At Home Nursing Care
At Home Nursing Care is a California-based home health agency founded in 2010 that delivers non-medical home care, skilled nursing, and specialty services such as Alzheimer's, Parkinson's, hospice, and veteran care to seniors across San Diego, Los Angeles, and Orange counties.
- Company typePrivate
- Founded2010
- HeadquartersEncinitas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What At Home Nursing Care does
At Home Nursing Care is a privately held, for-profit home health care agency founded in 2010 and headquartered in Encinitas, California. The company delivers non-medical home care, skilled in-home nursing, and 24-hour care services to seniors, individuals with Alzheimer's or dementia, Parkinson's patients, post-surgical recovery patients, veterans, and families managing geriatric care across San Diego County, Los Angeles County, and Orange County. Its service portfolio includes companion care, personal care, homemaking, senior transportation, respite care, hospice support, hospital bedside care, and care management, delivered by caregivers, certified nursing assistants, and registered nurses.
The business operates as a labor-intensive services platform rather than a technology business. Caregivers are described as thoroughly screened, bonded, insured, and trained, and the company holds healthcare accreditations and certifications that gate access to key payer channels. These include Medicare Certified Home Health agency status, ACHC accreditation, a BBB A+ rating, and credentialing as a member of the VA Community Care Network. Service delivery is supported by free in-home needs evaluations, long-term care insurance specialists on staff, and a sales-led go-to-market that combines phone-based inquiry handling, free evaluations, healthcare provider referrals, and VA community outreach.
Revenue is generated through four primary streams: hourly private-pay home care services, long-term care insurance direct billing, VA CCN payments for eligible veterans, and Medicare home health reimbursement. The company markets itself as the 'Trusted #1 San Diego Home Care' provider with five-star CareRate.com ratings, a 2021 Best of North County award, and a charitable foundation that has raised over $121,300 for local causes. The founder, Lauren Reynolds, remains in place, and no institutional investment, parent entity, or public listing has been disclosed.
At Home Nursing Care firmographics
Firmographics- Name
- At Home Nursing Care
- Legal name
- At Home Nursing Care
- Website
- https://athomenursingcare.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- At Home Nursing Care is a California-based home health agency founded in 2010 that delivers non-medical home care, skilled nursing, and specialty services such as Alzheimer's, Parkinson's, hospice, and veteran care to seniors across San Diego, Los Angeles, and Orange counties.
- Ownership category
- akta.pro rank
At Home Nursing Care industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (621610), Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)
- akta.pro secondary industries
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Dementia Personal Care (ADLs) Support (HSABAEAB), Memory Care Respite (Short-Term) (HSABAEAD)
Keywords
Where At Home Nursing Care is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
At Home Nursing Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hourly Home Care Services: Hourly caregiver and nursing rates for non-medical and skilled nursing care services. Services available from a few hours per week to 24-hour care. 24-hour care available at a reduced daily rate compared to hourly billing.
- Long-Term Care Insurance: Billing directly to long-term care insurance providers for eligible clients. Company specializes in LTC insurance claim processing and documentation.
- VA Community Care Network: Services paid for by the VA for eligible veterans through the VA Community Care Network (CCN) benefit.
- Medicare Certified Home Health: Medicare-reimbursed home health services for eligible seniors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly Care Services - companion, personal care, and nursing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
At Home Nursing Care product offering
Product offeringCore offering
At Home Nursing Care delivers non-medical home care and skilled in-home nursing services to seniors and individuals needing support across San Diego and Los Angeles counties. Service offerings span companion care, personal care, 24-hour care, Alzheimer's and dementia care, Parkinson's care, hospice support, post-surgical care, and geriatric care management, with billing routed through private pay, long-term care insurance, VA Community Care Network, or Medicare-certified home health where eligible.
Product overview
At Home Nursing Care operates as a unified home healthcare services platform offering both non-medical and skilled medical care services. The core service portfolio includes Home Care (companion and personal care), In-Home Nursing (skilled nursing), and 24-Hour Home Care, complemented by specialized services for Alzheimer's and Dementia, Parkinson's disease, hospice support, post-surgical care, VA community support, and geriatric care management. The company provides a comprehensive care model combining hourly caregiver services with certified nursing assistants and registered nurses, serving the San Diego and Los Angeles metropolitan areas with locations across multiple cities including Encinitas, Oceanside, Carlsbad, Del Mar, Pasadena, Beverly Hills, Santa Monica, Torrance, Culver City, and Chula Vista.
Differentiator
Problem solved
Functional benefit
Brands
- At Home Nursing Care Foundation: Charitable foundation operated by the company, having raised over $121,300 for local charities.
Products and services
- Home Care Non-medical home care services providing companion care, personal care, homemaking, and daily living assistance for seniors and individuals needing support at home across San Diego and Los Angeles counties.
- In-Home Nursing Skilled nursing care services provided by registered nurses in clients' homes, complementing non-medical caregiving to support quality of life for clients with medical needs.
- 24-Hour Home Care Round-the-clock in-home care for individuals recovering from illness, those with Alzheimer's or dementia, or those with limited mobility, providing continuous safety and comfort, billed at a reduced daily rate.
- Alzheimer's & Dementia Home Care Specialized in-home care for individuals with Alzheimer's disease or other forms of dementia, providing 24-hour supervision, wandering prevention, meal preparation, personal hygiene assistance, and behavioral management in the client's own home.
- Post-Surgical Care In-home care for individuals recovering from surgical procedures, including wound care, medication administration, physical therapy support, mobility assistance, and transportation to follow-up appointments.
