Dream Center

What Dream Center does

Dream Center is a privately held, multi-purpose learning center headquartered in an 18,000-square-foot facility at 1190 Western Drive, Hartford, Wisconsin, founded in 1992 by Sheila and Jim Trost. The company operates an integrated portfolio of programs under one roof: recreational dance instruction across genres (pom, jazz, hip hop, lyrical/contemporary, kick), the 21-time World Champion Energizers Dance Team (a competitive all-star program with Tiny, Mini, Youth, Junior, Senior, Open, Prep, and special-needs Dream Team squads), a state-licensed preschool (2K/3K/4K) and daycare, before/after school care with district transportation, and event hosting including birthday parties and school dances. Customers are families across five Wisconsin counties (Washington, Dodge, Waukesha, Ozaukee, Milwaukee), spanning children ages 18 months through adult, with the Energizers Booster Club 501(c)(3) supporting competitive team fundraising.

The business runs on a recurring tuition model: dance classes billed per semester ($370, or two $185 installments) plus a $75 recital costume fee, preschool at $175/month, full-time before/after care at $245/week, and à la carte birthday party packages at $875 (or DIY rentals at $55/hour). Pricing is supplemented by transaction fees on costumes and merchandise, registration fees ($75 non-refundable), and Booster Club sponsorship/donation revenue. The facility is the only multi-purpose site in the region combining dance, licensed child care (5-Star YoungStar rated, capacity 50 children), and event venue services under a single registration system (JackRabbit Class).

Operationally, the company is differentiated by a coaching staff with USASF certifications and Advisory Board memberships (Sheila Trost) and decades of cumulative choreography experience producing competitive titles. Distribution is direct-to-consumer via self-serve online registration, walk-in enrollment, community events, and school partnerships. The company is family-owned with no disclosed external investment, no M&A activity, and no expansion beyond the single Hartford facility.

Name

Dream Center

Legal name

Dream Center

Website

https://dreamcenterwi.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Dream Center is a privately held, multi-purpose learning center in Hartford, Wisconsin, founded in 1992, offering recreational and competitive all-star dance, licensed preschool and daycare, before/after school care, and event hosting under one 18,000-square-foot facility, serving families across five Wisconsin counties.

Ownership category

akta.pro rank

Product category

Dance Studio and Childcare Services

NAICS

Child Care Services (62441), Fine Arts Schools (61161)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)

Keywords

• Dance studio classes
• Competitive dance teams
• Preschool early education
• Childcare daycare services
• Birthday party venue rentals

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dance Class Tuition: Semester-based tuition for dance curriculum (June 2026-March 2027) covering weekly classes, Holiday Showcase and Spring Recital performance opportunities. $370 per semester or $185 per installment x 2 payments.
2. Preschool & Childcare Services: Monthly tuition for 2K/3K programs ($175/month) and weekly fees for before/after school care ($85-$100/week). State-licensed facility with 5-Star YoungStar rating.
3. Birthday Party Packages: All-inclusive party packages ($875 for up to 15 guests, $15 per additional guest) and DIY rental options ($55/hour, 3-hour minimum). Includes bounce house rentals and party host services.
4. Recital Costumes & Merchandise: Recital costume fee of $75 plus tax automatically charged to card on file. Additional dance attire and accessories available for purchase at front desk.
5. Booster Club & Sponsorships: Non-profit 501(c)(3) organization raising funds through tax-deductible donations, season/event sponsorships, and public appearance participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dream Center operates a multi-purpose learning facility delivering recreational and competitive dance instruction (ages 18 months through adult), state-licensed preschool programs (2K, 3K, 4K), full-time and part-time daycare, and before/after school care with transportation, alongside birthday party venue rentals and bounce house rentals. Programs are delivered from an 18,000-square-foot purpose-built facility in Hartford, Wisconsin, serving families across five counties with both semester-based tuition dance classes and recurring monthly/weekly childcare fees.

Product overview

Dream Center is a multi-purpose learning center offering a unified portfolio of programs under one roof. The core offerings consist of the Dance Studio Program (recreational instruction) and the Energizers Dance Team (competitive program with multiple age-level squads), both focused on dance education across genres like Pom, Jazz, Hip Hop, Lyrical/Contemporary, and Kick. Complementary to the dance programs is the Dream Center School (preschool 2K/3K/4K programs) and Daycare/Before & After School Care services for children ages 2-12. Additional offerings include Birthday Party Packages with bounce house rentals, School Dances, Community Outreach performances, and the Dream Team (special needs inclusive dance team). The 18,000-square-foot state-of-the-art facility serves as a one-stop destination for families seeking dance education, childcare, and event venue services.

Differentiator

Problem solved

Functional benefit

Brands

• Energizers Dance Team: The competitive dance team side of the Dream Center, recognized nationally and internationally for excellence with multiple World Championship titles.

