Developer docs
API playgroundTry for free, no card

Search company profiles

Ugam

Full company profile

uuid0007taq

Namestring
Ugam
Legal namestring
Merkle
Websiteurl
ugamsolutions.com
Company typeenum
Private
Founded yearint
1993
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersMumbai, India
HQ citystring
Mumbai
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
market research services, consumer insights, data analytics, customer experience, brand intelligence
NAICS code1 code
  • Marketing Research and Public Opinion Polling541910
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Market Research & Consumer Insights
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Market Research Services
TypeProfessional Services
Description

B2B professional services providing consumer insights, market intelligence, brand intelligence, product intelligence, and CX intelligence to enterprise clients. Revenue generated through consulting engagements and research project delivery.

merkle.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1LoyaltyPlus
Description

Enterprise loyalty management platform

merkle.com
Core offering1 text field

Ugam provides managed analytics and consumer insights services for retail, brands, and market research. The company blends a big data platform with analytics and deep domain expertise to deliver market, audience, brand, product, and customer experience intelligence. It delivers outcomes-obsessed decision intelligence across the entire customer journey for enterprise clients.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Reduce cost to serve through systematic CX capture and analysis
+2 more records
Product overview1 text field

Merkle offers a unified market research and consumer insights platform that harmonizes scattered data across customer touchpoints and layers AI capabilities to deliver actionable intelligence. The core offering comprises five integrated service modules: Market Intelligence for go-to-market planning, Audience Intelligence for customer understanding, Brand Intelligence for brand health tracking, Product Intelligence for innovation insights, and CX Intelligence for customer experience optimization. Together, these modules provide outcomes-obsessed decision intelligence across the entire customer journey, supported by a global team of 1,500+ research experts with experience across 140+ countries.

Product and service6 records
1Market Research Services & Consumer Insights
CategoryMarket Research & Consumer Insights
Description

A comprehensive market research and consumer insights service that harmonizes scattered data, layers it with AI, and delivers actionable intelligence across the customer journey for enterprise clients in multiple verticals.

2Market Intelligence
CategoryMarket Intelligence
Description

Service that develops sustainable and profitable go-to-market plans by assessing the size of new opportunities and markets and understanding industry trends, threats, and competitor actions.

3Audience Intelligence
CategoryAudience Intelligence
Description

Service that brings the voice of the customer into the heart of the business by understanding customer preferences and needs, tracking loyalty, and segmenting audiences.

4Brand Intelligence
CategoryBrand Intelligence
Description

Service that measures brand value and brand health over time by tracking insights on brand perception, brand identity, and reputation.

5Product Intelligence
CategoryProduct Intelligence
Description

Service that develops successful and profitable product innovations, propositions, offers, and pricing by capturing insights and customer feedback.

6CX Intelligence
CategoryCX Intelligence
Description

Service that cultivates brand advocacy, reduces cost to serve, and increases lifetime value by employing a systematic method to capture, analyze, and act on customers' perceptions, expectations, and experiences.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
1Qualtrics
Strategic tierCoreTypeTechnology or Integration
Description

Research partnership providing experience management and survey platform integration for consumer insights and market research services. Qualtrics is a market research partner displayed on the website.

2Adobe
Strategic tierCoreTypeTechnology or Integration
Description

Strategic technology partnership for analytics and experience management. Listed in dentsu partnerships page.

3AWS
Strategic tierCoreTypeTechnology or Integration
Description

Cloud infrastructure partnership for running analytics and insights platforms. Listed in dentsu partnerships page.

merkle.com
4Google
Strategic tierCoreTypeTechnology or Integration
Description

Technology partnership for analytics, cloud, and marketing solutions integration. Listed in dentsu partnerships page.

5Salesforce
Strategic tierCoreTypeTechnology or Integration
Description

CRM and customer data platform partnership for customer analytics and insights. Listed in dentsu partnerships page.

6Snowflake
Strategic tierCoreTypeTechnology or Integration
Description

Data cloud partnership for analytics and insights data management. Listed in dentsu partnerships page.

7Shopify
Strategic tierCoreTypeTechnology or Integration
Description

E-commerce platform partnership for retail and commerce analytics. Listed in dentsu partnerships page.

8Sitecore
Strategic tierCoreTypeTechnology or Integration
Description

Content management and digital experience platform partnership. Listed in dentsu partnerships page.

9Braze
Strategic tierCoreTypeTechnology or Integration
Description

Customer engagement platform partnership for marketing automation. Listed in dentsu partnerships page.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat6 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ugam

Market Research & Consumer Insightsugamsolutions.com

Ugam firmographics

Firmographics
Name
Ugam
Legal name
Merkle
Website
https://ugamsolutions.com
Company type
Private
Founded year
1993
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Where Ugam is headquartered

Location

Headquarters

HQ city
Mumbai
HQ country
India
HQ region
Asia

Markets served

Ugam business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Market Research Services: B2B professional services providing consumer insights, market intelligence, brand intelligence, product intelligence, and CX intelligence to enterprise clients. Revenue generated through consulting engagements and research project delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Ugam product offering

Product offering

Core offering

Ugam provides managed analytics and consumer insights services for retail, brands, and market research. The company blends a big data platform with analytics and deep domain expertise to deliver market, audience, brand, product, and customer experience intelligence. It delivers outcomes-obsessed decision intelligence across the entire customer journey for enterprise clients.

