Peoples Bank

What Peoples Bank does

Peoples Bank, the wholly-owned operating subsidiary of Peoples Bancorp of North Carolina, Inc. (NASDAQ: PEBK), is a community bank founded in 1906 and headquartered in Newton, North Carolina. The bank operates 15-16 branch offices across five counties (Alexander, Catawba, Iredell, Lincoln, and Mecklenburg) plus a Commercial Loan Production Office in Winston-Salem, serving individual consumers, small and medium businesses, commercial developers, professional firms, public entities, and youth/student segments with a relationship-led, locally-decisioned model.

Its core product platform spans personal banking (checking, savings, money market, CDs, IRAs, debit/credit cards, HELOCs, mortgages, vehicle/boat/RV loans), business banking (checking tiers, business credit cards, loans, lines of credit, real estate and construction loans, equipment loans, letters of credit), merchant services through Clover point-of-sale, and treasury management services (ACH-based cash management, Remote Deposit Capture, Positive Pay fraud detection, sweep services, tax remittance). The technology stack is built on Apiture's digital banking platform for online and mobile banking, with native iOS/Android apps, text banking, PeoplesTouch 24/7 telephone banking, Apple/Google/Samsung Pay wallet integration, and Mastercard network processing. Customer-facing digital tools include credit score monitoring with a simulator, debit card controls, and QuickBooks integration for business online banking.

The revenue model is a traditional bank model driven primarily by net interest income from a $1.24B loan portfolio (commercial real estate, construction, equipment, consumer, mortgage) at a 3.68% net interest margin, supplemented by transaction and account fees (overdraft, wires, treasury management) and mortgage banking income. Q1 2026 produced $21.6M in revenue and $4.4M in net earnings, with FY2025 annual revenue of $114.6M. Go-to-market is sales-led via physical branches and dedicated in-house commercial lenders, mortgage originators, and area executives, supported by content marketing, a Financial Wellness Learning Center, and active Facebook/Instagram/LinkedIn community engagement.

Name

Peoples Bank

Legal name

Peoples Bancorp of North Carolina, Inc.

Website

https://peoplesbanknc.com

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

251–500 employees

Short description

Peoples Bank is a North Carolina community bank (NASDAQ: PEBK) operating 15-16 branches across five counties, offering personal and business banking, mortgages, and treasury management to consumers, SMBs, and commercial clients in the Piedmont region.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Community banking services
• Commercial lending products
• Treasury management solutions
• Residential mortgage loans
• Consumer deposit accounts

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from loan portfolio including commercial real estate, construction, equipment loans, consumer loans, and mortgages. Primary revenue driver with Q1 2026 net interest income of $15.1 million.
2. Fee-based Services: Fees from checking account maintenance, overdraft protection services, wire transfers, merchant services, and other banking service charges.
3. Mortgage Banking: Income from mortgage originations including home purchase loans, HELOCs, and refinancing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Peoples Bank is a North Carolina community bank that accepts deposits (checking, savings, money market, CDs, IRAs) and originates loans (consumer, mortgage, HELOC, commercial real estate, construction, equipment, business lines of credit) for individuals and businesses across a 15-16 branch network in five NC counties. It complements in-person banking with digital channels (online, mobile, text, telephone), business treasury management (ACH, Positive Pay, Remote Deposit, Sweep, Tax Remittance), merchant services via Clover, and Mastercard-network debit/credit cards. Revenue is primarily generated from net interest income on the loan portfolio, with secondary fee income from deposit services, overdraft, wires, and mortgage originations.

Product overview

Peoples Bank operates as a regional community bank offering an integrated banking platform with four core product lines: Personal Banking (checking, savings, credit cards, loans, mortgages), Business Banking (commercial loans, merchant services, treasury management), Digital Banking (online/mobile/text/telephone banking), and Treasury Management Services (ACH, Remote Deposit, Positive Pay, Sweep Services). The platform includes multiple branded product tiers such as Rewards Checking, Consumer Value/Premier Plus credit cards, Business Choice Rewards cards, and HELOC offerings. Digital channels provide 24/7 access to accounts, bill payment, mobile deposit, and card management. Mortgage products span construction-to-permanent financing, lot loans, fixed and adjustable rate options, and refinancing. Treasury management features include fraud detection, cash flow optimization, and tax filing services.

