Mobvista
- Company typePublic
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Mobvista firmographics
Firmographics- Name
- Mobvista
- Legal name
- Mobvista Inc.
- Website
- https://mobvista.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mobvista industry classification
Industry- Product category
- Mobile Advertising Technology
- NAICS
- Advertising Material Distribution Services (54187), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
- akta.pro secondary industries
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI), Gaming & Interactive Entertainment Personalization (HDAAAGAF), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Mobvista is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Mobvista business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Advertising Revenue: Core revenue stream from programmatic advertising through Mintegral platform, generating $1.96 billion in 2025. AI-driven smart bidding accounts for more than 80% of Mintegral's revenue.
- Gaming Segment Revenue: Gaming remains the dominant revenue contributor at $1.46 billion (74.6% of Mintegral's revenue). Includes user acquisition and monetization services for mobile game developers.
- Non-Gaming Vertical Revenue: Fastest-growing segment including e-commerce, entertainment, and financial apps. Mintegral contributes 95.9% of parent company Mobvista's AdTech revenue from these verticals.
- Data Analytics Services: GameAnalytics platform providing app analytics for developers to track performance, user behavior, and marketing effectiveness.
- Creative Automation: Playturbo and Mindworks creative automation platforms enabling developers to streamline creative production and maximize ROI.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Mobvista product offering
Product offeringCore offering
Mobvista operates an AI-powered mobile advertising and analytics platform for app developers and publishers. Its flagship Mintegral platform delivers programmatic user acquisition and in-app monetization through machine learning-based bidding algorithms, supplemented by GameAnalytics (app analytics), Nativex (performance marketing services), XMP (cross-channel marketing management), Playturbo (creative automation), and Mindworks (creative production). The suite supports the full mobile app growth lifecycle across user acquisition, engagement, monetization, and creative production.
Product overview
Mobvista operates as a platform-plus-modules architecture offering a comprehensive suite of mobile technology and advertising solutions. The core platform consists of Mintegral (programmatic advertising) which generates over 80% of revenue through AI-powered bidding, supplemented by GameAnalytics (analytics), Nativex (performance marketing), Mindworks (creative production), Playturbo (creative automation), and XMP (cross-channel marketing management). The ecosystem processes over 200 billion daily ad requests and serves 10,000+ active developers across 130 countries, with gaming contributing 74.6% of Mintegral's $1.96B revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Mintegral: Leading advertising platform dedicated to growing companies globally with premium traffic, industry-leading machine learning, and interactive creatives. Provides AppGrowth, Retargeting, and Monetization solutions.
- Nativex
- XMP
- Playturbo
- Mindworks
- GameAnalytics
- SolarEngine
Products and services
- Mintegral Leading programmatic advertising platform providing AI-powered user acquisition, retargeting, and in-app monetization for mobile app developers globally. Offers premium traffic access, machine learning-based intelligent bidding algorithms (generating 80%+ of Mobvista's advertising revenue), and interactive creatives with AppGrowth, Retargeting, and Monetization solutions.
- GameAnalytics Real-time analytics platform providing mobile game developers with vital metrics reporting to identify issues, make data-driven decisions, and extend user lifetime value (LTV). Tracks performance, user behavior, and marketing effectiveness for game developers worldwide.
- Nativex Global performance marketing platform improving the efficiency of overseas media buying, ad creative management, and growth beyond borders. Provides media planning, influencer marketing, and customized creative services for advertisers expanding internationally.
- Playturbo Automated creative platform that revolutionizes playable ads by streamlining creative production and maximizing ROI through unparalleled efficiency for playable and video ad creation at scale.
- Mindworks In-house creative studio delivering eye-catching, high-ROI creatives for engagement and conversion, fueled by design experts and global insights to transform ideas into captivating visual experiences.
- XMP Cross-channel marketing management platform providing multi-channel campaign automation, in-depth creative insights, and data analysis to fine-tune marketing approaches, with over 200 dimensions, filters, and metrics for media buying decisions.
- SolarEngine Mobile engagement and analytics platform providing data and user insights for app developers to drive mobile engagement and retention strategies.
