Naked
Tokyo-based creative studio founded in 1997 that designs and produces immersive digital art experiences — projection mapping, interactive installations, and AR/VR/XR environments — for major cultural venues, aquariums, towers, and World Heritage sites across Japan and overseas.
- Company typePrivate
- Founded1997
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Naked does
NAKED, INC. (株式会社ネイキッド) is a Tokyo-based private creative studio founded in 1997 by artist Ryotaro Muramatsu. The company specializes in immersive digital art experiences that fuse projection mapping, sensor-based interactivity, AR/VR/XR, and spatial audio with cultural, seasonal, and culinary themes. Its core technology stack combines physical installations with real-time digital projections, interactive sensing (touch, breath, movement), and environmental effects (scent, lighting, music) to create multi-sensory environments at partner venues. NAKED's proprietary IP includes NAKED FLOWERS (world-touring flower-themed exhibition), NAKED OCEAN (deep-sea immersive show), NAKED GARDEN ONE KYOTO (20-location cross-reality art project), CITY LIGHT FANTASIA (tower/observation-deck projection mapping series), and signature interactive objects (DANDELION PROJECT, NAKED Distance Lantern, NAKEDつくばい hand-sanitizer art, NAKED BIG BOOK).
NAKED operates a hybrid B2B2C and B2C go-to-market model. As B2B2C, the company serves as the planning, direction, and production partner (企画・演出・制作) for major venue operators — Tokyo Tower, Maxell Aqua Park Shinagawa, Nagoya TV Tower/MIRAI TOWER, JR Kyoto Station Building, Kyoto World Heritage sites, and international venues (Taiwan Xpark, Singapore Gardens by the Bay, Beijing museum, Sanrio Puroland) — co-producing ticketed seasonal experiences sold through both venue and third-party ticketing platforms (Asoview, Pia, Lawson, Rakuten, eplus). On the B2C side, NAKED owns and operates three art-themed restaurants (TREE by NAKED yoyogi park, TREE by NAKED meiji park, NIWA at Kyoto Station), pricing casual café items at ¥770-¥1,980 and premium omakase courses up to ¥33,000 per person. A separate IP licensing revenue stream monetizes NAKED FLOWERS and NAKED OCEAN abroad. Marketing is event-driven and earned-media-heavy: press releases via PR Times, dedicated microsites per event, social content on X/Instagram/YouTube, and co-marketing with municipal tourism bureaus and corporate sponsors.
Customer evidence indicates a stable, diversified enterprise book with multi-year recurring partnerships alongside a project-driven consumer business. Notable anchors include Tokyo Tower (CITY LIGHT FANTASIA since 2014), Maxell Aqua Park Shinagawa (since 2015), Kyoto City government (NAKED GARDEN ONE KYOTO since 2022), Mitsubishi UFJ (sponsor), JR Tokai (2026 collaboration on 'そうだ 京都、行こう。'), and Panasonic Electric Works (technology integration). Consumer outcomes demonstrate scale: 330,000+ visitors to the 2026 NAKED meets ガウディ展, 300,000+ visitors and ~¥5 billion regional economic impact from NAKED GARDEN ONE KYOTO 2022, and 658,559 cumulative DANDELION PROJECT participants across 51+ global locations as of November 2021. Founded and still led by Muramatsu, NAKED is privately held with no disclosed institutional funding, no parent company, and no M&A history.
Naked firmographics
Firmographics- Name
- Naked
- Legal name
- NAKED, INC.
- Website
- https://naked.co.jp
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tokyo-based creative studio founded in 1997 that designs and produces immersive digital art experiences — projection mapping, interactive installations, and AR/VR/XR environments — for major cultural venues, aquariums, towers, and World Heritage sites across Japan and overseas.
- Ownership category
- akta.pro rank
Where Naked is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Naked business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Event Production / Professional Services: Full-service design, planning, direction, and production of immersive digital art events for partner venues. NAKED serves as the creative force (企画・演出・制作) for events at aquariums, towers, temples, castles, and urban spaces, earning production fees from venue operators.
- Ticket Revenue from Owned/Organized Events: NAKED organizes and sells tickets for its own signature exhibitions (NAKED FLOWERS, NAKED meets ガウディ展, etc.), earning gate revenue. Tickets are sold through major platforms (Asoview, Pia, Rakuten Ticket) and at the door.
- Restaurant and F&B Operations (TREE by NAKED): Operation of art-themed restaurant/cafe concepts (TREE by NAKED yoyogi park, TREE by NAKED meiji park, NIWA at Kyoto Station) generating food and beverage revenue. These restaurants also serve as showcases for NAKED's food×art philosophy.
