Brightside Health

What Brightside Health does

Brightside Health is a San Francisco-based telemedicine company founded in 2017 that delivers personalized virtual psychiatry, therapy, suicide-prevention, and intensive outpatient mental health care to adults and adolescents across all 50 U.S. states. The platform serves members with anxiety, depression, OCD, PTSD, panic disorder, bipolar II, insomnia, PMDD, postpartum depression, social anxiety, generalized anxiety, and phobias, and includes a specialized Suicide Prevention Program built on the Collaborative Assessment and Management of Suicidality (CAMS) framework and, since a June 2024 acquisition, a virtual Intensive Outpatient Program (IOP) for substance use disorder acquired via Lionrock Recovery. Members enter through a free online assessment and are typically seen by a provider in as little as two days.

The underlying platform is HIPAA-compliant, HITRUST-certified, Joint Commission-accredited, and LegitScript-approved, and is delivered through a web member portal and native iOS and Android applications. Care is operationalized through 1:1 video sessions, anytime messaging, interactive self-guided cognitive and behavioral therapy lessons, and weekly Proactive Progress Tracking check-ins that feed measurement-based treatment adjustments, with prescriptions routed directly to local pharmacies. The proprietary AI-powered clinical decision support tool PrecisionRx analyzes 100+ personal data points and 1,000+ medication and dosage combinations to recommend the prescription most likely to be tolerable and effective for each member; Brightside reports that 70% of members respond positively to their first prescribed medication, 75% achieve remission within 12 weeks, and 57% of those entering care with suicidal thoughts no longer report suicidal thoughts after 12 weeks.

Brightside operates a hybrid revenue model spanning insurance-billed clinical services and direct-to-consumer subscriptions. Self-pay monthly plans are priced at $95 for psychiatry, $299 for therapy (four sessions), and $349 for combined psychiatry plus therapy, with HSA/FSA accepted and reimbursement superbills available for out-of-network plans; insurance-covered visits carry an average copay of approximately $25 per session, with Brightside in-network with most major commercial payors (Aetna, Cigna, UnitedHealthcare, BCBS, Anthem, Ambetter), Medicare (Original Part B plus multiple Medicare Advantage plans), and select state Medicaid plans. A parallel B2B2C channel sells virtual psychiatry, therapy, Crisis Care, and Virtual IOP to health plans, health systems, and medical groups, supplemented by an Impact.com affiliate program and a consumer referral motion. Disclosed venture funding totals approximately $75 million through a $24M Series A led by ACME Ventures (May 2021) and a $50M Series B co-led by ACME Capital and Mousse Partners (March 2022), with additional capital raised thereafter; headcount stands at 251–500 and the company was independently recognized in 2025 as America's Best Online Platform Focused on Psychiatry or Therapy (Newsweek) and Best Overall Psychiatry Service (Yahoo).

Name

Brightside Health

Legal name

Brightside Health, Inc.

Website

https://brightside.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Brightside Health is a U.S. telemedicine platform delivering AI-guided personalized psychiatry, virtual therapy, suicide prevention, and intensive outpatient programs to adults and teens across all 50 states via insurance and self-pay subscriptions.

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

Keywords

• Online psychiatry services
• Virtual mental health therapy
• Telemental health platform
• Medication management online
• Anxiety depression treatment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance-billed clinical services: Recurring revenue from insurance-covered psychiatry, therapy, and IOP visits. Brightside is in-network with major commercial (Aetna, Cigna, UnitedHealthcare, BCBS plans, Anthem, Ambetter, etc.), Medicare (Original Part B, multiple Medicare Advantage plans), and Medicaid (select state plans including CareOregon, Carolina Complete, CHPW, Molina NE, Nebraska Total Care, UHC NC/NE, WellCare NC). Brightside submits claims directly to the insurer and members pay only their copay/coinsurance/deductible.
2. Self-pay subscription plans: Monthly subscription revenue from members paying out of pocket: Psychiatry at $95/month, Therapy at $299/month, and combined Psychiatry + Therapy at $349/month. Plans are also payable via HSA/FSA cards or via credit/debit card.
3. B2B2C partnership revenue (Health Plans, Health Systems, Medical Groups): Enterprise channel revenue generated when health plans, hospital systems, and medical groups offer Brightside's virtual psychiatry, therapy, Crisis Care for Suicidality, and Virtual IOP to their member/patient populations.
4. Affiliate / referral revenue: Revenue share / referral fees from the Impact.com-powered 'Become an Affiliate' program and the consumer 'Refer a Friend' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Brightside Health is a telemedicine mental health platform that delivers personalized virtual psychiatry, evidence-based therapy, suicide prevention, and intensive outpatient programs to members across all 50 U.S. states. Care is delivered through 1:1 video sessions, anytime messaging, interactive CBT-based lessons, and weekly Proactive Progress Tracking, with prescriptions routed to local pharmacies. The platform is powered by the proprietary PrecisionRx AI prescribing tool and combines insurance-billed services with monthly self-pay subscriptions.

Product overview

Brightside Health operates as a single unified telemental health platform composed of a small set of integrated care modules rather than separate standalone products. The core platform delivers 1:1 virtual care via video sessions, anytime messaging, interactive CBT-based lessons, and weekly Proactive Progress Tracking, and is offered through several care-plan modules: Personalized Psychiatry (powered by the proprietary PrecisionRx AI prescribing tool), Therapy, and the combined Psychiatry + Therapy plan. Layered on top of this core platform are specialized programs including Teen Care (nationally expanded in October 2025), the Suicide Prevention Program / Crisis Care (based on the CAMS framework), and the Intensive Outpatient Program (IOP), which added substance use disorder treatment through the 2024 acquisition of Lionrock Recovery. Members access the platform through the web member portal and the Brightside Health mobile app on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Brightside: Commercial trade name used on the website (brightside.com) for Brightside Health, Inc.'s online mental health care services.

