Bean & Bean
Bean & Bean is a family-owned specialty coffee roaster founded in 2008 in Queens, NY, operating three NY/NJ cafes, DTC e-commerce shipping to 50+ countries, subscription programs, and B2B wholesale, with mother-daughter co-founders who are both Q Arabica Graders.
- Company typePrivate
- Founded2008
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bean & Bean does
Bean & Bean Coffee Roasters is a family-owned specialty coffee company founded in 2008 in Queens, New York, and operated by a mother-daughter team, Rachel and Jiyoon Han, who both hold Q Arabica Grader certifications. The company runs a direct-to-consumer e-commerce storefront on Shopify with shipping to 50+ countries, supplemented by three company-owned retail locations in the New York metro area: a flagship at 71 Broadway in Manhattan's Financial District, the Queens Roastery & Cafe at 252-29 Northern Blvd in Little Neck (which serves as the primary roasting facility), and a Fort Lee, New Jersey cafe at 189 Main Street.
The core product portfolio centers on premium single-origin specialty coffees and curated blends, with sourcing concentrated on Cup of Excellence and Best of Panama winning farms (Las Lajas, COCARIVE, Finca Lerida, Janson, and others across Central and South America and East Africa). Coffees are scored on the SCA 100-point scale with full farm- and lot-level traceability, and select SKUs carry USDA Organic and Fair Trade certifications. The catalog spans 148 SKUs including single-origin lots, blends (Downtown Blend, Queens Blend, Rio Nights), subscription programs (3-, 6-, and 12-month prepaid plus a $26/month rotating surprise light-roast tier), the Pepperpot Tea and matcha line (Matcha, Hojicha, Earl Grey, Chamomile, Moroccan Mint, Masala Chai, Jasmine Green, Hibiscus Berry), curated brew gear (grinders, drippers, kettles, AeroPress), and merchandise. Packaging uses compostable, plant-based materials and free standard shipping is offered on orders $75+.
Revenue is generated through four streams: per-bag retail DTC sales ($11–$88.88+ per 10.9oz bag), prepaid and monthly coffee subscriptions, cafe-level retail at the three locations, and a B2B wholesale program supplying cafes, restaurants, boutique hotels, and offices with coffee, cold brew bag-in-box, and branded disposable cups and sleeves. The company maintains a gender-equity sourcing stance through its partnership with Bean Voyage and women-owned producers, which it markets as a core differentiator alongside Q-Grader curation. Marketing relies on a content blog (Beansider), email newsletter, organic Instagram, and earned coverage in New York Times, Eater, Sprudge, Bon Appétit, and Forbes.
Bean & Bean firmographics
Firmographics- Name
- Bean & Bean
- Legal name
- Bean & Bean Coffee Roasters
- Website
- https://beannbeancoffee.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bean & Bean is a family-owned specialty coffee roaster founded in 2008 in Queens, NY, operating three NY/NJ cafes, DTC e-commerce shipping to 50+ countries, subscription programs, and B2B wholesale, with mother-daughter co-founders who are both Q Arabica Graders.
- Ownership category
- akta.pro rank
Bean & Bean industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Bean & Bean is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bean & Bean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct sales of roasted coffee beans through e-commerce website and three physical cafe locations. Includes single-origin coffees, blends, Cup of Excellence winners, and seasonal microlots. Revenue generated per transaction with product-based pricing.
- Coffee Subscriptions: Monthly subscription service delivering rotating microlots. Options include 3-month ($76), 6-month ($152), and 12-month prepaid plans. Also includes monthly surprise light roast subscription at $26/month. Provides recurring revenue with customer retention focus.
- Wholesale Coffee: Bulk coffee sales to cafes, restaurants, boutique hotels, and offices. Products include fractional packs, cold brew bag-in-box, and branded disposable cups.
- Tea and Accessories: Sales of Pepperpot Tea brand (matcha, hojicha, black tea, chamomile, jasmine green, hibiscus berry, masala chai), brew gear (grinders, drippers, kettles, filters), and merchandise (totes, mugs, enamel pins).
- Coffee Classes and Events: In-person coffee classes and tasting events hosted at cafe locations, providing additional revenue stream and customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bag Coffee (10.9oz) |
| Subscription | Multi-year contract | Coffee Subscriptions |
| Unit Pricing | Pay-as-you-go | Tea Products |
| Unit Pricing | Pay-as-you-go | Brew Gear |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Pricing |
| Unit Pricing | Pay-as-you-go | Gift Bundles and Boxes |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Bean & Bean product offering
Product offeringCore offering
Bean & Bean Coffee Roasters is a specialty coffee roaster that sources, roasts, and sells premium single-origin and blend coffees, teas, and matcha under the Pepperpot Tea brand. Products are sold directly to consumers through a Shopify e-commerce site with subscription options and three company-owned cafes in the New York metro area, and supplied to foodservice operators through a B2B wholesale program offering bulk coffee, cold brew bag-in-box, and branded disposable cups.