Quantifiable outcome
- 35.7% YoY revenue growth to US$2.047 billion in 2025
- +6 more outcomes
Companies that use Mobvista
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Mobvista technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Mobvista partnerships and signals
Strategic signalScale indicators16 records
Recent moves7 records
Expansion highlights5 records
Mobvista competitors and assessment
Company assessmentDirect peers
- Moloco: Moloco operates a machine-learning based programmatic advertising platform for mobile app UA and monetization, competing directly with Mintegral's AI-powered bidding algorithms.
- Liftoff: Liftoff (including Vungle) is a direct competitor in mobile user acquisition and ad monetization, offering programmatic bidding, creative optimization, and mediation services to app developers globally.
- ironSource (Unity): ironSource, now part of Unity, operates a mobile mediation and UA network that competes head-to-head with Mintegral on app install bidding, mediation, and ad monetization for game and non-game developers.
- Chartboost (LoopMe): Chartboost, now part of LoopMe, is a mobile gaming-focused programmatic ad exchange and mediation platform that directly competes with Mintegral for in-app inventory and game developer monetization.
- Digital Turbine: Digital Turbine provides mobile app install, UA, and media monetization technology that competes with Mobvista's Mintegral and Nativex platforms, particularly in on-device media delivery and app install ads.
- AppLovin: AppLovin's AXON-based mobile UA and monetization platform directly competes with Mintegral in programmatic bidding for app install ads and in-app monetization, serving the same developer base with similar AI-driven bidding.
Broad incumbents
- Pangle (ByteDance): Pangle, ByteDance's global ad network, competes with Mobvista in mobile app UA and monetization, particularly in APAC markets where both have significant developer penetration.
- Unity Ads: Unity Ads, part of the broader Unity game engine ecosystem, is a major in-game advertising network that competes with Mobvista in mobile game UA and monetization, with deeper ties to game developers.
- Meta Audience Network: Meta Audience Network provides mobile app monetization and UA; while part of Meta's broader advertising portfolio, it directly overlaps with Mobvista's in-app bidding and monetization offerings.
- Google AdMob: Google AdMob is the dominant mobile ad mediation and monetization platform; while broader in scope, it directly competes with Mintegral for in-app ad inventory and developer spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobvista social profiles
Digital presenceMobvista compliance and trust
Trust signalCompliance9 records
Mobvista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobvista leadership team
Management profileNumber of profiles
Profiles16 records
Mobvista subsidiaries and ownership
Company hierarchySubsidiaries8 records
Mobvista funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobvista M&A and investment
M&A and investmentM&A2 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobvista
What does Mobvista do?
Mobvista operates an AI-powered mobile advertising and analytics platform for app developers and publishers. Its flagship Mintegral platform delivers programmatic user acquisition and in-app monetization through machine learning-based bidding algorithms, supplemented by GameAnalytics (app analytics), Nativex (performance marketing services), XMP (cross-channel marketing management), Playturbo (creative automation), and Mindworks (creative production). The suite supports the full mobile app growth lifecycle across user acquisition, engagement, monetization, and creative production.
Is Mobvista a public or private company?
Mobvista is a public company. It is classified as public and is currently operating.
When was Mobvista founded?
Mobvista was founded in 2013. It employs 501 to 1,000 people.
Where is Mobvista based?
Mobvista is headquartered in Singapore, Singapore, in the Asia region.
How does Mobvista make money?
Five revenue lines are on record. Programmatic Advertising Revenue is the primary driver. The others are gaming Segment Revenue, non-Gaming Vertical Revenue, data Analytics Services and creative Automation.
Who are Mobvista's main competitors?
Direct peers on record are Moloco, Liftoff, ironSource (Unity), Chartboost (LoopMe), Digital Turbine and AppLovin. Broad incumbents are Pangle (ByteDance), Unity Ads, Meta Audience Network and Google AdMob.
Does Mobvista have an API?
No public API is recorded for Mobvista.
What industry is Mobvista in?
Mobvista's product category is Mobile Advertising Technology. Its primary akta.pro industry code is BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads), with a secondary code of MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 54187 and its SIC code is 7310.