Products and services

• Brightside Personalized Psychiatry Online psychiatric evaluation, AI-assisted medication management, and ongoing 1:1 video support for ages 13+, leveraging the proprietary PrecisionRx tool to match members to medications. Prescriptions are sent to the member's local pharmacy.
• Brightside Therapy Virtual therapy program that combines cognitive and behavioral therapy (CBT, Unified Protocol) with independent skill practice, interactive lessons, and 1:1 video sessions with a licensed therapist, plus unlimited in-app messaging.
• Psychiatry + Therapy Integrated plan combining Brightside's psychiatric evaluation and medication management with 1:1 therapy sessions per month and ongoing support, marketed as the comprehensive care option.
• Teen Care (Teen Program) Therapy-first mental health program for adolescents ages 13 and up, addressing self-esteem, friendships, school, anxiety and other teen-specific concerns, with psychiatry available when appropriate. Includes social media assessment and integration with insurance plans; expanded nationally in October 2025.
• Suicide Prevention Program / Crisis Care First-of-its-kind program for individuals with elevated suicide risk, built on the Collaborative Assessment and Management of Suicidality (CAMS) framework, a care model backed by 30 years of research.
• Intensive Outpatient Program (IOP) More frequent and structured sessions that incorporate individual therapy, group therapy, and psychiatry; includes a Mental Health IOP and a virtual IOP for substance use disorder (SUD) following the June 2024 acquisition of Lionrock Recovery.

Quantifiable outcome

• 75% of members achieve remission within 12 weeks
• +6 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered major strategic acquisition, channel-affiliate infrastructure partner, compliance / accreditation partner and crisis-care referral partner.

• Lionrock Recoverymajor strategic acquisitionStrategic or Co-development PartnerBrightside Health acquired Lionrock Recovery in 2024 to expand into substance use disorder (SUD) treatment and offer virtual intensive outpatient programs (IOP). The acquisition enables Brightside to provide comprehensive telemental health treatment for SUD, with plans to fully integrate the services in subsequent quarters.
• Impact.comchannel-affiliate infrastructure partnerGTM or Marketing PartnerHosts Brightside Health's 'Become an Affiliate' program (linked to app.impact.com/advertiser-advertiser-info/Brightside.brand), enabling third-party publishers and partners to promote Brightside for referral commissions.
• The Joint Commissioncompliance / accreditation partnerOthersThe Joint Commission has awarded Brightside Health its Gold Seal of Approval, displayed in the website footer as a quality and accreditation marker for the organization's virtual care services.
• 988 Suicide & Crisis Lifelinecrisis-care referral partnerOthersBrightside Health directs members in immediate risk of suicide or self-harm to call or text 988 for the 988 Suicide & Crisis Lifeline for 24/7 emotional support, integrating it as the external crisis response partner alongside its in-platform CAMS-based Suicide Prevention Program.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkiatry: Talkiatry is a national virtual psychiatric care practice employing psychiatrists to deliver medication management and therapy across all 50 states. Like Brightside, it focuses on outcome-driven psychiatry and accepts insurance, making it a head-to-head competitor for in-network psychiatric members.
• Lyra Health: Lyra Health is a mental health benefits platform that partners with employers and health plans to deliver therapy, coaching, and psychiatry. It overlaps directly with Brightside's B2B2C channel and virtual care delivery, especially for anxiety, depression, and family/teen services.
• Spring Health: Spring Health provides precision mental health benefits to employers and health plans, combining therapy, psychiatry, coaching, and digital tools. It competes directly with Brightside in employer-sponsored and measurement-based virtual psychiatry.
• Cerebral: Cerebral is a virtual mental health provider offering therapy, medication management, and care counseling primarily via subscription plans. Although it has navigated regulatory scrutiny, it competes with Brightside's D2C subscription offering for anxiety and depression.
• Headway: Headway is a mental health network and insurance-billing platform that connects patients to therapists and psychiatrists accepting insurance. It overlaps with Brightside on the therapy and psychiatry insurance network axis.
• Two Chairs: Two Chairs operates a hybrid in-person and virtual therapy practice focused on measurement-based care and matching clients to specialized therapists. It competes with Brightside's therapy program for outcome-driven, insurance-covered therapy demand.

Emerging players

• Alma: Alma is a therapist-led platform that provides insurance billing, practice tools, and community to mental health providers. It competes with Brightside by enabling in-network therapist supply that can route around Brightside's platform.
• Done (Done.): Done is a telehealth ADHD treatment platform offering medication management and therapy. It overlaps with Brightside's psychiatry offering for a specific high-demand diagnosis subset (ADHD).
• Klarity Health: Klarity Health is an emerging telehealth provider that connects patients with providers for ADHD, anxiety, and depression treatment, often accepting insurance. It competes with Brightside's adult psychiatry subscription model for similar patient demand.

Broad incumbents

• Teladoc Health: Teladoc Health is a publicly traded telehealth incumbent offering general medical, behavioral health, and chronic condition management through enterprise contracts. Its BetterHelp and Teladoc Behavioral Health services overlap with Brightside's virtual psychiatry and therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/withbrightside
• Facebookfacebook.com/brightsidehealth
• LinkedInlinkedin.com/company/brightsidehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightside Health