Products and services

• Dance Studio Program Recreational dance classes in Pom, Jazz, Hip Hop, Lyrical/Contemporary, and Kick for students ages 18 months through adult, focusing on foundational technique, rhythm, coordination, and confidence-building. Tuition is $370 per semester or $185 per installment.
• Energizers Dance Team (Competitive Program) Elite competitive dance team with multiple age-level squads (Tiny, Mini, Youth, Junior, Senior, Open, Prep, and Dream Team) competing nationally and internationally, including World Championships. Provides advanced technical training, elite choreography, and competition experience.
• Dream Center School (Preschool Programs) State-licensed early childhood education center offering 2K ($175/month), 3K ($175/month), and 4K (free through Wisconsin's Get Kids Ready Program) preschool programs with developmentally appropriate curriculum, taught by DPI-certified teachers. A $75 non-refundable registration fee applies.
• Daycare and Before/After School Care Full-time and part-time childcare for children ages 2 through 12, including before and after school care with transportation to and from Hartford Jt.1 and select private schools. Full-time before/after care full package is $245/week; part-time is $180/week; AM-only or PM-only is $75/week; AM+PM package is $95/week.
• Birthday Party Packages Event venue rental services featuring bounce houses, party rooms, and themed party experiences. All-inclusive party package is $875 for up to 15 guests ($15 per additional guest) and includes professional party host, tables, chairs, bounce houses, and sound system. DIY rental option is $55/hour with a 3-hour minimum.
• Bounce House Rentals Rental of four full-size inflatable bounce houses (Wacky World, Wacky 180 Obstacle, Wacky Super Slide, Wacky 3-in-1) available as standalone rentals or as part of party packages. Pricing ranges from $250-$300 per unit, with a $350 combo for all four.
• School Dances Specialty themed dances for children in 3K through 5th grade featuring music, contests, and bounce house access.
• Dream Team (Special Needs Dance Team) Inclusive special needs dance team providing the full All-Star experience including practices, uniforms, performances, and competitions for athletes of all abilities.
• Summer Dance Session Summer schedule dance programming with tuition ranging from $45-$65 per session, available starting June 16th.

Quantifiable outcome

• 21 World Championship titles (Energizers Dance Team)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Energizers Dance Team Booster ClubcoreGTM or Marketing PartnerNon-profit 501(c)(3) organization supporting the Energizers Dance Team through tax-deductible donations, season sponsorships, and event sponsorships. Booster club enables fundraising and community support for competitive dance team operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Little Gym: Franchise of children's enrichment centers offering movement, gymnastics, dance, and developmental classes for ages 4 months to 12 years. Highly comparable multi-program, parent-pay, recurring-tuition model with integrated party/event hosting similar to Dream Center's structure.
• My Gym: Children's fitness and development franchise offering structured classes including dance, gymnastics, and sports skills for ages 6 weeks to 10 years. Comparable recurring tuition model, birthday party hosting, and developmental curriculum focus.
• Primrose Schools: Accredited early childhood education and care franchise serving infants through pre-K and after-schoolers. Comparable licensed preschool + before/after care combination with proprietary curriculum, though more preschool-focused than dance-integrated.
• The Learning Experience: National daycare and preschool franchise offering infant care through pre-K plus enrichment programs. Comparable integrated childcare + enrichment model with proprietary curriculum and purpose-built facilities.
• New Horizon Academy: Family-owned early childhood education provider operating 100+ centers across the Midwest with infant care through pre-K and school-age programs. Comparable regional Midwestern operator with multi-site footprint Dream Center could aspire to build.
• Cadence Education: Private equity-backed operator of 200+ preschools and early childhood education centers nationwide. Comparable licensed preschool + before/after school care model with institutional capital backing to fund expansion.
• The Goddard School: Premier private preschool franchise using a play-based, STEAM-integrated curriculum for infants through pre-K. Comparable licensed early childhood education franchise with proprietary curriculum and accredited programs.

Broad incumbents

• KinderCare Learning Companies: Largest national provider of early childhood education and family-supportive childcare with employer-sponsored programs. Operates at vastly larger scale but competes for the same working-family segment with licensed preschool, before/after care, and summer programs.
• Bright Horizons Family Solutions: Publicly-traded provider of high-quality early education, backup care, and workforce education services. Competitor for employer-sponsored childcare contracts and premium working-family segment with significantly greater scale and capital resources.

Emerging players

• School of Rock: Performance-based music education franchise serving children through adults with a similar studio + performance team model. Comparable recurring tuition, performance/recital cycle, and franchise-style curriculum deployment (though in music rather than dance).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dreamcenterwi
• LinkedInlinkedin.com/company/energizers-dance-team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Center