Ventura Rental

What Ventura Rental does

Ventura Rental (legal name: Ventura Rental Party & Events) is a privately held, female-owned event rental company founded in 1978 and headquartered at a single showroom at 1601 Callens Rd., Ventura, California. The company rents physical event infrastructure and dècor across ten or more product categories — tenting, flooring, staging, catering equipment, furniture, linen, tabletop (china, glassware, flatware, dishware), beverage service, convention equipment, lounge furniture, portable bars, lighting, heaters, fire pits, and themed dishware collections (e.g., Eleanor Indigo, Eleanor Fern, Royal Summertime Chintz) — and has recently added Starlink-based event internet connectivity. Its service catalog is organized vertically around weddings, corporate events, festivals, private parties, and non-profit fundraisers, and the company offers complimentary in-house event design and layout consultation as a value-added layer on top of rentals.

The business operates a direct-to-consumer, showroom-anchored go-to-market model across four Southern California counties — Ventura, Santa Barbara, Los Angeles, and San Luis Obispo — extending into submarkets such as Camarillo, Thousand Oaks, Calabasas, Santa Ynez, Paso Robles, and Pismo Beach. Revenue is generated primarily through quote-based, pay-as-you-go equipment rental fees (one-time license equivalent) tied to event duration and quantity; pricing is not publicly disclosed. Distribution is executed via the physical showroom, direct phone and email sales, and a multi-channel digital presence (Instagram, Pinterest, Facebook, email newsletter, blog/planning guides, and earned press). The customer base spans individual consumers (weddings, private parties), small and mid-market event planners and caterers (e.g., Amazing Days Events, Catering Connection), non-profits and charities (National Charity League, CASA Pacifica, Malibu Moves), and named enterprise and institutional clients (Mullin Automotive Museum, MOXI Wolf Museum of Exploration). Recent strategic activity includes new SKU introductions, the Starlink connectivity extension, and a third-party AI design tool integration via tryjune.ai; no funding rounds, acquisitions, or structural changes were disclosed.

Name

Ventura Rental

Legal name

Ventura Rental Party & Events

Website

https://venturarental.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Ventura Rental is a Southern California event rental company (founded 1978, privately held, showroom in Ventura, CA) that rents tents, furniture, tabletop, staging, and dècor to weddings, corporate events, festivals, private parties, and non-profits across Ventura, Santa Barbara, Los Angeles, and San Luis Obispo counties.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

General Rental Centers (5323), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Decor Props & Themed Set Rentals (HSACAFAK), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event equipment rental
• Wedding rental services
• Corporate event rentals
• Festival rental supplies
• Party rental inventory

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Equipment Rentals: Rental of special event items including tenting, flooring, staging, catering equipment, furniture, linen, tabletop rentals, and hand-curated décor to event planners, caterers, and the general public. Revenue is generated through equipment rental fees based on event duration and quantity needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ventura Rental rents special event equipment and décor on a per-event basis from its showroom in Ventura, California. The inventory spans tenting, flooring, staging, catering equipment, furniture, linens, tabletop (china, glassware, flatware, dishware), beverage service gear, convention equipment, lounge furniture, bars, lighting, heaters, fire pits, umbrellas, and Starlink internet. The company serves weddings, corporate events, festivals, private parties, and non-profit fundraisers across Southern California.

Product overview

Ventura Rental is an event rental company providing a comprehensive portfolio of rental equipment and décor for special events. The company operates as a single unified service offering organized around distinct product categories: tenting, flooring, staging, catering equipment, furniture, linens, tabletop rentals (china, glassware, flatware, dishware), beverage service equipment, convention equipment, lounge furniture, bars, lighting, heaters, and hand-curated décor. Services include wedding rentals, festival rentals, corporate event rentals, private events & party rentals, and non-profit event rentals. The company has been in operation since 1978 and serves Southern California including Ventura County, Santa Barbara County, Los Angeles County, and San Luis Obispo County. A showroom in Ventura provides in-person browsing and design consultation services.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signet Event Rentals: Event rental provider focused on tents, tables, chairs, and event furnishings for weddings and corporate gatherings. Comparable offering and customer mix to Ventura Rental's core categories.
• Town & Country Event Rentals: Event rental provider offering tents, tables, chairs, linens, and décor for weddings and corporate events. Directly comparable product mix and customer base, with operations across multiple U.S. markets.
• Event Source: Event rental company offering tents, staging, flooring, furniture, and tabletop rentals for corporate, social, and non-profit events. Comparable product portfolio and customer segments.
• AFR Event Rentals: National event and party rental provider with furniture, tents, tabletop, and AV across multiple U.S. markets. Directly comparable product mix and customer segments (corporate, weddings, festivals).
• Abbey Party Rentals: Full-service event rental company serving weddings, corporate, and social events with tents, furniture, linens, and tabletop. Comparable business model and product breadth, with Colorado base but broader reach.
• Peerless Events & Tents: Event rental company specializing in tents, flooring, staging, and furnishings for weddings, corporate, and large-scale events. Direct overlap in tenting, flooring, and staging — core categories for Ventura Rental.
• Bright Event Rentals: California-based event rental company offering tents, furniture, tabletop, and décor for weddings, corporate, and private events. Most direct geographic overlap with Ventura Rental's Southern California footprint.

Broad incumbents

• Classic Party Rentals (Vivere): Historically one of the largest U.S. event rental companies (now operating as Vivere in select markets). Broader national footprint with overlapping product categories (tents, furniture, tabletop) and similar customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VenturaRentalPartyCenter
• Instagraminstagram.com/venturarental
• Pinterestpinterest.com/venturarental
• LinkedInlinkedin.com/company/ventura-rental-center-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventura Rental