WB Surf Camp

What WB Surf Camp does

WB Surf Camp (legally Surf Camp, Inc.) is a privately held surf instruction and experiential travel company founded in 2001 and headquartered in Wrightsville Beach, North Carolina. The company delivers professionally coached surf and stand-up paddleboard (SUP) lessons to four primary consumer segments — kids, teens, adults, and families — through day camps, multi-day overnight camps, and international surf trips to Costa Rica, Peru, and the British Virgin Islands. Its safety-focused instruction methodology features rubber-tipped safety fins on all surfboards, an in-house instructor certification program gating all teaching responsibilities, certified staff (American Red Cross Lifeguard, CPR, First Aid, EMT, Wilderness First Responder), and a maximum 3:1 student-to-instructor ratio that is core to its value proposition.

The business operates on a direct-to-consumer, transaction-based revenue model with three monetization streams: (1) tuition for lessons, day camps, and overnight camps priced per session or per program, (2) all-inclusive international surf travel packages, and (3) e-commerce merchandise sales of branded apparel, accessories, and surf care products. The company is founder-operated by Rick Civelli (CEO, Founder, President) and Jen Civelli (Co-Founder), holds flagship sponsorship deals with Quiksilver and Roxy, and is accredited by a 2025 TripAdvisor Travelers' Choice Award placing it in the top 10% of attractions worldwide. It also runs a secondary revenue line in professional certification courses (Lifeguard, CPR/First Aid, Ocean Safety, Surf Instructor) and a sub-brand, WB Surf Club, for recurring teen engagement. There is no evidence of external institutional investment, M&A activity, or AI/ML technology components.

Name

WB Surf Camp

Legal name

Surf Camp, Inc.

Website

https://wbsurfcamp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

WB Surf Camp is a privately held surf instruction company founded in 2001 in Wrightsville Beach, NC, offering surf and SUP lessons, day and overnight camps, and international surf trips to kids, teens, adults, and families. It also sells branded merchandise and runs professional surf and safety certification courses.

Ownership category

akta.pro rank

Product category

Surf Instruction and Adventure Camp Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Surf instruction services
• Surf camp programs
• Stand-up paddleboard lessons
• Adventure travel packages
• Ocean safety certification

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Surf Lessons and Camps: The primary revenue stream comes from offering surf lessons (private and group), summer camps for kids, teen camps, adult camps, and family camps. Programs range from single day sessions to multi-week overnight camps with varying price points based on duration and destination.
2. International Surf Trips: Revenue generated from organized surf travel adventures to international destinations including Costa Rica, Peru, and British Virgin Islands. These include all-inclusive packages with coaching, accommodations, and activities.
3. Merchandise Sales: E-commerce sales of branded merchandise including hoodies, t-shirts, hats, rashguards, bags, water bottles, sunscreen, stickers, and surf accessories through the company's online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

WB Surf Camp sells professionally instructed surf lessons, stand-up paddleboard (SUP) lessons, and structured multi-day surf camp programs for kids, teens, adults, and families at Wrightsville Beach, North Carolina and international destinations including Costa Rica, Peru, and the British Virgin Islands. The company also offers lifeguard, CPR/First Aid, ocean safety, and surf instructor certification courses, alongside an e-commerce shop for branded surf apparel and accessories.

Product overview

WB Surf Camp operates as a unified service business offering surf instruction and experiential travel programs. Core offerings include surf lessons, SUP lessons, and structured camp programs for kids, teens, adults, and families at Wrightsville Beach, NC and international destinations including Costa Rica and Peru. The company also provides professional certification programs (Lifeguard, CPR, Ocean Safety, Surf Instructor) and operates an e-commerce merchandise store featuring branded apparel, accessories, and sun protection products including rashguards, hoodies, t-shirts, hats, bags, water bottles, towels, stickers, sunscreen, and surf care products.

Differentiator

Problem solved

Functional benefit

Brands

• WB Surf Club: A teen surf club program offering ongoing surf instruction and community for young surfers.

