What Heart Zones does

Heart Zones, Inc. is a Sacramento, California-based company founded in 1993 by Sally Edwards that develops heart rate monitoring technology and curriculum primarily for K-12 physical education, with adjacent positioning in health clubs and first-responder training. The company combines proprietary hardware — including the Blink 3.0 Plus and Blink 24 wearable sensors and a USB Bridge receiver — with a software platform suite (Move Solution, Insights, Connect Portal, and ePE) that operationalizes its patented ZONING method and Threshold Training System for cardiovascular intensity instruction.

The platform is built around a teacher-facing dashboard that aggregates per-student heart-rate data, applies Heart Zones' intensity-zone framework, and produces reports for both instructional use and parent/administrator communication. The Insights layer (launched 2024) extends the stack into more structured analytics, while ePE (launched 2022) addresses distance- and hybrid-learning instruction. The installed base is reported at 2,330 schools, 1 million+ students, 50 US states, and 10 countries.

Heart Zones operates a hardware-plus-recurring-software business model. Individual sensor units are priced in the $91–$460 range, with classroom and school bundles between $2,300 and $2,899. Software is sold on a per-teacher annual subscription at $49–$149 with custom district pricing for larger deployments. Go-to-market is executed through territory account managers targeting physical-education departments, supplemented by partnerships with the American Heart Association, North Pole Engineering (device integration), and Show Me F.I.T.T. (teacher professional development). The company is founder-owned, privately held, and operates with 11–50 employees.

Name

Heart Zones

Legal name

Heart Zones, Inc.

Website

https://heartzones.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Zones develops heart rate monitoring hardware (Blink sensors, USB Bridge) and software (Move Solution, Insights, Connect Portal, ePE) for K-12 physical education programs, health clubs, and first responders, serving 2,330+ schools across 50 US states and 10 countries.

Ownership category

akta.pro rank

Product category

Physical Education Technology

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

Vital Signs Monitoring (Multi-parameter, Spot-Check & Continuous) (HLAHACAA)

akta.pro secondary industry

Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Heart rate monitoring
• Physical education technology
• Wearable fitness sensors
• PE assessment software
• Heart rate training

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Annual subscription fees for access to the Heart Zones software platform including the Connect Portal, Heart Zones Move app, and ePE platform. Pricing tiers range from $49/teacher/year for Classroom Essentials to $149/teacher/year for Full PE System, with custom district pricing available.
2. Hardware Sales: One-time sales of heart rate monitoring equipment including the Blink 3.0 Plus sensors, straps, and USB bridge adapters. Hardware products include the Blink 3.0 Plus at $91, USB Bridge at $185, and bundled starter packs ranging from $2,300-$2,899.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heart Zones provides a Fit-Tech platform combining wearable heart rate sensors (Blink 3.0 Plus, Blink 24) with cloud-based software (Move Solution, Insights, Connect Portal, ePE) that enables real-time biometric monitoring, objective assessment, and data-driven instruction in K-12 physical education, health clubs, and first responder fitness programs. The offering pairs patented heart rate training methodology (ZONING) with subscription software and hardware sales to deliver measurable physical activity tracking.

Product overview

Heart Zones offers a comprehensive Fit-Tech platform for physical education and fitness. The core product ecosystem consists of three integrated software solutions: Heart Zones Move (real-time heart rate monitoring and group fitness tracking), Heart Zones Insights (student assessment, grading, and wellness journaling), and the Heart Zones Connect Portal (cloud-based data storage and reporting hub). Heart Zones ePE extends the platform to distance learning. The hardware portfolio includes Blink 3.0 Plus and Blink 24 heart rate monitors with supporting accessories (USB Bridge, charging stations, straps). Educational offerings include certification courses, wall charts, and curriculum books. The company provides solutions primarily for K-12 schools, health clubs, and first responders.

Differentiator

Problem solved

Functional benefit

Brands

• Heart Zones Move: Group fitness solution using heart rate monitors and smart software for physical education, health clubs, and first responders.
• Heart Zones Insights
• Heart Zones Connect Portal
• Heart Zones ePE

