New York Rangers

What New York Rangers does

The New York Rangers are a professional ice hockey franchise in the National Hockey League (NHL), founded in 1926 as one of the league's Original Six. The team plays home games at Madison Square Garden in New York City and operates under the Madison Square Garden Sports Corp. corporate umbrella, which also governs the New York Knicks. The 2025-26 season marks the franchise's centenary, a milestone being commercialized through dedicated activations such as the Rangers Centennial Exhibit presented by Pellera Technologies.

The Rangers' core product is professional hockey entertainment — 82 regular-season home games plus playoffs at MSG, supported by league-wide broadcast and streaming rights distributed through NHL partner platforms. The franchise employs league-provided technology, including the NHL EDGE puck and player tracking system, for performance and situational analytics, but does not operate proprietary AI or technology assets. Operating headcount is reported at 51-100 employees, with shared corporate services provided by MSG Sports Corp.

Revenue is generated through four primary streams: ticket sales (box office and Ticketmaster for individual and season-ticket packages), merchandise, league-level broadcasting rights, and corporate sponsorships. Customer segments include individual hockey fans, season-ticket holders, and corporate sponsors seeking brand exposure through in-arena, broadcast, and digital activations. The franchise does not disclose standalone financial results; MSG Sports Corp. reports Rangers and Knicks results on a combined basis.

Name

New York Rangers

Website

https://nhl.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

The New York Rangers are a professional NHL ice hockey franchise founded in 1926, playing home games at Madison Square Garden in New York City. Owned by Madison Square Garden Sports Corp., the team serves individual fans, season-ticket holders, and corporate sponsors through ticket sales, merchandise, broadcast rights, and partnerships.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• NHL franchise
• Sports entertainment
• Live game tickets
• Team merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

The New York Rangers field a professional ice hockey team that competes in the National Hockey League, playing regular-season and playoff home games at Madison Square Garden in New York City. The franchise sells live-game tickets, broadcasts games through NHL media-rights deals, and distributes branded merchandise, with corporate sponsorships and partnership activations managed under Madison Square Garden Sports Corp.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Rangers Home Games at Madison Square Garden Regular-season and playoff professional ice hockey games played by the New York Rangers at Madison Square Garden in New York City, sold as ticketed live entertainment to individual hockey fans.
• Rangers Game Broadcasts (NHL.tv and partner platforms) Television and streaming distribution of New York Rangers games through NHL broadcast agreements and regional sports networks, reaching fans who do not attend home games.
• Corporate Sponsorship and Partnership Packages Sponsorship and presenting-partnership offerings (e.g., Pellera Technologies as Presenting Partner of the Rangers Centennial Exhibit) that provide corporate buyers with brand exposure at MSG home games, in-arena exhibits, and televised broadcasts.
• Rangers Branded Merchandise via NHL Shop Licensed New York Rangers apparel, jerseys, and team merchandise sold through the NHL Shop and related retail channels to individual fans.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Pellera TechnologiescoreGTM or Marketing Partner · 4 December 2025Pellera Technologies became an Official Partner of the New York Rangers as part of a partnership announced by Madison Square Garden Sports Corp. The deal includes Pellera serving as the Presenting Partner for the Rangers Centennial Exhibit and gaining significant brand exposure at Rangers' home games and televised broadcasts.
• Vegas Golden KnightsminorOthersPlayer trade relationship: Vegas Golden Knights traded Pavel Dorofeyev to New York Rangers. Dorofeyev scored 37 goals for the Golden Knights and helped them reach the Stanley Cup Final.
• Vancouver CanucksminorOthersPlayer trade relationship: Vancouver Canucks traded defenseman Marcus Pettersson to the New York Rangers.
• Boston BruinsminorOthersPlayer trade relationship: Boston Bruins traded goaltender Joonas Korpisalo to the New York Rangers for prospect Vaisanen and a draft pick.
• Utah MammothminorOthersPlayer trade relationship: New York Rangers traded Vincent Trocheck to Utah Mammoth in exchange for Durzi, a prospect, and a draft pick. Trocheck had three seasons left on his contract at $5.63 million AAV.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boston Bruins: An Original Six NHL franchise and direct on-ice competitor. The Rangers and Bruins recently completed a player trade (Korpisalo), illustrating the active inter-team roster market and shared operational profile.
• Chicago Blackhawks: Original Six NHL franchise operating in another major US media market, sharing comparable brand legacy, venue economics, and Original Six operational profile with the Rangers.
• Toronto Maple Leafs: Another Original Six NHL franchise operating in a major North American media market, with comparable scale, venue economics, and broadcast reach to the Rangers.
• Philadelphia Flyers: NHL franchise in the same regional media market (Northeast US) and broadcast territory, directly competing for fan engagement and corporate sponsorships in the Rangers' geographic footprint.
• New York Islanders: Another NHL team based in the New York metropolitan area (Long Island), directly competing with the Rangers for the same regional fan base, sponsorship dollars, and broadcast audiences in the NYC market.
• Pittsburgh Penguins: NHL franchise operating in a comparable Northeastern US media market, sharing broadcast region, corporate sponsor overlap, and an Original Six-adjacent operational scale with the Rangers.
• Vegas Golden Knights: NHL expansion-era franchise that recently competed in the Stanley Cup Final and traded star forward Pavel Dorofeyev to the Rangers, sharing the same league economics, salary cap structure, and operational playbook.
• Detroit Red Wings: Original Six NHL franchise with similar century-old brand heritage and historical success, providing a direct benchmark for Original Six commercial valuation and operational scale.
• Vancouver Canucks: NHL franchise that traded defenseman Marcus Pettersson to the Rangers. Operates under the same league economics with comparable franchise-level sponsorship, ticketing, and broadcast revenue model.

Broad incumbents

• Madison Square Garden Sports Corp. The publicly-traded parent entity through which the Rangers are owned, operated, and capitalized. Not a direct competitor but the broader sports holding company whose performance and capital allocation directly govern the Rangers franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NYRangers
• YouTubeyoutube.com/nhl
• Instagraminstagram.com/nhl
• Facebookfacebook.com/nyrangers
• LinkedInlinkedin.com/company/new-york-rangers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Rangers