What Botanico does

Botanico (株式会社BOTANICO) is a Yokohama-based digital marketing agency founded in February 2018 that serves Japanese small and medium enterprises with integrated digital services. Its core offerings include the ASHINAMI (アシナミ) fixed-fee retainer at ¥200K-¥500K/month, website and e-commerce site production priced at ¥500K-¥1.65M per project, SNS marketing, SEO, advertising management at 20% of media spend, and AI/DX strategy consulting. The firm also operates WebZoo, an online community, and runs an active webinar series.

The agency applies AI tools — including heatmap-based UI/UX analysis, AI-driven content planning, social media automation, and generative AI for content workflows — across its service delivery, though it holds no proprietary models, patents, or disclosed ML hires. Distribution is amplified by the personal brand of its CMO Gojiki, a published author with eight books, which drives inbound demand and content-led audience building.

The business model combines subscription retainers, project-based fees, and percentage-based advertising management, targeting SMEs across diverse verticals such as sports, arts, fashion, construction, real estate, and e-commerce. The company reports 30+ documented case studies, including JGM Golf Club, 鍛造指輪株式会社, 株式会社ビームス, and 株式会社山川設計. The team totals approximately 20 including contractors and partners; revenue, funding, and ARR are not publicly disclosed.

Name

Botanico

Legal name

株式会社BOTANICO

Website

https://btnc.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Botanico is a Yokohama-based Japanese digital marketing agency serving SMEs with fixed-fee retainers (ASHINAMI), website and EC production, SNS/SEO, advertising management, and AI/DX consulting, supported by 30+ case studies across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Marketing Retainer (アシナミ): Monthly retainer fees from dedicated marketing team services. Three tiers from ¥200,000/month (Regular) to ¥500,000/month (Premium) with 3-month minimum commitments. Includes bundled services across web, advertising, SNS, and analytics.
2. Web Site / EC / LP Production: One-time project fees for website design and development, EC site construction, and landing page production. Corporate sites range from ¥500,000 to ¥1,500,000; EC sites from ¥1,100,000 to ¥1,650,000.
3. Advertising Agency Services: Fees from managing Web/SNS advertising budgets for clients. Small-start plan targets advertising spend up to ¥390,000/month plus agency fees. Revenue derived from a percentage of ad spend or fixed management fees.
4. System Development: Custom software and systems development services, including cloud migration, AI integration, and business system builds. Typically project-based fees.
5. SNS Marketing/Operations Support: Ongoing SNS operational support and content strategy retainer fees bundled within the アシナミ service or as standalone.
6. Online Community (WebZoo): Revenue from community membership, study sessions, networking events, and business partner matching within the WebZoo platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Botanico is a Japan-based digital marketing and business consulting agency offering end-to-end services including web design and development, EC site production, SEO/content marketing, performance advertising management, SNS operations, AI/DX consulting, custom system development, and brand/growth strategy. Its flagship offering is the 'Ashinami' (アシナミ) retainer, which provides clients with a dedicated multi-disciplinary marketing team (web direction, design, engineering, SEO, advertising, EC, SNS) on a fixed monthly fee. The firm also runs WebZoo, an online community for web industry professionals.

Product overview

BOTANICO operates as a digital marketing and business consulting firm with a portfolio of named service products organized primarily under the 'アシナミ (ASHINAMI)' umbrella brand, which offers tiered fixed-rate marketing support with specialized sub-products for AI/DX (アシナミ DX) and SNS operations (アシナミ SNS). The core service lineup includes website development (Website/EC), systems development, SEO/content marketing, performance advertising (Web/SNS), UI/UX optimization, data analytics (improvement proposals, data infrastructure), organizational enablement, brand strategy, and AI/DX strategy services. The company also operates WebZoo, an online community for web professionals. Services are delivered through dedicated specialist teams combining digital marketing, design, engineering, and business strategy expertise, with pricing ranging from one-time project fees (1.1-1.65 million yen for EC sites, 50-150万 yen for corporate sites) to recurring monthly retainer models (200,000-500,000 yen for Ashinami plans).

