The Bliss Group
The Bliss Group is a New York-based strategic marketing and communications agency founded in 1975, serving enterprise clients across B2B technology, healthcare, financial services, energy, cybersecurity, and professional services. It was acquired by Highwire in January 2026.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
The Bliss Group firmographics
Firmographics- Name
- The Bliss Group
- Legal name
- Highwire
- Website
- https://theblissgrp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Bliss Group is a New York-based strategic marketing and communications agency founded in 1975, serving enterprise clients across B2B technology, healthcare, financial services, energy, cybersecurity, and professional services. It was acquired by Highwire in January 2026.
- Ownership category
- akta.pro rank
The Bliss Group industry classification
Industry- Product category
- Marketing & Communications Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where The Bliss Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Bliss Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
The Bliss Group product offering
Product offeringCore offering
The Bliss Group is a strategic marketing and communications agency that provides integrated marketing, communications, strategy, creative, insights & analytics, and corporate reputation services. It serves industry innovators across B2B Technology, Cybersecurity, Energy, Financial Services, Health, and Professional Services sectors. The agency was acquired by Highwire in January 2026 and now operates as a wholly-owned subsidiary, contributing to a combined firm of more than 250 professionals across North America.
Differentiator
Problem solved
Functional benefit
Brands
- AcroAI: Proprietary agentic AI platform launched by Highwire in 2026.
- Highwire Health
Products and services
- Marketing Services Strategic marketing campaigns and experiences designed to intrigue audiences and generate demand for client brands, products, and services. Grounded in strategic insight and executed to captivate audiences.
Companies that use The Bliss Group
Customer profileIdeal customer profiles1 record
The Bliss Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bliss Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HighwireflagshipThe Bliss Group was acquired by Highwire in January 2026. This acquisition positioned the combined firm as the most formidable mid-sized agency in the US with more than 250 professionals across North America. The acquisition was part of Highwire's expansion strategy following the launch of AcroAI and Highwire Health.
Recent moves4 records
Expansion highlights5 records
The Bliss Group competitors and assessment
Company assessmentDirect peers
- Walker Sands: Walker Sands is a B2B marketing and communications agency specializing in technology and professional services clients. It directly competes with The Bliss Group's B2B technology PR focus and serves overlapping customer profiles.
- PAN Communications: PAN Communications is a B2B tech PR and integrated marketing agency serving technology, healthcare, and professional services clients. It competes head-to-head with The Bliss Group for B2B technology and healthcare PR mandates.
- Hotwire PR: Hotwire is a global tech communications and marketing agency serving B2B technology clients. It is a direct peer in technology PR with comparable mid-sized agency positioning and overlapping service offerings.
- Finn Partners: Finn Partners is an independent global PR and integrated marketing agency with strong technology and health practices. It competes with The Bliss Group for mid-market and enterprise B2B technology accounts.
- RH Strategic: RH Strategic is a B2B public relations agency focused on technology and public sector clients. It is a direct peer in technology PR with comparable mid-sized positioning.
- 5W Public Relations: 5W Public Relations is a mid-sized independent PR agency with strong B2B technology and consumer practices. It competes with The Bliss Group for technology and consumer brand mandates.
Broad incumbents
- Edelman: Edelman is the world's largest independent PR firm with a global footprint and broad technology, health, and corporate practices. It competes with The Bliss Group on enterprise PR mandates but operates at vastly greater scale.
- Weber Shandwick: Weber Shandwick is a global PR and communications agency within the IPG DXTRA network with strong technology and healthcare practices. It is a broad incumbent competing for enterprise B2B mandates.
- FleishmanHillard: FleishmanHillard is a global PR and integrated communications agency with deep technology and healthcare expertise. It competes with The Bliss Group on enterprise RFPs as a broader portfolio incumbent.
Emerging players
- Shift Communications: Shift Communications is a mid-sized integrated marketing and PR agency with strong B2B technology expertise. It is an emerging player with overlapping capabilities in the same mid-market technology PR segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Bliss Group social profiles
Digital presenceThe Bliss Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bliss Group leadership team
Management profileNumber of profiles
Profiles1 record
The Bliss Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Bliss Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bliss Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bliss Group
What does The Bliss Group do?
The Bliss Group is a strategic marketing and communications agency that provides integrated marketing, communications, strategy, creative, insights & analytics, and corporate reputation services. It serves industry innovators across B2B Technology, Cybersecurity, Energy, Financial Services, Health, and Professional Services sectors. The agency was acquired by Highwire in January 2026 and now operates as a wholly-owned subsidiary, contributing to a combined firm of more than 250 professionals across North America.
Is The Bliss Group a public or private company?
The Bliss Group is a private company. It is classified as corporate owned and is currently operating.
When was The Bliss Group founded?
The Bliss Group was founded in 2009. It employs 51 to 100 people.
Where is The Bliss Group based?
The Bliss Group is headquartered in New York, United States, in the North America region.
Who are The Bliss Group's main competitors?
Direct peers on record are Walker Sands, PAN Communications, Hotwire PR, Finn Partners, RH Strategic and 5W Public Relations. Broad incumbents are Edelman, Weber Shandwick and FleishmanHillard. Shift Communications is listed as an emerging player.
Does The Bliss Group have an API?
No public API is recorded for The Bliss Group.
What industry is The Bliss Group in?
The Bliss Group's product category is Marketing & Communications Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.