What Wahoo Fitness does

Wahoo Fitness is a connected fitness hardware and software company founded in 2009 and headquartered in Atlanta, Georgia, serving cycling enthusiasts, runners, and performance-focused athletes globally. The company builds an integrated product ecosystem centered on direct-drive smart trainers and smart bikes under the KICKR brand, GPS bike computers under the ELEMNT family, SPEEDPLAY pedals with dual-sided power measurement, TRACKR and TICKR heart rate monitors, cycling sensors, accessories (KICKR CLIMB, KICKR HEADWIND), and the KICKR RUN smart treadmill. All devices communicate via Bluetooth and ANT+ for cross-platform interoperability with Zwift, Strava, and TrainingPeaks, and are protected by an extensive granted U.S. patent portfolio covering trainer resistance mechanisms, frame designs, Perfect View Zoom on ELEMNT computers, and SPEEDPLAY's four-axis pedal adjustment.

Wahoo operates a hybrid go-to-market combining direct-to-consumer e-commerce across more than 12 regional storefronts (North America, UK, Germany, France, Italy, Spain, Nordics, Australia, Japan) with international dealer networks and retailers. Revenue is generated primarily through hardware sales at premium price points ranging from $44.99 sensors to $3,999.99 for the KICKR BIKE PRO, complemented by a growing subscription business via Wahoo X (which absorbed the 2022 RGT Cycling acquisition and prior Sufferfest content) and adjacent revenue from accessories, parts, HSA/FSA-eligible sales through Truemed, financing via Affirm and Klarna, and resale of COROS GPS watches. The company is wholly owned by RZC Investments, the Walmart-heir private equity firm, which has paused new investments as of 2026 while continuing to manage Wahoo and other portfolio brands. The company has executed workforce reductions alongside its product development efforts during the RGT Cycling integration period.

Name

Wahoo Fitness

Legal name

Wahoo Fitness L.L.C.

Website

https://wahoofitness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wahoo Fitness is a connected fitness hardware and software company serving cyclists and runners worldwide with KICKR smart trainers and bikes, ELEMNT GPS computers, SPEEDPLAY pedals, heart rate monitors, the KICKR RUN treadmill, and the Wahoo X subscription platform.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Smart bike trainers
• GPS bike computers
• Cycling power meters
• Indoor cycling equipment
• Fitness training software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Product Sales: Wahoo generates primary revenue from selling connected fitness hardware including smart bikes ($3,999.99), smart trainers ($549.99-$1,349.99), GPS bike computers ($349.99-$499.99), heart rate monitors ($99.99), and cycling sensors. Products are sold through direct e-commerce, dealers, and retail partners.
2. Subscription Services (Wahoo X): Wahoo X subscription service provides access to indoor cycling platforms, structured training plans, and performance analytics. The subscription was launched alongside the RGT Cycling acquisition to create a unified training experience.
3. Software Applications: Wahoo fitness apps including the Wahoo App and Sufferfest training platform offer structured workouts and coaching content. The Sufferfest acquisition expanded Wahoo's software content library.
4. Accessories and Parts: Replacement parts, accessories (floormats, desks, mounts), cleats, and components for the core product ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wahoo Fitness designs, manufactures, and sells connected fitness hardware — including KICKR smart bike trainers and smart bikes, ELEMNT GPS bike computers, SPEEDPLAY power meter pedals, TRACKR/TICKR heart rate monitors and cycling sensors, and the KICKR RUN smart treadmill — together with the Wahoo X subscription software platform (which includes the acquired RGT Cycling virtual racing experience) for indoor and outdoor training of cyclists and runners. Hardware is sold direct-to-consumer through regional wahoofitness.com e-commerce sites and through authorized dealer networks across North America, Europe, Australia, and Japan.

Product overview

Wahoo Fitness is a comprehensive fitness technology company offering an integrated ecosystem of connected fitness products. The portfolio centers on two core pillars: indoor cycling equipment (smart bikes and trainers under the KICKR brand, plus SPEEDPLAY pedals) and GPS bike computers (ELEMNT family). The ecosystem extends to running with the KICKR RUN smart treadmill and integrates with Coros GPS watches for unified indoor/outdoor training. The company operates through a unified Wahoo X subscription platform (which includes the acquired RGT Cycling virtual racing platform), offers a public API for developer integration, and sells partner products including Momentous nutrition supplements. Key product families include: KICKR smart trainers (KICKR, KICKR MOVE, KICKR CORE 2, KICKR ROLLR) priced from $549.99 to $1,349.99; KICKR smart bikes (BIKE PRO at $3,999.99, BIKE SHIFT at $2,549.99); ELEMNT GPS bike computers (BOLT 3 at $349.99, ROAM 3 at $464.99, ACE at $499.99); SPEEDPLAY pedals (COMP at $129.99 through POWER DUAL at $849.99); heart rate monitors (TRACKR at $99.99, TICKR FIT); cycling sensors (TRACKR RADAR, TRACKR SPEED, BLUE SC); and KICKR accessories (CLIMB at $749.99, HEADWIND from $199.99). The company also resells Coros GPS watches (PACE 4 at $249.99, APEX 4 at $429.99) and bundles Zwift Ride smart bikes with trainers. All products integrate via Bluetooth/ANT+ and sync to the Wahoo App and third-party platforms including Zwift and Strava.