Product overview
Bean & Bean Coffee Roasters is a specialty coffee company operating as a direct-to-consumer e-commerce platform with three physical cafe locations in the New York metro area (NYC Fidi, Queens/Rooftop Roastery, and Fort Lee NJ). The company was founded in 2008 and is led by a mother-daughter team who are both Q-Graders. The core product portfolio centers on premium single-origin coffees and curated blends, supplemented by a full tea and matcha line under the Pepperpot Tea brand, brewing equipment and gear, subscription programs (3/6/12-month prepaid and monthly surprise rotations), and wholesale B2B offerings. All coffee products emphasize traceable sourcing with USDA Organic and Fair Trade certifications, Cup of Excellence provenance, and detailed cupping scores. The company also maintains a gift/merchandise line and an Archive of past-vintage lots.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Origin Coffees Premium specialty coffees sourced directly from award-winning farms worldwide, featuring Cup of Excellence winners, Gesha varietals, and microlots with detailed provenance (farm, varietal, elevation, processing method) and SCA-style cupping scores (80-92+ points). Sold as 10.9oz bags to individual consumers and in wholesale fractional packs to foodservice buyers.
- Coffee Blends House blends combining beans from multiple origins for balanced flavor profiles. Includes Downtown Blend (Organic & Fair Trade), Queens Blend, Fancy Diner Coffee, and Rio Nights, with flavor notes ranging from chocolatey-nutty to fruity-bright. Sold as 10.9oz bags.
- Coffee Subscriptions Recurring delivery programs offering monthly specialty coffee deliveries. Options include 3-month, 6-month, and 12-month pre-paid subscriptions, plus a Monthly Surprise Light Roast subscription curated by Q Graders. Each 10.9oz bag makes approximately 20 cups.
- Pepperpot Tea & Matcha Premium loose-leaf teas and ceremonial-grade matcha sourced from Taiwan and Japan, sold under the Pepperpot Tea brand. Product line includes Matcha, Hojicha Powder, Breakfast Blend (Black Tea), Earl Grey, Chamomile, Moroccan Mint, Masala Chai, Jasmine Green, and Hibiscus Berry, priced from $16 to $40+.
- Brewing Equipment & Gear
- Coffee Sample Packs & Gift Bundles Curated multi-coffee bundles including the NYC Top 4 Bundle, Cup of Excellence Sampler Box, Around The World Coffee Sampler Gift Box, Coffee Sample Pack Case, and Panama Gesha Box featuring multiple award-winning varieties.
- Wholesale Coffee Program B2B coffee supply for cafes, restaurants, boutique hotels, and offices via a dedicated wholesale portal and application process. Offers wholesale pricing on all coffees plus branded disposable products including paper hot cups (4oz, 12oz, 16oz), cold cups (16oz, 24oz), cup sleeves, Filter Frac Packs (2.5oz, Box of 72 at $179.25), cold brew bag-in-box (3 gallon at $90+), and Matcha 1kg at $396.
- Gift Cards Digital e-Gift Cards for online purchases available in variable denominations starting from $10.
- Merchandise & Apparel Branded merchandise including Eco Hand Made Tote bags, Limited Edition Sloth Enamel Pins (co-developed with The Sloth Institute), MiiR Eco Camp Cups, and co-branded cupping spoons.
Quantifiable outcome
- Ships to 50+ countries worldwide
- +2 more outcomes
Companies that use Bean & Bean
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Bean & Bean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bean & Bean partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bean VoyagecoreBean Voyage is a Costa Rica-based nonprofit focused on connecting women smallholder coffee producers to training, financing, and market access. Bean & Bean works with Bean Voyage to further gender equity in coffee sourcing, featuring their model on the company's gender equity page and sourcing from women-powered producers.
- The Sloth InstituteminorPartnership focused on sloth welfare and conservation. Sloth-themed merchandise including enamel pins and branded cups feature sloth welfare quotes sourced from The Sloth Institute.
- Las Lajas (Costa Rica)coreWorld-renowned Costa Rican farm specifically partnered for honey-processed coffees. Bean & Bean has an exclusive or prominent relationship for featuring Las Lajas' specialty honey process coffees, described as 'world-renowned farm for their honey processing.'