Differentiator

Problem solved

Functional benefit

Brands

• WebZoo（ウェブズー）: WebZoo is an online community for web industry professionals and those interested in upstream engineering mindset. It provides member invitations to a dedicated site, monthly online study sessions, real-world networking events, and business partner matching.

Products and services

• Ashinami (アシナミ)
• Ashinami DX (アシナミ DX)
• Ashinami SNS (アシナミ SNS)
• Website Production (WEBサイト制作) Website development service covering corporate sites, landing pages, and digital presence. Includes design, development, CMS integration, SEO implementation, and post-launch analytics support. Typical corporate sites take 2-3 months; larger or complex sites require 3-6 months. Corporate site pricing ranges from 500,000 to 1,500,000 yen.
• EC Site Production (ECサイト制作) E-commerce site development with strategy, design, and functionality optimization. Three pricing tiers: Minimal Plan (1,100,000 yen), Standard Plan (1,320,000 yen), Value Plan (1,650,000 yen). Built on WordPress with basic SEO, contact forms, and e-commerce functionality included.
• UI/UX and Site Optimization (UI/UX・サイト最適化) UI/UX and site optimization service using AI analysis and heatmaps to identify user behavior patterns, improve user experience, reduce bounce rates, and maximize conversion rates through data-driven design improvements.
• Performance Advertising Management (運用型広告) Performance-based advertising service managing Google Ads, Performance Max, Yahoo Ads, Meta Ads, X Ads, Criteo, and i-mobile. Includes pre-analysis and simulation, with two plans: Small Budget Plan (up to 390,000 yen ad spend, 50,000 yen setup) and Standard Plan (400,000+ yen ad spend, 100,000 yen setup plus 20% management fee).
• SEO and Content Marketing (SEO・コンテンツマーケティング) SEO and content marketing service helping clients improve search engine rankings through strategic content creation, keyword optimization, and ongoing content strategy development.
• SNS Operations and Content Design (SNS運用・コンテンツ設計) Comprehensive social media marketing service covering content planning, engagement management, and advertising operations for platforms including Instagram, X (Twitter), Facebook, and TikTok. Targets follower growth, engagement improvement, and business results.
• System Development (システム開発) Custom systems development including business systems, API development, and AI automation solutions. Supports AWS, PHP Laravel environments, and other technologies. Project timelines typically range 3-6 months with ongoing support.
• Improvement Proposals and Growth Strategy Design (改善提案・グロース施策設計) Site analysis and growth strategy service using Google Analytics, heatmaps, and multi-source data analysis to identify improvement opportunities, design KPIs/KGIs, and propose actionable optimization strategies.
• Marketing Strategy PMO Support (マーケティング施策のPMO支援) Marketing strategy PMO support providing zero-based strategy design, execution support, and ongoing improvement. Includes educational programs for client capacity building toward self-sufficiency.
• Data Platform Architecture and Environment Setup (データ基盤構築・環境整備) Data platform architecture and setup service for establishing robust data infrastructure, enabling comprehensive data collection and analytics capabilities.
• Organizational Enablement / In-Housing Support (組織支援・内製化) Organizational enablement service helping clients build internal capabilities and processes for sustainable digital marketing operations.
• Brand Strategy Planning (ブランド戦略立案) Brand strategy planning service for developing comprehensive brand positioning and communication strategies aligned with client business objectives.
• Business Growth Roadmap Design (事業成長ロードマップ設計) Growth roadmap planning service for designing strategic pathways to sustainable business growth with clear milestones and measurable objectives.
• AI/DX Strategy and Vision Design (AI/DX戦略・構想設計) AI/DX strategy and vision design service for developing comprehensive digital transformation roadmaps tailored to client needs and market conditions.
• AI/DX Tool Operation Design (AI/DXツール運用設計) AI/DX tool operation design service for implementing and optimizing AI tools and technologies in client business operations.
• WebZoo (ウェブズー) Online community for web industry professionals and those aspiring to upstream engineering mindset. Offers member site access, monthly online study sessions, real-world networking events, and business partner matching. Operated by Botanico.

