What NextTech Communications does

NextTech Communications is a women-led integrated communications agency serving technology companies from startups to Fortune 500 enterprises. Founded in 2021 through The Bliss Group's acquisition of Savarese Communications, the firm provides branding and messaging, thought leadership, crisis communications, media relations, media training, content development, social media and digital, speaking and award submissions, event planning, industry analyst relations, funding and transaction communications, and analytics services. It operates across verticals including cybersecurity, digital identity, fintech, healthtech, legaltech, insurtech, HR tech, and martech, with named clients such as AT&T, Bank of America, Nasdaq, Akamai, Sprint, McGraw-Hill, and S&P Global.

The agency is headquartered at Bell Works Co-Lab in Holmdel, New Jersey, with additional offices in New York, Houston, and San Francisco, and was reported to have 15+ full-time staff as of September 2022. Its technical layer centers on an in-house team of data scientists running proprietary data analytics models and AI solutions for audience insights and competitor intelligence, which are used to guide communications strategy and reported as a distinct Analytics service line rather than embedded throughout all offerings. The firm is independently operated and wholly owned by The Bliss Group, which itself sits within The Next Practices Group.

NextTech generates revenue through B2B professional services engagements structured as project-based and retainer fees typical of communications agencies, sold primarily through direct enterprise sales led by senior leadership and the CEO. Its go-to-market is relationship-driven, leveraging the leadership team's prior in-house and agency experience at NYU Stern, Hewlett Packard Enterprise, AxiCom, BOCA Communications, and ALM Media. Distribution relies on direct outreach to enterprise and growth-stage clients, partnerships within The Bliss Group and Next Practices Group ecosystem, and demand-generation through thought leadership content, LinkedIn and Twitter activity, industry event participation, and earned media placements.

Name

NextTech Communications

Legal name

NextTech Communications

Website

https://nexttechcomms.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

NextTech Communications is a women-led integrated communications agency serving technology companies from startups to Fortune 500. The firm delivers branding, PR, media relations, crisis communications, content, and AI-powered analytics across cybersecurity, fintech, healthtech, and legaltech verticals.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Integrated communications agency
• Public relations services
• Technology PR firm
• Media relations
• Crisis communications

Headquarters

HQ city

Holmdel

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communications Services: NextTech Communications generates revenue through professional services engagements including strategic counsel, public relations, media relations, content development, social media management, thought leadership programs, crisis communications, and analytics services. The agency operates on project-based and retainer fee structures typical of B2B communications agencies, serving clients from startups through Fortune 500 companies across multiple technology verticals.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

NextTech Communications is an integrated communications agency providing strategic counsel, public relations, media relations, content development, social media, thought leadership, crisis communications, and analytics services to technology companies ranging from startups to Fortune 500. The firm operates on retainer and project-based engagements across verticals including cybersecurity, fintech, healthtech, legaltech, insurtech, HR tech, and martech.