Product overview

Merkle offers a unified market research and consumer insights platform that harmonizes scattered data across customer touchpoints and layers AI capabilities to deliver actionable intelligence. The core offering comprises five integrated service modules: Market Intelligence for go-to-market planning, Audience Intelligence for customer understanding, Brand Intelligence for brand health tracking, Product Intelligence for innovation insights, and CX Intelligence for customer experience optimization. Together, these modules provide outcomes-obsessed decision intelligence across the entire customer journey, supported by a global team of 1,500+ research experts with experience across 140+ countries.

Differentiator

Problem solved

Functional benefit

Brands

  • LoyaltyPlus: Enterprise loyalty management platform

Products and services

  • Market Research Services & Consumer Insights A comprehensive market research and consumer insights service that harmonizes scattered data, layers it with AI, and delivers actionable intelligence across the customer journey for enterprise clients in multiple verticals.
  • Market Intelligence Service that develops sustainable and profitable go-to-market plans by assessing the size of new opportunities and markets and understanding industry trends, threats, and competitor actions.
  • Audience Intelligence Service that brings the voice of the customer into the heart of the business by understanding customer preferences and needs, tracking loyalty, and segmenting audiences.
  • Brand Intelligence Service that measures brand value and brand health over time by tracking insights on brand perception, brand identity, and reputation.
  • Product Intelligence Service that develops successful and profitable product innovations, propositions, offers, and pricing by capturing insights and customer feedback.
  • CX Intelligence Service that cultivates brand advocacy, reduces cost to serve, and increases lifetime value by employing a systematic method to capture, analyze, and act on customers' perceptions, expectations, and experiences.

Quantifiable outcome

  • Reduce cost to serve through systematic CX capture and analysis
  • +2 more outcomes

Companies that use Ugam

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Ugam technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Ugam partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core.

  • QualtricscoreTechnology or IntegrationResearch partnership providing experience management and survey platform integration for consumer insights and market research services. Qualtrics is a market research partner displayed on the website.
  • AdobecoreTechnology or IntegrationStrategic technology partnership for analytics and experience management. Listed in dentsu partnerships page.
  • AWScoreTechnology or IntegrationCloud infrastructure partnership for running analytics and insights platforms. Listed in dentsu partnerships page.
  • GooglecoreTechnology or IntegrationTechnology partnership for analytics, cloud, and marketing solutions integration. Listed in dentsu partnerships page.
  • SalesforcecoreTechnology or IntegrationCRM and customer data platform partnership for customer analytics and insights. Listed in dentsu partnerships page.
  • SnowflakecoreTechnology or IntegrationData cloud partnership for analytics and insights data management. Listed in dentsu partnerships page.
  • ShopifycoreTechnology or IntegrationE-commerce platform partnership for retail and commerce analytics. Listed in dentsu partnerships page.
  • SitecorecoreTechnology or IntegrationContent management and digital experience platform partnership. Listed in dentsu partnerships page.
  • BrazecoreTechnology or IntegrationCustomer engagement platform partnership for marketing automation. Listed in dentsu partnerships page.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Ugam competitors and assessment

Company assessment

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

Ugam social profiles

Digital presence

Ugam financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ugam leadership team

Management profile

Number of profiles

Profiles3 records

Ugam funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ugam M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ugam

What does Ugam do?

Ugam provides managed analytics and consumer insights services for retail, brands, and market research. The company blends a big data platform with analytics and deep domain expertise to deliver market, audience, brand, product, and customer experience intelligence. It delivers outcomes-obsessed decision intelligence across the entire customer journey for enterprise clients.

Is Ugam a public or private company?

Ugam is a private company. It is classified as corporate owned and is currently operating.

When was Ugam founded?

Ugam was founded in 1993. It employs 1,001 to 5,000 people.

Where is Ugam based?

Ugam is headquartered in Mumbai, India, in the Asia region.

How does Ugam make money?

One revenue line is on record: market Research Services.

Does Ugam have an API?

