What Wild Iris Medical Education does

Wild Iris Medical Education, Inc. is a privately held, woman-owned (WBENC-certified) online continuing education provider founded in 1998 and headquartered in Comptche, California. The company operates a self-serve, product-led web platform that delivers accredited continuing education units (CEUs) to individual licensed healthcare professionals — primarily registered and licensed practical nurses, but also occupational therapists, physical therapists, EMTs/paramedics, and case managers — across 20+ U.S. states with state-mandated training requirements.

The platform's product surface spans roughly a dozen category pages (nursing, OT, PT, EMT, case management, state-mandated) backed by a deep catalog of individual courses (e.g., NY Child Abuse Mandated Reporter Training, PA Act 31, NY Infection Control, Stroke Acute Care, Heart Failure Clinical Care, Dementia/Alzheimer's Patient Care, ARNP Pharmacology) plus bundled packages such as the 30 ANCC Hours Nursing CEU Package. Core technical functionality includes online course delivery with audio/narration options, multi-device accessibility, instant certificate generation upon test passage, and integration with state licensing boards via CE Broker for automatic completion reporting. Content is kept current against evolving state legislation, with material updates shipped in 2025 for both NY mandated reporter training (reflecting SSL paragraph 413 amendments) and PA Act 31.

Wild Iris monetizes primarily through one-time course purchases at $20–$30 per course and discounted course bundles, supplemented by a freemium free-CEU acquisition offer and an email newsletter (offering 10% off) used for promotional marketing. The business is bootstrapped, with no external funding, no disclosed investors, and no parent company. Accreditations from ANCC, AOTA, the California PT Board, CA EMSA (Provider #49-0057), NYSED (Provider #80607), and the PA Department of Human Services (CACE000034) form the regulatory backbone of the offering. The company claims 1 million+ lifetime customers and reports 4.9-star ratings across thousands of course reviews. Distribution is exclusively direct-to-consumer through the company website; there is no mobile app, no public API, and no enterprise or institutional sales channel.

Name

Wild Iris Medical Education

Legal name

Wild Iris Medical Education, Inc.

Website

https://wildirismedicaleducation.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Iris Medical Education is a woman-owned, bootstrapped online continuing education provider founded in 1998, delivering ANCC-, AOTA-, and state-accredited CEU courses directly to individual nurses, occupational therapists, physical therapists, and EMTs across 20+ U.S. states via a self-serve web platform with instant certification.

Ownership category

akta.pro rank

Product category

Healthcare Continuing Education

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Nursing continuing education
• Healthcare CEU courses
• Online medical education
• State-mandated training
• Licensed professional development

Headquarters

HQ city

Comptche

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Course Sales: Healthcare professionals purchase individual courses for one-time use. Courses range from $20-$30 per course depending on contact hours and content. Customers pay, complete the course, pass the test, and receive a certificate of completion.
2. Course Bundles: Pre-packaged bundles of multiple courses at discounted rates compared to individual purchase. Example: 30 ANCC Hours Nursing CEU Package offers bundled contact hours at reduced pricing.
3. Newsletter/Marketing List: Email newsletter subscription used for marketing purposes, promoting special offers and discounts to drive course sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wild Iris Medical Education operates an online continuing education platform that delivers accredited CEU courses for nurses, occupational therapists, physical therapists, EMTs/paramedics, and case managers. Courses are priced individually ($20-$30 typical) or in discounted bundles, accessible on any device 24/7, and award instant certificates of completion. State-mandated training courses cover requirements for 20+ U.S. states, with automatic reporting to state licensing boards including CE Broker integration.

Product overview

Wild Iris Medical Education operates a unified online continuing education platform offering accredited CEU courses for healthcare professionals. The core offerings span multiple disciplines: nursing (RN, LPN, NP, APRN), occupational therapy, physical therapy, case management, and EMT/paramedic. The platform includes state-mandated courses for over 20 U.S. states, free nursing CEUs, audio-enhanced courses, and bundled packages (including 30 ANCC Hours Nursing CEU Package). Courses are delivered entirely online with instant certificates upon completion, and audio narration options are available for many courses as a study aid.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing CEU Courses Online continuing education courses for nurses (RN, LPN, LVN, NP, APRN) accredited by the American Nurses Credentialing Center (ANCC) and accepted by all U.S. nursing boards.
• Child Abuse Mandated Reporter Training for New York State 2-contact-hour state-mandated training for New York mandated reporters covering identification and reporting of child abuse and maltreatment; NYSED-approved provider (#80607).
• Child Abuse Recognition and Reporting in Pennsylvania - Act 31 Pennsylvania state-mandated child abuse training for mandated reporters, available in 2-hour (license renewal) and 3-hour (initial license application) versions; approved by PA Department of Human Services (CACE000034) with 24-hour electronic reporting to PA DOS.
• Infection Control Training for New York State Healthcare Professionals

Quantifiable outcome

• Customer satisfaction rating of 4.9 out of 5 stars based on 1547 ratings for NY Child Abuse course and 4668 ratings for PA Act 31 course

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Relias: Large healthcare-focused learning and performance platform serving hospitals, health systems, and post-acute providers with accredited CE and compliance training. Directly comparable as a healthcare CE provider but at significantly greater scale and enterprise-oriented.
• HealthStream: Public company providing enterprise workforce development, credentialing, and compliance learning solutions for healthcare organizations. Overlaps in healthcare CE/credentialing space but operates at significantly larger scale and enterprise tier.

Direct peers

• MedBridge: Online CE and training platform focused on physical therapists, occupational therapists, nurses, and other allied health professionals. Closely comparable in target customer base (especially PT/OT) and accreditation-driven course catalog.
• NetCE: Long-standing provider of accredited continuing education for nurses, physicians, and allied health professionals across multiple states. Directly comparable as a multi-discipline, multi-state accredited healthcare CE provider.
• Elite Healthcare: Accredited online CE provider for nurses, nurse practitioners, and other healthcare professionals with state-mandated courses. Directly comparable in self-serve model and emphasis on mandated license renewal content.
• NursingCE.com: Online ANCC-accredited continuing education platform exclusively serving nursing professionals. Closely comparable in nursing CE focus, self-serve delivery, and ANCC accreditation reliance.
• CEUfast: Accredited online CE provider for nurses, EMTs, and allied health professionals. Comparable in target customer base, accreditation-driven catalog, and state-mandated course coverage.
• Colibri Healthcare: Provider of online continuing education for nurses and allied health professionals with multi-state mandated course coverage. Comparable business model and customer base.
• ATrain Education: Online accredited CE provider serving nurses, social workers, counselors, and other healthcare professionals. Comparable in multi-discipline accredited online CE delivery.

Others

• CE Broker: Continuing education tracking and compliance platform for licensed professionals that integrates with state licensing boards. Comparable ecosystem overlap as Wild Iris integrates with CE Broker for automatic course completion reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildirismedical
• LinkedInlinkedin.com/company/wild-iris-medical-education-inc-
• Instagraminstagram.com/wildirismedicaleducation
• Xx.com/wildirismedical

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Iris Medical Education