Product overview

NextTech Communications is a women-led, integrated communications agency offering a comprehensive suite of PR and marketing services. Rather than a traditional product portfolio, the company provides professional service offerings including Branding & Messaging, Thought Leadership & Executive Visibility, Crisis Communications & Issues Management, Strategic Counsel & PR Program Development, Media Relations, Media Training, Content Development, Social Media & Digital, Speaking & Award Submissions, Event Planning & Support, Industry Analyst Relations, Analytics, and Funding & Transactions. The company serves technology innovators across all growth stages from startups to Fortune 500 across industries including cybersecurity, digital identity, fintech, healthtech, legaltech, insurtech, HR tech, and martech.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Messaging Strategic brand positioning and messaging development services for companies breaking new ground, helping crystallize positioning and bring stories into the collective consciousness.
• Thought Leadership & Executive Visibility Strategic approach to identifying information gaps and uncovering differentiated perspectives to elevate executive teams to change catalysts in their industries.
• Crisis Communications & Issues Management Proactive strategy development for issue identification and risk mitigation, with rapid response capability when crisis strikes to restore trust.
• Strategic Counsel & PR Program Development Tailored strategies and tactics designed to enhance and protect brand image, combat perception issues, and increase awareness among key stakeholder audiences.
• Media Relations Service leveraging close relationships with journalists at leading media outlets to strategically introduce clients to reporters and producers for earned coverage.
• Media Training Highly individualized training sessions for client spokespeople focused on clarity of message, quotability, tough questions, bridging techniques, and broadcast appearances.
• Content Development Creation of blog posts, evergreen website copy, technical whitepapers, long-form survey reports, podcast production, videos, and other content assets for technology clients.
• Social Media & Digital Building organic and paid social media and digital marketing strategies with campaign metrics analysis and ongoing optimization.
• Speaking & Award Submissions Identifying and seizing opportunities to place clients in front of captive audiences and align them with prestigious institutions and industry awards.
• Event Planning & Support Planning and support for online, virtual, and hybrid events including pre-event campaigns, podcast appearances, and post-event recaps.
• Industry Analyst Relations Mapping priority analysts, developing strategies to forge relationships, and crafting market positioning for briefings and industry analyst events.
• Analytics Proprietary data analytics models and AI solutions to uncover audience insights and competitor intelligence to guide communications strategies and optimize results.
• Funding & Transactions Strategic communications support connecting startups with investors from pre-seed through stock exchange, supporting funding announcements and transactions.

Quantifiable outcome

• More than tripled full-time staff in first year of operations (2021-2022)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• TechUnited:NJcoreStrategic or Co-development Partner · 20 April 2023NextTech Communications partnered with TechUnited:NJ to co-host the inaugural NJ Women in Technology Forum at Bell Works Co-Lab in Holmdel, NJ. The event brought together more than 60 guests and featured a panel of female technology leaders from across the state. TechUnited:NJ is New Jersey's technology council and trade association, making this partnership integral to NextTech's mission of supporting women in technology and community engagement.
• Bell Works Co-LabcoreStrategic or Co-development Partner · 20 April 2023Partnership with Bell Works Co-Lab as the venue and co-host for the inaugural NJ Women in Technology Forum. Bell Works Co-Lab serves as NextTech's headquarters location and provides a collaborative ecosystem for technology companies and events in Holmdel, New Jersey.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Walker Sands: Mid-sized B2B PR and integrated marketing agency with a strong technology and SaaS focus; competes head-to-head with NextTech for similar enterprise tech clients across fintech, cybersecurity, and martech verticals.
• PAN Communications: B2B technology PR and integrated marketing agency of similar scale to NextTech, serving technology and healthcare technology clients with media relations, analyst relations, and content services.
• ARPR: Tech and healthcare-tech PR agency with overlapping service offerings (media relations, analyst relations, thought leadership) and a comparable boutique positioning serving mid-market to enterprise technology companies.
• March Communications: B2B technology public relations and integrated marketing agency; similar size and tech vertical focus to NextTech, with comparable integrated PR/media relations service lines.
• Highwire: Tech-forward PR and digital marketing agency serving enterprise technology, cybersecurity, and fintech clients; comparable in service mix and target verticals to NextTech's tech-focused positioning.
• LaunchSquad: Integrated communications agency for technology and consumer brands with similar PR, content, and social media service offerings; comparable boutique scale and tech-vertical emphasis.
• RH Strategic: Specialist public affairs and PR firm with deep technology and B2B expertise, competing in adjacent tech verticals (legaltech, fintech, cybersecurity) for integrated communications mandates.
• Bateman Group: Boutique PR and communications agency serving enterprise technology and high-growth companies; similar integrated communications positioning targeting venture-backed and Fortune 500 tech clients.

Broad incumbents

• The Bliss Group: Parent company and integrated communications firm with broader industry coverage beyond technology; comparable service lines but a wider portfolio of non-tech clients.
• Edelman: Largest global PR firm with a dedicated technology practice; competes with NextTech for enterprise tech clients at the high end of the market and represents the scale ceiling above boutique tech PR agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NexttechC
• LinkedInlinkedin.com/company/nexttech-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NextTech Communications