Differentiator

Problem solved

Functional benefit

Brands

• PeoplesTouch: Telephone banking service providing 24/7 account access and transfers
• Peoples Bank For Kids
• Rewards Checking
• Max Money Market
• Peoples Bank Wealth Management

Products and services

• Personal Banking (Checking, Savings, MMDA, CD, IRA) Full personal deposit and retirement product set — including Rewards Checking, Basic Checking, Student Checking, Senior Checking, Health Savings Account, Personal Savings, Max Money Market, Certificates of Deposit, CDARS multi-million-dollar FDIC-insured deposits, Roth and Traditional IRAs — for individual consumers in the bank's five-county North Carolina service area.
• Personal Credit Cards Mastercard-branded consumer credit cards including Consumer Value (no annual fee, low rate), Everything Rewards (cash back/points), and Premier Plus (premium rewards) — for personal everyday spending and revolving credit.
• Personal Loans Flexible secured and unsecured personal loans for debt consolidation, home improvements, or lifestyle enhancements, with competitive rates, flexible terms, and no pre-payment penalty.
• Vehicle, Boat and RV Loans Financing for new or used vehicles, boats, and recreational vehicles with competitive rates, flexible terms, and multiple payment channels.
• Home Loans / Mortgages
• Home Equity Line of Credit (HELOC)
• Business Banking Accounts (Checking, Savings, MMDA, CD, SEP)
• Business Credit Cards
• Business Loans
• Business Lines of Credit
• Real Estate and Construction Loans
• Equipment Loans
• Letters of Credit
• Merchant Services (Clover POS)
• Treasury Management Services
• Simplified Employee Pension (SEP) Plan
• Digital Banking (Online, Mobile, Text, Telephone)
• Online Bill Pay
• Credit Score Check and Monitoring
• Electronic Statements (eStatements)
• Debit Card Controls
• Account Services (Overdraft Protection, All-Day Banking, Wire Transfers, Night Depository)
• Peoples Bank For Kids

Quantifiable outcome

• Net interest margin expanded to 3.68% from 3.51% year-over-year
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ClovercoreTechnology or IntegrationClover point-of-sale payment processing partnership offering hardware (Clover Station, Clover Mini, Clover Flex, Clover Go) for merchant services. Provides payment terminals, POS systems, inventory management, and sales tracking for business customers accepting debit and credit card payments.
• MastercardcoreTechnology or IntegrationDebit and credit card processing network providing card issuance, contactless payment technology, Zero Liability protection, and mobile wallet integration (Apple Pay, Google Pay, Samsung Pay).
• IntuitminorGTM or Marketing PartnerMarketing partnership offering Business Mastercard debit card holders 30% off QuickBooks and $20 off TurboTax. Provides financial management and tax preparation software discounts.
• ApplecoreTechnology or IntegrationApple Pay mobile wallet integration allowing customers to add Peoples Bank debit and credit cards to Apple Wallet for contactless in-store and in-app payments.
• GooglecoreTechnology or IntegrationGoogle Pay mobile wallet integration allowing customers to add Peoples Bank debit and credit cards for contactless Android payments.
• SamsungcoreTechnology or IntegrationSamsung Pay mobile wallet integration allowing Samsung Android users to add Peoples Bank cards for contactless mobile payments.
• ApiturecoreTechnology or IntegrationDigital banking platform provider powering online and mobile banking enrollment and services for personal and business accounts.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Regional players

• First Citizens BancShares: Largest North Carolina-headquartered bank holding company with statewide branch presence. Direct regional competitor for SMB and consumer deposits in the same NC counties, though significantly larger and serving broader geographies.
• Yadkin Financial (now part of FNB Corporation): Former NC-based community bank holding company with comparable footprint in the Carolinas; acquired by FNB Corporation. Historical comparable for Peoples Bank's regional growth trajectory.
• TowneBank: Virginia and North Carolina community bank with relationship-driven commercial and consumer banking. Similar size, public listing, and Southeast regional banking strategy.

Broad incumbents

• Truist Financial Corporation: One of the largest U.S. commercial banks formed from the BB&T-SunTrust merger, headquartered in Charlotte, NC. Overlaps with Peoples Bank's Mecklenburg County and broader NC footprint for personal and business banking.
• Pinnacle Financial Partners: Tennessee-based regional bank that has expanded into the Carolinas via acquisition. Competes for SMB and commercial banking relationships in the Charlotte-Hickory corridor with a relationship-banking model similar to Peoples Bank.
• First Horizon Corporation: Southeast-based regional bank holding company with Tennessee roots and growing Carolinas presence. Overlaps with Peoples Bank on SMB, mortgage, and consumer banking products across similar markets.
• Bank of America: Charlotte-headquartered national bank and dominant deposit franchise across North Carolina. Competes with Peoples Bank across consumer, SMB, mortgage, and treasury management in the Charlotte market.

Direct peers

• Live Oak Bancshares: NC-based community bank holding company with similar SMB-focused lending model, fintech orientation, and digital banking investments. Comparable size, public listing, and North Carolina operating geography make it a close peer.
• Southern First Bancshares: South Carolina-headquartered community bank with similar focus on SMB banking, treasury management, and relationship lending in the Southeast. Closely comparable size and business model.
• Chesapeake Financial Shares: Small community bank holding company cited as a direct benchmark in Peoples Bank's financial comparisons (~$102M revenue). Similar size, public listing, and community-banking business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peoplesbanknc
• LinkedInlinkedin.com/company/2250639
• Instagraminstagram.com/peoplesbanknc
• Xx.com/peoplesbanknc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoples Bank