Quantifiable outcome

• Over 200 landing pages produced
• +4 more outcomes

Named customers28 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MKDクリエーション株式会社minorGTM or Marketing Partner · 26 November 2025Joint exhibition partner with Botanico at 産業交流展2025 (November 26–28, 2025) at Tokyo Big Sight West Hall booth number 異-14. Co-presented the アシナミSNS service and latest case studies at the trade show.
• 合同会社ホリデーアーチminorStrategic or Co-development Partner · 21 November 2024Partnered with Botanico and 以心伝心 for a 3-company co-exhibition at 店舗・EC DXPO東京'24【秋】 at Tokyo Big Site. Jointly promoted the 'ハバタクン' service combining inbound store marketing (ホリデーアーチ), video production (以心伝心), and BOTANICO's Ashinami digital marketing services, targeting businesses aiming to expand globally.
• 株式会社以心伝心minorStrategic or Co-development Partner · 21 November 2024Co-exhibiting partner at 店舗・EC DXPO東京'24【秋】 alongside Botanico and ホリデーアーチ. Contributes video production capabilities to the 'ハバタクン' joint service offering.
• 、一般 народов富国／ грушници і інші партнери. 一般社團法人フリーランス連盟minorOthersBotanico is listed as a member company of the 一般小規模企業団体 associated with the general incorporated association supporting freelancers, indicating alignment with Japan's freelance workforce ecosystem.
• 一般社團法人ITフリーランスラボminorOthersAnother industry association membership cited on Botanico's company profile, supporting the IT and freelance professional community.
• ゴジキ (Gojiki / godziki)coreOthersゴジキ serves as BOTANICO's Chief Marketing Officer (CMO) andアシナミSNS Supervisor. A published baseball author with 8 books including 'データで読む甲子園の怪物たち' (Shueisha Shinsho), Gojiki is a central figure in Botanico's brand identity and thought leadership strategy, driving SNS marketing expertise and industry visibility.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Basic Inc. Tokyo-based digital marketing agency serving Japanese SMEs with SEO, web production, and advertising management. Directly comparable to Botanico in target customer, service mix, and SME retainer model.
• Members Co., Ltd. Japanese web production and marketing agency specializing in SEO-driven content, web design, and digital transformation services for SMEs. Closely comparable in service scope and customer profile.
• Fullspeed Inc. Tokyo-based digital marketing agency offering SEO, advertising (listing/Affiliate), and SNS operations. Comparable mid-sized competitor targeting Japanese SMEs with similar service line-up.

Broad incumbents

• Septeni Japan Co., Ltd. One of Japan's largest digital advertising agencies offering performance ads, SNS operations, and integrated marketing at scale. Competes with Botanico for SME and mid-market clients but with much broader capabilities and headcount.
• Digital Holdings Inc. Listed Japanese digital marketing group operating multiple agency brands in SEO, advertising, and SNS marketing. Provides a benchmark for scaled-up competitor economics against Botanico's boutique positioning.
• Hakuhodo Inc. Japan's second-largest advertising agency with extensive digital, creative, and consulting capabilities. Competes with Botanico primarily in mid-market and enterprise digital engagements, not direct SME retainers.
• Macromill Inc. Listed Japanese digital marketing services firm covering market research, digital advertising, and data-driven marketing. Overlaps with Botanico's analytics, advertising, and DX advisory services at larger scale.
• Allied Architects Inc. Japanese digital marketing group operating specialized agency brands in performance ads, content, and influencer marketing. Comparable in targeting Japanese SMEs with bundled digital services.
• Digital Garage Inc. Diversified Japanese internet/digital marketing group with advertising, fintech, and DX consulting arms. Provides a relevant reference point for DX-adjacent services and integrated marketing at scale.

Emerging players

• NAKED Inc. Tokyo-based creative and digital marketing firm producing websites, video content, and branded digital experiences. Overlaps with Botanico's web design, EC, and video production capabilities for SME and mid-market clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BOTANICO6
• Facebookfacebook.com/botanico.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanico