HuntMobi

What HuntMobi does

HuntMobi (legal entity: HuntMobi Holdings Limited) is a Shenzhen-headquartered, private cross-border advertising technology company founded in 2016 that operates as an authorized agency for the three dominant global ad platforms — Google (since 2019), Meta (since July 2022), and TikTok for Business (since 2024). Its primary customer segment is Chinese enterprises seeking to expand internationally, served across 250+ countries/regions. The company's scale signals include 100,000+ advertisers served and ¥20B+ in annual managed advertising budget, with 51–100 employees.

The company's core technology asset is BI4Sight, a self-developed AI+BI dual-engine platform that functions as an intelligent placement management system. BI4Sight provides AI-powered optimization signals, 7×24 automated monitoring, full-funnel data analytics, bulk ad delivery (claimed 1,000 campaigns in 5 minutes), minute-level dynamic monitoring, iOS Web2App attribution with 97% accuracy, intelligent risk alerts, and unified asset health management. The underlying AI capabilities span anomaly detection, process automation, predictive analytics, recommendation engines, and autonomous campaign management. The BI4Sight platform is delivered alongside an "AI+BI Super Workbench" providing end-to-end growth tooling.

HuntMobi's revenue model is hybrid: managed services revenue from agency ad placement, account opening, and account management for Chinese cross-border advertisers, supplemented by platform/subscription revenue from BI4Sight tooling. Distribution is sales-led through dedicated account managers, with marketing presence via the corporate website, WeChat Official Accounts (HuntMobi and BI4Sight), and RedNote (Xiaohongshu). The company also offers higher-margin adjacent services including short-drama production and licensing, brand strategy consulting, and creative and asset optimization, extending the offering beyond pure media buying into content and IP rights.

Name

HuntMobi

Legal name

HuntMobi Holdings Limited

Website

https://huntmobi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

HuntMobi is a Shenzhen-based, AI-enabled cross-border advertising agency and technology company serving 100,000+ Chinese enterprises expanding overseas as an authorized agent for Google, Meta, and TikTok for Business via its proprietary BI4Sight AI+BI platform.

Ownership category

akta.pro rank

Product category

Cross-Border Digital Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

Keywords

• Cross-border advertising
• Overseas media buying
• AI ad optimization
• Programmatic ad management
• Global growth marketing

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Advertising Services: HuntMobi serves as an authorized agent for Meta, Google, and TikTok for Business, providing overseas media advertising delivery services. The company helps advertisers access top-tier media platforms, offering account opening, ad placement agency services, and campaign management. Revenue is generated through fees associated with media buying, account services, and campaign management for Chinese enterprises expanding globally.
2. BI4Sight Platform Services: The company's proprietary BI4Sight system provides AI+BI powered advertising management tools. The platform offers intelligent placement management, creative optimization, risk control, and data analytics to help enterprises achieve global expansion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HuntMobi is a BI technology company that provides overseas media advertising delivery services to Chinese enterprises expanding globally. It operates as an authorized agent for Meta, Google, and TikTok for Business, enabling clients to access top-tier advertising inventory with fast account approval and dedicated account management. Its proprietary BI4Sight AI+BI dual-engine platform powers intelligent ad placement management, creative optimization, risk alerts, and full-funnel data analytics for multi-channel campaign execution across 250+ countries and regions.

Product overview

HuntMobi is a BI technology company focused on global growth that offers a unified platform-plus-modules architecture centered on the BI4Sight AI+BI dual-engine system. The core BI4Sight platform provides intelligent placement management, supplemented by the AI+BI Super Workbench for end-to-end growth tools. Services include Media Account Opening, Ad Placement Agency, Account Management, Short-Drama Production & Licensing, Full Support on Sustainable Growth, Brand Strategy Consulting, and Creative & Asset Optimization. The company serves 250+ countries/regions, 100,000+ advertisers, and manages $20B+ annual ad spend across Meta, Google, and TikTok platforms.

Differentiator

Problem solved

Functional benefit

Brands

• BI4Sight: Self-developed Business Intelligence Placement Management System that serves as the service core, helping overseas enterprises achieve user growth through AI+BI dual-engine driven intelligent placement management.