- Parkinson's Home Care Specialized in-home care for individuals with Parkinson's disease, including daily living assistance, exercise support, and medication management to address mobility challenges, tremors, and related symptoms.
- Hospice Support In-home hospice support services supplemental to home health and nurse visits, offering hourly, overnight, and 24-hour care to clients at end of life.
- Geriatric Care Management Professional geriatric care management services providing care coordination, family communication, care planning, and healthcare system navigation for families managing care for aging loved ones.
- Respite Care Temporary in-home care services providing relief for family caregivers by deploying professional caregivers while family members take a break.
- Hospital Bedside Care In-hospital caregiver services delivered at the client bedside during inpatient stays to provide companionship and supplemental support during hospitalization.
- Medicare-Certified Home Health Care Medicare-certified home health agency services providing medical treatment and therapy services in the home for eligible seniors, reimbursed through Medicare.
- VA Community Support In-home care for U.S. veterans eligible for VA Health Care benefits, delivered as a credentialed provider in the VA Community Care Network (CCN) and paid for by the VA, including home health aid, homemaker, and personal care services.
- Personal Home Care Personal care services including bathing, dressing, grooming, and hygiene assistance for individuals needing help with activities of daily living, delivered in the home by trained caregivers.
- Senior Companionship Companion care services that escort seniors to social functions, dinners, and vacations, focusing on emotional well-being and quality of life for older adults living at home.
Companies that use At Home Nursing Care
Customer profileSegments6 records
Ideal customer profiles4 records
At Home Nursing Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
At Home Nursing Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VA Community Care Network (CCN)coreCredentialed member of the VA Community Care Network (CCN). This benefit allows veterans who are part of VA Health Care to receive in-home care paid for by the VA. Enables veteran clients to access home care services covered by their VA healthcare benefits.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
At Home Nursing Care competitors and assessment
Company assessmentDirect peers
- BrightStar Care: National home care franchise offering companion, personal, and skilled nursing care across the US, including Southern California. Directly competes with At Home Nursing Care across the same Medicare-certified, LTC insurance, and private-pay service lines.
- Home Instead: One of the largest non-medical home care franchises globally with strong Alzheimer's/dementia specialty programs. Operates multiple franchise locations in San Diego and Los Angeles, directly overlapping At Home Nursing Care's core services.
- Visiting Angels: Franchised in-home senior care provider with significant presence in California. Offers companion, personal care, and respite services targeting the same senior demographic and family decision-makers as At Home Nursing Care.
- Comfort Keepers: National in-home care franchise providing personal care, companionship, and specialty dementia support. Competes head-to-head in Southern California markets with a comparable service menu.
- Senior Helpers: Franchised home care provider specializing in Alzheimer's/dementia, Parkinson's, and personal care. Operates multiple Southern California locations competing for the same client base.
- Interim HealthCare: National home health and personal care franchise offering both Medicare-certified skilled nursing and non-medical services. Comparable diversified payer mix and service breadth to At Home Nursing Care.
Emerging players
- Honor Technology: Tech-enabled home care platform operating across multiple US markets with proprietary caregiver-matching software and a digital family experience. Represents the technology-driven disruption risk to traditional agencies like At Home Nursing Care.
Broad incumbents
- Amedisys: Large publicly traded home health and hospice operator with Medicare-certified skilled nursing across the US. Relevant comparable for the Medicare home health portion of At Home Nursing Care's service portfolio.
- Encompass Health: Major home health and hospice provider with significant California operations. Comparable as a scaled Medicare-certified home health incumbent that At Home Nursing Care competes against for higher-acuity referrals.
- Help at Home: One of the largest personal care services providers in the US, serving Medicaid and private-pay clients. Comparable scale-based play in non-medical in-home care that demonstrates the platform potential for At Home Nursing Care.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
At Home Nursing Care social profiles
Digital presenceAt Home Nursing Care compliance and trust
Trust signalCompliance2 records
At Home Nursing Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
At Home Nursing Care leadership team
Management profileNumber of profiles
Profiles1 record
At Home Nursing Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
At Home Nursing Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about At Home Nursing Care
What does At Home Nursing Care do?
At Home Nursing Care delivers non-medical home care and skilled in-home nursing services to seniors and individuals needing support across San Diego and Los Angeles counties. Service offerings span companion care, personal care, 24-hour care, Alzheimer's and dementia care, Parkinson's care, hospice support, post-surgical care, and geriatric care management, with billing routed through private pay, long-term care insurance, VA Community Care Network, or Medicare-certified home health where eligible.
Is At Home Nursing Care a public or private company?
At Home Nursing Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was At Home Nursing Care founded?
At Home Nursing Care was founded in 2010. It employs 51 to 100 people.
Where is At Home Nursing Care based?
At Home Nursing Care is headquartered in Encinitas, United States, in the North America region.
How does At Home Nursing Care make money?
Four revenue lines are on record. Hourly Home Care Services are the primary driver. The others are long-Term Care Insurance, VA Community Care Network and medicare Certified Home Health.
Who are At Home Nursing Care's main competitors?
Direct peers on record are BrightStar Care, Home Instead, Visiting Angels, Comfort Keepers, Senior Helpers and Interim HealthCare. Honor Technology is listed as an emerging player. Broad incumbents are Amedisys, Encompass Health and Help at Home.
Does At Home Nursing Care have an API?
No public API is recorded for At Home Nursing Care.
What industry is At Home Nursing Care in?
At Home Nursing Care's product category is Home Health Care Services. Its primary akta.pro industry code is HSABACAA, Medicare-Certified Skilled Nursing Visits (RN/LPN), with a secondary code of HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical). Its NAICS code is 621610 and its SIC code is 8082.