retail Theatre' interactive video installation for the launch of Paloma Wool's Los Angeles Melrose Avenue store. This installation celebrates the store launch and enhances the retail experience.
- Fumiko ImanocoreJapanese artist who collaborated with Paloma Wool on the Fall 2026 ready-to-wear collection. The concept juxtaposed strict, professional tailoring with mischievous elements inspired by Imano's work, focusing on finding comfort within a disciplined environment.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Paloma Wool competitors and assessment
Company assessmentDirect peers
- Sézane: French DTC contemporary womenswear brand with strong digital-first DNA transitioning to flagship physical retail in fashion capitals (Paris, London, NYC). Closest comparable: similar price architecture, founder-led creative direction, and owned-retail-plus-omnichannel model.
- Ganni: Copenhagen-based contemporary womenswear label known for distinctive design and DTC-plus-wholesale hybrid. Comparable in target customer (cool-girl fashion consumer), premium-but-accessible price tier, and expanding physical retail in fashion capitals.
- Toteme: Stockholm-based DTC contemporary fashion brand offering elevated essentials with strong designer identity. Comparable positioning to Paloma Wool in DTC-led scaling, premium contemporary price point, and growing retail footprint.
- Jacquemus: French designer-led contemporary brand with viral social-media presence, Paris Fashion Week shows, and growing international retail footprint (including LA). Highly comparable in founder-led creative model, brand-led marketing, and store-as-experience strategy.
Broad incumbents
- COS: H&M-owned contemporary womenswear and menswear brand with global store network and broad category assortment. Comparable as a mass-premium contemporary player competing for the same customer wallet, though with significantly larger scale and corporate resources.
- Massimo Dutti: Inditex-owned contemporary fashion brand with global flagship retail and a similar premium-but-accessible price architecture. Comparable on premium contemporary positioning and global store expansion, with much broader parent-company resources.
- Essentiel Antwerp: Belgian contemporary fashion label with strong design identity, owned e-commerce, and growing physical retail. Comparable in distinctive European design voice and premium contemporary positioning, though with broader category range.
Emerging players
- Faithfull the Brand: Bali-originated contemporary womenswear DTC brand with global e-commerce and selective retail. Comparable in founder-led positioning, vacation/resort-adjacent contemporary aesthetic, and small team operating internationally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paloma Wool social profiles
Digital presencePaloma Wool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paloma Wool leadership team
Management profileNumber of profiles
Profiles1 record
Paloma Wool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paloma Wool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paloma Wool
What does Paloma Wool do?
Paloma Wool is a Barcelona-based fashion label that designs, produces, and sells contemporary ready-to-wear clothing, bags, shoes, and accessories directly to consumers. The offering spans women's ready-to-wear (tops, knits, bottoms, dresses, outerwear, swimwear), a men's line called PWman, a portfolio of leather and woven handbags (Eira, Philana, Guida, Dry, Cayetano, Querida), footwear, and small accessories, distributed through its own e-commerce site and a network of owned physical stores.
Is Paloma Wool a public or private company?
Paloma Wool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paloma Wool founded?
Paloma Wool was founded in 2014. It employs 11 to 50 people.
Where is Paloma Wool based?
Paloma Wool is headquartered in Barcelona, Spain, in the Europe region.
How does Paloma Wool make money?
One revenue line is on record: direct Fashion Product Sales.
Who are Paloma Wool's main competitors?
Direct peers on record are Sézane, Ganni, Toteme and Jacquemus. Broad incumbents are COS, Massimo Dutti and Essentiel Antwerp. Faithfull the Brand is listed as an emerging player.
Does Paloma Wool have an API?
No public API is recorded for Paloma Wool.