- COCARIVE (Cooperativa de Cafeicultores de Carmo de Minas)coreBrazilian specialty coffee cooperative based in Carmo de Minas, known for producing exceptional lots. Every member farm is certified by the Brazilian Specialty Coffee Association. Bean & Bean sources competition-winning coffees through this cooperative.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bean & Bean competitors and assessment
Company assessmentDirect peers
- Birch Coffee: Birch Coffee is a NYC-based specialty roaster and cafe operator with DTC sales and a strong focus on local NYC accounts. Comparable to Bean & Bean's NY metro cafe presence and small-batch specialty positioning.
- Counter Culture Coffee: Counter Culture is a specialty roaster with a sustainability- and quality-led ethos, strong direct-trade farmer relationships, DTC subscriptions, and wholesale programs. Comparable to Bean & Bean in ethics-driven specialty positioning, training/coffee education, and B2B supply to cafes.
- Devoción: Devoción is a NYC-based specialty roaster with DTC subscriptions, cafes, and a fresh-roast-from-origin supply chain. Highly comparable to Bean & Bean's NY metro presence, single-origin premium positioning, and DTC subscription model.
- Blue Bottle Coffee: Blue Bottle operates as a DTC-first specialty coffee brand with cafe retail and wholesale. Comparable to Bean & Bean in single-origin emphasis, subscription model, and cafe/DTC hybrid GTM, though at substantially greater scale.
- Intelligentsia Coffee: Intelligentsia is a specialty coffee roaster with a strong direct-trade program, DTC sales, and a wholesale network to cafes and offices. Closely aligned with Bean & Bean on sourcing philosophy, premium positioning, and B2B/wholesale channels.
- Stumptown Coffee Roasters: Stumptown is a specialty coffee roaster offering single-origin and direct-trade coffees via DTC e-commerce, cafes, and wholesale. Directly comparable to Bean & Bean in product positioning (premium single-origin), GTM motions (DTC + cafes + wholesale), and target specialty enthusiast customer base.
- Toby's Estate Coffee: Toby's Estate is a specialty roaster with DTC, cafes, and wholesale, emphasizing direct trade and quality training. Comparable to Bean & Bean on sourcing ethos, single-origin DTC, and cafe/wholesale GTM, with stronger Australian market presence.
- La Colombe Coffee Roasters: La Colombe is a specialty roaster operating DTC subscriptions, cafes, and wholesale, with an emphasis on draft latte and ready-to-drink innovations. Comparable to Bean & Bean in DTC + cafe + wholesale mix and premium positioning, with broader RTD exposure.
- Joe Coffee: Joe Coffee is a NYC specialty roaster with cafes across the metro area plus a wholesale program. Directly comparable to Bean & Bean's NY metro cafe footprint, single-origin focus, and B2B supply to local restaurants and offices.
Emerging players
- Trade Coffee: Trade is a DTC specialty coffee subscription/marketplace that curates single-origin coffees from multiple roasters. Comparable to Bean & Bean's subscription model and specialty enthusiast customer segment, but as a curator/aggregator rather than a roaster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bean & Bean social profiles
Digital presenceBean & Bean compliance and trust
Trust signalCompliance2 records
Bean & Bean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bean & Bean leadership team
Management profileNumber of profiles
Profiles2 records
Bean & Bean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bean & Bean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bean & Bean
What does Bean & Bean do?
Bean & Bean Coffee Roasters is a specialty coffee roaster that sources, roasts, and sells premium single-origin and blend coffees, teas, and matcha under the Pepperpot Tea brand. Products are sold directly to consumers through a Shopify e-commerce site with subscription options and three company-owned cafes in the New York metro area, and supplied to foodservice operators through a B2B wholesale program offering bulk coffee, cold brew bag-in-box, and branded disposable cups.
Is Bean & Bean a public or private company?
Bean & Bean is a private company. It is classified as family owned and is currently operating.
When was Bean & Bean founded?
Bean & Bean was founded in 2008. It employs 11 to 50 people.
Where is Bean & Bean based?
Bean & Bean is headquartered in New City, United States, in the North America region.
How does Bean & Bean make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale Coffee, tea and Accessories and coffee Classes and Events.
Who are Bean & Bean's main competitors?
Direct peers on record are Birch Coffee, Counter Culture Coffee, Devoción, Blue Bottle Coffee, Intelligentsia Coffee, Stumptown Coffee Roasters, Toby's Estate Coffee, La Colombe Coffee Roasters and Joe Coffee. Trade Coffee is listed as an emerging player.
Does Bean & Bean have an API?
No public API is recorded for Bean & Bean.
What industry is Bean & Bean in?
Bean & Bean's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2090.