No public API is recorded for Ugam.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
PR NewswireUgam to Deliver Keynote on Centralizing Analytics for Innovation and Growth at B2B Online Connect 2021Ugam, a Merkle company, announced that representatives from Central Garden & Pet will deliver a keynote session on centralized analytics at the B2B Online Connect 2021 conference. The speakers will discuss how data-driven decision-making supports innovation and growth for manufacturers and distributors in the context of pandemic disruptions. This appearance highlights Ugam's role in providing analytics and technology services to large corporations.PR NewswireUgam to Lead Conversations on Revolutionizing the Customer Experience at B2B Online 2019Ugam, a data and analytics company, announced its participation as chair of day two at B2B Online 2019, an eCommerce and digital marketing conference for manufacturers and distributors held April 29-May 1 in Chicago. Co-founder and CEO Sunil Mirani will deliver the opening address and Co-founder and CCO Mihir Kittur will moderate panel discussions on customer experience topics. This marks Ugam's third consecutive year participating in the event, during which it was recently cited by Forrester as a 'large established solution' provider in B2B analytics.PR NewswireUgam's Third Annual Customer Summit: Augmented Intelligence for Better DecisionsUgam, a next-generation analytics company, announced its annual Customer Summit titled "Augmented Intelligence for Better Decisions," scheduled for March 27-28, 2019 at the St. Regis Bal Harbour Resort in Miami. The two-day event will gather approximately 30 industry leaders from retail and manufacturing sectors, featuring presentations from analysts including Forrester Research's Brendan Witcher on topics such as e-commerce, customer experience, and data analytics. The summit aims to provide senior executives from B2B and B2C companies with networking opportunities and discussions on leveraging augmented intelligence for business decision-making.PR NewswireUgam Cited in B2B Analytics and Measurement Providers ReportUgam, a data and analytics company, announced its inclusion in Forrester's October 2018 Now Tech: B2B Analytics and Measurement Providers report, placing it in the "large established solutions" category alongside its identified functionality segments of revenue growth analytics, performance management, and measurement for retail, distributors, and manufacturing verticals. The report aimed to help B2B customer insights professionals leverage analytics to grow revenue and understand customers. Ugam CEO Sunil Mirani commented on digital disruption in retail extending to distributors and manufacturers, positioning Ugam's offerings as helping companies transform business performance.PR NewswireUgam and OC&C Strategy Consultants Partner to Help Retailers Improve Business DecisionsUgam, a global leader in data and analytics, announced a partnership with OC&C Strategy Consultants, a leading global strategy consulting firm. The partnership will combine both companies' expertise to develop and deliver innovative tools and services enabling retailers to make data-driven decisions. The collaboration aims to help retailers capitalize on newly available data and solve complex business challenges in a repeatable and scalable way.PR NewswireUgam to Deliver B2B Online 2018 Keynote on Enhancing Customer Experience With Data & AnalyticsUgam, a global data and analytics company, announced that its co-founder and chief commercial officer Mihir Kittur will deliver a keynote at B2B Online 2018 in Chicago on May 8, co-presenting with Ken Sauers, VP of pricing at wholesale distributor Essendant. The session titled 'Enhancing Customer Experience with Data and Analytics' will discuss how distributors can leverage data to improve customer experience and business performance. This marks Ugam's second consecutive year as a keynote speaker at the leading digital marketing conference for manufacturers and distributors.PR NewswireUgam Announces Second Annual Customer Summit: "Actionable Analytics for Transformative Growth"Ugam, a global leader in data and analytics, announced its second annual Customer Summit focused on actionable analytics for transformative growth, scheduled for April 18-19, 2018 at the Ritz-Carlton in Half Moon Bay, California. The two-day event for retail and manufacturing industry leaders will feature keynote sessions, presentations, and roundtables, including a talk by Forrester Research Principal Analyst Brandon Purcell on applied AI. The summit aims to help companies learn how to operationalize data-driven decisions to improve business performance.PR NewswireUgam Joins the Newly Launched Qualtrics Partner NetworkUgam, a global data and analytics company, announced its partnership with Qualtrics as a founding member of the newly launched Qualtrics Partner Network. Through this alliance, Ugam will integrate its analytics solutions with Qualtrics' Experience Management Platform to provide retailers and manufacturers with end-to-end customer experience programs. The partnership aims to help clients accelerate digital transformation and make data-driven business decisions.PR NewswireUgam Cited as an Industry Specialist in "Insights-Driven Businesses" ReportUgam, a data and analytics company, announced its citation as an industry specialist in Forrester Research's October 2017 report on insights-driven businesses. The report examined 40 public companies and thousands of venture-backed startups that harness digital insights for growth. Ugam CEO Sunil Mirani highlighted the company's 17 years of domain expertise with retailers and consumer brands combined with machine learning algorithms.PR NewswireUgam Releases 2017 Holiday Voice Shopping AnalysisUgam, a global data and analytics company, released a report analyzing voice shopping during the 2017 holiday season using Amazon Echo and Google Home Mini devices. The analysis found that Amazon featured only one voice deal out of 5,000 on Cyber Monday, while Best Buy offered the deepest discounts through Alexa at an average 30% price difference versus 21% for Amazon. Walmart and Target were the top retailers on Google Home, which only matched Amazon Alexa Deals products 30% of the time and at higher prices.