Products and services

• BI4Sight AI+BI Platform Self-developed AI+BI dual-engine driven intelligent placement management system that serves as HuntMobi's core technology platform, providing scientific and efficient overseas ad campaign management, reducing ineffective consumption, and enhancing brand awareness through automated monitoring, cross-channel data integration, and intelligent optimization.
• Media Account Opening Service Top-tier media account opening service with 1-on-1 guidance and fast account approval across Meta, Google, and TikTok for Business platforms, available to Chinese enterprises expanding overseas.
• Ad Placement Agency Service Efficient overseas ad buying and placement service with precise targeting, cost reduction, and efficiency enhancement across global advertising platforms on Meta, Google, and TikTok.
• Account Management Service Comprehensive account management including policy interpretation, backend operation guidance, and data analysis for global advertising campaigns across Meta, Google, and TikTok platforms.
• Short-Drama Production & Licensing Co-creation of value with premium short-drama titles and flexible rights deals for entertainment marketing campaigns, supporting Chinese brands expanding overseas through short-video content.
• Brand Strategy Consulting Strategic consulting services including market insights, competitive analysis, and growth strategy development for global brand expansion of Chinese enterprises.
• Creative & Asset Optimization Batch operations, asset governance, and creative production services for efficient ad campaign management and optimization across overseas media platforms.

Quantifiable outcome

• 50% Spending Improved
• +7 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• TikTok for BusinesscoreChannel Partner/ Reseller/ Distributor · 1 January 2024HuntMobi became a TikTok for Business Authorized Agent in 2024, expanding its media partnership portfolio to include short-video advertising capabilities. This enables Chinese brands to engage global users through TikTok's rapidly growing platform with HuntMobi's management tools.
• Meta (Facebook)coreChannel Partner/ Reseller/ Distributor · 1 July 2022HuntMobi has been a Meta (Facebook) Authorized Agent since July 2022, enabling Chinese enterprises to access Meta's advertising ecosystem including Facebook, Instagram, and Audience Network. The partnership provides agency account opening with fast approval and 1-on-1 guidance for advertisers.
• GooglecoreChannel Partner/ Reseller/ Distributor · 1 January 2019HuntMobi has been a Google Authorized Agent since 2019, providing Chinese enterprises with access to Google advertising platforms including search, display, and YouTube advertising services. This partnership enables efficient overseas ad placement with precise targeting and cost reduction capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Trade Desk: Global independent demand-side platform (DSP) for programmatic advertising across display, video, audio, and CTV. Comparable as a scaled, technology-driven ad-buying platform serving advertisers with data-driven optimization—though geographically Western-focused.
• Applovin: Global mobile adtech platform with AXON AI-powered advertising engine, attribution, and monetization tools. Comparable as a scaled adtech incumbent offering AI-driven campaign optimization across major platforms, though primarily gaming-focused rather than Chinese cross-border.
• Liftoff: Mobile adtech and programmatic platform offering AI-powered user acquisition, retargeting, and creative optimization. Comparable in providing data-driven, multi-platform campaign management with BI/AI tooling for advertisers.
• Unity Technologies: Operates Unity Ads and ironSource (acquired) as a major mobile adtech and monetization platform with AI-driven ad serving. Comparable as an incumbent adtech platform with BI tooling for cross-channel campaign management, though anchored in gaming/3D rather than Chinese cross-border.

Emerging players

• Taptap Digital: Mobile adtech platform providing programmatic advertising, DSP, and AI-based optimization tools. Comparable in offering data-driven multi-platform campaign management, though primarily Western-focused.
• Liftoff + Vungle: Vungle (now part of Liftoff) provides mobile ad creative and user acquisition platform with AI optimization. Comparable in offering multi-channel campaign management with attribution, though broader and Western-focused rather than Chinese cross-border.

Direct peers

• Mobvista: Public Hong Kong-listed mobile adtech company providing programmatic advertising, analytics, and AI-powered monetization tools to Chinese app developers and brands expanding globally. Direct competitor in cross-border mobile advertising with comparable platform-plus-services model.
• BlueFocus: Beijing-headquartered digital marketing and adtech company, one of the largest Chinese cross-border marketing services firms, with Meta/Google partnerships and proprietary platforms. Direct competitor targeting the same Chinese enterprises expanding overseas.
• Nativex (formerly Yeahmobi): Chinese-headquartered cross-border mobile advertising platform serving Chinese brands going overseas. Direct competitor in the same Meta/Google/TikTok authorized-agent category with comparable BI tooling and managed services for overseas expansion.

Others

• Pinterest / Reddit Ads: Major ad platforms where HuntMobi holds or could pursue authorized-agent status, analogous to its existing Meta/Google/TikTok partnerships. Relevant as both potential platform partners and indirect competitive channels for client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huntmobiLTD
• LinkedInlinkedin.com/company/huntmobi-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HuntMobi