The Thrive Network

What The Thrive Network does

The Thrive Network is a non-profit mental health services organization founded in 2013 and headquartered in Cherry Hill, New Jersey, delivering outpatient therapy, in-home services, school-based mental health, and telehealth across Southern New Jersey. The company serves children, adolescents, adults, couples, and families through a portfolio that includes Child and Adolescent Therapy, Family Therapy, Adult Therapy, Couples Counseling, Thrive Anywhere Teletherapy, Thrive Institute (school-based SEL), Thrive Select (specialized program), Online Group Therapy, Trauma Counseling, Play Therapy, and an SEL Aftercare Program. Clinical service delivery is grounded in the Sanctuary Model trauma-informed framework and differentiated by expressive therapy modalities including art, play, music, movement, dance, and drama therapy.

The organization employs 31+ licensed clinicians (with total headcount in the 51-100 band) across four office locations in Egg Harbor Township, Clementon, and two in Cherry Hill. It operates a hybrid service model combining office-based, in-home, and remote delivery. The technology footprint is limited to a secure telehealth platform for video sessions, electronic appointment request functionality, and implied electronic health records — there is no proprietary AI/ML tooling documented. Service differentiation comes from clinical specialization (child/adolescent focus, expressive therapies) and trauma-informed care frameworks rather than technology.

The revenue model relies primarily on insurance reimbursement through in-network agreements with five NJ Medicaid Managed Care Organizations (Aetna Better Health, Wellpoint, Horizon NJ Health, UnitedHealthcare Community Plan, Fidelis) and two commercial insurers (Blue Cross Blue Shield, Aetna), supplemented by self-pay and sliding-scale fees. The go-to-market is community-led, driven by referral partnerships with Care Management Organizations, Mobile Response and Stabilization Services (Legacy Treatment Services, AtlantiCare), schools, and community organizations. The organization has co-trained 1,000+ New Jersey workers in Mental Health First Aid through American Training Center and received an Excellence in Mental Health award from the Community Planning and Advocacy Council. Ownership is founder-led by L. Michelle Codington (Executive Director, LMFT) and Lorenzo McFadden (Director of Operations), with no institutional investment disclosed.

Name

The Thrive Network

Legal name

The Thrive Network

Website

https://thethrivenetwork.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

The Thrive Network is a Cherry Hill, NJ-based non-profit mental health provider delivering child, adolescent, adult, family, and couples therapy via four Southern New Jersey offices, telehealth, school-based programs, and in-home services, funded primarily through NJ Medicaid and commercial insurance reimbursement and community referral partnerships.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Outpatient Mental Health and Substance Abuse Centers (62142), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Student Health Services (School Nursing, Health Office) (EDAJAIAE)

Keywords

• Mental health services
• Child and adolescent therapy
• Family counseling
• Trauma-informed care
• Telehealth therapy

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Reimbursement: Revenue primarily generated through insurance reimbursement from in-network provider agreements with NJ Medicaid Managed Care Organizations and commercial insurance carriers including Blue Cross Blue Shield and Aetna
2. Self-Pay / Out-of-Pocket: Self-pay options for clients without insurance coverage or seeking services outside insurance network

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Thrive Network is a mental health services organization that provides outpatient, in-home, school-based, and telehealth therapy to children, adolescents, adults, families, and couples across Southern New Jersey. Services span evidence-based modalities including trauma-focused CBT, play therapy, expressive therapies (art, music, movement, dance, drama), and the Sanctuary Model trauma-informed framework, delivered by licensed clinicians and accepted through NJ Medicaid and major commercial insurance plans.

Product overview

The Thrive Network is a mental health services organization providing a comprehensive suite of therapeutic services for children, adolescents, adults, families, and communities in Southern New Jersey. The organization operates a multi-modal service model including outpatient therapy (Child and Adolescent Therapy, Family Therapy, Adult Therapy, Couples Counseling), telehealth services (Thrive Anywhere Teletherapy), school-based programs (Thrive Institute), group therapy (Online Groups), specialized trauma services, and play therapy. The portfolio also includes Thrive Select for specialized populations and an SEL Aftercare Program for social-emotional learning support. Services are delivered by licensed mental health professionals including counselors, therapists, social workers, and psychiatric nurse practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Institute: School-based mental health services and social-emotional learning programs
• Thrive Anywhere Teletherapy
• Thrive Select
• The Thrive Network Online Groups

Products and services

• Child and Adolescent Therapy Specialized therapeutic services for children and teenagers addressing anxiety, depression, behavioral challenges, trauma, and developmental concerns using play therapy, trauma-focused CBT, and other evidence-based approaches.
• Family Therapy Therapeutic services designed to improve family dynamics, communication patterns, and relationships among family members to address conflict, transitions, and behavioral challenges.
• Adult Therapy Individual therapy services for adults addressing mental health concerns including anxiety, depression, trauma, life transitions, and relationship issues using various therapeutic modalities.
• Couples Counseling Therapeutic services for couples seeking to improve communication, resolve conflicts, strengthen emotional intimacy, and build healthier relationship patterns.
• Thrive Anywhere Teletherapy Remote therapy services delivered via secure video platform, allowing clients to access mental health support from home or any location with internet connectivity.
• Thrive Institute School-based mental health services providing therapeutic support and social-emotional learning programs directly within educational settings.
• The Thrive Network Online Groups Virtual group therapy sessions offering peer support and shared therapeutic experiences for individuals facing similar challenges.
• Thrive Select Specialized therapeutic program offering targeted mental health services for specific client populations with tailored treatment approaches.
• Trauma Counseling Specialized therapeutic services for individuals processing and healing from traumatic experiences using evidence-based trauma treatments.
• Play Therapy for Kids Expressive therapy modality using play to help children communicate, process emotions, and develop coping skills in a developmentally appropriate manner.
• SEL Aftercare Program Social and Emotional Learning aftercare program supporting students in developing emotional regulation, interpersonal skills, and self-awareness following therapeutic intervention.