Products and services

• Heart Zones Move Solution Group fitness solution using heart rate monitors and smart software that provides real-time Big Board display showing student heart rate, zones, FIT points, and MVPA data. Designed for physical education classes, health clubs, and first responders.
• Heart Zones Insights Student fitness and well-being software for physical education that includes assessment tools, educational content, fitness logging, wellness journaling, detailed reports and analysis, grading and rubrics, and self-assessment capabilities. Available in Classroom Essentials ($49/teacher/year), Full PE System ($149/teacher/year), and School & District System (custom pricing) tiers.
• Heart Zones Connect Portal Web-based cloud platform that stores participant wearable data reports, enables class roster management via CSV imports, provides fitness reports for single sessions or aggregate data over longer periods, and allows emailing reports to parents. Houses Heart Zones Move and ePE solution data.
• Heart Zones ePE Online distance learning solution for physical education that enables teachers to assign and monitor training plans remotely. Runs on the Blink 24 sensor with 13-hour onboard memory and Bluetooth connectivity for after-workout data logging.
• Blink 3.0 Plus Heart Rate Monitor Arm-worn heart rate sensor that provides real-time heart rate data during physical education and fitness activities. Features a velcro strap for easy application and is covered by a one-year warranty. Priced at $91 per unit.
• Blink 24 Heart Rate Monitor Advanced activity and heart rate sensor with 13-hour onboard memory storage that supports Bluetooth connectivity for data logging to the Heart Zones Connect portal. Used for the ePE distance learning solution.
• USB Bridge Device for charging and connecting Heart Zones heart rate monitors. Priced at $185.00.
• Heart Zones Move Starter Pack Starter bundle for schools beginning with the Heart Zones Move solution, including heart rate monitors, sensors, and software access. Priced at $2,300.00, with configurations ranging from $2,300 to $2,899.
• On-Site Heart Rate Training Course for Groups Live instructor-led course delivered at clubs or facilities, including Foundations in Heart Rate Training and Level 1 Certification. 4 hours split into half-day sessions. Early bird registration at $199/course.
• Heart Rate Training Foundation Course #100 Online course teaching personal fitness blueprint, measuring heart rate thresholds, creating training zones, and using the Zoning method. Duration: 7h 34m, 29 steps. Certificate of completion available upon request.

Quantifiable outcome

• Over 1 million students have used the Heart Zones system
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• North Pole EngineeringcoreTechnology or IntegrationNorth Pole Engineering is described as a leader in the Connected Fitness Industry, specializing in bridging indoor and outdoor fitness experiences. As partners, they work with Heart Zones to provide connected fitness technology solutions.
• Show Me F.I.T.T.coreStrategic or Co-development PartnerShow Me F.I.T.T. is a trusted partner offering dynamic and interactive professional development experiences led by retired physical educators. They partner with Heart Zones to provide training and support for teachers implementing the Heart Zones system.
• T.A.P.E. GlobalminorStrategic or Co-development PartnerT.A.P.E. Global is a non-profit organization co-founded by Heart Zones CEO Sal Edwards. The partnership focuses on promoting physical activity and health education globally.
• American Heart AssociationminorOthersAmerican Heart Association has funded grants that support Heart Zones implementations in schools, providing financial support for heart rate monitoring technology adoption.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wahoo Fitness: Wahoo makes wearable heart rate monitors (Tickr chest-strap family) and connected-fitness hardware paired with a cloud platform for performance tracking. It is directly comparable to Heart Zones in selling HR sensors + software to schools, gyms, and fitness consumers.
• Polar Electro: Polar is a leading manufacturer of consumer and sports-grade heart rate monitors and fitness watches with proprietary training-zone methodology. Like Heart Zones, Polar sells chest-strap and optical HR sensors plus training software to fitness enthusiasts, teams, and educational/first-responder-style programs.
• PLT4M: PLT4M provides physical education software and curriculum for K-12 schools, including heart-rate-enabled PE programming and assessment tools. Directly comparable to Heart Zones in selling a PE-focused SaaS platform into U.S. school districts.
• Suunto: Suunto manufactures multisport watches and chest-strap heart rate sensors with zone-based training software (Suunto app). Comparable to Heart Zones in combining HR-monitoring hardware with training-zone methodology for fitness and active-lifestyle users.
• OPEN Fitness (Online Physical Education Network): OPEN Fitness delivers online PE curricula and tools to K-12 schools, with fitness tracking and student assessment capabilities. Comparable to Heart Zones in serving the same K-12 PE technology buyer with software-based measurement and assessment.

Emerging players

• Whoop: Whoop offers a subscription-based wearable with continuous heart rate, strain, and recovery analytics for fitness and performance users. Its HR-zone training features and platform model compete with Heart Zones' sensor-plus-software approach in the consumer and prosumer fitness segments.
• Stages Cycling: Stages Cycling manufactures indoor cycling power meters and heart rate monitors with cloud-based performance dashboards. Comparable to Heart Zones in selling measurement hardware (power/HR) paired with cloud analytics to fitness facilities and training programs.

Broad incumbents

• iFIT: iFIT operates a connected-fitness platform with HR-enabled content for treadmills, bikes, and strength equipment. Comparable to Heart Zones in bundling wearable/HR measurement with cloud-based training software for fitness and active-lifestyle users.
• Fitbit (Google): Fitbit, now part of Google, ships consumer fitness trackers and smartwatches with 24/7 heart rate monitoring and zone-based workout features. It competes with Heart Zones for the same consumer and school wellness end users, but at substantially broader scale and price points.
• Garmin: Garmin produces a broad portfolio of fitness watches, chest straps, and sports watches with HR-zone training features, including the Instinct, Forerunner, and FRM products used by athletes and educational programs. It overlaps with Heart Zones on heart-rate monitoring hardware and training-platform analytics at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@heartzones2636
• Xx.com/HeartZonesInc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Zones