Vegas Golden Knights

Name

Vegas Golden Knights

Legal name

Vegas Golden Knights

Website

https://nhl.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Game Revenue: Revenue from NHL regular season and playoff games at T-Mobile Arena, including ticket sales, concessions, and in-arena spending.
2. Merchandise and Licensing: Official team merchandise including jerseys, apparel, and collaborative merchandise collections such as F1 Las Vegas Hub partnerships.
3. Sponsorships and Corporate Partnerships: Multi-year partnerships with corporate sponsors including Paylocity (HCM), Everi (fintech), and other business partnerships generating sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Vegas Golden Knights are a professional ice hockey franchise in the National Hockey League that fields a competitive team and delivers live professional hockey entertainment at T-Mobile Arena in Las Vegas. Beyond on-ice play, the franchise sells game tickets, official team merchandise, and operates a mobile app with an integrated VGKPay mobile wallet for in-arena payments and fan engagement, supported by corporate sponsorship and broadcasting partnerships.

Product overview

The Vegas Golden Knights offer a portfolio of fan-facing products and services centered around their NHL hockey operations. The primary product is VGKPay, a mobile wallet feature integrated into their mobile application that enables fans to store payment cards, earn rewards, view purchase history, and expedite venue payments. This is a fan engagement and payment technology feature offered through a partnership with Everi (IGT brand). The team also operates its mobile application and maintains partnerships for broadcasting (radio broadcasts on KFLG-FM) and robotics technology (ADAM service robot from Richtech Robotics).

Differentiator

Problem solved

Functional benefit

Brands

• Henderson Silver Knights: The AHL affiliate of the Vegas Golden Knights based in Henderson, Nevada

Products and services

• NHL Regular Season and Playoff Games Live professional hockey games played at T-Mobile Arena in Las Vegas as part of the NHL regular season and playoffs; products sold include single-game tickets and season ticket memberships targeted at hockey fans and season ticket holders.
• VGKPay Mobile Wallet Fan-facing mobile wallet accessible through the Vegas Golden Knights mobile app that allows users to store payment cards, earn rewards, view transaction history, and complete quick checkout at T-Mobile Arena and The Arsenal.
• Official Team Merchandise Official Vegas Golden Knights jerseys, apparel, and collaborative merchandise collections distributed through team retail and partner pop-ups such as the F1 Las Vegas Hub at The Venetian Resort Las Vegas.
• Stanley Cup Championship Product (Championship Team) The team's on-ice championship product, recognized with the 2023 Stanley Cup Championship by the NHL, which underpins the franchise's brand reputation and merchandise/sponsorship value.
• Radio Game Broadcasts Live radio broadcast of Vegas Golden Knights games on KFLG-FM, providing game commentary and team coverage to fans in the Las Vegas regional market.

Quantifiable outcome

• Successful championship run culminating in 2023 Stanley Cup victory

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Bill Foley (NBA Expansion Bid)strategicStrategic or Co-development Partner · 27 March 2026Golden Knights owner Bill Foley leads one of the interested ownership groups for a potential Las Vegas NBA expansion team. Foley pledged $300 million in renovations to T-Mobile Arena if his bid succeeds, including new locker rooms, team offices, and additional seating. NBA Commissioner Adam Silver cited arena modifications and ownership group preferences as part of the league's evaluation process.
• EvericoreTechnology or Integration · 3 November 2025Everi, an IGT brand, launched VGKPay - a fan mobile wallet for the Vegas Golden Knights accessible through their mobile app. The wallet allows users to store cards, earn rewards, view history, and enjoy quick checkout at T-Mobile Arena and The Arsenal, enhancing fan engagement and streamlining payments at venues.
• Richtech RoboticsstrategicTechnology or Integration · 27 October 2025Vegas Golden Knights partnered with Richtech Robotics to explore how AI and robotics can enhance fan experiences and operations at live sports events, starting with activations in the 2025-2026 season. The collaboration features ADAM, a service robot, participating in fan engagement activities at T-Mobile Arena.
• F1 Las Vegas Hub / American ExpressstrategicGTM or Marketing Partner · 15 October 2025Vegas Golden Knights participated in the 2025 F1 Las Vegas Hub presented by American Express, featuring merchandise collaborations at The Venetian Resort Las Vegas during the race week from November 8 to December 6, 2025.
• PaylocitycoreTechnology or Integration · 9 October 2025Vegas Golden Knights formed a multi-year partnership with Paylocity, becoming the team's Official Human Capital Management (HCM) Partner. The collaboration aims to leverage Paylocity's HR technology to improve operational efficiency and employee experience on and off the ice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tampa Bay Lightning: Multi-time Stanley Cup winner whose recent sustained on-ice success and premium-market monetization provide a benchmark for VGK's championship-era revenue and brand upside.
• Dallas Stars: NHL team in a non-traditional, fast-growing Sun Belt market; comparable mid-sized-market revenue model and corporate sponsorship dynamics.
• Edmonton Oilers: NHL franchise with comparable championship-window revenue profile and star-driven premium pricing dynamics relevant to VGK's playoff-era economics.
• Los Angeles Kings: NHL team in a warm-weather, entertainment-heavy U.S. market with established corporate partnerships and a high-end fan base similar to VGK's target demographic.
• Seattle Kraken: NHL expansion team (joined 2021) playing in a non-traditional, tourism-driven U.S. market with a similar growth-stage profile to VGK and a comparable focus on technology-enabled fan experience.
• Nashville Predators: NHL team in a non-traditional, entertainment-first U.S. market; similar positioning around music/entertainment crossovers and corporate sponsorship leverage.
• Florida Panthers: Recent Stanley Cup winner in a warm, non-traditional U.S. market; mirrors VGK's post-championship brand momentum and reliance on tourist and corporate entertainment demand.

Broad incumbents

• New York Rangers: Top-tier NHL franchise within the Madison Square Garden Sports portfolio; a reference point for diversified arena, media, and sponsorship revenue mix relative to VGK's single-arena model.
• Toronto Maple Leafs: Original Six NHL franchise and one of the league's most valuable teams; useful benchmark for maximum franchise economics, sponsorship pricing, and media revenue scale.
• Montreal Canadiens: Original Six NHL franchise with deep historical brand equity; relevant comparable for legacy brand economics and long-tenured season-ticket holder revenue stability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoldenKnights
• Facebookfacebook.com/vegasgoldenknights
• LinkedInlinkedin.com/company/vegas-golden-knights

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegas Golden Knights