- IP Licensing and Overseas Expansion: Licensing of NAKED IP (NAKED FLOWERS, NAKED OCEAN) to overseas venues such as Beijing's 遇見博物館 and Singapore's Gardens by the Bay. NAKED provides planning, direction, and production for licensed adaptations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NAKED meets ガウディ展 adult weekday ticket |
| One time/ perpetual license | Pay-as-you-go | OCEAN BY NAKED general admission (2019 Yokohama) |
| Unit Pricing | Pay-as-you-go | TREE by NAKED yoyogi park — casual dining |
| One time/ perpetual license | Pay-as-you-go | TREE by NAKED yoyogi park — premium omakase course |
| One time/ perpetual license | Pay-as-you-go | NAKED meets 世界遺産 醍醐寺 —醍醐花見― tickets |
| Unit Pricing | Pay-as-you-go | TREE by NAKED meiji park — morning set |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Naked product offering
Product offeringCore offering
NAKED, INC. is a Tokyo-based creative studio that plans, directs, and produces immersive digital art experiences—including projection mapping shows, interactive art installations, and themed exhibitions—for partner venues such as Tokyo Tower, aquariums, observation towers, UNESCO World Heritage sites, and theme parks. The company also operates art-themed restaurants (TREE by NAKED, NIWA) and licenses its proprietary event IPs (NAKED FLOWERS, NAKED OCEAN, DANDELION PROJECT) to overseas venues.
Product overview
NAKED, INC. is a creative company founded in 1997 by Ryotaro Muramatsu, operating as a cross-genre creative studio. The company offers a portfolio of experiential art products including: projection mapping shows (CITY LIGHT FANTASIA series held at Tokyo Tower and other venues nationwide), seasonal aquarium events (NAKED STAR AQUARIUM, NAKED 花火アクアリウム/Fireworks Aquarium, NAKED SAKURA AQUARIUM, NAKED SNOW AQUARIUM), art exhibitions (NAKED FLOWERS world tour, OCEAN BY NAKED), the NAKED GARDEN ONE KYOTO multi-venue art project spanning 20+ locations, NAKED meets series featuring cultural heritage site collaborations (Nijo Castle, Daitoku-ji temple), DANDELION PROJECT participatory peace art installations, night shrine visit experiences (NAKEDヨルモウデ/YORU MO-DE), AR-enabled experience gifts (NAKED SWEETS GIFT), art-integrated restaurants (TREE by NAKED, NIWA), and public art installations (KYOTO MONUMENT). The company also provides COVID-19 prevention art solutions including NAKEDディスタンス提灯 (Distance Lantern) and NAKEDつくばい (Tsukubai sanitization art).
Differentiator
Problem solved
Functional benefit
Brands
- NAKED FLOWERS: World-touring flower-themed immersive art exhibition experience.
- NAKED OCEAN
- NAKED GARDEN ONE KYOTO
- CITY LIGHT FANTASIA BY NAKED
- TREE by NAKED
- DANDELION PROJECT
- NAKED meets
- NAKEDディスタンス提灯
- NAKEDつくばい
- NAKEDヨルモウデ
- NAKED夜さんぽ
- NAKED花みくじ
- NIWA
Products and services
- CITY LIGHT FANTASIA Seasonal projection mapping show series combining nighttime cityscapes with digital art, produced by NAKED at towers and observation venues including Tokyo Tower, Abeno Harukas, and Chubu Electric MIRAI TOWER.
- NAKED FLOWERS World-tour immersive flower-themed art exhibition combining projection mapping, installations, and multi-sensory experiences. Licensed to overseas venues such as Beijing 遇見博物館 (2024) and Hong Kong.
- OCEAN BY NAKED 光の深海展 Immersive deep-sea themed digital art exhibition combining projection mapping, sensor-based interactions, scent, and music; licensed internationally (e.g., Xpark Taiwan 5th anniversary renewal 2025).
- NAKED GARDEN ONE KYOTO Multi-venue cross-reality art project spanning 20+ locations across Kyoto, integrating real venues with metaverse elements to drive sustainable cultural tourism.
- DANDELION PROJECT Networked global peace-art installation where participants transmit virtual dandelion seeds between connected venues worldwide in real time.
- TREE by NAKED Owned art-themed restaurant brand with locations in Yoyogi Park and Meiji Park (Tokyo), featuring vegan and gluten-free menus, art-integrated dining, and Japanese-French fusion cuisine.
