SCRUFF
SCRUFF is a global LGBTQ dating and social networking app (Perry Street Software) connecting 30M+ gay, bi, trans, and queer men across iOS and Android via freemium access and a SCRUFF Pro subscription that unlocks 30+ premium features for dating, events, and travel.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SCRUFF does
SCRUFF (legal entity: Perry Street Software) is a privately-held mobile dating and social networking application targeting gay, bi, trans, and queer men, founded in 2010 and headquartered in New York City. The product operates on iOS and Android with global distribution — including 10 localized UI languages plus 13-locale event submissions — and adds a direct APK side-loading path for markets where Google Play is restricted. The app combines profile browsing, location/worldwide search, swipe-based matching, group and private chat, video messaging, and a community-events module (SCRUFF Events), and it layers a gay-travel companion (SCRUFF Venture) and a volunteer Ambassador program on top of the core experience.
The platform is built on a freemium model. Free users can register, browse, match, and chat with limits, while SCRUFF Pro — a recurring subscription billing through the iOS and Android stores — unlocks 30+ premium features: unlimited chat history, unlimited private album sharing, 10x more profiles in the grid, ad-free browsing, advanced search/filters, advanced grid sorting, anonymous browsing in Stealth mode, and video messaging. SCRUFF Pro is also offered complimentary to users who RSVP and attend SCRUFF-recommended events, which tightens the link between monetization and community engagement. A second commercial surface, advertise.perrystreet.com (with an in-house Director of Advertising Sales), points to advertising as a complementary revenue stream.
SCRUFF reports a connected base of '30M+' members worldwide and is positioned as 'the top-rated, safest and most reliable' app in its category, emphasizing independent, LGBTQ-owned-and-operated status since 2010. The 2019 acquisition of Jack'd extended the company's footprint in the LGBTQ dating category, with subsequent technical integration enabling cross-publishing of community events. The product portfolio — SCRUFF, SCRUFF Pro, SCRUFF Match, SCRUFF Venture, SCRUFF Events, SCRUFF Ambassador, and an LGBTQ Resources portal — is packaged as a single integrated app rather than separate offerings.
SCRUFF firmographics
Firmographics- Name
- SCRUFF
- Legal name
- Perry Street Software
- Website
- https://scruff.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SCRUFF is a global LGBTQ dating and social networking app (Perry Street Software) connecting 30M+ gay, bi, trans, and queer men across iOS and Android via freemium access and a SCRUFF Pro subscription that unlocks 30+ premium features for dating, events, and travel.
- Ownership category
- akta.pro rank
Where SCRUFF is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SCRUFF business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SCRUFF Pro Subscription: Freemium model where free users have limited functionality. SCRUFF Pro subscription unlocks 30+ premium features including unlimited chat history, private album sharing, 10x more profiles displayed, ad-free experience, advanced search/filters, anonymous browsing (Stealth mode), and video messaging. Subscription is available on both iOS and Android platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SCRUFF Pro - Premium subscription with 30+ advanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
SCRUFF product offering
Product offeringCore offering
SCRUFF is a mobile dating and social networking application for the gay, bi, trans, and queer community, connecting more than 30 million members worldwide on iOS and Android. The platform operates on a freemium model, offering free browsing and matching features while monetizing through the SCRUFF Pro premium subscription that unlocks 30+ advanced features including unlimited chat history, private album sharing, ad-free experience, advanced search/filters, anonymous browsing, and video messaging.
Product overview
SCRUFF is a single unified LGBTQ social networking and dating app built on a freemium model with a premium subscription upgrade. The core SCRUFF app provides browsing, matching, chat, and social features, supplemented by three integrated modules: SCRUFF Match (AI-powered recommendation engine for personalized matching), SCRUFF Venture (travel companion for connecting with locals during trips), and SCRUFF Events (event discovery and RSVP platform). SCRUFF Pro serves as the premium subscription tier unlocking 30+ advanced features. Additionally, the LGBTQ Resources portal provides health and travel resources.
Differentiator
Problem solved
Functional benefit
Brands
- SCRUFF Pro: Premium subscription service offering 30+ advanced features including unlimited chat history, private album sharing, ad-free experience, advanced search and filters, and video messaging.
- SCRUFF Match
- SCRUFF Venture
- SCRUFF Ambassador
Products and services
- SCRUFF The main LGBTQ dating and social networking mobile application connecting over 30 million users globally for friendship, dates, hookups, events, and travel advice. Available on iOS and Android.