Differentiator

Problem solved

Functional benefit

Brands

• Wahoo X: Unified subscription service combining indoor cycling platforms including RGT Cycling
• SPEEDPLAY
• ELEMNT
• KICKR
• TRACKR
• TICKR
• The Sufferfest

Products and services

• Wahoo KICKR BIKE PRO Flagship fully customizable smart bike priced at $3,999.99 that delivers precise resistance control, automatic shifting, and virtual course simulation for indoor cycling and virtual racing.
• Wahoo KICKR BIKE SHIFT Smart bike priced at $2,549.99 with a powerful and efficient design, virtual cycling simulation, and automatic shifting for indoor training.
• Wahoo KICKR MOVE Smart trainer with a motorized base that moves with the rider's pedal stroke for a more realistic ride feel, priced at $1,349.99.
• Wahoo KICKR Smart Trainer Flagship direct-drive smart trainer with precise power measurement and virtual course simulation for indoor cycling training, priced at $1,049.99.
• Wahoo KICKR CORE 2 Entry-level direct-drive smart trainer priced at $549.99 with 11-speed cassette included; also available with Zwift Cog and Click bundle for Zwift-specific integration.
• Wahoo KICKR ROLLR Smart roller-style bike trainer priced at $699.99 for riders who prefer a roller-based indoor riding feel.
• Wahoo KICKR CLIMB Indoor grade simulator priced at $749.99 that raises and lowers the front wheel of the bike to simulate climbing and descending during indoor training sessions.
• Wahoo KICKR HEADWIND Bluetooth-controlled fan that responds to speed and heart rate during workouts, providing adaptive cooling; regional pricing from $199.99 to $449.95.
• Wahoo KICKR RUN Smart Treadmill Revolutionary smart treadmill bringing outdoor running freedom into home training, with RunFree mode that adapts belt speed to the runner's natural stride and supports incline and decline adjustments. HSA/FSA eligible. Winner of Runner's World Gear of the Year.
• Wahoo ELEMNT ACE Premium GPS bike computer priced at $499.99 featuring advanced navigation, training metrics, and a color touchscreen display.
• Wahoo ELEMNT ROAM 3 GPS bike computer priced at $464.99 with on-device route planning, global maps, and advanced training features.
• Wahoo ELEMNT BOLT 3 Compact GPS bike computer priced at $349.99 with integrated cockpit mounting designed for streamlined setup and riding.
• Wahoo TRACKR Heart Rate Monitor Chest strap heart rate monitor priced at $99.99 with accurate real-time heart rate tracking for cycling and running.
• Wahoo TICKR FIT Optical armband heart rate monitor providing comfortable heart rate monitoring without a chest strap.
• Wahoo SPEEDPLAY POWER DUAL Dual-sided power meter pedal priced at $849.99 delivering accurate power and cadence data, built on the SPEEDPLAY pedal platform.
• Wahoo SPEEDPLAY POWER SINGLE Single-sided power meter pedal priced at $599.99 combining SPEEDPLAY road pedal performance with integrated power measurement.
• Wahoo SPEEDPLAY NANO Premium titanium road pedals offering light weight and durability for performance cyclists, built on the SPEEDPLAY four-axis adjustment platform.
• Wahoo SPEEDPLAY AERO Stainless steel aerodynamic road pedals priced at $299.99 designed for optimal power transfer on the SPEEDPLAY platform.
• Wahoo SPEEDPLAY ZERO Standard stainless steel clip-in road bike pedals priced at $214.99 with four-axis float adjustment.
• Wahoo SPEEDPLAY COMP Chromoly entry-level road pedals priced at $129.99 offering SPEEDPLAY quality at an accessible price point.
• Wahoo TRACKR RADAR Combined tail light and rear-facing radar system that alerts cyclists to vehicles approaching from behind during road rides.
• Wahoo TRACKR SPEED Bike speed sensor priced at $44.99 for tracking velocity during rides.
• Wahoo BLUE SC Speed and Cadence Sensor Speed and cadence sensor for measuring cycling metrics with Bluetooth connectivity.
• Wahoo KICKR Floormat Indoor cycling floormat priced at $89.99 designed for use under KICKR trainers and bikes.
• Wahoo KICKR DESK Adjustable indoor cycling desk stand priced at $229.99 designed for use with KICKR trainers and bikes during indoor rides.
• Wahoo X Subscription Service Unified subscription service providing access to the RGT Cycling virtual racing platform, structured workouts, training plans, and performance analytics integrated across Wahoo hardware. Launched April 2022 with a 14-day free trial and monthly recurring billing.
• COROS PACE 4 GPS Watch (sold through Wahoo) GPS running watch priced at $249.99 sold through the Wahoo storefront; integrates with the KICKR RUN treadmill so indoor miles carry the same weight as outdoor logged miles.
• COROS APEX 4 GPS Watch (sold through Wahoo) Premium GPS watch priced at $429.99 sold through the Wahoo storefront, with advanced training metrics and navigation features and KICKR RUN integration.
• Zwift Ride with KICKR CORE 2 Bundle Bundle combining the Zwift Ride smart frame with the Wahoo KICKR CORE 2 direct-drive trainer at $1,299.99, providing near-silent virtual shifting via Zwift's Cog system.