- NIWA Art restaurant at Kyoto Station Building 7F East Plaza featuring Kyoto-sourced ingredients, traditional-modern fusion cuisine, and the light tea room 'KIWA' (貴和).
- KYOTO MONUMENT Permanent public art monument at Kyoto Station Building featuring seasonal projections representing Kyoto's four seasons with traditional Japanese patterns.
- NAKED meets ガウディ展 (NAKED meets Gaudi Exhibition) Immersive touring exhibition co-produced with venue partners, combining projection mapping and sensory experiences to interpret Gaudi's architecture; sold via ticketing platforms (Asoview, Pia, Lawson, eplus) at ¥1,800–2,900 per ticket.
- NAKED Seasonal Aquarium Events (SAKURA / HANABI / MOMIJI / SNOW / STAR AQUARIUM) Year-round seasonal immersive events at Maxell Aqua Park Shinagawa combining projection mapping, themed lighting, and aquarium exhibits (SAKURA, HANABI fireworks, MOMIJI, SNOW, STAR variants).
- NAKED SWEETS GIFT AR-enabled experience gift combining physical sweets with smartphone-activated NAKED digital art animations; sold through partner retailers and event channels.
Quantifiable outcome
- NAKED meets ガウディ展: 330,000 cumulative visitors across Tokyo and Osaka (2026)
- +3 more outcomes
Companies that use Naked
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Naked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Naked partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, notable, major, flagship and minor.
- Terasaki Warehouse / 寺田倉庫 (Tokyo venue for ガウディ展)coreNAKED co-produced the NAKED meets ガウディ展 with Terasaki Warehouse at G1 Building in Shinagawa, Tokyo (Jan-Mar 2026), which drew 330,000 cumulative visitors. The Osaka leg was co-produced at VS. within Grangreen Osaka.
- JR Tokai / JR東海 —「そうだ 京都、行こう。」coreNAKED's first collaboration with JR Tokai's flagship Kyoto tourism campaign「そうだ 京都、行こう。」for the NAKED meets 世界遺産 醍醐寺 —醍醐花見— event (March-April 2026). Tickets sold through JR Tokai's EX 旅先予約 platform. JR Tokai provides marketing reach and ticketing infrastructure.
- Sanrio Entertainment / 株式会社サンリオエンターテイメントnotableNAKED designed the Kiki & Lala 50th Anniversary special Christmas illumination installation inside Sanrio Puroland's Kiki & Lala Twinkling Studio (Nov 7-Dec 25, 2025). NAKED provided creative direction and technology for the light-and-sound interactive space.
- Panasonic Electric Works / パナソン株式会社エレクトリックワークス社notableCo-developed the YOI-en interactive light-up exhibition at Grangreen Osaka Umekita Parks (December 2024-January 2025) as part of the 'Everything Lights Everything' exhibition, combining NAKED's interactive art with Panasonic's lighting technology.
- Kyoto Station Building Development / 京都駅ビル開発株式会社coreNAKED developed the KYOTO Monument (permanent installation at Kyoto Station Building's 4F Karasuma-Shoji Plaza) and operates NIWA restaurant and the Niwa Project (庭プロジェクト) at JR Kyoto Station 7F East Plaza (opened March 2025). Long-term presence at Japan's major transit hub.
- Gardens by the Bay, SingaporenotableFirst collaboration with Singapore's national gardens, producing The Hidden Forest projection mapping exhibition inside the Cloud Forest conservatory. NAKED provides planning, direction, and production; Gardens by the Bay provides the venue.
- Taiwan Xpark (新都市型水族館)notableNAKED licensed its NAKED OCEAN IP to Xpark Taiwan for Xpark meets NAKED -Ocean of Light 潛浸海洋— (5th anniversary renewal 2025), creating immersive ocean art spaces. Represents NAKED's first major overseas licensing expansion.
- MUIC Kansai / 一般社団法人 関西イノベーションセンターmajorPartnership with the Kansai Tourism Innovation open-innovation hub to drive tourism experiences ahead of Expo 2025 Osaka-Kansai. 20 locations across the Kansai region were activated in 2023 through this collaboration, contributing to economic revitalization.
- Kyoto City / 京都市flagshipKyoto City is a co-creation partner for NAKED GARDEN ONE KYOTO, a major cross-reality art project spanning ~20 locations across Kyoto (2022-present). The city provides institutional support, permits, and co-marketing in exchange for cultural tourism promotion and economic impact.
- Mitsubishi UFJ Financial Group / 三菱UFJ銀行coreProject support partner for NAKED GARDEN ONE KYOTO (2022-present). MUFG branding appears on the project as 'supported by 三菱UFJフィナンシャル・グループ', providing financial sponsorship and cross-promotion.