Products and services

• Surf Lessons In-water surf instruction offered in private and group formats for individuals, families, Boy/Girl Scout troops, and corporate groups from beginner through advanced skill levels.
• Stand-Up Paddleboard (SUP) Lessons Stand-up paddleboarding instruction delivered in private lessons, group lessons, and fitness classes for individuals and groups.
• Kids Summer Surf Camps Day and overnight surf camps for children including Carolina Ocean Odyssey Overnight Camp, Guppy Ocean Adventure Camp, Grom Ocean Academy, Kids Summer Surf Camp, and Wrightsville Beach Day Camp.
• Teen Surf Camps Overnight and day camps for teenagers including the North Carolina Overnight Camp, Costa Rica Overnight Camp, Ultimate Spring Break Camp, Wrightsville Beach Day Camp, and the WB Surf Club subscription program.
• Adult Surf Camps and International Surf Trips Travel-based adult surf programs to Chicama, Peru (world's longest left-hand wave), Costa Rica, and the British Virgin Islands, including all-inclusive packages with coaching, accommodations, video analysis, and cultural experiences.
• Family Surf Camps Multi-generational surf experiences at Wrightsville Beach, NC and Costa Rica with age-appropriate instruction that accommodates different skill levels across the family.
• Professional Certification Programs Scheduled professional certification training courses including Lifeguard, CPR and First Aid, Ocean Safety, and Surf Instructor certifications.
• WB Surf Camp Branded Merchandise (Apparel and Accessories) E-commerce storefront at wbsurfcamp.com offering branded apparel (hoodies, t-shirts, rashguards), headwear, bags, water bottles, beach towels, stickers, koozies, surf wax remover, and reef-safe sunscreen, with free shipping on orders over $75.

Quantifiable outcome

• Maximum 3:1 student-to-instructor ratio for personalized coaching
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• QuiksilverflagshipGTM or Marketing PartnerQuiksilver is a flagship sponsor of WB Surf Camp. The company is officially sponsored by Quiksilver and Roxy, providing brand association and marketing support for the surf camp operations.
• RoxyflagshipGTM or Marketing PartnerRoxy is a flagship sponsor of WB Surf Camp alongside Quiksilver. The dual sponsorship provides brand credibility and marketing support for the surf instruction and camp programs.
• WB Live SurfcoreStrategic or Co-development PartnerWB Live Surf partnered with WB Surf Camp for a surf and yoga retreat giveaway in Costa Rica. The partnership combines surf camp instruction with WB Live Surf's yoga and wellness offerings for a comprehensive retreat experience.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Surf Diva: San Diego-based women's and family surf school offering private lessons, group lessons, and multi-day camps. Directly comparable to WB Surf Camp as a premium-priced surf instruction brand serving similar family and beginner segments with branded merchandise.
• Safari Surf School: San Diego-area surf school offering private, group, and youth surf lessons with branded merchandise sales. Comparable to WB Surf Camp in product mix (lessons, camps, gear retail) and beginner-to-intermediate customer focus.
• Witch's Rock Surf Camp: Costa Rica-based surf camp operator offering week-long all-inclusive packages with coaching and accommodations. Closely comparable to WB Surf Camp's international trip product, particularly the Playa Grande Costa Rica camp.
• Nancy Emerson School of Surfing: Florida surf school offering private lessons, camps, and SUP instruction along the Southeast U.S. coast. Directly comparable as a regional U.S. surf school targeting beginners, families, and groups in a similar East Coast surf market.

Broad incumbents

• Quiksilver: Global surf brand and WB Surf Camp's flagship sponsor. Comparable as a much larger incumbent in the broader surf category that overlaps with WB Surf Camp's apparel and accessories merchandise line.
• Roxy: Women's surf brand and WB Surf Camp's flagship sponsor. Comparable as a broader surf apparel and lifestyle incumbent whose brand association supports WB Surf Camp's family and women's camp segments.
• Rip Curl: Global surf brand offering apparel, wetsuits, and surf accessories. Comparable as a broad incumbent in surf-adjacent retail that competes with WB Surf Camp's e-commerce merchandise line.
• Billabong: Global surf apparel and accessories brand. Comparable as a broad incumbent whose branded merchandise overlaps with WB Surf Camp's apparel and surf accessory product set.

Others

• Surfline: Surf forecasting, camera, and media platform serving surfers worldwide. Comparable as an adjacent ecosystem player that shares the surf community audience and could serve as a marketing or partnership channel for WB Surf Camp.
• Ron Jon Surf Shop: Large U.S. surf retailer with branded apparel, accessories, and surf gear. Comparable as an adjacent surf-retail incumbent whose merchandise line overlaps with WB Surf Camp's e-commerce shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wblivesurf_
• Xx.com/wbsurfcamp
• Facebookfacebook.com/wbsurfcamp
• LinkedInlinkedin.com/company/wb-surf-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WB Surf Camp