Quantifiable outcome

• KICKR RUN received Runner's World Gear of the Year award
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor, strategic and core.

• BanditminorGTM or Marketing Partner · 1 January 2026Bandit's running apparel membership program includes Wahoo KICKR RUN smart treadmill as a partner product, offering 10% discount to Bandit members. This is part of Bandit's 2026 membership partner updates.
• TruemedstrategicGTM or Marketing Partner · 1 January 2024Truemed partners with Wahoo (and Zwift) to provide HSA/FSA eligibility documentation for fitness equipment purchases. This partnership allows consumers to purchase Wahoo trainers and treadmills using Healthcare Savings Accounts and Flexible Spending Accounts, saving approximately 30% through pre-tax dollars.
• RGT CyclingcoreStrategic or Co-development Partner · 1 April 2022Wahoo acquired RGT Cycling in April 2022, integrating the virtual racing platform into its Wahoo X training suite. The acquisition positioned Wahoo to compete with Zwift in the indoor cycling market and significantly expand its software platform capabilities.
• COROScoreTechnology or IntegrationWahoo partners with COROS to sell GPS watches (PACE 4, APEX 4) through its platform. KICKR RUN treadmill integrates with COROS watches, enabling indoor running miles to carry the same weight as outdoor logged miles with compatible data tracking.
• MagenecoreOEM/ Whitelabel/ Licensing PartnerMagene manufactures smart trainers for Wahoo under the Wahoo brand (KICKR CORE). Wahoo also holds a minority stake in Magene. This manufacturing partnership enables Wahoo to scale production while maintaining brand quality standards.
• Momentous NutritionminorGTM or Marketing PartnerWahoo partners with Momentous Nutrition to offer supplements (Creatine, Recovery, Sleep) through its platform. Products are available in the Nutrition section of wahoofitness.com, linking to crrnt.app/MOME for purchases.
• ZwiftcoreTechnology or IntegrationWahoo's trainers (KICKR CORE, KICKR, KICKR MOVE) are fully compatible with Zwift virtual cycling platform. The Zwift Ride smart bike is sold through Wahoo's platform bundled with KICKR CORE 2. Both companies' products are HSA/FSA eligible through Truemed partnership.
• StravacoreTechnology or IntegrationWahoo devices integrate with Strava for activity tracking and social sharing. In 2025, Strava implemented device attribution updates following a legal dispute with Garmin, affecting how workout data sources are credited on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stages Cycling: Stages Cycling makes power meters and indoor cycling solutions (StagesBike) that overlap with Wahoo's KICKR smart bikes and SPEEDPLAY power pedals across indoor and outdoor performance cycling.
• Zwift: Zwift is the indoor virtual cycling platform that Wahoo X/RGT Cycling is built to challenge; Wahoo's KICKR trainers and Zwift Ride bundle are explicitly designed for Zwift compatibility, making Zwift a direct competitor on content and a partner on hardware.
• Tacx (a Garmin brand): Tacx offers direct-drive smart trainers (Neo, Flux) at price points overlapping with Wahoo's KICKR CORE 2 to KICKR MOVE lineup and is Wahoo's closest direct substitute in the indoor cycling trainer category.
• Peloton: Peloton is the direct competitor to Wahoo's KICKR smart bike line at the premium tier ($2,549.99+), bundling hardware with a content subscription analogous to Wahoo's pairing of smart bikes with Wahoo X (RGT Cycling).
• COROS: COROS GPS running watches (PACE 4, APEX 4) are sold through Wahoo's storefront and integrated with KICKR RUN, making COROS both a partner and a competing wearable brand targeting the same performance athlete.
• Polar: Polar's H10 and Verity Sense heart rate monitors directly compete with Wahoo's TICKR and TRACKR heart-rate offerings in the connected biometric sensor market.
• 4iiii: 4iiii manufactures power-meter pedals and cranks that compete head-on with Wahoo's SPEEDPLAY POWER DUAL and SINGLE, targeting the same performance-cyclist segment with power-measurement hardware.
• Hammerhead (a Garmin company): Hammerhead's Karoo cycling computer competes with Wahoo's ELEMNT BOLT, ROAM, and ACE on navigation and on-device mapping in the same GPS bike computer category.

Broad incumbents

• Garmin: Garmin's Edge cycling computers, Tacx smart trainers (acquired 2021), and Fenix/Forerunner wearables are the closest substitutes for Wahoo's ELEMNT, KICKR, and TRACKR/TICKR product families across both cycling and running, making Garmin Wahoo's broadest competitor.
• Bowflex: Bowflex (via JRNY and VeloCore) competes with Wahoo across connected home fitness hardware, including smart bikes and subscription bundles, addressing similar premium home-training buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wahoofitness
• Facebookfacebook.com/wahoofitness
• LinkedInlinkedin.com/company/wahoo-fitness

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wahoo Fitness