- Adecco Japan / アデコminorAdecco served as a supporting sponsor for TOKYO TOWER CITY LIGHT FANTASIA 2024 Winter (November 2024), providing branding support for the event.
- Maxell Aqua Park Shinagawa (マクセル Aquaパーク品川)flagshipLongstanding annual collaboration since winter 2015 producing seasonal events at the aquarium — SAKURA AQUARIUM, FLOWER AQUARIUM, HANABI AQUARIUM, MOMIJI AQUARIUM, SNOW AQUARIUM, STAR AQUARIUM. Maxell Aqua Park serves as the venue host while NAKED provides all creative direction, production, and technology.
- Tokyo Tower (株式会社 TOKYO TOWER)flagshipSince 2014, NAKED has been the exclusive producer of the CITY LIGHT FANTASIA projection mapping series at Tokyo Tower's Main Deck (150m). Seasonal events run year-round (spring, summer, autumn, winter, Halloween) and have become a signature Tokyo tourism product.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Naked competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multimedia studio creating immersive experiences blending projection mapping, interactive technology, and storytelling. Highly comparable to NAKED's experiential production model for cultural venues and public spaces.
- Meow Wolf: US-based immersive art and entertainment company operating permanent large-scale interactive art exhibitions. Comparable to NAKED's gateway exhibitions such as NAKED FLOWERS and OCEAN BY NAKED.
- ARTECHOUSE: US-based operator of immersive digital art exhibition spaces featuring technology-driven installations. Direct peer in the immersive-exhibition-as-product category for ticketed audiences.
- teamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital art installations, projection mapping, and digital museums. Closest direct competitor to NAKED in projection mapping-based immersive experiences and venue partnerships.
- WOW Inc. Tokyo-based creative studio producing immersive entertainment combining visual art, technology, and theatrical storytelling. Comparable creative agency model serving Japanese venues and brands.
- Frameless: London-based immersive digital art exhibition venue presenting re-imagined classic artworks through projection mapping and interactive technology. Comparable ticketed immersive-exhibition model.
Regional players
- Daito Manabe / Rhizomatiks: Tokyo-based digital art and engineering collective known for high-profile ceremonial and live-event immersive projects (e.g., Olympics, teamLab collaborations). Comparable regional peer in Japan producing technology-driven immersive experiences.
Broad incumbents
- Universal Destinations & Experiences: Large-scale theme park and entertainment operator with extensive immersive experience capabilities. Comparable as a venue operator and IP licensor that competes for cultural tourism share.
- Nickelodeon (Paramount) Experiential / IP Studio: Major entertainment IP holders operating branded immersive experiences (e.g., Sanrio Puroland, which NAKED has collaborated with). Comparable as both potential partner and adjacent incumbent in themed immersive entertainment.
Others
- OBSCURA Digital: Historically prominent immersive projection and digital art studio (now operating in a different form). Comparable as a participant in the broader immersive art production ecosystem and adjacent to NAKED's service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Naked social profiles
Digital presenceNaked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naked leadership team
Management profileNumber of profiles
Profiles1 record
Naked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naked
What does Naked do?
NAKED, INC. is a Tokyo-based creative studio that plans, directs, and produces immersive digital art experiences—including projection mapping shows, interactive art installations, and themed exhibitions—for partner venues such as Tokyo Tower, aquariums, observation towers, UNESCO World Heritage sites, and theme parks. The company also operates art-themed restaurants (TREE by NAKED, NIWA) and licenses its proprietary event IPs (NAKED FLOWERS, NAKED OCEAN, DANDELION PROJECT) to overseas venues.
Is Naked a public or private company?
Naked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naked founded?
Naked was founded in 1997. It employs 101 to 250 people.
Where is Naked based?
Naked is headquartered in Tokyo, Japan, in the Asia region.
How does Naked make money?
Four revenue lines are on record. Event Production / Professional Services are the primary driver. The others are ticket Revenue from Owned/Organized Events, restaurant and F&B Operations (TREE by NAKED) and IP Licensing and Overseas Expansion.
Who are Naked's main competitors?
Direct peers on record are Moment Factory, Meow Wolf, ARTECHOUSE, teamLab, WOW Inc. and Frameless. Daito Manabe / Rhizomatiks is listed as a regional player. Broad incumbents are Universal Destinations & Experiences and Nickelodeon (Paramount) Experiential / IP Studio. OBSCURA Digital is listed as an others.
Does Naked have an API?
No public API is recorded for Naked.