Quantifiable outcome

• Over 1000 workers trained and certified in Mental Health First Aid in New Jersey
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• American Training CentercoreStrategic or Co-development PartnerPartnership to provide specialized mental health training to medical assistants. In partnership with Thrive Network, American Training Center has trained and certified over 1000 workers in New Jersey in Mental Health First Aid. American Training Center is the only federally approved apprenticeship program for certified medical assistants in South Jersey.
• Community Planning and Advocacy CouncilcoreStrategic or Co-development PartnerCollaborative partnership supporting year-round efforts to make a significant impact on mental health in Camden. Thrive Network received the 'Excellence in Mental Health' award from CPAC for their contributions. Joint commitment to improving mental health services and outcomes for the Camden community.
• Camden County Partnership for ChildrencoreStrategic or Co-development PartnerCare Management Organization (CMO) that refers children and families in need of specialized mental health services to Thrive Network. Collaboration ensures timely and effective support tailored to unique circumstances of referred families.
• Legacy Treatment ServicesmajorStrategic or Co-development PartnerMobile Response and Stabilization Service (MRSS) provider referring children and families experiencing crises to Thrive Network for specialized services. Partnership ensures those in crisis receive timely, effective support tailored to their unique needs.
• Cape Atlantic INK (Integrated Network for Kids)coreStrategic or Co-development PartnerCare Management Organization referring children and families in Atlantic and Cape May counties to Thrive Network. Partnership ensures accessible, timely mental health support for those in need.
• AtlantiCaremajorStrategic or Co-development PartnerMobile Response and Stabilization Service (MRSS) provider for Atlantic and Cape May counties. Provides immediate, in-home stabilization services 24/7 for youth up to age 21, referring families to Thrive Network for ongoing specialized services.
• Katz-Dalsey School Network / Promise Academy ChartermajorStrategic or Co-development PartnerOn-site play therapy services provided at the school location, ensuring students receive emotional and psychological support in a familiar, convenient environment. Therapists work directly within the school to create nurturing spaces for children.
• Camden School District (York, Cream, and Catto Schools)majorStrategic or Co-development PartnerOn-site play therapy services for students at three Camden district schools. Therapists work directly within the school environment to help children express emotions, build coping skills, and enhance social-emotional well-being.
• Child Family CentermajorStrategic or Co-development PartnerOn-site play therapy services provided at Child Family Center location. Skilled therapists work within the school environment using play as a therapeutic tool to help children express emotions, develop coping skills, and enhance overall social and emotional well-being.
• Cathedral Kitchen (CK)minorGTM or Marketing PartnerCommunity partnership bringing comprehensive mental health support to the community through Cathedral Kitchen's programs. Collaboration ensures accessible, compassionate care tailored to community members' unique needs.
• Winslow Baptist ChurchminorGTM or Marketing PartnerOn-site mental health services provided at the church location, offering accessible and compassionate care in a trusted, supportive environment. Partnership addresses mental health needs of individuals and families in the community.
• Friends of Clementon Food PantryminorGTM or Marketing PartnerCommunity support partnership where Thrive Network donates essential goods to support local families in need. Contributions help provide necessary resources to enhance well-being and foster community unity.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• Brightside Health: Tech-enabled telehealth mental health provider serving anxiety and depression populations. Comparable on the Thrive Anywhere telehealth service line but operates at greater scale and nationwide.
• Talkspace: Public telehealth therapy company offering virtual individual and family therapy via a digital platform. Adjacent competitor in the same telehealth therapy category Thrive Anywhere addresses.

Broad incumbents

• Hackensack Meridian Health Behavioral Health: Large NJ health system operating an extensive behavioral health service line including outpatient, school-linked, and intensive in-home programs. Major contracting leverage with the same NJ Medicaid MCOs.
• Rutgers University Behavioral Health Care: New Jersey’s largest university-affiliated behavioral health provider, operating outpatient, school-based, and intensive services statewide with substantial NJ Medicaid contracts. A broad incumbent with overlapping clinical services.
• Children's Hospital of Philadelphia (CHOP) Behavioral Health: Major pediatric academic medical center operating outpatient behavioral health, school-based, and intensive in-home services across the Greater Philadelphia/Southern NJ market. Significantly larger scale and broader portfolio but overlapping child/adolescent specialty.
• AtlantiCare Behavioral Health: Atlantic County-based health system providing outpatient behavioral health and MRSS services — overlapping referral partner and potential competitor for the same youth population in Atlantic/Cape May counties.

Direct peers

• Acenda Integrated Health: New Jersey nonprofit providing behavioral health, family, and child services across Southern and Central NJ, including outpatient therapy, in-home services, and care management. Closely comparable service portfolio and target population.
• Legacy Treatment Services: Large New Jersey-based nonprofit behavioral health provider serving children, adolescents, and families with outpatient, in-home, and MRSS services. Direct overlap with Thrive Network across service model, geography, and referral sources.
• The Counseling Center of New Jersey: Privately operated NJ outpatient mental health provider offering therapy and psychiatric services across multiple offices. Comparable outpatient service model and NJ insurance mix.
• Catholic Charities of New Jersey: Statewide nonprofit providing outpatient mental health, family, and youth counseling services across multiple NJ counties. Comparable nonprofit model, insurance mix, and target population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Thrive94275499
• Facebookfacebook.com/wherekidsthrive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Thrive Network