- SCRUFF Pro Premium subscription service unlocking 30+ advanced features including unlimited chat history, unlimited private album sharing, 10x more profiles in grid, ad-free experience, advanced search/filters, advanced grid sorting, anonymous browsing in Stealth mode, and video messaging. SCRUFF Pro is also offered free to users who RSVP and attend SCRUFF Recommended events.
- SCRUFF Events Event discovery and RSVP platform featuring a daily-updated calendar of LGBTQ parties, pride events, and festivals. Includes RSVP functionality, attendee visibility, and special perks for SCRUFF-recommended events. Events can be submitted in 13 supported languages.
Companies that use SCRUFF
Customer profileSegments1 record
Ideal customer profiles1 record
SCRUFF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature6 records
SCRUFF partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LGBTQ Health Resource Partners (NIH, GMHC, The Trevor Project, AIDSmeds.com, GLMA, Fenway Health)minorSCRUFF maintains a public LGBTQ Resources page as a service to its community, linking to health organizations including the National Institutes of Health (NIH), Gay Men's Health Crisis (GMHC), The Trevor Project, AIDSmeds.com, Gay and Lesbian Medical Association (GLMA), and Fenway Health. These are informational resource links rather than formal business partnerships.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SCRUFF competitors and assessment
Company assessmentBroad incumbents
- Hinge: Match Group dating app marketed for 'designed to be deleted' relationships. Indirect competitor for serious-relationship-oriented LGBTQ users who might otherwise consider SCRUFF.
- Tinder: Largest mainstream dating app owned by Match Group. Competes with SCRUFF for LGBTQ users at the periphery and has added sexual-orientation features that erode SCRUFF's niche exclusivity.
- Bumble: Mainstream dating and networking app with Bumble BFF and Bumble Bizz modes. Competes indirectly for LGBTQ users and represents the kind of well-capitalized incumbent that could expand into SCRUFF's niche.
Emerging players
- Feeld: Dating app for couples and singles exploring alternative relationship styles. Adjacent in the dating-app subscription model and increasingly popular with queer audiences, partially overlapping with SCRUFF's user base.
- HER: Dating and social app for lesbian, bi, queer, transgender, and non-binary people. Adjacent LGBTQ-focused player with overlapping product surface (dating + events + community) but a different core persona.
Direct peers
- Taimi: LGBTQ+ dating and social network with a focus on inclusivity across sexual orientations and gender identities. Competes with SCRUFF for the same user base while expanding into broader LGBTQ+ personas.
- Hornet: Gay social networking app combining dating with curated content, community stories, and city guides. Directly comparable to SCRUFF's Events and Venture features and serves the same LGBTQ-male persona.
- Grindr: The largest dating and social networking app for gay, bi, trans, and queer people globally. Direct head-to-head competitor to SCRUFF in the same core persona, with overlapping feature sets (match, chat, travel) and a broader user base.
- PlanetRomeo (Romeo): Long-established gay dating and social network popular in Europe. Operates a similar dating-plus-community model as SCRUFF and serves the same gay/bi/queer male demographic.
- Jack'd: Gay, bi, trans, and queer social and dating app; acquired by SCRUFF (Perry Street Software) in July 2019 and now operated as a sister app with cross-event publishing integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SCRUFF social profiles
Digital presenceSCRUFF financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCRUFF leadership team
Management profileNumber of profiles
Profiles4 records
SCRUFF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCRUFF M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCRUFF
What does SCRUFF do?
SCRUFF is a mobile dating and social networking application for the gay, bi, trans, and queer community, connecting more than 30 million members worldwide on iOS and Android. The platform operates on a freemium model, offering free browsing and matching features while monetizing through the SCRUFF Pro premium subscription that unlocks 30+ advanced features including unlimited chat history, private album sharing, ad-free experience, advanced search/filters, anonymous browsing, and video messaging.
Is SCRUFF a public or private company?
SCRUFF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SCRUFF founded?
SCRUFF was founded in 2010. It employs 11 to 50 people.
Where is SCRUFF based?
SCRUFF is headquartered in New York, United States, in the North America region.
How does SCRUFF make money?
One revenue line is on record: SCRUFF Pro Subscription.
Who are SCRUFF's main competitors?
Broad incumbents on record are Hinge, Tinder and Bumble. Emerging players are Feeld and HER. Direct peers are Taimi, Hornet, Grindr, PlanetRomeo (Romeo) and Jack'd.
Does SCRUFF have an API?
No public API is recorded for SCRUFF.